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MARUTI SUZUKI CASE : MARKET EXPANSION STRATEGIES OF MARUTI UDYOG PRESENTED BY : AAKASH SAINI PARITOSH SACHDEVA SAURAV GARG TRIPT TANEJA

INDUSTRY PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VISION STATEMENT ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRANDS OF MARUTI SUZUKI

[object Object],[object Object],PRODUCT POSITIONING AND TARGET Product Line Products A1 800 A2 Alto, Zen ,Wagon –R, Swift, A-star A3 Esteem , Baleno UTILITY VEHICLE Vitara, Gypsy MULTI PURPOSE VEHICLE Omni, Versa

TARGETING : - SELECTIVE SPECIALIZATION TARGETING : - ON THE BASIS OF INCOME GROUP MARKET PRODUCT URBAN SEMI-URBAN RURAL A1 Yes Yes A2 Yes Yes Yes A3 Yes Yes Utility Vehicle Yes Multi Purpose Vehicle Yes Yes Yes INCOME GROUP PRODUCT Rs. 2-3 Lacs./Annum Rs. 3-5 Lacs./Annum Rs.5> Lacs./Annum A1 Yes A2 Yes Yes A3 Yes Utility Vehicle Yes Multi Purpose Vehicle Yes Yes Yes

POSITIONING PRODUCT Target Customers Benefits Value Proposition A1 A consumer who wants car. Durability and Performance A car which gives Durability in low cost. A2 A consumer who wants Small & spacious car. Spaciousness . A spacious small car without extra cost. A3 A consumer who wants more comfort car Design, Style and Luxury. A car design with style and luxury. Utility Vehicle Lifestyle Oriented consumers. Rigidness, Luxury and Comfort . A Vehicle that provides the luxury and Comfort of a car. Multi Purpose Vehicle A consumer who wants car for commercial use More spacious car. A big car with reasonable price

SWOT OF “MUL” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MUL’S SALES PROMOTION CAMPAIGN WAS EFFECTIVE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DISCUSS THE STEPS MUL MUST TAKE TO PREVENT THE CANNIBALIZATION OF ITS SALES ? ,[object Object],[object Object],[object Object],[object Object]

HOW CAN MUL DIFFERENTIATE ITS PROMOTIONAL CAMPAIGN BETWEEN ITS NEW AND PRE-OWNED / USED CAR MARKETS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IS NANO AFFECT THE SALES OF M-800? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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