This document compares three Indian ecommerce portals: Jabong, Yebhi, and Myntra. It describes the features of each portal, including payment options, product browsing, and analytics tools. It also provides a critical analysis of pros and cons for each. Statistics are presented on search interest and traffic for the three portals based on Google Trends and other traffic data sources. Jabong has the highest traffic and revenue, while Myntra has the fastest page loading times and largest product selection. Overall the document analyzes and compares key aspects of the three major Indian ecommerce companies.

1. 1
Comparative study of three ecommerce portals-
Jabong, Yebhi, Myntra

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Contents
E-Commerce ............................................................................................................................................3
Widely Usede-commerce portals.............................................................................................................4
Jabong.....................................................................................................................................................4
Jabong Features .................................................................................................................................4
Jabong Critical Analysis....................................................................................................................... 5
Yebhi.......................................................................................................................................................6
Yebhi Features....................................................................................................................................6
Yebhi Critical Analysis......................................................................................................................... 6
Myntra ....................................................................................................................................................7
Myntra Features.................................................................................................................................7
Myntra Critical Analysis....................................................................................................................... 8
Statistics – Regional Interest.....................................................................................................................9
Statistics of three ecommerce portals..................................................................................................... 10
References............................................................................................................................................. 12

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E-Commerce
1. Ecommerce portals are now trending in India
2. It is growing in every place and customers are showing interest in using these portals
effectively.
3. There are so many portals which are unique in their features and the design of website
4. The following are the ecommerce portals:
 Flipkart.com
 Amazon.com
 eBay. in
 Snapdeal.com
 Shopclues.com
 Jabong.com
 Yebhi.com
 Myntra.com
 Homeshop18.com
 Tradus.in

4. 4
Widely Used e-commerce portals
Jabong
 It is an Indian fashion and lifestyle e-commerce portal
 It was one of the most visited e-commerce sites during the great online shopping
festival 2013
 It had the second highest amount of traffic on its website, among Indian e-commerce
websites
Yebhi
 It is an Indian online shopping e-commerce portal
 Yebhi, which began as BigShoeBazaar.com, has a registered user base of about 1.5
million people, of whom about half a million have transacted on the site
Myntra
 It is an Indian online shopping retailer of fashion and casual lifestyle products
 On 22nd may 2014 flipkart acquired myntra in a deal estimated to be around $300
Million
Jabong
Jabong Features
 It has Multilanguage, Multicurrency, and Multi store/website
 Related Products, Up sells and Cross sells
 Provides 24*7 customer care
 Simple, configurable, bundled and grouped products
 Catalogue and Product browsing
 Inbuilt checkout and payment facility
 Users can search catalogue by voice recognition mechanism
 Analytics and Reports
 Mobile Commerce
 It encompasses wide range of functionalities and technical processes
 Administer swift navigation facility

5. 5
Jabong Critical Analysis
Pros Cons
Ecommerce portal You cannot feel the product nor see the
product
Nice working environment Poor hiring standards
Infrastructure of the company is very good No overnight delivery
Good product quality No growth opportunity
Fair rate compared to market rate
User friendly website
Lots of items to shop from the website

6. 6
Yebhi
Yebhi Features
 Price search on SMS
 Can integrate with eBay, Amazon and Google Shopping
 Catalogue and Product browsing
 One page checkout
 Online payment facility
 It has Flexible Shipping management
 It has multicurrency and Multilingual support
 Easy to use payment methods
 It has introduced try-n-buy that enables customers to try a product if they like it
Yebhi Critical Analysis
Pros Cons
Ecommerce portal No streamlined processes
Wide range and good quality product Confused management

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Employee friendly Management takes decisions
Blazing fast shipping They need to make their site little more user
friendly
More exclusive coupon offers
Mobile and DTH recharge
Growing company
COD with no extra charges
Myntra
MyntraFeatures
 Unlimited category and products management
 Catalog and Product browsing
 Marketing Promotion through myntra coupons
 Client Account for order tracking
 It has multilingual and multicurrency support
 Inventory and Order management
 It has efficient secure payment options

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MyntraCritical Analysis
Pros Cons
Ecommerce portal Takes a long time to load when website is slow
Good environment Difficult to manage thousands of products
Good opportunities to learn It is only good for life style products
International products
Largest collection of accessories
Statistics – Search Interest
Source: (Google Trends)

9. 9
Statistics – Regional Interest
Jabong
Yebhi

10. 10
Myntra
Source: (Google Trends)
Statistics of three ecommerce portals
 Jabong has Google page rank 5/10
 Total estimated website and mobile traffic net worth is $7.5 million USD
 It has been receiving daily page views of 3.4 million hits
 Estimated daily advertisement revenue is $10,280 USD
 The average page load time is 2.54 seconds, which is 27% faster than other websites
around the world
 Yebhi has Google page rank 5/10
 Total estimated website and mobile traffic net worth is $679,740 USD
 It has been receiving a daily page views of 310,384 hits
 Estimated daily advertisement revenue is $931 USD
 The average page load time is 4 seconds, which is 12% faster than other websites
around the world
 It is linked with 1,389 other websites
 Myntra has Google page rank 5/10
 Total estimated website and mobile traffic net worth is $9.6 million USD
 It has been receiving a daily page views of 4.4 million hits
 Estimated daily advertisement revenue $13,095 USD

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 The average page load time is 1.52 seconds, which is 54% faster than other websites
around the world
Source: (Freewebsitereport)

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References
Freewebsitereport.(n.d.). Retrieved0609, 2014, from Freewebsitereport:
http://www.freewebsitereport.org/
Google Trends.(n.d.).Retrieved0609, 2014, fromGoogle Trends:http://www.google.com/trends
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