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Research Questionnaire - Consumer Sentiments Towards Marketing

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Disha Bedi
Disha Bedi

Questionnaire for Research on ‘Consumer Sentiments towards Marketing’

Marketing
1 of 1
Consumer Sentiments towards Marketing Dear Respondent, We are conductinga researchon ‘ConsumerSentiments towardsMarketing’. We requestyouto kindlytake out a few minutes fromyourbusyschedule andfill thissmallquestionnaire. 1. Gender: a. Male b. Female c. Transgender 2. Age Group: a. 15 to 24 yrs b.25 to 34 yrs c. 35 to 44 yrs d.45 to 54 yrs e. 55 to 64 yrs 3. MonthlyExpenditure: a. Up to Rs 5000 b. Rs 5000 to 10000 c. Rs 10000 to 15000 d.Rs 15000 to Rs 20000 e.More thanRs 20000 4. Do youlike shopping? a. Yes b. No c. Neutral Rate the followingstatementsonthe basis of the options given: Strongly Disagree Partially Disagree Neither Agree nor Disagree Partially Agree Strongly Agree 1. Higherthe price of a product,betterthe quality. 2. I buyimpulsivelyif Ifindgooddiscountsata store. 3. I switchbrandsif I finda betterofferelsewhere. 4. I preferbrandimage overprice. 5. Visibilityof abrand influencesmydecisiontobuy itsproducts. 6. Celebrityendorsementencouragesproduct purchase. 7. Good products don’tneedadvertising. 8. I perceive informationinadvertisementsastrue and informative. 9. Advertisementsinfluence mybuyingof a product. 10. I oftenconsideradvertisementstomake purchase decisions. 11. I generallyfeel misleadby advertisements. 12. Advertisedproductsare more dependable than nonadvertisedones. 13. Word of mouth influencesmydecisionwhile buyinga product. 14. I repurchase a productevenaftera change inits marketingstrategy. Thank youfor yourtime. Your response wouldbe of greatimportance forus andwill be keptconfidential.

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Research Questionnaire - Consumer Sentiments Towards Marketing

  • 1. Consumer Sentiments towards Marketing Dear Respondent, We are conductinga researchon ‘ConsumerSentiments towardsMarketing’. We requestyouto kindlytake out a few minutes fromyourbusyschedule andfill thissmallquestionnaire. 1. Gender: a. Male b. Female c. Transgender 2. Age Group: a. 15 to 24 yrs b.25 to 34 yrs c. 35 to 44 yrs d.45 to 54 yrs e. 55 to 64 yrs 3. MonthlyExpenditure: a. Up to Rs 5000 b. Rs 5000 to 10000 c. Rs 10000 to 15000 d.Rs 15000 to Rs 20000 e.More thanRs 20000 4. Do youlike shopping? a. Yes b. No c. Neutral Rate the followingstatementsonthe basis of the options given: Strongly Disagree Partially Disagree Neither Agree nor Disagree Partially Agree Strongly Agree 1. Higherthe price of a product,betterthe quality. 2. I buyimpulsivelyif Ifindgooddiscountsata store. 3. I switchbrandsif I finda betterofferelsewhere. 4. I preferbrandimage overprice. 5. Visibilityof abrand influencesmydecisiontobuy itsproducts. 6. Celebrityendorsementencouragesproduct purchase. 7. Good products don’tneedadvertising. 8. I perceive informationinadvertisementsastrue and informative. 9. Advertisementsinfluence mybuyingof a product. 10. I oftenconsideradvertisementstomake purchase decisions. 11. I generallyfeel misleadby advertisements. 12. Advertisedproductsare more dependable than nonadvertisedones. 13. Word of mouth influencesmydecisionwhile buyinga product. 14. I repurchase a productevenaftera change inits marketingstrategy. Thank youfor yourtime. Your response wouldbe of greatimportance forus andwill be keptconfidential.