This document contains a survey about consumer sentiments towards marketing. It asks respondents for their gender, age group, monthly expenditure, and whether they like shopping. It then provides 14 statements about marketing, branding, advertising, and word of mouth to be rated on a scale from strongly disagree to strongly agree. The survey is being conducted as part of research into consumer sentiments towards marketing.

1. Consumer Sentiments towards Marketing
Dear Respondent,
We are conductinga researchon ‘ConsumerSentiments towardsMarketing’. We requestyouto kindlytake out a few
minutes fromyourbusyschedule andfill thissmallquestionnaire.
1. Gender: a. Male b. Female c. Transgender
2. Age Group: a. 15 to 24 yrs b.25 to 34 yrs c. 35 to 44 yrs d.45 to 54 yrs e. 55 to 64 yrs
3. MonthlyExpenditure: a. Up to Rs 5000 b. Rs 5000 to 10000 c. Rs 10000 to 15000
d.Rs 15000 to Rs 20000 e.More thanRs 20000
4. Do youlike shopping? a. Yes b. No c. Neutral
Rate the followingstatementsonthe basis of the options given:
Strongly
Disagree
Partially
Disagree
Neither
Agree nor
Disagree
Partially
Agree
Strongly
Agree
1. Higherthe price of a product,betterthe quality.
2. I buyimpulsivelyif Ifindgooddiscountsata
store.
3. I switchbrandsif I finda betterofferelsewhere.
4. I preferbrandimage overprice.
5. Visibilityof abrand influencesmydecisiontobuy
itsproducts.
6. Celebrityendorsementencouragesproduct
purchase.
7. Good products don’tneedadvertising.
8. I perceive informationinadvertisementsastrue
and informative.
9. Advertisementsinfluence mybuyingof a
product.
10. I oftenconsideradvertisementstomake
purchase decisions.
11. I generallyfeel misleadby advertisements.
12. Advertisedproductsare more dependable than
nonadvertisedones.
13. Word of mouth influencesmydecisionwhile
buyinga product.
14. I repurchase a productevenaftera change inits
marketingstrategy.
Thank youfor yourtime. Your response wouldbe of greatimportance forus andwill be keptconfidential.