Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here it is! Watch the full presentation here: http://www.hubspot.com/how-to-produce-a-webinar/

1. Wanna Do A Webinar:
Quick Start Tips for Doing Your First Webinar
Kirsten Knipp & Ellie Mirman

2. Why a Webinar?
Lead
Generation
Customer Retention

3. You don’t need to be
a rocket scientist.

5. Webinar Checklist | Start to Success
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Prepare Promote Execute Next

6. Webinar Checklist | Start to Success
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Prepare

7. Content

8. Topic?
Speaker?
Moderator?
Polls?
Date?

9. Webinar Slide Deck Best Practices
• Start with an outline
• More images, less text
• Use pre-webinar slides
• Budget time for Q&A

10. Practice Practice Practice

11. Tools

12. Plenty of Options

13. Functionality to Look For
Broadcast type: Desktop? Slides
only?
Audio options: Phone? VOIP?
Interactivity: Polls, Q&A
Recording
Reporting: Attendees, Q&A
Max attendees
13

14. Anatomy of a Webinar Landing Page
Limited
navigation
Image that
supports
topic
Quick
scan
webinar
details
Bullet points of what
will be covered
Share links help
people promote
your webinar
Shorter forms above
the fold are better

15. Thank You Page

16. Webinar Checklist | Start to Success
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Promote

18. Remind registrants
1 day before
1 hour before

19. Webinar Checklist | Start to Success
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Execute

20. What does the webinar room look like?
Presenter Moderator Mock
Attendee

21. What does the webinar room look like?
Flickr: tylerdurden

22. Turn off:
Email
Instant Messenger
Any unnecessary
applications
Anything that may
pop up

23. 15-30 min early
Login
2 min after
Start

25. Housekeeping items

26. Keep it a
conversation

27. Webinar Checklist | Start to Success
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Next

28. Post & Send the Recording and Slides
• Upload recording and
slides to your website
• Post links to recording
and slides on thank
you page
• Upload slides to
SlideShare and embed
on thank you page
• Send follow up email

29. Measurement:
Don’t bite off more than you can chew

30. #1 Conversion % on Landing Page

31. #2 Registrants

32. #3 Attendee %
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5
Attendee %

33. #4 New Leads & Customers
Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5
New Leads Customers

34. Make it Evergreen
• Write follow up blog post
with top FAQ
• Duplicate landing page for
“on-demand webinar”
• Use on demand as ongoing
CTA with conversion %
comparable to live webinars

35. Next Steps: Go be a Webinar Hero

36. Questions?
@kirstenpetra & @ellieeille