Winning Webinar Experiences - CETS 2010


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Are your webinars exceeding your attendees’
expectations? In this session, Amanda and Paul will
share their organization’s best practices for creating
an extended learning experience for educational
webinars. By using social media to facilitate informal
learning before and after a webinar, the organization
creates an organic buzz that has doubled webinar
attendance. Amanda and Paul will also address how to
create a podcast of a webinar using low-cost or open-source
technology. Participants should be prepared to
share their own webinar tips during this session.

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Winning Webinar Experiences - CETS 2010

  1. 1. What’s worked for us… Follow us on Twitter: #CETS10
  2. 2. Amanda S h l A d Schulze •Director of Distance Learning for the Council of Residential Specialists •Doctoral Student in Learning Technologies at Pepperdine Paul D hl P l Dahl University •Distance Learning Coordinator for the Council of Residential Specialists
  3. 3.  Webinars, defined  Why webinars  What’s working (for us and you!)  Technology that we use with our webinars  What’s next What s
  4. 4.  Educational session w/ objectives  Live over the Internet  Participants anywhere on a computer  Speaker or panel that disseminates information  Group larger than 100 people  Approximately 60 minutes in length
  5. 5.  Only for O l f marketing k ti  Can’t teach anything / Learn anything in 60 minutes i t  Must be FREE!  Recording is same as live  Teaching F2F is = to webinar g  No prep time is needed / easy to execute  Pack ‘em in!
  6. 6. Which webinar rumor have you heard in your organization?  Only for marketing y g  Must be FREE!  Recording is same as live  Pack ‘em in!
  7. 7.  Real Estate Association  Continuing Education  Over 40,000 members worldwide  Average age of member is 55
  8. 8. The competition p Real Estate Designations and Certifications Online Real Estate Education iLearn Tomato University
  9. 9.  Our members don’t come back  Speed to market  Location  Revenue stream  Known F2F instructors
  10. 10.  Achieve learning objectives  Generate revenue  Maintain average of 200 participants ( (90% attendance rate))  Conduct 2 webinars per month  Support implementation of learning  Keep them engaged
  11. 11.  Speakers are leaders in the industry  Quality content that can be implemented  Additional materials and content  Follows a formula: Starts on time, has an assignment, always on Tuesday, etc. g y y  High level of support before, during and after  Consistent look and feel / templates
  12. 12. Forums Content Samples Pre- assignment g Live Webinar W bi Wikis and Tips and Forums Ideas Application A li ti Assignment
  13. 13. 2 Weeks 1 Week Same 2 Days 2 Days 1 Day 1 -2 Out Out Day Out Out 1 Day After Weeks Immediate After After Live Webinar Event Email: Drip content and videos Links to, Promote and online survey: Chat in Online materials Recording: Webinar Warriors, Blog, Access slides, Twitter LinkedIn Free Clip of Facebook, Twitter, Evaluation LinkedIn handouts, Forum Recording pre- Polls WebEx Provide content assignment, ideas corresponding Post content on Folow-up: Live Chat product d t Blog, F Bl Facebook b k •Ask for results of A kf lt f Assignment with website Call to Action Online Survey: Tweet Call to Presenter Promote: •Submit content questions Action Email: Blog, Facebook, •Collect attendee data •Access to recording forums, twitter, Emailed: Q&A •Top 5 ideas from webinar Webinar Warriors •Application assignment pp g •Link to blog and memberconnect g LinkedIn Li k dI so attendees can contribute content Blast Emails (4 •Link to related product and courses weeks) •Reminder to complete Call to Action
  14. 14.  Trends Advisory Team  Polls on website and Facebook  Evaluations  Re-use the good speakers! Re use  New speakers moderate first  Is it a series, part of a course a bundle? series course,
  15. 15. It’s so sad when time ends with my CRS family family. See what CRS Instructors said works for them:
  16. 16.  Tuesdays or Thursdays  1PM CST  60 minutes  Never the last day of the month  Practice session
  17. 17.  Drip the content: Blog, video, Twitter, Facebook, email, website, forums, LinkedIn i k d  Have your speakers drip content as well! James Nellis Mike Selvaggio
  18. 18.  Goes through our website  Get detailed information about session  Confirmation is immediate / automated  Reminders – one the day before and one the day of
  19. 19. How many of you already have an automated registration and reminder system in place for your webinars?  Yes!  No
  20. 20.  Slides  Pre-assignment – articles, to do’s  Survey to submit questions  Recording for one year  MP3 files of recording  Post assignment / activity / contest  Links / information to corresponding education and products
  21. 21.  Article  Website  Activate an account  Use / download an application  Interview someone using it  Look up a fact or stat  Consider how they have used it and what issues they have  Send in separate email or will get lost!
  22. 22.  Demographics  Application / usage  Issues or concerns with topic  Space for open-ended comments / open ended questions
  23. 23.  AT LEAST one day before webinar  Recreate the same environment – attempt it at the same time  Best practices set-up p p  Review slides and determine the poll q questions and application assignment pp g  Roles and Responsibilities  Log on 30 minutes prior to start on day of
  24. 24.  Email support  Phone support  Moderator  Production Assistant  Presenter  Tweeters
  25. 25.  Group of 5 organized webinar attendees to attend CRS webinars  Task 1: Promote each webinar event starting two weeks out using social media  Task 2: Drip content prior to the webinar using social media/ blogging  Requirements: Have a presence/ following on social media (personal blog, twitter account)  Able to attend CRS webinars
  26. 26.  Refer to data and pre-assignment  Polls  Q&A  Tweeting #CRSweb  Application assignment / contest
  27. 27. Creating a dio onl MP3 files audio only for on-the-move REALTORS®
  28. 28. http://audacity sourceforge net FREE AUDIO EDITOR
  29. 29. Make sure anything on your computer that makes a sound is turned off or disabled. RECORD
  30. 30. Your recorded audio
  31. 31. Highlight the section of audio that you want to make a track of of…. ...go to Project, Add Label At Selection... g j ,
  32. 32. Type in the name of your track track….
  33. 33. Ending E di Starting Point Point Amount of time selected
  34. 34. All of your t k have b f tracks h been marked… k d File, Export Multiple
  35. 35. Change to MP3 Select location
  36. 36. Member’s online folder
  37. 37.  Live discussion with presenter  Link to evaluation / how to access all materials  Post top 5 / 7 ideas  Start a discussion, “what did you get?” , y g
  38. 38.  Follow-up in forum about call to action  Ask for more ideas  Post contest winners  Email how to access recording and MP3s
  39. 39.  Networking opportunities  Mobile  Share information  More video  Bundled with courses  Credit toward designation
  40. 40.  Email aschulze@crs com for more samples and online files or to attend one of our webinars eb a s  Create a promotional video for your next webinar and share with us  Create your webinar brand  Create MP3 File for your next session