This presentation includes story behind name and logo, vision, core values, products, BCG Matrix, SWOT Analysis, Porter's Five forces and Porter's Generic Strategy.

1. TVS Motors
Jigyasha Rathi
Topic: Application of the Frameworks
1

2. Table of Content:
Particulars Slide Number
Story behind name and logo 3
Manufacturing Plant Location 4
Vision and Core Values 5
Key Data 6
Products- TVS Group 7
Indian two wheeler Market overview 10
Application of Frameworks: BCG 11
SWOT 16
Porter’s five forces 21
Porter’s Generic Strategy 24
Exports Data and Financial Data 26
CSR Wing 28
TVS- In News 29
Bibliography 30
2

3. Story behind Company Name and Logo:
MeaningoftheLogo:
The fiery horse in Indian culture symbolizes
unstoppable run, fantastic speed and at the
same time – time in a global sense.
Why TVS?
The company is named after the founder
T.V. Sundaram Iyengar, the letters TVS have always
stood for Trust, Value, and Service within the
company.
3

4. Manufacturing Plant Location:
Hosur in Tamil Nadu
Mysuru in Karnataka
 Nalagarh in Himachal Pradesh
Indonesia at Karawang (International)
-TVS Motor has footprints globally, including geographies like Middle East, Africa, SE Asia, Indian
subcontinent, Latin & Central America.
-TVS Motor Company Limited is a public limited company incorporated in 1911 & domiciled in India.
-The Company manufactures two wheelers, three wheelers, parts & accessories thereof.
4

5. Vision
Core Values
We are committed to being a highly
profitable, socially responsible, and
leading manufacturer of high value
for money, environmentally friendly,
lifetime personal transportation
products under the TVS brand, for
customers predominantly in Asian
markets and to provide fulfillment
and prosperity for employees,
dealers, and suppliers.
Exactness
Trust Values
Passion for
Customer
Speed
without
haste
5

6. Key Data:
Third largest two
wheeler manufacturer
in India
Revenue: 15,129 cr INR Annual sales: 3 Million
units
90 Companies under
the TVS umbrella
Two Wheeler: 4 Mn
6
Production Capacity:
Three
Wheeler: 1.2
Lakh
Sales and Revenue (2018-19)

7. 7
Products:
TVS Group
Product
2- Wheeler
Electric
iQube (1.15 L)
(Bengaluru)
On fuel
Scooter
TVS Nortq
(65975
onwards)
Jupiter (61449
onwards)
Zest 110
(49388
onwards)
Scooty Pep+
(42114
onwards)
Mopeds
XL100 (29990
Onwards)
Motorcycles
Apache RR
(310 CC) 310
(2.4 L)
Apache RTR
Series (1.25 L)
Radeon
(58992
onwards)
Victor (54382)
Star City+
(62034
ONWARDS)
Sport (51750)
3- Wheeler
TVS King
Accessories
TVS Next-
Software
Development
TVS- Credit
Financial
Services
5Years
Warranty
5YearsWarr
anty3 Years
Warranty
3 Years
Warranty
2 Years
Warranty

8. Product:
Accessories
 T-shirts
 Caps
 Urban Jackets
 Urban Pants
 Sun Glasses
 Casual Boots
 Bags
 Rain Wear
8

9. TVS Racing Exclusive
Products:
 Helmets
 Riding gloves
 Riding jackets
 Riding pants
 Riding boots
9
TVS RACING-1982
38 YEARS OF DOMINANCE:
TVS Racing has been an unstoppable force in the world of
Indian Motorsports.

10. 10
Indian two wheeler market overview- Segment Share
The two-wheeler market in India expanded at a CAGR of 7.33%, and reach a sales volume of 24.89 million units by 2024, from
21.19 million in 2019.

11. Application of Frameworks:
1. BCG Matrix
2. SWOT Analysis
3. Porter’s Five Forces
4. Porter’s Generic Strategy
11

12. BCG Matrix
12

13. 13
Products 31-03-2018 (In
lakhs)
31-03-2019 (In
lakhs)
Growth (%)
Motorcycles 13.55 15.59 15.06
Mopeds 8.77 8.97 2.28
Scooters 11.35 13.01 14.62
Three Wheeler 6.4 8.4 30
Two Wheelers 202 212 5
Sales: Product segment wise

14. 14
Particulars Market
rate (%)
Relative
Share (%)
(2019)
Market Share
(%) (2018)
Source
TVS Motors-
Scooters
12.8 18.52
(67,01,469
units) (2018-
19)
16.4 Economic
Times
TVS Motors-
Motorcycle
2.73 7.5 7.3 Autobei
Consulting
Group (ACG)
Market Share
• One reason behind boom in sales of TVS Jupiter which results into higher growth in:
Little overall change in looks of the model which is on par with Activa from Honda and it was very well received
by the customers.
• When this model JUPITER has launched the model Activa from Honda was not quite easily available across which
is why the customers had to wait for long. This is exactly where TVS has encashed the situation with the launch of
JUPITER. Slowly and steadily, it gained a respectful share in the market in the specific segment.

15. 15
Star:
TVS Jupiter
Apache RR 310
Question Mark
Zest 110
Star city
Sport
Cash Cows:
Ntorq
Radeon
Viqtor
Dogs
Scooty Pep+
Moped- XL100
BCG
MarketGrowthrateHighLow
High LowRelative Market Share

16. SWOT Analysis:
16

17. 17
Strength Weakness
Opportunit
y
Threat
• Extensive Research and Development
• Leading in terms of innovation
• Adopting TQM as way of life
• Direct maintenance schedule on website(
user friendly)
• Huge brand equity
• Wide variety of products in every
segment
• Excellent distribution and good number
of service centers
• TVS Group has over 40,000 employees
and a customer reach of over 15 million
• Associating it with celebrity brand
ambassadors
• ‘Scooty’ as a brand has become a second
name for the scooter rate segment
• Company with Zero Promoter Pledge
• FII / FPI or Institutions increasing their
shareholding
• Company has good consistent profit
growth of 32.06% over 5 years
• Company has a good return on equity
(ROE) track record: 3 Years ROE 25.58%
• Planned new launches and expanded
network of dealers will help the Company
to consolidate its gain further and grow
ahead of the Industry
SWOT
Strength

18. 18
• Companies with growing costs
YoY for long term projectsI
• Inefficient use of capital to
generate profits - RoCE declining
in the last 2 years
• Decline in Net Profit (YoY)
• Decline in Quarterly Net Profit
with falling Profit Margin (YoY)
• Absence in the premium bike
segment
• Company with High Debt
• Low Piotroski Score : Companies
with weak financials
• Weak Momentum: Price below
Short, Medium and Long Term
Averages
Strength Weakness
Opportunit
y
Threat
SWOT
Weakness

19. 19
• Companies with current TTM PE
Ratio less than 3 Year, 5 Year and
10 Year average PE
• High Volume, Top Gainer
• Two-wheeler segment is one of
the most growing industries.
• Export of bikes is limited i.e.
untapped international markets
• Increasing need for commuting
• India's growing middle class with
rising disposable income
supported by low inflation in
past few years sets a growth
potential
• Company has been maintaining a
healthy dividend payout of
23.62%
• Green mobility and target to
become energy independent
Strength Weakness
Opportunit
y
Threat
Opportunities

20. 20
Strength Weakness
Opportunit
y
Threat
Threat
• Increasing Trend in Non-Core Income
• Global Economic Crisis
• More investment in business rather than
Self-use
• Price weakness as per market forces
• Strong competition from Indian as well as
international brands
• Dependence on government policies and
rising fuel prices
• Better public transport will affect two-
wheeler sales
• Competitive pressures including pricing
discounts have become prevalent
• The competitive pressures are expected to
heighten.

21. Michael Porter’s Five Forces:
An analysis tool that uses five industry forces to determine the intensity of competition in an industry
and its profitability level.
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22. 22
Bargaining power of sellers
Low
(Suppliers of resources needed to
manufacture motors are available in
plenty and of different variants)
Bargaining power of buyers
High
(Buyers have various options in similar
price range and quality)
Threat of new entrants:
Low
(Growing population and demand for
commuting means are high- that demand
is satisfied by existing players; but due to
high investment , this threat is low).
Competitive Rivalry:
High
-Bajaj Auto
-Atul Auto
Eicher Motors
Hero Motorcorp.
Porter’s Five forces
Threat of Substitutes:
Low
(Whole range of two wheelers is
manufacture by TVS.)

23. Market Share:
Two Wheeler Segment
23
Companies Market Share
TVS Motors 12.3%
Bajaj Auto 19.3%
HMSI (Honda Scooters and
Motorcycle India)
29.1%
Hero Motorcorp 39.3%
TVS Motors
12.30%
Bajaj Auto
19.30%
HMSI
29.10%
Hero
Motorcorp
39.30%
Market Share (%)
TVS Motors
Bajaj Auto
HMSI
Hero Motorcorp

24. Porter’s Generic Strategy:
24

25. 25
Cost
Leadership
Differentiation
Cost Focus
Differentiation
Focus
StrategicTarget
Strategic Advantage
BroadNarrow
Low Cost Product Uniqueness
Technological Developmental
and innovation
TVS Ntorq- Ist Bluetooth
settings two wheeler
TVS Jupiter- Digital Screen
Every range of engine and
selling price in motorcycles.
Technological Developmental
and innovation
TVS Ntorq- Ist Bluetooth
settings two wheeler
TVS Jupiter- Digital Screen
Focusing on the middle class

26. TVS: Exports
•Two-wheeler exports in 2018-19 were at 6.22 lakh units and witnessed an improvement with a
growth of 26.4% over 2017-18.
•Three-wheeler exports in 2018-19 were at 1.4 lakh units and recorded a 70.3% growth over
2017-18.
26

27. 27
Stock Price CAGR
10 Years: 21.34%
5 Years: 3.44%
3 Years: -15.13%
1 Year: -42.63%
Compounded Sales
Growth
10 Years: 18.33%
5 Years: 19.18%
3 Years: 21.01%
TTM: 23.38%
Return on Equity
10 Years: 22.60%
5 Years: 25.20%
3 Years: 25.58%
Last Year: 24.13%
Compounded Profit
Growth
10 Years: 29.13%
5 Years: 32.06%
3 Years: 21.58%
TTM: 5.13%
Financial Data (as on 31st March, 2020)

28. CSR- Srinivasan Services Trust
•The social arm of TVS Motor Company and Sundaram Clayton.
•They work with communities and governments to empower India’s rural poor through awareness, skills and training programs.
•They work as change agents, not donors.
•In all their efforts, whether it is identifying anaemia in women, correcting malnutrition in children or introducing better farming
methods, they try to find solutions suitable for the local environment.
•Working locally: 21 years
•5 states
•5,000 villages
•719,890 families
•3.14 million people
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29. In News:
•TVS Motor Company, India's fourth-largest two-wheeler manufacturer, on April 17 announced
the acquisition of Britain's iconic sporting motorcycle brand Norton in an all-cash deal.
•The Company has a strategic partnership with BMW Motorrad to develop and manufacture sub-
500cc bikes both for domestic and global markets. In December 2018, the Company also
achieved a milestone of rolling out the 50,000 unit of the BMW 310cc motorcycle.
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30. Bibliography
https://auto.economictimes.indiatimes.com/news/two-wheelers/motorcycles/tvs-suzuki-piaggio-gain-scooter-
market-share-in-fy19/68872961
http://international.tvsmotor.com/home.aspx
https://www.screener.in/company/TVSMOTOR/
https://kite.zerodha.com/chart/web/ciq/NSE/HEROMOTOCO/345089
https://www.tvsracing.com/overview.aspx
https://www.autobei.com/autoreports/two-wheeler/tvs-motor-performance-study-report/
https://auto.economictimes.indiatimes.com/news/industry/how-will-indian-two-wheeler-market-pan-out-with-
electrification-of-upto-150cc/69832001
https://www.financialexpress.com/industry/auto-sales-on-track-3-wheelers-buck-the-trend-with-24-growth-in-fy-
19/1546806/
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