1. Webinar Basics
MPI Ottawa
May 17, 2012

2. Rules
1. Keep Phones Out
– #MPI = Hashtag
– @Jessicalevin – My Twitter Name
2. This is a NO FEAR zone
- There are NO dumb questions!

3. Defintions
What does Webinar
Mean to You?

4. Definition: Web Conference
Web conferencing refers to a service that
allows conferencing events to be shared
with remote locations.

5. Defintion: Webinar
The term webinar is short for Web-based
Seminar, a presentation, lecture, workshop
or seminar that is transmitted over the Web.
It’s a type of web conference!

6. Definition: Webcast
A webcast is a media file distributed over
the Internet using streaming media
technology to distribute a single content
source to many simultaneous listeners/
viewers. A webcast may either be distributed
live or on demand. Essentially, webcasting is
“broadcasting” over the Internet.

7. Why Produce Webinars?
Branding
Lead
Company
Loyalty
Genera4on
Training

8. Why Produce Webinars?
Branding
Lead
Best
Associa4on
Genera4on
Prac4ces
Training

9. Webinar Topics
• Technical Information
• Demos
• Best Practices Not
All
• Collaboration Content
is
• Orientation Appropriate
for
a
Webinar.

10. When to Webinar
Tuesday 30.8%
Wednesday 25.6%
Based
on
a
survey
of
Friday 17.9%
personal
preferences
Thursday 16.7%
Monday 9.0%
12pm – 3pm ET
Source: Webinar Success

11. Selection a Platform
What factors are
important to you?

12. Planner Factors
• Cost
• Invitation Process
• Registration Process
• Recording Capability
• Mobile Access
• Audio Controls
• Number of attendees
• Technical Support

13. Audience Factors
• Does software need to be installed?
• Call-in or VOIP
• Chat Features
• Q&A Module
• Mobile Access
• Video

14. Speaker Factors
• Multiple Presenters
• Video Capability
• Screen Sharing
• Play Video
• Call-in or VOIP
• PC or Mac Compatible
• Polling
• Annotation

15. “The
Average
Adult
ABen4on
Span
is
About
10
Minutes”
John
Medina,
Brain
Rules

16. One
Hour?
???
How Long Should a
Webinar Be?
30
Minutes?
20
Minutes?

17. Planning a Webinar
• Topic and Speaker
• Platform Selection
• Invitation
• Testing
• Script Development
• Rehearsal
• Go Live

18. Speaker Training
• Rehearsal
• Upload Materials
• Close Applications
• Recording Waivers
• Presentation Design
• Communicating with Audience

19. Creating Engagement
• Highly Visual, Simple Slides
• #Hashtag
• Chat
• Interaction with Speaker
• Video
• Polling
• Hand Raising

20. Post Webinar
• Evaluation
• Regroup with Speaker
• Share Slides (Slideshare.net, Your
Website)
• Follow-up

21. Considerations
• Free or Paid
• Sponsors
• CEUs
• Other?

22. “The Speakers Who Don’t Leave”
Jessica
L.
Levin,
MBA,
CMP
President
and
Chief
Connector
Seven
Degrees
Communica:ons
@jessicalevin
www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunica:ons.com
908-­‐912-­‐4418