Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning led Nano to be perceived as a "poor man's car" and issues like vehicle fires further damaged its reputation for quality. Tata later repositioned Nano with a focus on features, personalization options, and promoting it as a "smart city car" to move away from perceptions of low quality. The case study demonstrates the importance of developing an effective positioning strategy that considers customer perceptions beyond just price. It also shows how positioning can be detrimental if not properly planned and corrected when needed.
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Tata Nano: Consumer's Post Purchase Behavior CorporationIvan Giovanni
Tata Nano: Consumer's Post Purchase Behavior Corporation, disampaikan pada mata kuliah Marketing Management, Airlangga University, membahas teori disonansi pasca pembelian
Tata nano-mba-542 nano in bangladesh nana business Abdullah Al Masud
launched in 2008, Abdul Matlub Ahmad, the chairman of the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh, had ordered four of them from the first series.
Now, he's back with a business proposal, which might revive Nano's future prospects.
Detail explanation of Ultra low cost car segments.
brief explained with an example of TATA NANO CAR
Global Market study and forecast of Ultra low cost car.
Its product development and Approach.
Challenges and Opportunities of Ultra low cost car segments
This slide cover how the nano concepts are emerged. All marketing strategies are covered in this slide. 1 lakh costing car and its feature are analysed in this slide.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Old Oak - Press Kit - Cannes Film Festival 2023
Tata nano ppt
1. 09/23/16
POSITIONING IS INEVITABLE –
A CASE STUDY OF TATA
NANO
Presented By:
Rishi Raj(15201018)
Sadananda Tadingi(15201022)
Netra Majhi(15201036)
1
2. 09/23/16
The TATA Group : Company History
•
Founded by Jamsetji Tata in 1868 as trading company
•
First steel mill, power utility, luxury hotel and international
airline
•
By 2011, 98 companies over 7 sectors.
•
Company seen as Inspired trust & a strong commitment to
ethics
•
By TATA Code of Conduct, TATA promised to improve the
quality of life and Nano is a prime example.
2
3. 09/23/16
Objectives of the case
•
To comprehend the positioning strategy adopted by Tata
Nano in India
•
To determine the reasons for failure of positioning strategy
adopted by Tata Nano in India
•
To understand the rationale behind the repositioning of Tata
Nano
3
4. 09/23/16
Tata Nano -History and Origin
•
Nano was unveiled in the 9th
Annual Auto Expo on 10th
January 2008 at
Pragati Maidan in New Delhi, India
4
Awards Awarding Organization Year
Indian Car of the Year (ICOTY)
award.
Instituted by leading automotive magazines in India, in association
with JK Tyre
2009
Business Standard Motoring
Indian car of the year
Business Standard 2010
Good Design Award Museum of Architecture and Design together with The European
Centre for Architecture Art Design and Urban Studies
2010
Gold prize in the Best New
Product segment
Edison Awards. 2010
Best Car Advertisement of the
Year Award
Bloomberg UTV , Autocar India Awards 2011
5. 09/23/16 5
Tata Nano –Positioning Strategy
•
The target customers for Tata Nano were lower and middle income families, who
aspire to upgrade to 4- wheelers from being 2-wheeler users.
•
Management at Tata Motor’s tried to focus on the price factor and developed
“Price Positioning Strategy” for Tata Nano.
•
Tata Nano tried to position itself as the most Affordable Car in the world.
•
The former Chairman of Tata, Mr. Ratan Tata, has envisioned Tata Nano to
become a “People’s car.”
•
The car was positioned as a people’s car since it offers comfort and affordability
to every person but inadvertently Tata Nano got positioned as the “Poor Man’s
Car” and “Cheap Car”.
5
6. 09/23/16
Failure of Positioning Strategy
•
Tata Nano was positioned on the price attribute dimension and was
widely publicized as the world's cheapest car at 1 lakh.₹
•
In India price serves to signal quality i.e higher price serves to signal
higher quality and lower price serves to signal lower quality to the
customer.
•
Nano catching fire, which further weakened the trust for the brand
‘Nano’ .and people further believed that low price is because of low
quality.
•
Tata Nano’s distribution system was not also consistent with its
positioning strategy .The Nano did not have a large enough dealer
network in the rural areas and smaller towns .
6
8. 09/23/16
Tata’s Strategies for Revival
•
Tata Motor’s tried to correct its 4P’s , Firstly Tata Nano was re-engineered to fix
the issues related to the fire and customers were offered free safety upgrades for,
their Nano.
•
Secondly In September 2010, Tata Nano tried to reach its target segment through
electronic media channels but the advertisements have unfortunately been
featureless and catering again to the theme of affordability.
•
Tata motors also placed a new and unconventional distribution system, Tata
Motor’s set up 210 'F Class showrooms', each only about 500 sq ft in size and
stocking just one car in smaller towns, and hired 1,200 people to man them.
•
Management at Tata Motor’s tried to correct mistakes like promotion, distribution
and financing.
8
9. 09/23/16
•
Tata Nano, decided to create a new niche for itself in august 2013 , by
managing to move away from tag like the “world’s cheapest car to "smart city
car“
1. Visual artistic and basic features positioning strategy :
•
Tata Motor’s have repositioned Tata Nano by boasting of some “intelligent
features” like power steering option, improved interior and exterior of the car
and improved fuel efficiency and additional features like remote keyless
entry, twin glove boxes, and a four-speaker Amphi Stream music system with
Bluetooth, USB and auxiliary connectivity.
•
The new Nano is available with new personalization kits- Jet, Alpha, Remix,
and Peach.
2. Promotional campaign positioning strategy:
•
Tata Nano’s new campaign called ‘celebrate awesomeness’ is becoming
popular among youngsters.
9
Repositioning Strategy
13. 09/23/16
Conclusion
•
Nano's positioning as a "cheap" car killed the aspirational
element in the car and the performance of the model has been
terribly underwhelming over the years.
•
Although Tata Motor’s tried to correct its 4Ps it could not
help Tata Nano to get the success.
•
So finally after four years of it commercial launch,
understanding the inevitability of positioning management
repositioned Tata Nano as a "Smart City Car“.
13
14. 09/23/16
Learning’s and Implication for the
Automobile Companies in India
1. Learning-1:
•
A sound understanding of consumer behaviour is essential to the long
run success of the brand.
•
Tata motor failed to understand the emotional need of their customers
since India's middle class want cheap cars, but they don't want cars that
seem cheap.
2. Learning-2:
•
Developing an effective positioning strategy is inevitable nowadays for
any organization.
•
Tata Motor’s failed to develop a proper positioning for Nano as a result
of which it got wrongly positioned as world’s cheapest car.
14