This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
Safeway vs. Kmart, A Holiday Sales Promotion EvaluationLeah Colberg
This document evaluates and compares holiday sales promotions from Safeway and Kmart. It summarizes Safeway's strong promotion that had store-wide banners, targeted household shoppers, and encouraged bulk purchasing through price reductions and urgency. Kmart's promotion had modest stopping power from its holiday theme and layaway program message, but lacked urgency, specificity, and signs to increase effectiveness. It concludes by praising Safeway's promotion and hoping Kmart improves for next year.
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
This document discusses customer sourcing for automotive dealerships. It explains that customer sourcing is determining how and where customers learn about a dealership in order to most effectively target advertising spending. Currently, most dealerships rely on salespeople to ask customers basic sourcing questions, but this often produces inaccurate data. The document promotes an online customer sourcing program called Dealer Sourcing Solutions that allows customers to provide sourcing details themselves in a quick survey. This provides dealerships with immediate and accurate sourcing data to optimize their advertising.
This document discusses best practices for using targeted online advertising to support B2B sales. It provides recommendations for companies to map cross-selling potential, focus marketing efforts, engage prospects on LinkedIn, and create engaging content. A case study is presented of a company that increased cross-selling by 20% using these targeted advertising and marketing automation techniques.
The Missing Piece to Conversion Rate OptimizationValentin Radu
We all want to maximize the impact from A/B testing. Yet, you’re still coming up with ideas and test hypotheses using conversion rate optimization best practices, user experience tricks and on page tactics, that only get you a marginal lift. What you’re missing is a deep understanding of the marketplace. In this session, you’ll learn how to evaluate your product market fit and apply market insight to your CRO testing approach.
If you want to see the video recording, head to https://www.youtube.com/watch?v=vX1UreOI9CQ
Check our blog as well for more webinars and conversion rate topics. https://blog.omniconvert.com/
An insight session for retailers ahead of Amazon's imminent launch into Australasian markets. Developed for leading supply chain specialist software developers - CIN7
This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
Safeway vs. Kmart, A Holiday Sales Promotion EvaluationLeah Colberg
This document evaluates and compares holiday sales promotions from Safeway and Kmart. It summarizes Safeway's strong promotion that had store-wide banners, targeted household shoppers, and encouraged bulk purchasing through price reductions and urgency. Kmart's promotion had modest stopping power from its holiday theme and layaway program message, but lacked urgency, specificity, and signs to increase effectiveness. It concludes by praising Safeway's promotion and hoping Kmart improves for next year.
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
This document discusses customer sourcing for automotive dealerships. It explains that customer sourcing is determining how and where customers learn about a dealership in order to most effectively target advertising spending. Currently, most dealerships rely on salespeople to ask customers basic sourcing questions, but this often produces inaccurate data. The document promotes an online customer sourcing program called Dealer Sourcing Solutions that allows customers to provide sourcing details themselves in a quick survey. This provides dealerships with immediate and accurate sourcing data to optimize their advertising.
This document discusses best practices for using targeted online advertising to support B2B sales. It provides recommendations for companies to map cross-selling potential, focus marketing efforts, engage prospects on LinkedIn, and create engaging content. A case study is presented of a company that increased cross-selling by 20% using these targeted advertising and marketing automation techniques.
The Missing Piece to Conversion Rate OptimizationValentin Radu
We all want to maximize the impact from A/B testing. Yet, you’re still coming up with ideas and test hypotheses using conversion rate optimization best practices, user experience tricks and on page tactics, that only get you a marginal lift. What you’re missing is a deep understanding of the marketplace. In this session, you’ll learn how to evaluate your product market fit and apply market insight to your CRO testing approach.
If you want to see the video recording, head to https://www.youtube.com/watch?v=vX1UreOI9CQ
Check our blog as well for more webinars and conversion rate topics. https://blog.omniconvert.com/
An insight session for retailers ahead of Amazon's imminent launch into Australasian markets. Developed for leading supply chain specialist software developers - CIN7
This document discusses the need for retailers to develop cross-channel integration capabilities to provide customers a seamless shopping experience across online and offline channels. Major shifts in technology and consumer behavior have increased pressure on retailers to integrate their channels. These include the rise of e-commerce, mobile commerce, and consumer expectations of convenience. Retailers now face competition from new sources such as manufacturers selling direct, online-only retailers, and traditional retailers moving more quickly to integrated models. Cross-channel integration is fast becoming a necessity for traditional retailers to compete.
On Target 2015 is the Go-To Conference for B2B Sales & Marketing. On Target 2015 Stockholm is a one day event held by thought leaders on how to accelerate growth for companies with long and complex sales cycles, many stakeholders and high order values.
This document outlines 10 strategies, or "profit triggers", for increasing business revenues and profits. These include strategies for increasing the number of clients, average transaction values, and transaction frequency. It provides tips for each trigger, such as improving lead generation, conversion rates, upselling, and developing loyalty programs. The document emphasizes implementing systems and automation to consistently apply these strategies in order to see exponential revenue growth over time. It invites the reader to learn more about profit triggers and transforming their business through an online course.
This document discusses the 5 key data-driven decisions needed to achieve loyalty campaign excellence: targeting, offer, delivery, lifecycle, and marketing automation. It emphasizes making decisions based on accurate customer data and insights to deliver highly personalized experiences across all channels. The right targeting, offers, delivery methods, lifecycle engagement, and use of marketing automation are necessary to build strong customer relationships and loyalty over time.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
The document discusses analyzing customer data and marketing strategies. It covers defining customers, developing existing customers through targeted communications, segmenting customers based on recency, frequency and monetary value, understanding marketing costs and channels, and optimizing performance through testing and data analysis. The goal is to focus efforts on the most profitable customer segments.
Achieving your sales quota and exceeding them can get challenging. With the competition out there, the ones who provide a superior sales experience to the buyers are the ones who close the most shiny deals.
The most important factor in achieving those goals is- YOU
Loyalty programs are largely adopted by marketers but not all turn out a success. Check out this slide deck for the “3C’s” elements that could turn the tide towards the “Right” loyalty program.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
This document promotes a new look and possibilities for retailers through a conversation with an Account Manager from Macpherson's. It describes Macpherson's as a value-driven brand adopted by independent retailers that offers discounts, margins, small minimum orders and inventory support with marketing assistance. It suggests retailers can increase sales by reimagining their canvas department, simplifying the shopping experience, and generating more demand and loyalty.
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
A marketing campaign can drive revenue increase or drive customers away. Make sure you have its elements right before sending it out.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Shareholders vs Customers: Now is the time for a balanced equation in retailQuantum Retail
The document discusses balancing the needs of shareholders and customers in retail. It argues that focusing solely on one or the other leads to problems, as pleasing shareholders by cutting costs reduces customer satisfaction, while increasing inventory to please customers hurts profits. The author proposes that retailers use Quantum's inventory management system, called Q, to better understand customer demand and optimize inventory allocation at the store level, maximizing sales and margins while balancing shareholder and customer interests.
Digitalisation in marketing is a huge field. What should you start with? What promises the best successes to start with? This presentation will give you a practical overview:
Zalando is a large online fashion retailer based in Europe that partners with Channel Intelligence to optimize its product data feeds for Google Shopping campaigns. Channel Intelligence helped Zalando align its data with Google's policies, resulting in a 158% increase in impressions for Zalando's largest product category and 14.4% revenue growth. Channel Intelligence works closely with Zalando to quickly implement feed optimizations, new product additions, and insights from testing to improve sales and lower costs. This partnership has helped Zalando deliver more relevant product recommendations to customers.
The document provides 8 lessons for marketers during a crisis: 1) Crises are not permanent and business will return to normal; 2) Focus on fundamentals and ignore "perma-bears"; 3) Change tactics, not strategy to adapt; 4) Find new stakeholders and channels; 5) Pivot positioning to address new customer needs; 6) Focus heavily on leads and opportunities; 7) Serve existing customers well; 8) Create your own narrative of success. It also provides a case study of a company that pivoted its messaging during the pandemic to focus on enabling work from home.
How to scale a B2B Marketing Function - Roshan CariappaRoshan Cariappa
Notes from a workshop conducted on 16th Feb 2020 for Entrepreneurs and early hires at B2B SaaS startups on how they should go about building their Marketing function from scratch. [Note - will revise this periodically]
The content focused on principles one could use to think about various things from who you should hire and what campaigns you should run to what metrics you should focus on and how marketing should align with Sales.
The purpose of the slides themselves was to seed conversations and provoke questions from the audience (the session extended beyond 2hrs!) and so you might need some additional explanation on a few of the slides.
Please feel free to reach out to me on LinkedIn, Twitter or Email - happy to help in any way possible.
How to Conduct Comp Shop for Black FridayJoan Braatz
A merchant's guide to spending time in competitors to assess promotional strategies for Black Friday. Leverage consistent comp shop best practices to highlight disruptive signing, traffic driving discounts, and limited edition free standing product displays. Utilize all findings as foundational assortment planning for Black Friday next year.
Customer Loyalty Part 2 - The Secret Weapon in your BrandGail Carson
As much as 70% of a business’s revenue typically comes from upselling and renewals. And it can cost 5x more to gain a new customer than to continue nurturing the relationship with an existing one. Lock in loyalty and you'll reap rewards--Gail Syman Carson explains in this extremely useful SlideShare. Find out what the award-winning marketer advises. http://ow.ly/szmI30kmcbI
This document discusses the evolving role of the customer marketer. It begins by contrasting the traditional role of customer marketer, which focused on campaigns, to the current role, which emphasizes ongoing customer relationships and engagement. The modern customer marketer is challenged with measuring the impact of engagement activities and proving the value of customer marketing. Key metrics for success discussed include renewal rates, referrals, references, and advocacy/engagement. Overall, the role of the customer marketer is shifting from campaigns to building deep, long-term customer relationships and experiences.
This document discusses the need for retailers to develop cross-channel integration capabilities to provide customers a seamless shopping experience across online and offline channels. Major shifts in technology and consumer behavior have increased pressure on retailers to integrate their channels. These include the rise of e-commerce, mobile commerce, and consumer expectations of convenience. Retailers now face competition from new sources such as manufacturers selling direct, online-only retailers, and traditional retailers moving more quickly to integrated models. Cross-channel integration is fast becoming a necessity for traditional retailers to compete.
On Target 2015 is the Go-To Conference for B2B Sales & Marketing. On Target 2015 Stockholm is a one day event held by thought leaders on how to accelerate growth for companies with long and complex sales cycles, many stakeholders and high order values.
This document outlines 10 strategies, or "profit triggers", for increasing business revenues and profits. These include strategies for increasing the number of clients, average transaction values, and transaction frequency. It provides tips for each trigger, such as improving lead generation, conversion rates, upselling, and developing loyalty programs. The document emphasizes implementing systems and automation to consistently apply these strategies in order to see exponential revenue growth over time. It invites the reader to learn more about profit triggers and transforming their business through an online course.
This document discusses the 5 key data-driven decisions needed to achieve loyalty campaign excellence: targeting, offer, delivery, lifecycle, and marketing automation. It emphasizes making decisions based on accurate customer data and insights to deliver highly personalized experiences across all channels. The right targeting, offers, delivery methods, lifecycle engagement, and use of marketing automation are necessary to build strong customer relationships and loyalty over time.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
The document discusses analyzing customer data and marketing strategies. It covers defining customers, developing existing customers through targeted communications, segmenting customers based on recency, frequency and monetary value, understanding marketing costs and channels, and optimizing performance through testing and data analysis. The goal is to focus efforts on the most profitable customer segments.
Achieving your sales quota and exceeding them can get challenging. With the competition out there, the ones who provide a superior sales experience to the buyers are the ones who close the most shiny deals.
The most important factor in achieving those goals is- YOU
Loyalty programs are largely adopted by marketers but not all turn out a success. Check out this slide deck for the “3C’s” elements that could turn the tide towards the “Right” loyalty program.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
This document promotes a new look and possibilities for retailers through a conversation with an Account Manager from Macpherson's. It describes Macpherson's as a value-driven brand adopted by independent retailers that offers discounts, margins, small minimum orders and inventory support with marketing assistance. It suggests retailers can increase sales by reimagining their canvas department, simplifying the shopping experience, and generating more demand and loyalty.
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
A marketing campaign can drive revenue increase or drive customers away. Make sure you have its elements right before sending it out.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Shareholders vs Customers: Now is the time for a balanced equation in retailQuantum Retail
The document discusses balancing the needs of shareholders and customers in retail. It argues that focusing solely on one or the other leads to problems, as pleasing shareholders by cutting costs reduces customer satisfaction, while increasing inventory to please customers hurts profits. The author proposes that retailers use Quantum's inventory management system, called Q, to better understand customer demand and optimize inventory allocation at the store level, maximizing sales and margins while balancing shareholder and customer interests.
Digitalisation in marketing is a huge field. What should you start with? What promises the best successes to start with? This presentation will give you a practical overview:
Zalando is a large online fashion retailer based in Europe that partners with Channel Intelligence to optimize its product data feeds for Google Shopping campaigns. Channel Intelligence helped Zalando align its data with Google's policies, resulting in a 158% increase in impressions for Zalando's largest product category and 14.4% revenue growth. Channel Intelligence works closely with Zalando to quickly implement feed optimizations, new product additions, and insights from testing to improve sales and lower costs. This partnership has helped Zalando deliver more relevant product recommendations to customers.
The document provides 8 lessons for marketers during a crisis: 1) Crises are not permanent and business will return to normal; 2) Focus on fundamentals and ignore "perma-bears"; 3) Change tactics, not strategy to adapt; 4) Find new stakeholders and channels; 5) Pivot positioning to address new customer needs; 6) Focus heavily on leads and opportunities; 7) Serve existing customers well; 8) Create your own narrative of success. It also provides a case study of a company that pivoted its messaging during the pandemic to focus on enabling work from home.
How to scale a B2B Marketing Function - Roshan CariappaRoshan Cariappa
Notes from a workshop conducted on 16th Feb 2020 for Entrepreneurs and early hires at B2B SaaS startups on how they should go about building their Marketing function from scratch. [Note - will revise this periodically]
The content focused on principles one could use to think about various things from who you should hire and what campaigns you should run to what metrics you should focus on and how marketing should align with Sales.
The purpose of the slides themselves was to seed conversations and provoke questions from the audience (the session extended beyond 2hrs!) and so you might need some additional explanation on a few of the slides.
Please feel free to reach out to me on LinkedIn, Twitter or Email - happy to help in any way possible.
How to Conduct Comp Shop for Black FridayJoan Braatz
A merchant's guide to spending time in competitors to assess promotional strategies for Black Friday. Leverage consistent comp shop best practices to highlight disruptive signing, traffic driving discounts, and limited edition free standing product displays. Utilize all findings as foundational assortment planning for Black Friday next year.
Customer Loyalty Part 2 - The Secret Weapon in your BrandGail Carson
As much as 70% of a business’s revenue typically comes from upselling and renewals. And it can cost 5x more to gain a new customer than to continue nurturing the relationship with an existing one. Lock in loyalty and you'll reap rewards--Gail Syman Carson explains in this extremely useful SlideShare. Find out what the award-winning marketer advises. http://ow.ly/szmI30kmcbI
This document discusses the evolving role of the customer marketer. It begins by contrasting the traditional role of customer marketer, which focused on campaigns, to the current role, which emphasizes ongoing customer relationships and engagement. The modern customer marketer is challenged with measuring the impact of engagement activities and proving the value of customer marketing. Key metrics for success discussed include renewal rates, referrals, references, and advocacy/engagement. Overall, the role of the customer marketer is shifting from campaigns to building deep, long-term customer relationships and experiences.
Customer Loyalty Part 3 - Customer Experience (CX)Gail Carson
Be realistic about how you define your CX success range – the range where your products and services comfortably add value to meet your prospects’ and clients’ needs and expectations. Create a great CX strategy that works in concert with brand equity programs, and you’ll build the loyalty you need.
This document provides an overview of developing an effective customer marketing strategy. It discusses defining goals, understanding target audiences through customer personas and segmentation, mapping products to customer segments, and designing a demand generation strategy. The strategy aims to increase retention, cross-sell, and upsell existing customers by delivering personalized experiences across the customer lifecycle. An effective strategy requires alignment between various teams like marketing, sales, success, and understanding each customer's journey.
- Customer Value Optimization (CVO) aims to maximize customer value by creating great journeys for valuable customers through extensive personalization.
- CVO involves understanding customers through profiling, segmenting them based on lifetime value, and targeting them at different lifecycle stages with customized messages.
- RADAR is a CVO framework that focuses on retaining high-value loyal customers, developing customers with growth potential, and reactivating at-risk customers.
Minsun Collier and Karleitia Bodlovic present 'How to Lose a Customer in 10 D...AnneNguyen92
This document discusses how to retain customers in the post-purchase journey. It emphasizes that brands must focus on consistency, flexibility, personalization and using data to understand customer behaviors at each stage. Failing to do so can result in losing customers within 10 days of their initial purchase. The key is balancing cost, connecting with customers and delivering value throughout the entire customer journey and lifetime.
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
RADAR - Customer Value Optimization as a Service v2.pptxAlexandre Chaves
1) RADAR provides a customer value optimization framework to help companies maximize the lifetime value of their customers through personalized experiences and marketing.
2) The framework includes gathering customer data, profiling customers, segmenting them by value, targeting customers at different lifecycle stages with customized messages and offers, and actively listening to feedback to continuously improve the customer experience.
3) The goal is to develop long-term, loyal relationships with the most valuable customers to drive sustainable business growth and shareholder value.
1) Customer relationship management (CRM) is a strategy that places customers at the center of a business to foster mutually beneficial relationships. It requires understanding key CRM concepts and best practices.
2) Calculating a customer's lifetime value allows businesses to segment customers, focus on the most profitable, and tailor offerings. However, each customer desires unique relationship styles so one approach does not fit all.
3) Businesses can increase customer lifetime value by reducing defection rates through personalized service, strengthening relationships, and cross-selling/up-selling additional products. The goal is satisfying customers so they remain loyal and generate future profits.
This document discusses how analytics can be added to CRM to improve customer acquisition, development, retention, and lifetime value. It shows how analytics can be used across the customer lifecycle to win the right customers, create lasting bonds, and protect customers for life. Specifically, it discusses how analytics can be used to understand customers, acquire new customers through improved targeting, cross-sell and upsell the right products, design new products, and improve post-sales servicing. The key benefits highlighted are lowering direct marketing costs with predictive scorecards, increasing product revenues through better customer segmentation, focusing on high value customers, and maximizing yield through optimal pricing.
5 ways to convert holiday shoppers into loyal customersTinuiti
The document discusses 5 ways for retailers to convert first-time holiday shoppers into loyal customers. It recommends: 1) Using insights from last year's customer analytics to improve strategies this year. 2) Expanding outreach through social media and search ads targeted at customers segmented by purchase history. 3) Implementing browse abandonment campaigns to target products customers showed interest in but didn't purchase. 4) Adjusting incentives programs to encourage repeat purchases and spending increases. 5) Creating an integrated campaign leveraging these tactics to grow the segment of repeat purchasers. The goal is maximizing the lifetime value of customers acquired over the holidays.
customer relationship management of hero motor PROJECT REPORTMURMUSOREN
Here are the key points about customer relationship management (CRM) based on the literature:
- CRM involves managing relationships with customers to increase their lifetime value and generate greater profits for the company. It focuses on customer retention and relationship building.
- CRM uses technology like customer databases and analytics to better understand customer needs and behaviors. This helps companies personalize marketing, improve customer service, and increase sales.
- Operational CRM supports front-office functions like marketing, sales, and customer service. It involves managing customer touchpoints and interactions.
- Analytical CRM analyzes customer data to design targeted marketing campaigns, understand customer behavior, and aid business decisions.
- The goal of CRM is
This document discusses developing a customer marketing program in the "Age of the Customer" where companies need to have a proprietary view of individual customers rather than relying on generic third party data. It emphasizes segmenting customers based on their attributes and requirements in order to prepare targeted offers. Several approaches to customer segmentation are described, including clustering, ad-hoc analysis, and network theory. The key aspects of successful customer segmentation are that the segments are substantial, exclusive, accessible, timely, and different in characteristics in order to enable smarter business decisions, better marketing promotions, differentiation, and balanced growth. The conclusion promotes a software engine that automates sophisticated customer segmentation using network theory without large costs.
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
Unit 2 focuses on key CRM concepts like cross-selling, up-selling, customer retention, personalization, and data management. It discusses CRM applications in marketing, customer service, and data analysis. Customer relationship management aims to understand customer needs and provide personalized experiences through tools like collaborative filtering, clickstream analysis, and different types of data collection and analysis.
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
Based on the chapters from A South Asian Perspective by Philip Kotler
Learn how companies attract and retain their customers. Learn how companies personalize the market, how they empower the customer and how the customer reviews affect the companies growth, how companies reduce defection rates, the retention dynamics
This was an award winning presentation from TEC (The Executive Committee) a global organization of CEOs. Duane presented this seminar to CEOs throughout the country, who gave it rave reviews for simple techniques to grow their businesses.
You will learn the principles of customer retention and formula for calculating the lifetime value of a customer.
The ultimate guide to google shopping(shopify)Pamuji Jailani
This document provides instructions for setting up accounts and campaigns needed to advertise products through Google Shopping. It discusses creating accounts in Google Merchant Center to manage product feeds, Google AdWords to set up and manage campaigns, and Google Analytics. The chapter outlines the basic steps for claiming a website in Merchant Center, linking accounts, and setting up tax and shipping rules. It also covers creating a new Shopping campaign in AdWords and configuring campaign settings like name, country, and priority level. The overall goal is to prepare the necessary accounts and structures to begin optimizing product feeds and bidding strategies for success with Google Shopping ads.
Similar to How to take your customer from engagement to purchase (20)
How to take your customer from engagement to purchase
1. How to take your customer from
engagement to purchase
2. Game Changer: Strategy
Old School of Though
Marketing strategy focused on getting a
customer to purchase something TODAY.
Current Focus
Online retail is to capture customer demand and
convert the demand IMMEDIATELY
3. Cost vs Revenue
Acquisition cost of getting new customer
increase
Profit margin per conversion is
decreasing
NEED to RETAIN & MAXIMIZE Customer Lifetime
Value
4. Challenges of CLV
• Low repeat sales within
a twelve month period
of time.
• Short window period
of opportunity for
marketers. 90 days
period.
10. CLV
Calculating CLV as the sum of all purchases a
customer makes in a given time period.
CLV-
365
11. Behavior
• eCommerce customers spend 69% of their
first year’ spend within 30 days
• The fastest growing ecommerce companies
have a customer life value of 79% higher than
their peers
• The top 1 percent of customers are
worth 18 times more than the
average customer
13. Big Spender
Regardless, it’s evident that every industry has a group of
extremely high-value customers, and these customers
represent an enormous opportunity for a retailer
The ability to identify the marketing campaigns attracting these
big spenders can have a major impact on a company’s ability to
scale aggressively.
A marketing campaign that brings in a few of these “big
spenders” could be worth significantly more than a campaign
that brings in hundreds of low-value customers.
It’s not easy to analyze the ROI of a marketing campaign using
customer lifetime value, but if you’re interested in getting more
of these super-spenders, it’s what you have to do.
15. Buyer Behavior Trend
The most intense buying behavior is happening
in the first 30 days of doing business with a
company, and that behavior has strong
predictive power about what is to follow.
Customers that are outspending
their peers at 30 days have a high
likelihood of continuing to do so.
16. Customers Order Trends
Only 32% of customers
actually order a second
time over the course of
the first year.
18. Average Order Value Trends
The majority of
customers have an
average order value
less than $50.
19. Key Takeaway on CLV
This means that once a retailer gets a customer to make a second
purchase, there’s a much higher likelihood of getting that customer back
through the door a third, fourth, even fifth time.
Combine this with the knowledge that most spending happens in the first
30 days of doing business with a company, and retailers have a playbook
on how to turn first-time buyers into loyal customers.
Boost AOV represents another opportunity for retailers to boost CLV,
without the additional costs of customer acquisition through design
tweaks to improving user experience
The days of easy customer acquisition are ENDing
20. 3 most Important eMarketing basic
Know your Market Segment
Know your Buyers profile
Campaign targeting by profiling
ROI
35. Motivate your team with GAMIFICATION
Increase Sales Closure
Create a healthy
competitive environment
36. GAMIFIED
&
REWARD
Game Play
A ball token is passed around to
agent who achieved a specific
objective ie. Sales closure, FCR,
etc.
Game Objectives
o Increase Individual
Performance
o Boost Morale
o Collect Performance Data
Game Play
Each time an agent hits a KPI, he
or she gets to take a card or drop
a card. At the end of the shift,
the player with the best hand
wins
Game Objectives
o Increase Individual Performance
o Boost Morale
o Collect Performance Data
37. salamatSee you at MATRADE MALAYSIA
Yvonne Ng … yvonne.ng@anbiz.com … www.anbiz.com