To view the full webinar replay, please visit:
http://www.mintigo.com/give-sales-development-reps-unfair-advantage-predictive/
Description:
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the new normal for almost every B2B sales and marketing organization.
In the early days of sales development — and even to this day — small armies of hungry yet inexperienced recent college graduates were tasked to complete hundreds of calls and voicemails per day with the goal of setting follow up meetings with potential prospects for their account executives. And because the positive outcome of these activities were generally low, it was a numbers game.
However, with today’s ever-expanding sales and marketing technology landscape, sales development teams can now utilize new technology tools to perform smarter, better and faster. One of these critical new technologies is predictive analytics and big data.
In this webinar, you’ll hear from industry thought leaders and experts from SiriusDecisions, Sales Hacker and Mintigo to hear how predictive insights and intelligence can be used to give your SDR team an unfair advantage over your competition.
You will learn:
- SiriusDecision’s 8-Factor Model for Teleprospecting/SDRs
- Why predictive is critical for target optimization
- How insights from predictive can enable SDRs to have great conversations with prospects
- Effective strategies for teleprospecting
- Tips on how to utilize intelligence about the account to create engagement
Speakers:
- Kerry Cunningham, Sr. Research Director of Demand Creation Strategies at SiriusDecisions
- Max Altschuler, Founder & CEO of Sales Hacker
- Tony Yang, VP of Demand & Marketing Ops at Mintigo
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Find out how sales people can find new prospects and potential clients. There are 8 main methods that can be applied. Read more about sales prospecting methods: http://www.logision.com/knowledge/b2b-sales-rep-prospecting-methods
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Find out how sales people can find new prospects and potential clients. There are 8 main methods that can be applied. Read more about sales prospecting methods: http://www.logision.com/knowledge/b2b-sales-rep-prospecting-methods
Results, conclusions and recommendations from the Value Selling Survey 2015 - Research conducted in Germany, Switzerland, Benelux by Mercuri International and St Gallen University , based on survey of 278 B2B Companies.
20 Best Sales Objections Handling Techniques - SlidesAndriy Popov
Do you have troubles with customer objections? Or you'd like to close more deals? Learn how you can easily deal with sales objections. Please Share and Like this presentation!
Full text article about sales objections handling: http://www.logision.com/knowledge/sales-objection-handling
Video: https://www.youtube.com/watch?v=fa_n6UHt_CI
More business articles: http://www.logision.com/knowledge
Optimize your business with Logision: http://www.logision.com/
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Building the Billion dollar SaaS Unicorn for 2018Kelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
Results, conclusions and recommendations from the Value Selling Survey 2015 - Research conducted in Germany, Switzerland, Benelux by Mercuri International and St Gallen University , based on survey of 278 B2B Companies.
20 Best Sales Objections Handling Techniques - SlidesAndriy Popov
Do you have troubles with customer objections? Or you'd like to close more deals? Learn how you can easily deal with sales objections. Please Share and Like this presentation!
Full text article about sales objections handling: http://www.logision.com/knowledge/sales-objection-handling
Video: https://www.youtube.com/watch?v=fa_n6UHt_CI
More business articles: http://www.logision.com/knowledge
Optimize your business with Logision: http://www.logision.com/
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Building the Billion dollar SaaS Unicorn for 2018Kelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-data-predictive-analytics-marketing-clouds-platform-modern-marketer/
Description:
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers from finding and developing their ideal customers.
Enterprise software companies including Oracle are offering an expanding marketing platform to the CMO under the category of marketing clouds. It’s no secret that many are expecting CMOs to outspend CIOs on technology purchases within the next several years, and marketing clouds and data tools will be front and center for marketers.
Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns.
The topics covered will include:
- The rise of the marketing cloud as the centerpiece in customer-centric marketing
- How data and predictive analytics uncovers the insights to power the marketing cloud
- Where marketing clouds are headed and what marketers need to understand to succeed in their organization
[Webinar] Predictive Marketing: Competitive Advantage for Today, Survival for...Mintigo1
To view the full webinar replay, visit:
http://www.mintigo.com/predictive-marketing-competitive-advantage-today-survival-tomorrow/
Description:
Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly becoming something that every company needs to survive.
The change is being driven by the speed of business. Shifts that formerly took weeks, months, or years can now occur in days, hours, or minutes as news flashes through online channels and social networks and customers change their behaviors in response. New products, new competitors, new messages, new applications, new problems, and new media can appear overnight. Hints about them are all buried in the “big data” of social media, Web behaviors, customer transactions, and product use, but can only be uncovered through techniques that work with big data volumes at big data velocity.
In this webinar, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B.
#MME15: Modern Marketing Revolution: How Social Selling and Predictive Market...Mintigo1
Oracle Modern Marketing Experience 2015
Breakout Session
Presented by Meagen Eisenberg, CMO of MongoDB
Description:
Attendees will learn how to use social selling and predictive marketing to transform lead generation and dramatically increase sales effectiveness. As part of the modern marketer’s suite of new tools, social selling and predictive marketing are two of the most exciting new approaches to improve marketing and sales success. Social selling is when salespeople use social media to communicate with their prospects. Offering content and sharing ideas is a refreshing alternative to cold calling and hard selling.
Learn how DocuSign uses social selling and predictive marketing in concert with the Oracle Marketing Cloud and Eloqua system to guide campaigns, content, and nurturing with great results.
Predictive marketing is used by advanced B2C marketers including Amazon or Netflix to build highly tailored offerings. The big data behind predictive marketing enables B2B marketers to gain deep insights into their buyer profiles and make real time marketing decisions based on data. Modern marketers realize the challenge of updating their lead gen databases. With thousands, and even millions of leads flowing through your platform many marketers are realizing they need to score leads. But traditional lead scoring isn’t enough since it’s based on limited information and assumptions. Rather than hiring a data scientist (which are in very short supply and garner top salaries to create their own algorithms), some B2B marketers are turning to predictive marketing for help. Predictive marketing can help you create better personas, prioritize activities and content with predictive scores, and obtain insights with enriched account data for more relevant messaging and offers. Predictive marketing can find the golden nuggets hiding in your lead funnel. You can decide on which leads need more nurturing, which are ready to be sent directly to sales, and which don’t really qualify for your company.
#MME15: Red Hat + Mintigo - Leveraging Customer Insights To Transform B2B De...Mintigo1
Oracle Modern Marketing Experience 2015
Partner Showcase Pavilion
Description:
To improve its marketing and sales pipeline, the marketing team at Red Hat implemented Mintigo’s Predictive Lead Scoring and Data Enrichment application directly into their Eloqua through the Oracle Marketing AppCloud. With these capabilities operating natively in Eloqua, Red Hat is able to predictively score as well as enrich contacts with relevant data provided by Mintigo in real time. As a result, Red Hat is able to identify the mostly likely buyers for its various solutions. In addition, the extensive data provided for each contact in real time by Mintigo enables the Red Hat team to better segment leads and offer more relevant messages based on the data they did not have access to before.
Presented by:
- Blake Tablak, VP of WW Sales at Mintigo
- Tal Segalov, CTO & Co-founder at Mintigo
- Cameron Conway, Director of Customer Insights at Red Hat
Webinar: SAP BW Dinosaur to Agile Analytics PowerhouseAgilexi
Organisations who can quickly harness their corporate data to make optimum decisions will outperform their competitors. Use the corporate data in your SAP Business Warehouse to create significant business value and competitive advantage for your organisation.
View this webinar presentation to learn about:
• The business imperative to go analytics directly with SAP BW
• How you can rapidly, and at low cost, turn SAP BW into an analytics powerhouse
• Comprehensive and market leading integration of SAP BW with TIBCO Spotfire Analytics
See how SAP BW can be used to deliver analytics at speed and power not seen before. Empower your business and delighting your users beautifully presented insights.
The webinar can be viewed online at: http://bit.ly/sapbwanalytics1
[Webinar] The ABCs of ABM (Account-Based Marketing)Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-the-abcs-of-abm-account-based-marketing/
Description:
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle. Because of this, the idea of marketing and sales teams working in alignment to build relationships with contacts at target accounts has been gaining a lot of traction. Enter account-based marketing.
Account-based Marketing (ABM) is quickly becoming the next big thing in B2B marketing. According to the SiriusDecisions “2015 State of Account-Based Marketing Study”, more than 90 percent of B2B marketers believe that account-based marketing is a must-have. Yet, many of them feel inadequately prepared to effectively adopt an ABM methodology or simply don’t know how to start beyond simply asking sales reps to provide a list of target accounts that they like to target.
In this dynamic webinar, we’ll hear from thought leaders Jon Miller, CEO & Co-founder of Engagio, and Atul Kumar, Chief Product Officer at Mintigo, as they discuss best practices for adopting an ABM approach to marketing. They will explain how to:
- Determine the best accounts to target using predictive analytics
- Market to current customers for account expansion
- Measure and prove the impact of your account-based marketing tactics
Speakers:
- Jon Miller, CEO & Co-founder of Engagio
- Atul Kumar, Chief Product Officer of Mintigo
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
#MME15: How Mintigo, the Leading Predictive Marketing Platform for Enterprise...Mintigo1
Oracle Modern Marketing Experience 2015
Keynote Presentation
Description:
Is your demand generation machine broken? Are your goals unattainable with current conversion metrics? Is Sales demanding more leads and better leads? Is your budget shrinking but your goals are growing? If this sounds like you, don’t miss learning how Mintigo fixed Seagate’s demand gen machine and made the unattainable goal, attainable.
Presented by:
- Dr.Jacob Shama, CEO and Co-Founder, Mintigo
- Michael de la Torre, Sr. Director of Demand Generation, Seagate
Mintigo: The Savvy Marketer's Guide to B2B SegmentationMintigo1
THE SAVVY MARKETERS GUIDE TO B2B SEGMENTATION
Experts agree that segmentation will increase your clicks. So why do the majority of B2B marketers still not segment? It’s because there are infinite ways to slice and dice a list…and that’s overwhelming for anyone.
View this presentation to learn the new rules of segmentation. Rules that get you maximum clicks for minimum work. Whether you use Mintigo or not, these unique rules will boost your results before your next campaign. Learn:
-When you need a new segment and when you don’t
-The secret recipe you need for every segment
-How to validate and refine segments with every campaign
[Webinar] Predictive Marketing: The Science Behind MarketingMintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/predictive-marketing-the-science-behind-marketing/
Title: "Predictive Marketing: The Science Behind Marketing"
Description:
One of the hottest trends in marketing and lead generation is predictive marketing. But what does it mean and how does it really work? Can it be implemented by mere mortals in marketing? Or does it require an army of big data scientists and a black box model?
Implementing predictive data for decision making surrounds us today. The challenge is providing advanced analytics without the need for a team of programmers. Join Tal Segalov from Mintigo as he shows how to quickly build predictive models and how to visualize the results for B2B businesses.
In this webinar you will learn:
- Who is already using predictive marketing all around you
- How 20% of your leads give 80% of your business and we have the proof
- The most efficient way to share predictive scores for optimal engagement
- The importance of clean data for building predictive models and constructing visualizations
About The Speaker:
Tal Segalov, COO and Co-Founder at Mintigo
Tal brings more than 15 years of experience in software development. Prior to Mintigo, Tal was AVP Research and Development for modu, the modular mobile handset company. His previous experience includes developing complex, large scale data analysis systems. He holds a B.Sc. EE and a B.A in Physics from the Technion – Israel’s leading school of technology. He also holds an executive MBA from Tel Aviv University.
Webinar | Using Big Data and Predictive Analytics to Empower Distribution and...NICSA
With the proliferation of Big Data-oriented technology and its accompanying applications of advanced statistical techniques, asset managers are enabling their sales and marketing teams with more insight into the preferences and proclivities of their clients, both advisors and investors. This webinar will give attendees a general understanding of Big Data’s technologies and techniques especially as they pertain to using predictive analytics for more effective and targeted marketing and distribution.
Desired Outcomes:
Understanding Big Data and how it is enabling adopters to use data more effectively than in the past
Familiarity with some of the technological and analytical approaches Big Data enables
Understanding of attribution models for measuring advisor and investor responsiveness
Knowledge of how to prioritize campaigns and contacts by combining measures of valuation and responsiveness
Grasp of some of the more effective way to adopt predictive analysis for sales and marketing
Understanding basics of recommender systems and how next best action is determined
Implementing your own Account Planning Methodology Featuring SiriusDecisions Revegy, Inc.
You know your customers rock – but are you really getting the most from your customer relationships? Are you actively engaging with them to continue to grow revenue in your accounts? Do you know which accounts you should be spending the most time with? Or how to build relationships across your customer’s entire organization?
Four Trends Impacting Demand Marketing Leaders in 2018Marketo
Successful demand creation leaders are quadruple threats. They know what it takes to successfully define and manage demand, can plan and execute demand programs that hit their objectives, know how to leverage digital and non-digital tactics, and understand how to assess the demand function’s resources and effectiveness. To continue achieving demand growth objectives, demand marketers can never be satisfied with the status quo.
Join Marketo and our guest, SiriusDecisions, to learn about four trends and how they will impact your business in 2018.
View to learn:
• The questions and answers that will drive marketing agendas in 2018
• Insights into where demand gen leaders must challenge entrenched assumptions
• Recommendations to support the development of capabilities in new or weak areas
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Content Listening: Meredith Xcelerated Marketing is seeking a simple way to automate the collection, linking and visualization of a brand’s owned (web, mobile) and earned (social) content across the digital landscape. Today we only have parts automated requiring too much manual involvement. Further, we are not displaying the information in a relevant, consistent manner. This content mapping tool would be used to help our clients (Fortune 500 marketers) understand the opportunities and/or gaps across channels, topics, popularity and other attributes. While similar tools exist for social listening and/or sentiment analysis, we are really interested understanding the linkage of content.
http://connect.switchpitch.com/site/welcome/
Voice of the Customer: The Key to Winning In Tech Sales with N3, CallMiner an...n3marketing
Join CallMiner, N3, and special guest SiriusDecisions as we explore Voice-of-the-Customer technologies that help you understand and quickly adjust to the rapidly changing marketplace dynamics. Through this webinar, you will learn how to:
-Gain a scientific understanding of your customers to help drive and optimize future conversations
-Develop a dynamic, customer-centric approach to gathering, mining, analyzing and interpreting customer input and
-Use customer insights and sentiments to sell more technology and beat your competition
Tactics for sales and marketing managers to use in working with independent sales channels such as distributors, dealers and independent reps. It provides a step-by-step approach for designing channels, and managing and motivating performance.
2017 Electronics Reuse Conference - Marketing in the eReuse IndustryVince Cavasin
Presented by Vince Cavasin--Principal of Value Intersect Consulting--at the 2017 eReuse Conference (ERC) in New Orleans. This presentation covers all aspects of marketing strategy and tactics as they relate to companies in the eReuse industry, and gives specific examples of tactics that have yielded the most success based on Vince's experience as a marketing consultant to this industry.
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.
Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.
Optimizing corporate volunteering programs presented by MovingWorlds at ACCPr...Mark Horoszowski
A presentation from Mark Horoszowski of MovingWorlds.org at the Association for Corporate Contributions Professional at the 2017 annual conference.
The presentation provides a process and framework for turning ordinary volunteering programs into transformational experiences that develop leadership skills and improve employee engagement.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Becoming a Best Place to Work: The Six Strategies That Every Great Employer F...Xenium HR
Looking to attract the top talent of your industry? Great! So does everyone else. It’s never been more important to develop a holistic HR strategy that will attract and retain great employees. Whether you need a total overhaul or you’re just missing a few key elements, this webinar will help you get started. Join us as we discuss the six critical elements of top-notch HR strategy.
Create an Unprecedented – and Brand Compliant – Customer ExperienceAprimo
With the explosion of channels (both online and offline) and rise in consumer expectations for a more dynamic, personalized experience, content is now front of mind for marketers. Content has become the key to marketing success as companies strive to engage with their audience in a variety of ways. Whether that entails the creation, management, or distribution of content and assets, marketers are prioritizing how to better market with content across all channels.
The management, control, and delivery of content has become mission-critical for the marketing and product management of any brand.
MarTech San Francisco 2017
Visit our Facebook Page for a recording of the presentation!
Achieving Success with Account Based SellingNicole Terzic
Learn the LinkedIn sales team's Account Based Selling process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly-customized information to close key deals.
Featuring Katie Baudler, Account Executive Manager
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent PipeliningEmma Mirrington
Teresa Wykes from Armstrong Craven presents 'Best Practice Talent Pipelining' Essential learning for novices or a refresher session for those already doing it. Support for talent teams to handle and coach hiring managers as they are required to socialise with talent and lead their own succession planning. Theory, best practice, what works and doesn't work in this talent strategy approach.
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Webinar: Scale Your ABM with AI-Driven Digital MarketingMintigo1
Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy.
Mintigo and Metadata.io are leading this transformation with sophisticated yet easy to use tools to discover your ideal customer profile and target accounts, analyze your buyer personas, deploy highly targeted account-based advertising, and ultimately build a stronger pipeline.
Nida Chughtai, VP of Marketing at Mintigo, and Gil Allouche, CEO of Metadata explain how to:
- Use AI to identify your most valuable accounts that are in market
- Determine the right content and the best ways to engage target accounts
- Personalize digital engagements through multivariate testing
This webinar is relevant to revenue marketers who go for true ROI and look to build pipeline for their sales counterparts.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
[Webinar] Jumpstart Account-Based Marketing with Predictive & Outbound Demand...Mintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-jumpstart-account-based-marketing-with-predictive-and-outbound-demand-generation/
Description:
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it’s incredibly difficult to properly identify your target accounts. And without an efficient demand gen operation, it’s nearly impossible to engage the decision-makers at those accounts. So how do you connect and operationalize these initiatives to ensure ABM success?
This highly actionable session presented by Atul Kumar (Chief Product Officer of Mintigo) and Scott Vaughan (CMO of Integrate) will provide specific and tangible steps to execute an effective ABM program with predictive analytics and outbound demand gen technology. In this webinar, you’ll learn:
- Why predictive analytics is critical to identifying true target accounts
- The steps needed to gain the predictive data that identifies the most profitable account characteristics
- Why an integrated outbound marketing program coupled with predictive data is key to engaging target accounts
- How to put predictive data into action with automated outbound demand gen technology
- The most effective ways to actively measure your target account penetration and ABM program ROI
Join Mintigo and Integrate as we explore practical ways to operationalize ABM within your organization. This is a must-attend session for anyone in B2B marketing operations, demand generation, sales operations and customer marketing.
Speakers:
- Scott Vaughan, Chief Marketing Officer at Integrate
- Atul Kumar, Chief Product Officer of Mintigo
[Webinar] Driving The Ultimate Customer Experience With Predictive Marketing ...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-driving-the-ultimate-customer-experience-with-predictive-marketing-personalization/
Description:
How Predictive Marketing Powers Real Time Web Personalization
Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their marketing efforts, very few have an answer. Or, they only think of it as applied to predictive lead scoring built with black box algorithms, leaving them with an arbitrary number that’s meant to reflect how valuable a lead is, but with no explanation as to how it was derived.
Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences.
The result is greater engagement with prospects and customers by offering the right messages to the right audiences in real time.
In this webinar, we explain:
- Why it’s critical to know your ideal customer profile, aka your CustomerDNA(TM)
- How to identify key customer attributes to create targeted customer experiences
- How to develop and launch a data-driven personalization strategy in less than 30 days
About The Speakers:
Tony Yang, Sr. Director of Demand Generation at Mintigo
Tony is the Sr. Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. He is fluent in both English and Chinese. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
Ashley Chavez, Director of Marketing at Get Smart Content
Ashley is the Director of Marketing at Get Smart Content, where she leads the strategy and execution of demand generation and product marketing. She joins the team with more than 8 years of hands-on experience in managing digital marketing and revenue-generating campaigns for industry-leading B2B and B2C organizations. Before joining Get Smart Content, Ashley oversaw marketing operations and demand generation at Revinate, where she managed efforts that made up more than 40% of monthly revenue contribution. Ashley received her BS in Marketing and Database Management at CSU Monterey Bay.
Predictive Lead Scoring - What's All The Buzz About? [SF Marketo User Group P...Mintigo1
Mark your calendars and plan to attend the San Francisco Marketo User Group meeting. Take the opportunity to share with, and learn from, Marketo users from various industries and experience levels. Reserve your seat today!
Topic: Predictive Scoring
We are pleased to have Tony Yang Director, Demand Generation with Mintigo as our speaker. Learn how they launched this program in their organization and how you can apply predictive scoring in your current lead generation program.
[Webinar] Demystifying Predictive Lead Scoring Mintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/demystifying-predictive-lead-scoring/
Description:
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork.
Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care?
We’ve invited the experts at SiriusDecisions to join us in this webinar as we unravel the mystery behind predictive lead scoring. In this webinar, you will learn:
- What predictive (anything) really means
- Why current lead scoring models may not be enough
- How statistics enable insight and prediction
- How predictive lead scoring improves lead quality
About The Guest Speaker:
Kerry Cunningham, Research Director at SiriusDecisions
As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
[Webinar] Predictive Lead Scoring: How To Turn Data Into RevenueMintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/predictive-lead-scoring-how-to-turn-data-into-revenue/
Description:
“Predictive Analytics” is the buzzword du jour. With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing results. So, how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? How do we put it to use?
Download the slides and watch this Marketo LaunchPoint webinar replay to discover how predictive lead scoring will put all of your data to work for you. Learn how the marketing ninjas at SmartBear Software have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time.
You will learn how to:
- Profile your ideal customer so that you can target high-fit leads
- Score your leads in real-time based on that profile
- Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data
Speakers:
Patrick Chen - Sr. Manager of Marketing Operations at Marketo
Tony Yang - Director of Demand Generation at Mintigo
Gary DeAsi - Sr. Marketing Manager & Marketo Champion at SmartBear Software
[Mintigo Webinar] Content Intelligence: How To Survive The Arms Race In Conte...Mintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/content-intelligence-how-to-survive-the-arms-race-in-content-marketing/
Title: "Content Intelligence: How To Survive The Arms Race In Content Marketing"
Description:
9 out of 10 B2B marketers are using content marketing, investing 1/3 of their budget and planning to spend even more next year. But as these marketers rush to publish, it only gets harder to rise above the noise. It's harder to get to the inbox, harder to own search terms and harder to appear in social feeds.
Welcome to the content arms race. To survive it, you need a plan.
The key to survival is Content Intelligence: the ability to know what content will engage your target audience. Content Intelligence is all about efficiency—focusing your limited resources on strategic assets that drive maximum traffic. You're unlikely to win the arms race with quantity, as content marketers continue to cite their #1 obstacle as "producing enough content", so relevance is key.
Here's the best news of all: the same information overload that makes it hard to reach prospects also holds the keys to success. The new data of the social web is a treasure trove. If you can make sense of the data before your competitors do, you'll aim the right content at the right people, and you'll rise above the clutter.
In this webcast, we'll show you how to --
- define your target personas with a fast methodology,
- identify the most pressing gaps in your content portfolio,
- discover which topics are interesting to your prospects today,
- learn where to prioritize your social promotion and
- frame content to maximize chances it will be shared.
If your team isn't quite poised for victory in content marketing, this is your chance to level the playing field.
Presenter: Jason Garoutte
Chief Marketing Officer, Mintigo
As CMO of Mintigo, Jason works with some of the best marketers in the country. He’s an expert on demand generation, speaking frequently on how science is changing marketing. Prior to joining Mintigo, Jason spent 7 years helping to grow Salesforce.com into the leading CRM application. Before that, he was an entrepreneur and marketer at tech companies Blue Martini Software and nQuire.
[Mintigo Webinar] Mining For Gold In Your Email House ListMintigo1
To watch the entire webinar recording, please visit:
http://www.mintigo.com/mining-for-gold-in-your-email-house-list/
Title: "Mining For Gold In Your Email House List"
Description:
Email marketing is still the workhorse of modern B2B demand gen. But can you find the gold in your house list before time runs out?
On one hand, you’ve got to move fast, since contacts degrade at a rate of 30% per year. On the other hand, if you mail too aggressively, contacts will tune-out and opt-out. You only get limited at-bats, so make each one count!
In this webinar, we’ll learn the secrets from Jeanne Hopkins, CMO of SmartBear Software, author of mobile marketing book Go Mobile, and Mintigo customer. She’ll explain:
SmartBear’s proven strategy for nurturing over 1 million leads
How to segment a contact database quickly
How SmartBear uses analytics to increase response rate
If you’re investing in a marketing automation solution like Eloqua, HubSpot, or Marketo, you need to know how to use it right. Mintigo is proud to host this special presentation by an accomplished industry insider.
About The Guest Speaker:
Jeanne Hopkins, Chief Marketing Officer at SmartBear Software
Prior to her role as CMO at SmartBear, Jeanne was vice president of marketing at HubSpot, a marketing software leader and pioneer in inbound marketing. Her leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior marketing director at Symmetricon.
Jeanne, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.
[Mintigo Webinar] How DocuSign Built A World-Class Lead Nurturing ProgramMintigo1
TO WATCH THE RECORDING OF THIS WEBINAR, GO TO:
http://www.mintigo.com/how-docusign-built-a-world-class-lead-nurturing-program/
In 2012, DocuSign doubled its pipeline and far exceeded its sales targets. The company achieved these results because of the commitment and partnership of its marketing and sales team, led by VP of Demand Generation Meagen Eisenberg, to build out a world class lead nurturing and demand generation program. With over a dozen personas to target, 80,000 engaged leads to process each quarter, and more than 50 different nurture tracks, the DocuSign team is clearly doing something right.
Hear the secrets behind the success of DocuSign’s lead nurturing program in this must-attend webinar. Both marketing automation novices and veterans will walk away from this session amazed and inspired by the best practices for accelerating your leads through the funnel.
In this webinar, you will learn how to:
- Focus on the right Personas based on interests
- Create a lead scoring system that works
- Map content according to Persona interests, buying stage & lead score
- Measure success & optimize
Guest Speaker: Meagen Eisenberg
VP of Demand Generation at DocuSign
Meagen has spent over 18 years in high-tech. In 2012 she received the SuperNova Award in Matrix Commerce and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.
About Mintigo
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more follow @mintigo and visit www.mintigo.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Webinar] Give Your SDRs An Unfair Advantage with Predictive
1. Give Your Sales Development Reps
An Unfair Advantage With Predictive
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Presented by:
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
2. House Keeping
Audio Check
Audio is delivered via your computer speakers
Please let us know in the chat window if there are audio issues
Webinar Replay Available
We will send you a recording of today’s session afterwards
Ask Questions In The Chat Window
Ask questions at anytime & we will answer them during Q&A
3. Terry Flaherty
Senior Research Director
@Tdiddy
Kerry Cunningham
Senior Research Director
@kerrycunningham
How Predictive Gives LDRS
An Unfair Advantage
30. What is Predictive, AI & Machine Learning?
Predictive analytics…allow B2B organizations to estimate in advance what is likely to
happen as a result of marketing or sales actions. Predictive providers provide external
data, which creates a more complete view of who prospects are and whether they are in
the market for solutions. Statistics and advanced algorithms then detect patterns that
identify buyers that otherwise would be invisible, and statistical modeling processes
embedded within feedback loops enable machine learning.
“The SiriusDecisions Predictive Application
Evaluation Framework” Core Strategy Report
AI is an umbrella term, a branch of computer science
whereas machine learning, deep learning etc. are some of
the methods and systems of enabling AI.
Atul Kumar, Mintigo CPO
article on MarTech Advisor
43. Panel Interview
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
44. Question:
How can you leverage these insights from predictive in
conversations/outreach (without sounding like a stalker)?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
45. Question:
Any suggestions on how to start a conversation with a
prospect? Any ice-breakers?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
46. Question:
What are some creative ways that SDRs can successfully
connect with prospects outside of making & sending a ton
of calls and emails?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
47. Question:
What are some types of questions should SDRs be asking
a prospect?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
48. Question:
What kind of content are the most useful
for SDRs to have on hand?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
49. Question:
Is the SDR function required in order for B2B organizations
to see sales success?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
50. Question:
Many view the SDR position as an entry level or early
career step to get into “sales” roles (i.e., “Account Execs”,
“closer”, etc.). Do you agree or disagree?
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
Tony Yang
VP Demand Gen
Mintigo
@tones810
51. “Give Your Sales Development Reps
An Unfair Advantage With Predictive”
Kerry Cunningham
Sr. Research Director
SiriusDecisions
@KerrySirius
www.siriusdecisions.com
Thanks For Joining Us!
Max Altschuler
CEO & Co-Founder
Sales Hacker
@MaxAlts
www.saleshacker.com
Tony Yang
VP Demand Gen
Mintigo
@tones810
www.mintigo.com