Royal Enfield began manufacturing bicycles in 1893 in England and gained popularity in India in 1955 when the government ordered Bullet 350 models. It is now the oldest motorcycle brand still in production. Royal Enfield targets adventure-seeking customers aged 25-45 with its cruiser bikes like the Bullet and Classic models. It has a niche in the premium motorcycle segment in India and has experienced strong sales growth, with a market share of 4.69% and 46% CAGR. Royal Enfield focuses on heritage, durability, and adventure through campaigns like Himalayan Odyssey and distributes exclusively through dealers.
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
Royal Enfield- Financial Aspects of Marketingsdusane1
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Royal enfield- Operations, Production, market mix, brand valueAbhimanue Careless
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
Royal Enfield- Financial Aspects of Marketingsdusane1
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Royal enfield- Operations, Production, market mix, brand valueAbhimanue Careless
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
fundamental analysis of eicher motors
business model
products they provide
management quality
market share of company
analysis of financial statement
ratio analysis
peer to peer comparision
go through fundamental analysis and take your own decision to buy, hold, sell
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
1. ROYAL ENFIELD
MADE LIKE A GUN, GOES LIKE BULLET
AMAN GUPTA
ANCHAL RAI
VINISH SHARMA
AMRAPALI DAS
AMAN SINGH
2. Introduction
• ROYAL ENFIELD FIRST STARTED AS ENFIELD MANUFACTURING COMPANY LTD WAS
REGISTERED TO MANUFACTURE BICYCLES IN REDDITCH, UKIN 1893.
• FOUNDED BY ROBERT WALKERSMITH AND ALBERTEADIE.
• ROYAL ENFIELD GAINED POPULARITY FROM THE YEAR 1955 WHEN INDIAN
GOVERNMENT ORDERED 800 OF THEIR BULLET 350CCMODELSFOR
PATROLLINGTHEINDIAN BORDERS.
• COLLABORATION BETWEEN ROYAL ENFIELD AND ERSTWHILE MADRASMOTORS
LEDTO‘ROYALENFIELD INDIA’.
• ROYAL ENFIELD IS CONSIDERED THE OLDEST MOTORCYCLE BRAND IN THE WORLD,
SPANNING 3 CENTURIES AND STILL IN PRODUCTION WITH THE BULLET MODEL
ENJOYING THE LONGEST MOTORCYCLE PRODUCTION RUN OF ALL TIME.
3. History
Beginning
The Enfield Cycle company
Redditch, Worcestershire
Brand name license – 1890
Birth of the bullet -1931
The Indian Connection
1949- Introduction into Indian market
1955- Indian army’s calling
Partnership with Madras motors
1971- Closeout in the UK
Eicher chapter
1991- Strategic alliance with Eicher
motors
1994- Merger into Eicher Group and
conversion into Royal Enfield from
Enfield India
1996- Immediate compliance to
stringent emission norms
Post millennium
2002- Launch of India’s first cruiser
2003- First Rider Mania in Goa
2005- Fifty glorious years in India
2010- Successful migration of entire
product line to UCE
5. Competitor Analysis
• The Bajaj Dominar 400 ,
launched in India as the
most powerful motorcycle
from Bajaj Auto on
December 15 2016..Bajaj
has positioned it slap bang
in Royal Enfield territory
• It is powered by a 373 cc,
single-cylinder 4 stroke
engine based on the Duke
390
The engine is tuned to
make 34.5 bhp of power
and 35 Nm of peak torque.
• KTM 390 was launched in
India in November 2016and
is priced at Rs.2.2lakh, the
KTM 390 DUKE breathes life
into values that have made
motorcycling so amazing for
decade.The Duke 390, in
addition to being much faster
than the Classic, also comes
with ABSsystem which
prevents the wheel from
locking- up in times of hard
braking.
JAWA motorcycle has
come up with various
new products of
premium quality , and
had proved its worth
,lets see what it would
offer to the customers.
6. SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
•Size and scale of parent company.
• High emphasis on R and D
•. Established brand name
• Established market distribution channel
•1.Two-wheeler segment is one of the
most growing industries
•Export of bikes is limited i.e. untapped
international markets
•Strong competition from Indian as well
as international brands
• Dependence on government policies
and rising fuel prices Better public
transport will affect two-wheeler sales
• Weight of the motor cycle can be an
issue for few customers..
• Mileage of high cc bikes is an issue
7. PESTEL Analysis
• Political factors include areas such as taxation policy, law labor of law,
transportation problems and stable political environment. Furthermore,
governments have limited number of motorcycles being sold in the
country because Indian currency changes everyday with the comparison of
UK pounds.
• Environment elements incorporate biological and ecological elements, for
example, climate, atmosphere conditions, and atmosphere changes.
• Social elements incorporate the demographic and social parts of the
external environment. These elements influence client needs and the
measure of potential markets.
• Technological elements incorporate some mechanical things, for example,
Research and advancement activity, automation, technology and the rate
of mechanical changes
8. PESTEL Analysis(cont..)
Economical elements incorporate efficient stability, the rate of interest,
currency rate. These are variables which puts impacts on the operation of
business and accrucul choices. As the currency and rate of interest
changes, there is no economical stability in the country.
Legal elements incorporate livelihood law, consumer law, and health and
wellbeing law. These variables put awful effects on the expense of
products, the interest of item and the generation of product. The
government has proposed the entire organization working environment
must provide safety to the employees. They cover issues, for example,
preparing, reporting and the proper of security gear to ensure
representative are safe.
9. Segmentation, Target and Positioning(STP)
Segmentation:
• REhas a niche segment and is classified as a leisure and adventure cruiser bike in the
Tier-I &Tier-IICities.
• InTier-3 markets it is associated with the social/status symbol.
• Itis considered asa powerful motorcycle for bike adventurers.
• The vehicle is considered more asa lifestyle brand.
Targeting:
• It is targeting Bikersin the age group of 25-45 years of age, and are working
executives primarily looking for.
• A leisurebike
• A cruiserbike
Positioning:
• A bike for adventure lovers
• Masculine durable and rugged product
• Good performance
• Heritage over hundred years
• Powerful engine
13. Marketing MIX
Place:
• The market of Royal Enfield can be divided basically into two
segments
• Big Cities/Metropolitans: Tier1 &Tier 2 Cities
Small Cities: Tier 3 &DH (District Headquarters)
Promotion:
• Promotion done through Adventure magazines, Auto andbiking
magazines and local print media.
Sticks to the Vintage and Macho appeal it brings in allits
promotions.
Offers Adventure Rides to the existing and futurecustomers.
15. Expeditions
• Himalayan Odyssey
• Southern Odyssey
• BOBMC - Brotherhood of Bulleteers motorcycle
community.
• Rider Mania - Goa
• The Tour of Rann of Kutch
• The tour of NH 17
(Mumbai to Goa)
• The tour of Rajasthan
16. Royal Enfield Market Share
The above pie chart describes the consolidated market share
of the Indian motorcycle companies for FY2016-17.
Royal Enfield holds 4.69% percent market share indicating
robust sales for the year 2017-18.
17. SALES
• Salesof motorcycles in the premium category (those with an engine displacement
of 150cc and above) surged to 1.7 million units in FY2016-17 of which 1.5million
units in 2015-16, making it the fastest-growing segment in the market
• 350-500 cc bike saleis 1.7million out of 17 million total bike saleacross
India(Approx-10% - of the totalsegment).
• However, two wheeler industry registered salesat agrowth rate of 6.89
• percent during FY2017 over FY2016 to register salesof 17million.
The following graph displays the total salesof the two wheelers in India for the
FY2016-17.
• The Royal Enfield Bullet (350 cc,500 cc) and Classicmodels (350 cc,500 cc) of
motorcycles operate in the 350 cc–500 cc segment and 500 cc plus segment
respectively in the Indian motorcycle industry. Thissegment is unique asit was
originally created by the Bullet seriesof motorcycles when they were first
launched in India
19. Distribution
• Royal Enfield distributes its motorcycles only through who
act asdistributers of motorbikes in a specified area which
acts asproducer to dealer channel.
Distribution Merchandise
• Available in all branded Royal Enfield stores, REfollowed the
promotion strategy first initiated by Harley Davidson
motorcycles. The various bikers merchandise available such
ashelmets, gloves,jackets,boots,belts, protective gear etc.
21. Giving it back to the makers - Handcrafted
THE COMPANY TAKES CARE OF THE
CRAFT WORKERS AND RETAIN THEM
FOR THE LONGEST TIME POSSIBLE.
THEY PROMOTE
MANUAL
ASSEMBLING TO
PROVIDE QUALITY
PRODUCT
22. Conclusion
• The presentation objectively explains the rise of Royal Enfield from
a brand on the brink of extinction to the most aspirational
motorcycle brand in India.
• It also highlights the segment under which the bike is positioned,
describes its closest competitors and where REholds value vis-à-vis
Bajaj and KTM.
• It shows the company’s ambition to further go upmarket by entering
the 750cc+ segment to augment its declining market share
in the 350cc+ segment.
• Royal Enfield’s strategic acquisition plan of Ducati will counter Bajaj’s
‘Triumph’ acquisition and also set a platform to launch the brand
into a global league.