Tata Ace is a small, fuel-efficient mini truck launched in India in 2005. It is powered by a 16hp 700cc diesel engine, making it suitable for both rural and urban transportation needs. It established itself as India's first high-performance, low-maintenance and reliable mini truck that provides car-like comfort and handling. Though small in size, it offers the functionality of a larger vehicle by being able to carry up to 1500kg and transport 1 ton of goods 1km for Rs. 6.70 in costs. Its 4-wheeler design provides higher status and safety over 3-wheelers. Tata targeted first-time buyers and existing 3-wheeler owners with Ace's positioning of "Small is
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
India used two wheeler market report | India Used Two Wheelers MarketKen Research Pvt ltd.
India Used Two Wheeler Market Outlook to 2020 - Rising Sales Through Online Channels and Potential Entry of OEMs to Foster Growth” provides a comprehensive analysis of the various aspects such as market size of India used two wheeler market. The report also covers the segmentation on the basis of marketing structure, distribution channel, source of manufacturing, type of two-wheeler, engine capacity, ownership period of vehicle and others. Major players in India used two wheeler market have been identified and their competitive landscapes have also been covered in the report. The report is useful for online classifieds platforms, two- wheeler manufacturers, dealers of used two-wheelers, and new players venturing in the used two wheeler market.
Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
This presentation includes story behind name and logo, vision, core values, products, BCG Matrix, SWOT Analysis, Porter's Five forces and Porter's Generic Strategy.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
India used two wheeler market report | India Used Two Wheelers MarketKen Research Pvt ltd.
India Used Two Wheeler Market Outlook to 2020 - Rising Sales Through Online Channels and Potential Entry of OEMs to Foster Growth” provides a comprehensive analysis of the various aspects such as market size of India used two wheeler market. The report also covers the segmentation on the basis of marketing structure, distribution channel, source of manufacturing, type of two-wheeler, engine capacity, ownership period of vehicle and others. Major players in India used two wheeler market have been identified and their competitive landscapes have also been covered in the report. The report is useful for online classifieds platforms, two- wheeler manufacturers, dealers of used two-wheelers, and new players venturing in the used two wheeler market.
Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
This presentation includes story behind name and logo, vision, core values, products, BCG Matrix, SWOT Analysis, Porter's Five forces and Porter's Generic Strategy.
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We are students of IMT Ghaziabad PGDM 2016-18.
For any inquiry drop me an email at mandotsachin@gmail.com
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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2. INTRODUCTION
•Launched In May, 2005
•Inspired from highly successful Japanese mini truck kei truck
(introduced in 1977) and Korean Kia Bonga(1980)
•Tata ace is powered by a small and efficient 16bhp
700cc diesel engine.
•Suitable for both rural and urban areas.
•Tata ace set the trend as countries first
High performance, low maintenance
Safe and reliable mini-truck
Sporty car-like features to ensure comfort in riding and handling.
3. 4 P’s
Being 4 wheeler; gives higher-status
Safer than 3-wheeler and comfortable.
Capacity of carry the load up to 1500 kegs.
Cost of Rs.6.70 to transport 1 ton a distance of 1 km.
3-wheelers were not allowed on express highways additional
advantages of being 4-wheeler.
Easily travel in rural areas.
Innovative 2-cylinder diesel engine which can give
speed up to 100kms/hr.
Product
4. Core benefit –
Light commercial Vehicle.
Basic product- 4 Wheeler.
Expected product - Safer,
Powerful and Convenience
with low maintenance.
Augmented product- High
Status and 30%extra
Overload.
Potential product – run on
LPG, CNG and with A.C
Cabin.
Levels of Product
5. •The Company targeted Customer who were willing to pay higher price for
extra value provided to them and also Vehicle is designed to reduced the
operating cost.
•The number of components used was kept low, the assembly line was made
short and around 80% of TATA ACE component were outsourced.
Tata ACE was a winning concept with 4 Wheeler Functionality and Price
close to that of 3 Wheelers.
Price
6. Availability of the product at right place and at right time.
City, Small Town, Villages and Urban belts in India.
Distribution Network- Hub and SPOKE Model.
Existing dealership acted as Hub and Set up 15 dealership.
Each dealer Set-up 15-20 Ace Store.
“Only Sales” Stores Compared to traditional “Sales and Service ”
A Sales Outlet every 40-50 Kilometers all over India.
Place
7. Communication Channels:
Print Media- The “Chota Hathi” Advertisement.
Public Relations – Generated a lot of Positive Press in the Launch Period and also by
gaining International Awards.
Sales Promotions – An Initial discount of Rs 4000 was given on Ace. Financial Services
provided to further increase the purchase incentives.
Television – 1st LCV Brand used extensive ad on T.V. Ads Communicating new
opportunities that Ace Present.
Promotion
8. Segmentation
Geographic segmentation:
1.Rural areas-Rural villages with population of over 10000.
2.Urban areas-Semi-urban areas, small towns with population between 20000-
50000.
Demographic segmentation:
Age- 20 to 34, 35 to 49 years.
Gender-male.
SEC- R1, R2 and R3.
Occupation-
•Truck owners
•First time LCV purchasers
•Farmers
•Small trade
9. Psychographic segmentation:
Science of using psychology and demographics to better understand consumers.
Byers are classified on the basis of personality traits, values and lifestyle.
Behavioral segmentation:
Benefits- 4wheeler benefits i.e. comfort,style,safety.
User status-1st time 4 wheeler users and existing 3-wheeler users etc.
11. POSITIONING
Positioning statements:
India's first mini-truck.
“Small is Big”.
Stability & trust of big truck.
Economic liberation.
Feel good about job(Satisfaction).
Transportation at the Last mile.
12. POP Tata ace Piaggio (ape) M&M (maxximo)
Segmentation Segmentation for
Rural & semi-
urban areas
Segmentation for
Rural & semi-
urban areas
Segmentation for
Rural & semi-
urban areas
Features Provide comfort,
safety, low cost
Provide comfort,
safety, minimum
cost
Provide comfort,
safety,
affordable cost
Fuel Type Diesel Diesel Diesel
Point of Parity
13. POD Tata ace Piaggio (ape) M&M
(maximo)
Types LCV 4-wheeler 3-wheeler LCV 4-wheeler
Price Close to 2 to
2.8 lakh
Close to 1.9
lakh
Close to 3 to
3.8 lakh
Power 16 HP@ 3200
RPM
12.67KW
@3600 RPM
18.4KW
@3600 RPM
Fuel Tank
Capacity
28 Lt. 30 Lt. 33 Lt.
Launch All Over India All Over India Region Wise
Point of Difference
19. “BIG THINGS COME IN
SMALL PACKAGES”
NAMES ROLL NO.
Gaurav Singh Gaur 03
Ankush Kharbanda 17
Sidhant Nagi 19
Aditya Goswami 25
Vishal Sapra 26
Thanks
