Jaykayn Beauty and Health Products aims to sell beauty and health products online at reasonable prices to people of all genders and races. Their mission is to provide a large selection of products at lower costs than stores. Their products include makeup, lotions, razors, jewelry, and oils. They will offer free shipping on some orders and promotional materials. Their business model involves selling products online, allowing customers to start their own e-businesses, and selling ad space. They aim to compete by being strictly online to avoid overhead costs and pass savings to customers.

1. Jaykayn Beauty and Health Products Marketing Plan
E-Commerce
Isata Saccoh

2. MISSION & VISION STATEMENTS
Jaykayn Beauty and Health Products Mission is to sell beauty and health products to all genders
and race at a price that is much more reasonable.
Jaykayn Beauty and Health Products vision is to give everyone in the world a large selection of
beauty and health products at a much less cost compare to store bought. Giving all the
opportunity to purchase the products without putting a large indentation in their finances.
PRODUCT & SERVICE
Facial
Jewelry
Lotion
incense
razor
oil
beauty product

3. Jaykayn Beauty and Health Products are products that will be used by everyone every
day. We sell beauty and health products such as make-up, beauty creams, lotions, razors,
jewelry, and so on.
Our service is to offer beauty and health merchandise at a reasonable price. We will also
offer free shipping on certain orders, free catalog or brochure with every order, some
merchandise can be together or individually. Customers will be offered the tools to open their
own e-business.
BUSINESS MODEL
Our website will
make money by:
Selling our
merchandise
online
Letting our
customer start
their own ebusiness
Selling ad space on
our web site to big
companies
OUR COMPETITORS
Our competitors will be many. Most retail companies and health and beauty stores. Plus
other online distributors.
The difference between most of them and me will be we are strictly online, and because of
that we do not have the overhead that the other companies have. Because of that we will be able
to offer a large savings to our customers. By offering our products below retail prices, our
customers will be able to save a lot of money. Between the savings and the fast shipping and fast
customer service our customers will be coming back often to buy their beauty and health
products.
Marketing & Target Market
Marketing efforts I have used:

4. Search engines
Link trading
Affiliate Programs
Banners
Affiliate Programs
Our target market is everyone. With the merchandise that we carry it is targeted at
everyone. But it will be safe to say the target market will end up being women and men from
ages 14 years and up.
Pitch
Jaykayn beauty and health products intends to be a successful online merchant of wholesale
merchandise by:
By giving all our customers the opportunity of starting their own online business by using
us as a drop shipper.
By selling to other businesses and selling in bulk.
By selling advertisement space on our web site.
Passing on the savings to our customers by not having an overhead that a normal brick
and mortar business has.