Marketing mix of paper boat
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This document discusses the marketing mix strategies of Paper Boat drinks. It provides an overview of the company's strengths in attractive packaging and variety of products. It also discusses weaknesses around brand awareness and shelf space. Opportunities include product diversification and developing markets. Threats include new entrants and raw material sourcing. The marketing mix strategies of Paper Boat focus on expanding their product line, competitive pricing, increasing distribution channels, and promoting through various advertising avenues including digital media. The future marketing mix will focus on specialized juices, expanding to rural markets, and launching a new "Purple Carrot" product.
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Paper boat 2019 market analysis (factor analysis))
Paper Boat is a brand of traditional Indian beverages produced by Hector Beverages. It focuses on natural ingredients and flavors from local fruits. The survey found that while taste was rated positively, many felt it was not good value for money due to the price. Most respondents were familiar with the brand and willing to recommend it, but awareness could still be improved. The product is seen as reliable but some thought it was overpriced. Offering discounts and improved promotion could help increase repeat purchases.
Hector beverages’ paper boat
complete analysis of management case study on Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memories”
Paperboat PPT
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.
The document provides information on Paper Boat drinks, an Indian beverage brand. It discusses the brand's product strategy, differentiation, mix, map, packaging, pricing, distribution channels, and promotional activities. Some key points include:
- Paper Boat targets urban Indian customers aged above 20 with nostalgia-focused drinks in 9 flavors.
- It differentiates with natural ingredients and unique flavors not found in competitors' products.
- Promotional activities include advertising, digital marketing, sponsorships, and initial sales through airlines and hotels.
- Recommendations include expanding availability, introducing winter drinks, and gift packs containing multiple flavors.
Paperboat Juice Hector Beverages Pvt Ltd
Hector Beverages established its first production plant in 2010 in Manesar to produce PaperBoat drinks. However, demand increased and the Manesar plant could not keep up. The plant also lacked facilities for coconut water and sugarcane juice. This led Hector Beverages to set up a larger second plant in Mysore in 2014 with a production capacity four times that of Manesar. Major issues arose from distributors pushing PaperBoat products more in general trade instead of modern trade, and lacking a strong presence in modern trade. Solutions included developing a strong modern trade network and reducing communication gaps about the product's positioning.
Marketing
This document discusses Hector Beverages Pvt Ltd, the company that launched Paperboat beverages in 2013. It summarizes that Paperboat offers traditional Indian drinks and sources ingredients locally. It has two manufacturing facilities and plans to produce a new drink using fermented purple carrots. The document also outlines Paperboat's product lines, marketing strategy, pricing, segmentation, targeting, positioning, retailer insights, flavor sales, SWOT analysis, beverage industry forecasts, and the company's financial projections.
Marketing & Promotion Mix of Paper Boat.
- Paper Boat is an Indian beverage brand that was launched to target urban Indian customers aged above 20, particularly those living away from their native homes.
- It differentiates itself by offering 11 unique flavors made from natural spices and ingredients, including flavors not provided by competitors.
- Paper Boat uses storytelling and emotional branding focused on nostalgia and simplicity to build awareness and connect with its target audience.
Presentation on Paper Boat
Paper Boat is a brand of traditional Indian beverages launched in 2013 by Hector Beverages to target urban consumers. It offers a range of fruit-based drinks and concentrates. Its target segment is students and working professionals aged 25-28 living in metro areas. Paper Boat uses nostalgia and simplicity in its products with ingredients like spices and condiments. It prices its products premium and distributes through metros and major cities in India as well as overseas Indian stores. The brand differentiates itself through experiential marketing appealing to senses, feelings, intellect and physical experiences. It has repositioned itself as a premium quality brand appreciated for its focused strategy and offerings.
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Paper Boat is a brand of traditional Indian beverages produced by Hector Beverages. It focuses on natural ingredients and flavors from local fruits. The survey found that while taste was rated positively, many felt it was not good value for money due to the price. Most respondents were familiar with the brand and willing to recommend it, but awareness could still be improved. The product is seen as reliable but some thought it was overpriced. Offering discounts and improved promotion could help increase repeat purchases.
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Paperboat PPT
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.
The document provides information on Paper Boat drinks, an Indian beverage brand. It discusses the brand's product strategy, differentiation, mix, map, packaging, pricing, distribution channels, and promotional activities. Some key points include:
- Paper Boat targets urban Indian customers aged above 20 with nostalgia-focused drinks in 9 flavors.
- It differentiates with natural ingredients and unique flavors not found in competitors' products.
- Promotional activities include advertising, digital marketing, sponsorships, and initial sales through airlines and hotels.
- Recommendations include expanding availability, introducing winter drinks, and gift packs containing multiple flavors.
Paperboat Juice Hector Beverages Pvt Ltd
Hector Beverages established its first production plant in 2010 in Manesar to produce PaperBoat drinks. However, demand increased and the Manesar plant could not keep up. The plant also lacked facilities for coconut water and sugarcane juice. This led Hector Beverages to set up a larger second plant in Mysore in 2014 with a production capacity four times that of Manesar. Major issues arose from distributors pushing PaperBoat products more in general trade instead of modern trade, and lacking a strong presence in modern trade. Solutions included developing a strong modern trade network and reducing communication gaps about the product's positioning.
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This document discusses Hector Beverages Pvt Ltd, the company that launched Paperboat beverages in 2013. It summarizes that Paperboat offers traditional Indian drinks and sources ingredients locally. It has two manufacturing facilities and plans to produce a new drink using fermented purple carrots. The document also outlines Paperboat's product lines, marketing strategy, pricing, segmentation, targeting, positioning, retailer insights, flavor sales, SWOT analysis, beverage industry forecasts, and the company's financial projections.
Marketing & Promotion Mix of Paper Boat.
- Paper Boat is an Indian beverage brand that was launched to target urban Indian customers aged above 20, particularly those living away from their native homes.
- It differentiates itself by offering 11 unique flavors made from natural spices and ingredients, including flavors not provided by competitors.
- Paper Boat uses storytelling and emotional branding focused on nostalgia and simplicity to build awareness and connect with its target audience.
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Paper Boat is a brand of traditional Indian beverages launched in 2013 by Hector Beverages to target urban consumers. It offers a range of fruit-based drinks and concentrates. Its target segment is students and working professionals aged 25-28 living in metro areas. Paper Boat uses nostalgia and simplicity in its products with ingredients like spices and condiments. It prices its products premium and distributes through metros and major cities in India as well as overseas Indian stores. The brand differentiates itself through experiential marketing appealing to senses, feelings, intellect and physical experiences. It has repositioned itself as a premium quality brand appreciated for its focused strategy and offerings.
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This document provides a marketing strategy for Paper Boat in Bangalore. It analyzes Bangalore's demographics and beverage consumption trends. It proposes targeting health-conscious individuals aged 20-50 and positioning Paper Boat as a tasty, healthy drink. The recommended marketing mix includes juices in 200ml and 1L packs priced at Rs.15-70. Distribution should expand to modern/traditional stores, bars, restaurants and online. Promotion should use social media aggressively. Additional recommendations include expanding distribution, promoting in schools/winter seasons, emphasizing health aspects, and offering gift packs.
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Hypothetical Brand.
rm.pptx
Lux soap was launched in India in 1929 and was one of the first mass-market beauty soaps. It has since gone through different stages of the product life cycle. In the introduction stage, Lux focused on creating awareness in major cities and used early adopters and a film star ambassador. In the growth stage, it expanded distribution and advertising to attract more customers. In maturity, Lux diversified products and defended market share through promotions. Recently, it has faced decline due to competition, economic slowdown, and currency fluctuations, leading Lux to reduce costs and selectively distribute to retain loyal customers.
Rural Mktg.pptx
Rural marketing strategies should consider the rural environment and segment the heterogeneous rural market based on needs. Key strategies include developing small, affordable products and using various distribution methods like cooperatives or fairs. Promotion uses mass media like TV and focuses messaging on regional needs. Network marketing is a potential model, allowing rural residents to sell to trusted peers and leverage word-of-mouth. Challenges include remote locations while opportunities include tight communities and existing collaboration networks.
International marketing VS Rural Marketing
This document discusses international and rural marketing. It defines international business as activities conducted across national borders that involve all aspects of a firm's operations. Rural marketing targets rural populations, which make up a large portion of India's population and have growing prosperity. The 4Ps of rural marketing involve tailoring products, pricing them affordably, distributing directly to villages, and promoting through universal appeals. Examples are given of companies adapting their offerings for rural consumers through affordable technologies designed for local needs and infrastructure constraints.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Marketing mix of paper boat
- 1. “DRINKS AND MEMORIES” -By Monish Shah
- 2. Strength • Attractive and Unique packing • Competitive pricing points • Available in variety of Indian traditional flow • Good distribution &availability of retail store • Healthy and tasty fruit juices SWOT ANALYSIS OF PAPER BOAT
- 3. Limited brand recall and brand awareness among customers Less retail shelf space compared to leading players. Weak brand backing of parent brand Weakness
- 4. • Diversification • Developing nations • Packaged drinking water • Supply chain improvement • Market the lesser selling products – Opportunities
- 5. • New Entrants • Marketing the product • Raw material sourcing Threats
- 6. 4P,S OF MARKETING MIX OF PAPER BOAT PRODUCT PRICE PLACE PROMOTION
- 7. PRODUCTS ENERGY DRINKS Aam panna Jammu Kokum Jaljeera Aam raas Ginger Anar Neermore Chilli gauva Panakam Rose tamarind
- 8. Macro factors - That determine the price of: Product Political Economical Social Legal Technological PRICING
- 9. Micro factors Customers demand & market segment Suppliers Distributors Media Company : production costs, objectives and Mission
- 10. • Use wide promotion techniques • Heavy television advertising • Use the personal selling and public relation • Promotion is also done through visual merchandising • Special offer • User trails • Free samples Promotion
- 12. PRODUCT Speacilaizing in bringing home-made juices that excite our taste buds PAPER BOAT is coming up with many such new products : 1)Serbet-e-khaas 2)Rose Tamarind 3) Panakam 4)Neer More
- 13. Paper boat is in the process of launching a new product called “Purple Carrot” Purple carrot once fermented metamorphose into a tasty “KANJI” Kanji a traditionally North Indian home-made warming drink lost it’s existence to the modern aerated drinks. Being a childhood fan Mr. Neeraj Kakkar founder of Paper boat decided to bring the good old Kanji back. Purple Carrot is still a very new idea and will soon be a part of Paper Boats growing varieties of soft drinks.
- 14. PRICE Due to the availability of wide range products the pricing is done according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors pricing, Dabur’s Yoodley is a new competitor to Paper boat. Beverage market is said to be a oligopoly market (few sellers and large buyers), hence they form into cartel contract to ensure a mutual balance in pricing between the sellers. At present Paper boat is pricing it’s products between Rupees 30-35 making it accessible to most economic groups.
- 15. Place • Paper Boat drinks are currently available in Mumbai, the national capital region (NCR) centred on Delhi, Pune, Hyderabad, Kolkata, Bengaluru, Chennai and Lucknow. • The makers of Paper Boat and Top Ramen noodles announced a distribution tie-up for tier-II cities (the interiors) and rural pockets of India. • Paper boat is moving past it’s city market placing and going towards the rural market and neighboring places.
- 16. Promotion • Paper boat number one effective promotional activity is ADVERTISING • Paper Boat adopts various advertising and promotional strategies to create an increased demand in the market by associating with life style, innocence and NOSTALIGIA and mainly targeting value based advertising. • Paper boat uses Print media, TVC and outdoor as their promotional tool • Since traditionally advertising mediums are too cluttered and so paper boat is using various digital media platforms such Facebook, Twitter, Instagram and blog ad spaces to be heard and seen by a large population.
- 17. Thank you