Type: Company Presentation Company Name: Nykaa

1. Your Beauty. Our Passion.
Bhargavi Ravishankar
(bhargavi)

2. Publicly Traded
(IPO - Nov 1st 2021)
Founded in April 2012
by Falguni Nayar

3. Problem
No one-stop shop for
make-up from brands
all over the world
Was hard to find
credible websites to
buy beauty products
Low quality products

4. Product

5. Persona
Teenagers, young
adults looking for an
easy way to acquire
beauty products
Students and
professionals who don’t
have time to physically
shop
Professionals
looking to buy
products in bulk

6. Growth in Sales

7. Growth in Customers

8. Business Model
● Sale of Products - Online and
Offline Stores
● Advertisements of partner
brands on its app, website
and stores.

9. 2015
Nykaa hosts Femina
Beauty Awards
2012
Nykaa was
founded by
Falguni Nayak
2014
Nykaa raised $3.4
million from Angel
Investors.
Short Timeline
2015
Launched its collection of
in-house beauty products
+ First Physical Store

10. 2020
Nykaa raised $13.9
million, becoming the first
Unicorn StartUp headed
by a woman in India
2021
Nykaa IPOs, started
trading at 2250
Rupees ($30.54)
2016
Nykaa launched new
verticals - Nykaa Man
and Nykaa Fashion
Short Timeline

11. Team
At the center is Falugni Nayar (Founder and CEO), on her left and her right are
her panel of excellent engineers and entrepreneurs

12. Secret Sauce??
Bring together brands from all over
the world ( over 2500 brands )
Focuses on Beauty -
Lots of options per product +
in-house Nykaa products

13. What’s HOT!
Omnichannel Presence -
Online as well as in-person
stores
95% of online orders
delivered in 3-5 business
days

14. Competitors
Product Variation Credibility of
Products
Delivery Speed

15. Prediction?? SUCCESS !
● Bring together 2500+ brands from all over the world
● Omnichannel Presence
● Specializes in beauty products, lots of options
● Offers shipping services throughout India
● Over 95% of orders are delivered within 3-5 business days
● Credible - Offers good quality products

16. References
1. https://startuptalky.com/nykaa-success-story/#Nykaa-RevenueModel
2. https://www.businesstoday.in/latest/corporate/story/nykaa-fashion-starts-offline-expansion-first-store-to-open-in-delh
i-ambience-mall-280582-2020-12-04
3. https://www.analyticssteps.com/blogs/success-story-nykaa
4. https://inc42.com/startups/inc42-upnext-nykaas-secret-sauce-for-building-a-brand-synonymous-to-beauty-in-india/
5. https://whatisthebusinessmodelof.com/business-models/nykaa-business-model/
6. https://www.themarcomavenue.com/blog/nykaa-revolutionising-the-online-beauty-industry-with-persuasive-marketing
-tactics/
7. https://economictimes.indiatimes.com/tech/startups/ipo-bound-nykaa-charts-post-lockdown-recovery-reveals-house-
of-brands-plan/articleshow/87256230.cms
8. https://www.code-brew.com/how-to-build-an-on-demand-app-like-nykaa-nykaa-business-model-features-cost/
9. https://www.skyramtechnologies.com/blog/nykaa-24x7-beauty-store-a-case-study/