There are two main types of data: primary and secondary. Primary data is collected directly by the researcher and is more accurate, but takes more time to collect. Secondary data is collected by others and is easier to obtain but less accurate. A population includes all individuals relevant to a study, while a sample is a subset of the population that is studied. Common data collection methods include interviews, questionnaires, and pilot surveys to test questions. Data can be quantitative, involving numerical values, or qualitative, involving non-numerical attributes. Quantitative data can be continuous, like heights, or discrete, like shoe sizes.