Tata Motors is an Indian multinational automotive manufacturing company founded in 1945 and headquartered in Mumbai, India. It has over 1400 engineers and scientists working across 6 R&D units in India, South Korea, Spain, and the UK. Some of Tata Motors' key accomplishments include developing India's first indigenous passenger car called the Tata Indica in 1998, and acquiring the British brands Jaguar and Land Rover from Ford Motors as part of its international expansion strategy. Looking ahead, Tata Motors aims to consolidate its position in India by capitalizing on opportunities from growing mobility needs and infrastructure development, and seeks growth from new products and emerging markets.

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10. PICTURE START

12. History Company’s Profile Research and Development Product Range Key Strategies Future Prospects

13. Founded : 1945 Founder : JRD Tata Headquarters : Mumbai, India Key people : Ratan Tata, Chairman Parent : Tata Group Subsidiaries : Jaguar & Land Rover Products : Automobiles and Engines Revenue : Rs. 70,938.85 Crores ( 2008-09 ) Net Profit : Rs. 1001.26 Crores ( 2008-09 )

14. 130 models of light , medium and heavy commercial vehicles 1 st Company from India’s Engineering sector to be listed in NYSE (Sept 04)

15. Developed India’s 1 st indigenous Passenger Car - Tata Indica in 1998 Rolled out its Millionth vehicle - 1991 Two-Million Mark - 1998 The company began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany.

16. Over 1400 engineers & scientists – 6 R&D units -- India, South Korea, Spain and UK Key Factor - World-class automotive R&D Engineering Research Centre (ERC): - Research Centre at Jamshedpur - The Engineering Research Centre in Pune was setup in 1966 and is among the finest in the country Awards : 1. 'The DSIR National Award for R&D Effort in Industry - 1999‘ 2. 'National Award for Successful Commercialisation of Indigenous Technology by an Industrial Concern - 2000.'

18. International strategy based on the competitive advantage : New product (Eg: Tata Nano, the cheapest car in the World). Acquisitions (Eg: Land Rover and Jaguar brands from Ford Motors) Partnership with established companies (Eg: Alliance with Fiat since 2006) to enhance the product portfolio and knowledge exchange Facilities for learning from other companies. Developing programmes for intensive management development. Consolidate position in India by exploiting opportunities : New mobility of young Indians. Government’s substantial road-building program GDP growth

19. Strengths Well-known brand with good reputation Planned and smart international strategy Smart approach in responding to the market demand. Alliances with key players Fast product development ability Weaknesses Low level of infrastructures Lack of experience in certain new sectors. Opportunities New long-awaited product (Nano) Government support Emerging markets high demand for passengers cars at low costs. Threats Downturn of the world economy High level of competition Sustainability and environmentalism Oil rising prices

20. Compressed air car Tata Nano Low cost low carbon vehicle Electric vehicles Land Rover and Jaguar

21. Amitesh Divya Hansita