The document outlines 11 essential e-commerce marketing tips aimed at enhancing customer experience and boosting sales. Key strategies include real-time personalization, the importance of a mobile-friendly website, the use of live chat, and implementing loyalty programs. Additionally, the document emphasizes the significance of automating email marketing and providing excellent customer support to reduce cart abandonment and maintain customer loyalty.

1. 11ECOMMERCE
MARKETING TIPS

2. 1. Real-time Personalization
Nearly three-fourths (74 percent) of online
consumers get annoyed with websites where the
content (e.g. ads, offers, promotions) appears
irrelevant to their interests, according to a
report.Today the “spray-and-pray” marketing is,
unfortunately, dead. If you wish to win customers
and improve customer adherence, you need to
provide your customers with a shopping experience
that’s tailored to what they’re searching for.

3. 2. Exclude Slow-selling Items
Products that remain on your shelf and sell slowly
can, in several instances, cut down the cash flow and
decelerate a business’s development. As a result, it’s
necessary to have closeout sales.

4. 3.
Make your E-commerce website
mobile friendly
In today’s world, a responsive, mobile-optimized
website is necessary for any business. As per Google
survey, 61% were more likely to leave if a site wasn’t
mobile friendly.
In order to maximize conversions, it is necessary to
provide best mobile experience to users.

5. 4. Adding Live Chat
Using live chat, customers can ask questions or
express concerns before making any buying
decision. This opportunity can increase the
conversion rate or perfect the customer shopping
experience for your brand. Offering live chat on your
site will also let you discover the minor and common
problems experienced by customers.

6. 5.
Use Opt-In Pop-Up Offer to Push
Them over the Edge
If you wish to improve your conversion rates and
sales, don’t overlook the potential of opt-in offers.
Pop-ups encourage visitors to sign up for your
mailing list, newsletter or loyalty program. This not
only increases your contacts significantly but also
boosts sales quickly.

7. 6. Offer Free Shipping
Several studies have shown that there are many
benefits to offering free shipping. Online shoppers
are 4 - 5 times more likely to buy from a site offering
free shipping. People don’t like to pay for shipping.

8. 7. Reduce shopping cart abandonment
According to Baymard Institute stats, average cart
abandonment rate is 69.23%. This means for some
reasons people do not complete the purchase. It
refers to the potential customers who add products
to the cart and drop out before they complete the
checkout process.

9. 8.
Flaunt Customer Reviews
and Build Trust
Customer feedback can make or break your sales.
Positive reviews by satisfied customers can help you
gain the trust of your potential customers. Negative
reviews can help you gain experience and work on
the points that customers expressed a
dissatisfaction with your services.

10. 9. Automate Your Email Marketing
According to a Forrester research 89 percent of
marketers said that email is their key channel for
lead generation. This means that you can be more
proactive by automating your email marketing
campaign and making the marketing process
smoother and more effective. For instance, if a
customer abandons his cart, an email will remind
him about his cart and encourage him to revisit the
site to complete the transaction.

11. 10.Ensure excellent customer support
According to a study, 78% consumers didn’t make
an intended purchase due to poor customer service.
So, if you don’t provide great customer service, you
will lose customers.

12. 11. Give rewards to loyal customers
Keep existing customers buying from you again. The
best way to do that is with the help of loyalty
program. Give rewards in the form of points, which
they can use to get free products, discount coupons,
free shipping, to your loyal customers and this will
definitely encourage buyers to visit your store again.

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