Alliance Plan of Kaya Skin Clinics with Online Consultation and Beauty Websites

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The document summarizes a summer internship project to increase the online presence of Kaya Skin Clinics by building alliances with online consultation and beauty websites. The intern evaluated top healthcare websites and identified opportunities to partner by listing Kaya clinics and generating revenue from online consultations and conversions. The intern presented the top websites for online consultations and beauty services, including traffic data, and pipelines potential partnership opportunities that could generate an estimated annual revenue of 195 million INR through online consultations and clinic conversions.

Summer Internship
Online Alliances of Kaya Skin Clinics
Presented By:
Disha Bedi
(KJ Somaiya Institute of Management Studies and Research)

Building Alliances with Online Consultation
and Beauty Websites
Objectives:
Increase online presence of Kaya
Increase clinic walk-ins
Also target tech savvy young mobile consumers
Be a part of digital revolution happening in healthcare in India

Opportunity
(Evaluated Top 6 Healthcare Websites)
2,500 1,400
700
200
Lybrate
(On hold for further
discussion)
eVaidya
(On hold for further
discussion)
iCliniq
(Listing Done)
DoctorsCabin
(Data Sent for
Listing)
iClinicCare
(On hold for further
discussion)
MyDermacy
(On hold for further
discussion)
200
25%
20,000
8%
15%
30%
10%
% Of Dermatology
Trending Online Consultation Websites: Number of Consultations Per Week
Source: Senior managers of respective websites.

Opportunity Sizing
Website Dermatology
Consultations
Per Week
(A)
Revenue Sizing
From Online
Consultations
Per Week
(B=A*500) INR
Conversion
Number
Per Week
(C=2% of A)
Revenue From
Conversions
Per Week
(D=C*7000) INR
Lybrate 5000 2,500,000 100 700,000
eVaidya 200 100,000 4 28,000
iCliniq 210 105,000 4 28,000
DoctorsCabin 210 105,000 4 28,000
iClinicCare 20 10,000 1 7,000
MyDermacy 200 100,000 4 28,000
Total Revenue That Can be Generated Per Week
= Total Revenue From Online Consultations
+ Total Revenue From Conversions
= (2,920,000 + 819,000) INR
= 3,739,000 INR
195 Million INR
Per Annum

New Alliances: Online Consultation Websites
WEBSITES :
Listing Done Data Sent
For Listing
Data Sent
For Listing
Data Sent
For Listing
Listing Done
*Traffic Per Month
1,19,200 1,55,000 53,000 11,300 9,100
Online Consultation
Online Consultation
Online Consultation
Online Consultation
Online Consultation
Book Clinic
Mobile App
*Source: www.trafficestimate.com

Online Consultation Websites On Hold
WEBSITES :
*Traffic Per Month
10,68,700 1,96,400 61,800 55,100
Online Consultation
Online Consultation
Online Consultation
Online Consultation
Online Consultation
Book Clinic
Mobile App
Remarks :
Leader in Online
Consultation
Segment
DigiClinic - Virtual
consultation Kiosk
in KSB
Monthly Health
Camps in
Corporates
Specializes in
Dermatology, Skin
and Hair
*Source: www.trafficestimate.com

New Alliances: Beauty Websites
WEBSITES :
Listing Done Listing Done Data Sent
For Listing
Data Sent
For Listing
*Traffic Per Month
2,37,300 1,81,400 21,400 9,300
Salon Listing
Book Salon
Mobile App
*Source: www.trafficestimate.com

New Alliances:
Mobile Applications for Lifestyle Needs
WEBSITES :
Listing Done Data Sent For
Listing
*Downloads
1000 -
Book Salon
Remarks :
Search Stores for
Lifestyle Needs
Perks and benefits
exclusively for the
employees of leading
corporates
*Source: Google Play Store

Alliance Plan of Kaya Skin Clinics with Online Consultation and Beauty Websites

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Alliance Plan of Kaya Skin Clinics with Online Consultation and Beauty Websites

1. Summer Internship Online Alliances of Kaya Skin Clinics Presented By: Disha Bedi (KJ Somaiya Institute of Management Studies and Research)

2. Building Alliances with Online Consultation and Beauty Websites Objectives: Increase online presence of Kaya Increase clinic walk-ins Also target tech savvy young mobile consumers Be a part of digital revolution happening in healthcare in India

3. Opportunity (Evaluated Top 6 Healthcare Websites) 2,500 1,400 700 200 Lybrate (On hold for further discussion) eVaidya (On hold for further discussion) iCliniq (Listing Done) DoctorsCabin (Data Sent for Listing) iClinicCare (On hold for further discussion) MyDermacy (On hold for further discussion) 200 25% 20,000 8% 15% 30% 10% % Of Dermatology Trending Online Consultation Websites: Number of Consultations Per Week Source: Senior managers of respective websites.

4. Opportunity Sizing Website Dermatology Consultations Per Week (A) Revenue Sizing From Online Consultations Per Week (B=A*500) INR Conversion Number Per Week (C=2% of A) Revenue From Conversions Per Week (D=C*7000) INR Lybrate 5000 2,500,000 100 700,000 eVaidya 200 100,000 4 28,000 iCliniq 210 105,000 4 28,000 DoctorsCabin 210 105,000 4 28,000 iClinicCare 20 10,000 1 7,000 MyDermacy 200 100,000 4 28,000 Total Revenue That Can be Generated Per Week = Total Revenue From Online Consultations + Total Revenue From Conversions = (2,920,000 + 819,000) INR = 3,739,000 INR 195 Million INR Per Annum

5. New Alliances: Online Consultation Websites WEBSITES : Listing Done Data Sent For Listing Data Sent For Listing Data Sent For Listing Listing Done *Traffic Per Month 1,19,200 1,55,000 53,000 11,300 9,100 Online Consultation Online Consultation Online Consultation Online Consultation Online Consultation Book Clinic Mobile App *Source: www.trafficestimate.com

6. Online Consultation Websites On Hold WEBSITES : *Traffic Per Month 10,68,700 1,96,400 61,800 55,100 Online Consultation Online Consultation Online Consultation Online Consultation Online Consultation Book Clinic Mobile App Remarks : Leader in Online Consultation Segment DigiClinic - Virtual consultation Kiosk in KSB Monthly Health Camps in Corporates Specializes in Dermatology, Skin and Hair *Source: www.trafficestimate.com

7. New Alliances: Beauty Websites WEBSITES : Listing Done Listing Done Data Sent For Listing Data Sent For Listing *Traffic Per Month 2,37,300 1,81,400 21,400 9,300 Salon Listing Book Salon Mobile App *Source: www.trafficestimate.com

8. New Alliances: Mobile Applications for Lifestyle Needs WEBSITES : Listing Done Data Sent For Listing *Downloads 1000 - Book Salon Remarks : Search Stores for Lifestyle Needs Perks and benefits exclusively for the employees of leading corporates *Source: Google Play Store

9. Websites in Pipeline

Alliance Plan of Kaya Skin Clinics with Online Consultation and Beauty Websites

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