KTM is an Austrian motorcycle brand founded in 1934 that is known for high-performance dirt bikes, sports bikes, and dual-sport motorcycles. In India, KTM entered the market in 2012 by launching the Duke 200 street bike through a partnership with Bajaj. This document focuses on KTM's 390cc Duke 390 motorcycle, which has become popular in India's growing premium motorcycle segment among riders seeking powerful but affordable bikes. The Duke 390 provides the highest power in its class and is suitable for both road and off-road riding. While it faces competition from other brands, its combination of performance, price, and all-terrain capability have made it a front-runner in the 400cc segment in India.
Motorcycle market analysis presentation submitted as part of group assignment on Marketing Basics by our SMP09 group. Presentation submitted to Prof. Ramanuj Majumdar, IIMC Kolkata.
Motorcycle market analysis presentation submitted as part of group assignment on Marketing Basics by our SMP09 group. Presentation submitted to Prof. Ramanuj Majumdar, IIMC Kolkata.
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https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
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Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra.
Developing a report on Marketing based on primary and secondary research as a partial fulfillment of the curricular requirement of the Cardiff MBA program covering areas of Market Share, Size, Growth, STP, Global Environment, Porters 5 Forces model, & 7p's practices, Critical Success Factors etc on “Royal Enfiled”.
Royal enfield- Operations, Production, market mix, brand valueAbhimanue Careless
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
Mahindra Report : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra.
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
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Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sportscars and formally SUVs which is owned by the Volkswagen Group through its subsidiary brand division Audi.
Founder: Ferruccio Lamborghini
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
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3. KTM Brand History
• Founded in 1934 by Hans Trukenpolz in Mattighofen,
Austria.
• Started as a car and motorcycle repair shop dealing
primarily in metal workings.
• Started bike manufacturing due to low business in the
metal workshop.
• The company expanded throughout Austria
• Once Ernst Kronreif becames partner in the Trukenpolz
company, the name is changed to KTM.
4. KTM LEGACY
• High Performance motorcycle company from
Austria
• Produce Mini-bikes ,Dirt Bikes, Sports
Bikes, and Dual Sport Bikes
• They are the only non-Japanese bike that is
part of the big 5.
• Podium Domination - Massive gold medal
collection in the across the world.
6. MARKET
DEMOGRAPHICSINDIAN 2-WHEELER SEGMENT IN INDIA
• TOTAL PRODUCTION - 34,02,897 units / year.
• MOTORBIKE SHARE – 25,56,782 units / year (75%)
• GROWTH RATE - 7-8% / year
In the last few quarters, there is a steep climb in growth observed
in the 150cc+ segment. Growing at almost 29%.
Unlike the lower segment where the growth has been roughly
9.2%.
An indication that the market is shifting towards the
performance segment.
7. KTM IN INDIA
• KTM entered the Indian market via Bajaj in
January 2012 by launching the Duke 200 (A
200cc “naked” street bike).
• Instant hit among the biking fraternity.
• KTM organizes official events all over the
country to promote safe riding.
Eg. ORANGE DAY – Track event and
ORANGE RIDE – Street legal rides.
10. KTM DUKE 390
• The elder brother of the Duke 200. The Duke
390 is double as powerful but weight just as
much as its younger sibling.
• Practical and affordable.
• All terrain motorcycle.
• Superior handling capabilities
• State of the art technology
• Front runner in the 400cc segment in INDIA.
13. MARKET TREND
• Indian Market looking for upscale bikes.
• Serious riders want to buy powerful bikes that
are affordable.
• Consumers are ready to pay a premium for the
“Luxury 2- Wheeler Segment”.
• Increase Social presence.
14. SWOT Analysis
STRENGHTS
• A Global brand name.
• Known for durability
and performance.
• Highest BHP in
segment.
• Cost effective.
• Low maintenance.
• Higher gas mileage.
WEAKNESS
• Low market presence.
• Will take time to be
accepted.
• Primarily meant for
single rider comfort.
• A misnomer to be a
very expensive
motorcycle.
15. SWOT AnalysisOPPORTUNITIE
S
• INDIA - a potential
market as it was an
untapped market for
performance bikes.
• No direct competition
in the cost and
performance segment.
• Front runners to
conduct organized
races for KTM Duke
owners.
THREATS
• New entrants from
competitors who have
higher market presence.
• Traffic congestions and
bad city roads.
• Rise in fuel prices.
• Primary 2 wheeler
segment is dominated by
high mileage motorcycles
or scooters.
17. BIKE COMPARISON
NAME OF BIKE ENGINE
CAPACITY
PRICE *
(INR)
COMMENTS
KAWASAKI NINJA 300 300 cc 3,50,000/- • Higher maintenance
• Premium fuel required. (22 kmpl)
• Not ideal for all terrain
HYOSUNG GTR 600 600 cc 4,50,000/- • Bike underpowered for the engine
capacity provided. Low gas mileage.
(16 kmpl)
• Not ideal for all terrain
HONDA CBR 500 ABS 500 cc 5,00,000/- • High maintenance.
• Low gas mileage. (17 kmpl)
• Not ideal for all terrain
KTM DUKE 390 390 cc 2,00,000/- • Ideal for all terrain
• Light weight.
• Cost effective
• Self maintain training provided.
• Good gas mileage. (30 kmpl)
Ex-showroonNewDelhi
18. WHAT IS THE TARGET
MARKET?The people aspiring to have powerful and really fast bikes.
Demographic
Higher disposable income of consumers has become a key
factor in driving the markets and development of the
products.
Socio-Cultural
There has been a drift in the mindset, taste and lifestyle of the
people. The experiential rider has become very demanding
and looks for thrill more than just a normal commute.
19. Segmentation
>Young Men
>Highly fashion oriented people
>Men wanting to live on the edge.
>Men who want the KTM DUKE 390.
High Disposable Income
Strivers
Potential
Market
20. WHO DO WE SELL TO?
• Frequent long distance riders – Experiential
riders.
• Those who are interested in performing stunts
• Those who want to portray a Macho image.
• Those who lay emphasis on sheer riding quality
in a bike.
• Those who wish to get noticed, trying to portray
an unstoppable image.
• Urban lifestyle. The wannabes.
22. MARKETING PITCH :
PRINT
Stunt rider doing a “Stoppie” in a KTM Duke
with the following quote :
“THE ONLY THING STOPPING YOU IS YOU.”
The pitch is primarily meant for ardent riders
who would be interested to push the bike to its
limits and perform stunts on their own.
23. MARKETING PITCH :
VIDEO
An individual who recalls riding his KTM Duke 390
whenever he closes his eyes. Followed by quote :
“CANT GET IT OUT OF YOUR MIND.
EVEN IF YOU WANT IT TO.”
Again, meant for ardent riders who are
interested in a thrilling riding experience.