Tata Motors launched the Tata Ace mini-truck in 2005 to meet the demand for smaller vehicles to service feeder routes between larger trucks. Through discussions with potential customers, Tata found that there was a need for a sub-one ton vehicle for last mile deliveries. Customers wanted lower maintenance costs, better safety and comfort than three-wheelers. Tata designed the Ace to carry bigger payloads at higher speeds than three-wheelers, with a 700cc engine and maneuverability. It positioned the Ace as a mini truck at a slightly higher price than three-wheelers. Within 22 months, Tata had sold 100,000 Aces, exceeding expectations and launching the model internationally.