Just Ride is introducing premium indoor cycling studios to India's growing fitness market. It will be India's first indoor cycling brand and aims to bring Western-style boutique fitness to urban professionals. The company will open its first location in Bangalore, targeting young professionals living and working nearby. It will offer instructor-led cycling classes integrated with technology for progress tracking. The management team projects that with an initial investment, they can become cash flow positive within 5 months of opening the first location and profitably expand to multiple cities across India.