Sterling Marketing: Database analysis marketing
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The document discusses analyzing customer data and marketing strategies. It covers defining customers, developing existing customers through targeted communications, segmenting customers based on recency, frequency and monetary value, understanding marketing costs and channels, and optimizing performance through testing and data analysis. The goal is to focus efforts on the most profitable customer segments.
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Daniel Beazer authored an article identifying five technology shibboleths for 2017. The article discusses how: (1) not all workloads will move to the public cloud, as some organizations still require customization or sensitive data isolation; (2) while outsourcing is growing, some organizations will keep critical systems in-house; and (3) despite frequent headlines, security sometimes takes a backseat to business priorities for many organizations. The article also analyzes a case study of how TalkTalk in the UK poorly handled a data breach.
Magento 2
The document discusses Magento's M2 commerce platform and its capabilities. Magento 2 provides a modern platform architecture for faster development, easier customization and maintenance. It features enhanced capabilities like improved checkout, content management tools, customer segmentation and targeting. The platform is equipped to handle commerce trends and provides state-of-the-art analytics and payment solutions. Case studies show how brands have successfully launched on Magento 2 to scale their businesses.
Dotmailer
This document discusses email marketing best practices. It finds that over 50% of UK marketers report an ROI of over £10 for every £1 spent on email marketing, with an average ROI of £30.01. However, 85% of consumers find more than half of the emails they receive are irrelevant, and 42% of marketers agree only some or none of their emails are relevant. It recommends marketers focus on the fundamentals of segmentation, personalization, automation, and mobile optimization to improve email marketing performance.
Screen Pages introduction
The document outlines the agenda for a Screen Pages Client Event, including presentations on e-commerce topics from various companies. Screen Pages will provide an update and conclusion. The event will include discussions on Magento 2, search marketing, POS systems, and Amazon Pay. Breaks are scheduled for tea/coffee and wine and nibbles. The document also provides details about Screen Pages' experience, credentials, services, and case studies including a responsive redesign for Loake Shoes on Magento 2 that increased conversion rates.
What Users Do
The document discusses how to use UX testing to improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can improve sales by removing user issues, validate new features, and prioritize needs. Examples show how others halved bounce rates and increased sales and conversion rates by testing. The document provides tips for using UX testing like mining search logs and adjusting cookie messages on mobile. It encourages testing free through the WhatUsersDo website.
Screen Pages
The agenda for the Client Day meeting in November 2016 includes presentations on recent search and ecommerce platform updates, product recommendations, analytics and user behavior data, followed by drinks and snacks. Key metrics to be reviewed are average order value, on-site behavior by traffic source, and mobile performance. Attendees will also discuss the most impactful marketing activities for 2017.
Magento
This document discusses Magento's commerce platform and new features. It highlights Magento 2 as a next generation platform with improved performance, architecture, and business tools. Magento provides ecommerce solutions for retailers and its ecosystem includes thousands of developers, partners and customers. The platform is equipped to help businesses address trends in analytics, payments and commerce.
Search Marketing
This document provides an overview of search marketing strategies for 2017. It discusses how the rise of mobile is changing user behavior and how marketers need to adapt. Key points covered include the importance of responsive ecommerce design, changes to SEO like Penguin 4.0 and Google's mobile-first index, new features for paid search like expanded text ads and click-to-message extensions, and tools for analyzing keywords. The document emphasizes the need for marketers to focus on relevance, speed and the mobile experience to succeed in today's search landscape.
Bronto
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
Brand and Soul
Helen Noel, the Creative Director of Brand+Soul, gave a presentation to Bournemouth & Poole College on March 1st, 2016. She has over 25 years of experience in design and communications, working with major corporate clients. Her presentation discussed brand strategy, identity, and engagement. It also examined the role of design and outlined the purpose, promise, personality, values, and vision for a new quick-setting air lime building product that is 100% recyclable.
Mention me
Simon Dring is the Head of Client Success at Mention-Me. His contact information is provided as simon@mention-me.com. The document contains contact information for Simon Dring in his role at Mention-Me.
Dotmailer (Skip Fidura)
The document discusses recommendations for email marketing strategies around major shopping holidays like Black Friday and Cyber Monday. It provides statistics showing increased online traffic and sales on these days. However, it also notes a growing backlash against Black Friday, with some retailers closing on that day. The document then offers tips for using email to create journeys leading up to and through the holiday periods, including sending reminders, follow ups, and abandoned cart/browse emails to improve sales.
Online security (Daniel Beazer)
This document discusses security challenges facing ecommerce companies and proposes a approach called "common sense security". It notes that the traditional security industry focuses too much on fear-mongering and complex solutions. Most security products also defend the perimeter but the main target for hackers is now customer data stored internally. The document advocates for security that is easy to use, set up, and affordable focusing on passwords, employee training, and software updates. It suggests modern threats like DDoS attacks are often diversions for the real goal of stealing customer data from poorly protected databases and web applications.
Magento (David Wise)
The document discusses emerging trends in digital commerce, including brands becoming retailers and selling directly to consumers, the rise of personalized and omnichannel experiences, and new fulfillment models enabled by technologies like ship-from-store. It also outlines how Magento is positioned to help retailers address these trends through its open source e-commerce platform, new releases like Magento 2 and Cloud Edition, and capabilities like integrated analytics and payments. The presentation argues that Magento has the scale, features, and ecosystem to help businesses adapt to changing consumer demands and commerce innovations.
Online trends & insights (Rebecca de Freitas)
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
Search Marketing update (Dan Richardson)
Organic search remains important but is changing as queries get longer and more natural, and search engine result pages (SERPs) evolve. Google is getting better at understanding search intent with features like answer boxes and snippet. To succeed, websites need comprehensive, unique content; speed; and user experience optimized for search and every device. On-page SEO requires intelligent keyword use, related topics, thorough answers, and unique value over competitors in SERPs. Paid search is also changing with expanded text ads and other updates. Accelerated Mobile Pages (AMP) will also impact optimization strategies going forward.
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Sterling Marketing: Database analysis marketing
- 1. Customer Database Analysis & Marketing www.sterlingmarketing.co.uk
- 3. Defining your customer www.sterlingmarketing.co.uk
- 4. Who are we talking about? www.sterlingmarketing.co.uk … . you know about and have bought from you … .. you know about and have never bought from you … .. you know nothing about and have bought from you You know nothing about and have never bought from you
- 5. Customer Acquisition vs Customer Development www.sterlingmarketing.co.uk
- 14. Segmentation & RFM www.sterlingmarketing.co.uk
- 16. Segmenting your customers www.sterlingmarketing.co.uk
- 21. Understanding your costs: example www.sterlingmarketing.co.uk Customer Mailing Orders:1,500 Demand:£96,900 CPO: £7.50 Affiliates Orders:315 Demand:£14,475 CPO:£5.97 PPC Orders:236 Demand:£11,575 CPO: £8.15
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- 45. Thank You For more information regarding how ‘Insight’ can help your business [email_address] 020 7386 0856 www.sterlingmarketing.co.uk