As the world begins to open back up in the coming months, one question will continue to remain on the minds of many chapter leaders–what now? Can they still count on your association to provide the leadership resources they need to continue to bring community and education to members? The future is still uncertain, but what’s clear is that chapters will need to change how they deliver value to members.
While we figure it all out, there is no doubt that this is an excellent opportunity to introduce your chapter leaders to different forms of virtual education. The best way to learn is through experience. Join in as we explore how to turn your chapter leader training to virtual meetings that create engaging connections in unexpected ways.
Brought to you by 2019 CEX Sponsor, Community Brands!
https://www.communitybrands.com/
2. Chat
What’s on your desk
that makes you smile?
https://marinermanagement.com/resource/blog/2020-05-03/virtual-meetings-lets-make-them-engaging/
3. Got chapters? We’ve got solutions. Billhighway gives your
chapters the tools to automate and simplify operations while
creating data visibility across your entire organization. This
empowers you and your chapters to focus more on member
value and grow your association.
About Hosts
Billhighway & Mariner
Mariner Management & Marketing is your partner in helping
association volunteers and staff create the greatest possible
value for your members and in ensuring the long term
health and growth of your association.
7. POLL
What type of event are you
trying to convert to virtual?
• Full or multi-day leadership conference
• Less than a full-day leadership program
• Officer training
• ED training
• Workshop
Other
8. POLL
What do you offer chapter
leaders and staff virtually
already?
• Orientation to specific jobs/tools –
tools or video
• Skill Training (e.g., single topic
webinar, training)
• Leadership conference
• Webinars on key topics
• Resource portal
• On-line community for leaders
• Other
9. • Start with learning objectives
• Match activities to objective
• Build in interactivity
#1 Content
Start here!
11. Format Error
Converting an
interactive, instructor-
led classroom program
into a webcast.
3 Common Mistakes to Avoid
8 hrs in-person
≠ 8 hrs virtual
1 min. of classroom
time does not equal 1
min. of virtual time.
More is more…
More slides, fewer
words. Rule of thumb = 1
slide per 1 min.
01 02 03
12. • Use what you know unless you
have time for learning
• Tie back to your online community
• Think of augmenting your
platform: apps, survey, quizzes,
white boards, Facebook Live
• Have a tech rehearsal!
#2 Technology
Don’t assume everyone knows the
technology.
13. Beyond Zoom:
• GoToMeeting or Webinar
• Adobe Connect
• LMS
• Houseparty
• Microsoft Teams
• And many more!
Learning & experience goals before choosing
technology
Tech Goals
Is the event content-driven or
conversation-driven?
Number of attendees, length of meeting
14. Zoom Meetings vs. Webinars
Do you know the difference?
Meetings have:
• Breakout rooms
• Reactions & nonverbal feedback icons
• All participants can share video
• File transfers
Webinars have:
• Email reminders for registration
• PayPal Integration
• Q&A
https://support.zoom.us/hc/en-us/articles/115005474943-Meeting-and-webinar-comparison
15. Virtual host or emcee
Chat moderator
Technology point person
Every successful virtual event has:
Virtual Event Team
Breakout room leaders
16. Provide live or pre-recorded webinar
on adult learning best practices
Prepare them by:
Introduce to the event platform
Require a practice run to address problems like
weak WiFi, poor quality sound, web cam placement,
and bad lighting.
Speaker Preparation
Encourage use of audience interactivity tools
Sign on early to test AV
18. Do your homework before you choose
your technology!
• Ask how long they’ve been around.
• What functionality is live vs BETA or
under development
Word of Caution
19. POLL
What technology are you
using/planning to use?
• Zoom
• GotoMeeting/Webinar
• Adobe Connect
• REMO
• Hopin
• LMS
• Microsoft Teams
20. • Engage participants every 4
minutes
• Add tactile: bingo cards, swag
• Give white space
• Allow for listening, talking,
chatting, polling, individual
reflection …
#3 Experience
Make it engaging & interactive!
21. Build in Breaks
Tip! Follow the Rule: 50/10 or 90/15. Ten or 15 minute
stretch/get coffee break for every 50 or 90 min of
learning.
22. Chats
Ask open ended
questions. Do idea
storming.
Bonus: chat can
generate a follow-up
blog post or two.
Use the Technology!
Change your
name or
background
Provide a digital
background or
suggest a theme. Ask
all to use their super
hero name.
Zoom Reactions
Have attendees give a
thumbs up
Polls
Tip: offer “other” option
and prompt attendees
to chat in with a
different experience/
example.
26. Jeopardy: Each group selects a Jeopardy square from a shared
slide deck and uses a raise hand feature to share their answers.
Roulette: Using video breakout rooms, randomly divide participants
into subgroups for a five minute getting-to-know-you roulette.
Hunger Games: Divide your participants into groups to create a
presentation to sell a concept or service. When all reassemble to compete
to win the game.
Virtual Engagement Games
Break activities: Chair yoga, lessons on juggling household
items, trivia contests, or Bingo.
29. Tip: Use a
theme like
quarantine
casual or wear
your favorite
team shirt day.
Or Beach Day
from CAI!
30. Virtual Team building…virtual campfire, tea vs coffee
tasting?
Virtual Team Building
Gif Exchange offers a virtual white elephant exchange
using Trello
Gamification
Beyond the Virtual Happy Hour …CALSAE’s Couch
chats and AIA Mississippi’s In Lieu of Lunch
Couch Chats
MAKE IT
#MORETHANLEARNING
31. CHAT
How have you engaged or how
are you planning to engage
participants virtually?
32. • Break out of the standard in-
person agenda
• Don’t tie yourself to traditional
blocks of time
• Start & end on time
#4 Format
Get creative! Sky’s the limit.
34. #6 Agenda
Now you set it!
• Use your learning objectives
• Remember the experience you
want to create
• Block your times
• Know your flow
• Weave all the pieces together!
35. CAI Case Study
Planned: Full day + Pop-up sessions at
annual meeting
Date: June 10
Format: 4 hr virtual + 4 1hr Zoom gatherings
What They Did: Beach theme with Tiki lounge
for follow-up sessions. Experience add-ons:
• Speaker virtual backgrounds
• Invited attendees to have beach theme
background
• Bright blue conference package
• Sponsor wearables
• Scavenger Hunt
• Bingo card
36.
37. 37
Shifted Chapter Leadership Conference (CLC)
into smaller, more digestible web series for
busy chapter leaders.
Planned: 1.5-day in-person
Date: Ongoing
What They Did: Series: Field Study & Live Chats
Live Chats:
• For Chapter Presidents & Presidents-Elect
• 45-min Zoom Meeting
• Informal conversational style
• Panels/content-led by chapter leaders
• “Of the moment“ topics
Field Guide:
• Targets all 450+ Chapter Board Members
• Zoom Webinar
• Classroom/expert panel format & moderator
• Formal Q+A
• Leadership issues facing the association &
commercial interior design community
IIDA Case Study
38. Planned: 3,400 in-person conference
What They Did:
Transitioned to virtual for 1k in 4 weeks. Tapped well-
known person to act as facilitator, tying sessions
together.
Baked in networking opportunities:
• Conference app
• Twitter
• Slido for Q&A
• Might have added morning coffee chats on
Zoom – organically happened with zoom invite
Platform: Pieced platforms together with Freeman as
the “home”
AFP Case Study
39. Coach Your Chapters
Guide in mapping
the virtual
experience
Host sessions on
creative formats
Offer training
on how to use
technology
Offer training on
facilitating virtual
meetings
40. CEX 2020
October 26 & 27, 2020
1:00 PM - 5:30 PM EDT
(happy hour both days)
Virtual
At your office or home!
(wherever you’re
most comfy)
$99 Pricing
$99 Early Bird Pricing till 8/31
$149 Sleepy Bird
Registration is open!
www.leveragechapters.com
41.
42. Resources
ATD Converting your classroom to virtual
Virtual Meetings? Let’s Make Them Engaging
5 Tips for Converting Face-to-Face Training to Virtual Training
5 Tips for Chapters Doing Virtual Meetings #NoFear
10 Ways to Make Your Virtual Events Not Suck
How to get chapters started with virtual events
How to develop virtual networking opportunities
Computing Associations Offers Virtual Meetings Best
Practices Guide
43. More Resources
• Ban the Boring Virtual Meeting
• Turn your average remote events into engaging virtual
experiences
• Give your team the direction they need to hold successful
virtual events
• Virtual Ice Breakers
• Bye, Boring Trainings! How to Make Learning &
Development Interactive with Zoom
• Upgrade Your Zoom Backgrounds
• How Virtual Events Help Sponsors Achieve Their Marketing
Goals—and Chapters Achieve Their Revenue Goals
• How Virtual Events Help Chapters Recover Sponsorship
Revenue from Cancelled Events
As the world begins to open back up in the coming months, one question will continue to remain on the minds of many chapter leaders–what now? Can they still count on your association to provide the leadership resources they need to continue to bring community and education to members? The future is still uncertain, but what’s clear is that chapters will need to change how they deliver value to members.
While we figure it all out, there is no doubt that this is an excellent opportunity to introduce your chapter leaders to different forms of virtual education. The best way to learn is through experience. Join in as we explore how to turn your chapter leader training to virtual meetings that create engaging connections in unexpected ways.
Brought to you by 2019 CEX Sponsor, Community Brands!
It's time to warm up your fingers... This is just one example of an ice breaker you can use with chapter leaders
BREAK THE ICE
For smaller meetings allow everyone to introduce themselves. For larger meetings encourage this in the chat room.
Warm up attendees. Get the chat warmed up with an easy icebreaker questions
My two favorites: what’s your go-to morning beverage or what’s on your desk that makes you smile. Check out this Mind Tools post with tips and ideas. Gets the fingers warmed up. for extra fun, lead a finger warm-up. Love the Spider push-ups!
Brought to you by: Billhighway & Mariner
So real quickly before we dive in, we want to introduce you to Billhighway. They’re dedicated to providing solutions to chapter-based associations to help streamline a lot of the work that you at National do as well as the work that your chapters leaders and volunteers do to bring data visibility across your entire organization.
And of course you know Mariner Management. Come to us for…
A huge thank you to Community Brands, a 2019 CEX Sponsor, for partnering with us on our May workshop and this webinar. If you missed the workshop, check out the recap?? And definitely download the reports we used [include links in chat]
Let me tell you a little about CB and I’ll ask the CB staff [name] to say hi on chat!
Community Brands Promo
We're a company obsessed with helping passionate people and purpose-driven organizations achieve their missions through the use of technology – we’re techies that want to make a difference in the communities in which we live and work, and the industries we support.
We offer Software and services to associations and other orgs that improve operational efficiency and deliver a meaningful positive experience to members – including AMS, Career Centers, LMSs, Event Technology (yes, even virtual event tech). Examples include: Freestone, Crowd Wisdom & Virtual Event Place.
Give them our WHY
Share our purpose in putting events like these…now more than ever, we need a community we can rely on, lean on and swap ideas with! Won't you join us?
POLL – chat in your “other” options…
Full or multi-day leadership conference
Less than a full-day leadership program
Officer training
ED training
WorkshopOther
What do offer chapter leaders and staff virtually already?
Orientation to specific jobs/tools – tools or video
Skill Training (e.g., single topic webinar, training)
Leadership conference
Webinars on key topics
Resource portal
On-line community for leaders
Other
(1) Content:
Start with learning objectives – what do you want people to get out of the event?
Select best activities to explore that (collaborative, hear from an expert, etc.)
Build in interactive design (not just talking on a screen)
Think engaging participants every 4 minutes (chats, screens, Q&A, video, talk about it, gamification)
Thom Singer, who’s known as a “conference catalyst” for both in-person and virtual events, said in a recent post:
“The problem with virtual meetings is too many people are simply trying to replicate the live meeting via video conference. Or they are doing talking head webinar broadcasts…without understanding that being at home and attending an online gathering is not the same as being at an in-person meeting.”
3 common mistakes to avoid:
Converting an interactive, instructor-led classroom program and turning it into a presentation-style webcast
Thinking that an eight-hour, instructor-led class will be an eight-hour, live online virtual session. The reality is that one minute of classroom time does not equal one minute of virtual time
More Is More … Converting from face-to-face to virtual training goes beyond delivering the same slide deck and activities using a virtual platform. It may be counterintuitive, but for effective VILT, you need more slides with fewer words. Build in more interaction to achieve more engagement from the participants. More slides, more interaction and more engagement will keep your learners’ attention on the course, not their inbox. One rule of thumb 1 slide per 1 min, yep 60min might have 60 slides 😊
Technology
Use what you know if you don’t have time to really learn
Tie back to your online community
Think of augmenting your platform: apps, survey/quizzes, white boards (trello, miro, etal), Facebook live
Build in a tech rehearsal!
Still stuck on which meeting app to use? AIA-MS has you covered. Their site has a list of meeting apps along with the pros, cons, and costs for each.
Think about your learning & experience goals before choosing technology.
Size: You could use one platform for educational events if you expect a large crowd, and another for smaller virtual meetups.
Content driven vs conversation-driven? Content is driven by or a catalyst for conversation.
Zoom seems to be the most popular choice right now, but it’s not the only choice. You also have Microsoft Teams, Slack, GoToMeeting or Webinar, Adobe Connect, and Houseparty—a popular app in Canada, Australia, and the UK.
The web has exploded with articles about web-conferencing platforms. Here are some that caught our eye.
10 Virtual Event Tools You Can Use to Move Your Meetings Online (Association Success)
12 Game-Changing Zoom Hacks for Work Meetings and Virtual Happy Hours (HuffPost)
A Guide to Hosting Virtual Events with Zoom (Google Doc from Creative Mornings)
Do You Need Virtual Education/Meeting Help? (ASAE Collaborate discussion)
Best Practices for Hosting Digital Events (Zoom webinar)
Houseparty—a popular app in Canada, Australia, and the UK.
Since we use Zoom a lot, we wanted to highlight the differences we’ve learned and things that have tripped us up between meetings & webinars in the past…
Here’s a few Zoom Pro Tips:
If you want to use breakout rooms, you’ll need to schedule a meeting.
Participants can now react during a meeting in Zoom by sending a thumbs up or clapping hands to communicate their excitement without interrupting the presentation.
See other differences at the link below.
https://support.zoom.us/hc/en-us/articles/115005474943-Meeting-and-webinar-comparison
VIRTUAL EVENT TEAM
Don’t go alone. For meetings or webinars, have a technology moderator and a chat room / question moderator. Small team meeting will benefit by having a technology moderator different from who’s running the meeting.
One of John’s guides describes the different roles needed to keep an event on track. Some of these are great opportunities for virtual microvolunteering:
Virtual host or emcee
Technology point person
Chat moderator
Breakout room leaders
Every virtual event should have a leader, facilitator, or host—someone who can keep the conversation moving, ask people to mute their microphones, and get quiet participants involved in the conversation. It also helps to have someone behind the scenes who can deal with technical issues. Adrian Segar, founder of Conferences That Work, shared advice for supporting a community online during COVID-19 and tips for hosting virtual meetups.
SPEAKER PREPARATION
Presenting at a virtual event is quite different than presenting at an in-person event. Speakers can’t read the room. Unless they’re skilled webinar presenters, you should prepare them for this new experience. To ensure consistency in providing an engaging learning experience, require speakers to attend a pre-recorded webinar on adult learning best practices—another resource you could provide to chapters.
This webinar can also introduce speakers to the event platform. Make sure speakers are prepared to meet any audio/video requirements. A mandatory practice run will reveal problems with weak WiFi, poor quality sound (speaker phone syndrome), web cam placement, and bad lighting.
SET UP FOR SUCCESS
Build into the start a tech overview. Offer pre-tech check times. Open the doors early. Have a google doc or notes In “Know before you dial in”
Show participants the way. We can’t be sure everyone knows how to connect and use technology like Zoom and Skype. One trick to get everyone on the same page is starting the meeting with “tips to engage”. Share how to use chat, Q&A, raise your hand, adjust your mic and camera, change your background, mute yourself, etc.
Word of Caution - From our own personal experience…
Dozens of virtual event platforms are hankering for your business right now.
Be sure to do your homework.
Ask how long they’ve been around.
Make sure you understand what functionality is currently live & what is coming in the future…
@Peggy – read out loud the platforms…
Zoom
GotoMeeting/Webinar
Adobe Connect
REMO
Hopin
LMS
Microsoft Teams
Experience
Think engaging participants every 4 minutes – how are you engaging them frequently?
Add tactile: raffle, bingo cards, swag
Game: Go run around your house and grab something that represents/describes your chapters. Get people up and moving!
Give white space
Allow for listening, talking, chatting, polling, individual reflection
Time! Rule is 5 min for 60, 15 for 90, 6 hr max, 5 min per transition.
Build breaks into the program so attendees can get away from their laptop to check on their kids or grab a bite to eat. You could also use breakout rooms as lounges where attendees can partake in fun activities and get a chance to network with each other during breaks.
While you want to avoid long meetings and webinars, we can’t always. Just like an in-person training or meeting, have breaks. Put a fun PPT on rotation and then walk away. Building in breaks allows all to focus with limited distractions.
Use the technology!
Zoom reactions
Chats
Polls
Changing your name
Changing your background
Show participants the way. We can’t be sure everyone knows how to connect and use technology like Zoom and Skype. One trick to get everyone on the same page is starting the meeting with “tips to engage”. Share how to use chat, Q&A, raise your hand, adjust your mic and camera, change your background, mute yourself, etc.
LIGHTS, CAMERA, ACTION
Encourage video on for meetings. For anxious or negative Nellies to the idea, help them be comfortable. Show how to add a virtual background, blur the background in Skype or Teams, hide, position the camera.
Get the light right. The rule of thumb is the light source should be behind the camera not behind you. Use lamps to create lighting that looks natural even though it isn’t. Here are ideas from a couple of techies:
Set up a light on either the side of your computer; keep them just above your eye line.
Trying bouncing the light off a wall.
No lamp? Try this workaround: a computer monitor set behind and slightly above the laptop or webcam you’re using for the video. Turn the brightness up and zoom in on a Word document or anything that’s white.
Position camera just above your eye line. Bonus this helps you look more natural on camera than you would if the camera were below you, pointing up at your chin.
Use virtual backgrounds. Check out this how-to on upgrading your virtual background from the awesome Beth Z.
Conducting a webinar? Bring the speaker/panelists on video.
LET’S CHAT
Whether it is a meeting or a webinar, the chat deepens the sharing and allows everyone, including introverts, to have a voice.
Participants can now react during a meeting in Zoom by sending a thumbs up or clapping hands to communicate their excitement without interrupting the presentation.
For webinars, bring in polling. Most platforms have polling or use Poll Everywhere, Kahoot (great to quizzes to check learning) or other polling platforms. Learn more about Zoom polling here.
Create a “first timers” video to share what attendees can expect or screen share where they should go/what they should see when they “arrive.” Add into your “Know Before You Go” email – example of what we did for CEX 2019.
Provide technical tips or requirements before virtual meetings so no one has to deal with speaker phone echo or listen to someone chewing their food or yelling at their dog. Advise members on the best web-conferencing set up—webcam position, audio preferences, best lighting, etc.
PRE-EVENT ATTENDEE PREPARATION
Introduce the virtual event platform.
Provide web conferencing tips, for example, best audio setup, lighting, and background.
Remind attendees they’ll get the most value if they dedicate time to the event—no multi-tasking.
Preview the agenda and extra activities.
Discuss ways they can network during the event.
In your “Know Before You Go” (KBYG) email, include virtual rules of engagement…have fun & make them your own or steal ours.
Virtual meetings and meetups might be new territory for many members so suggest chapters adopt “Rules of Virtual Engagement.” These guidelines help create the right conditions for interaction and community-building, for example:
Be willing to try unfamiliar technology.
Be present—turn off distractions, like email.
Be a conscientious participant—step up if you don’t hear yourself participating, and step back if you hear yourself talking a lot.
Accept that some things are out of your control.
ADDING ENGAGEMENT
Bye, Boring Trainings! How to Make Learning & Development Interactive with Zoom offers a guide to tapping the popular video-conferencing platform’s feature set to boost interactivity. Gamification anyone? Here are a few ideas shared – check out the post for more.
Jeopardy – Each group selects a Jeopardy square from a shared slide deck and uses a raise hand feature to share their answers.
Roulette – Using video breakout rooms, randomly divide participants into subgroups for a five minute getting-to-know-you roulette. Randomly divide participants into their own breakout subgroups.
Hunger Games – Divide your employees into video breakout rooms. After participants (tributes) break into small groups (districts), each person presents a demonstration of the company’s product or feature. Later, each district selects the tribute to represent them in a competition for the best-recorded demo performance.
Host fun activities during breaks: for example, chair yoga, lessons on juggling household items, trivia contests, or Jeopardy.
Examples of adding experience elements:
Swag: Use SwagUp - they help you customize, order, store, pack & send swag boxes.
Raffles: Use RallyUp
Examples of adding engagement:
Quizzes:
Social Quiztancing - Social Quiztancing is a pub-style trivia quiz administered remotely via Zoom meeting.
Kahoot – game-based learning/quizzes
Bingo – based on learning objectives (we’ll show in our case studies)
Image of tropical background screens
Use virtual backgrounds. Check out this how-to on upgrading your virtual background from the awesome Beth Z.
Or use something like Anyvoo to create physical backdrops for important speakers…in case you don’t want to drain your bandwidth with a virtual one.
https://anyvoo.com/
Add A DASH OF FUN – AND MAKE IT #MORETHANLEARNING.
Check out our previous post Ban the Boring Virtual Meeting for ideas on adding fun through gamification. Here are couple more:
Virtual Team building … MuseumHack offers a variety of virtual teambuilding options (virtual campfire anyone? How about a Tea vs Coffee tasting?). You can hire them or use their ideas for your inspiration.
Gif Exchange offers a virtual white elephant exchange using Trello
Couch chats (check out CALSAE’s series) and virtual lunches (check out AIA Mississippi’s In Lieu of Lunch series)
Chat in with your answers…Peggy read out loud
(4) Format
Be open to options! 1 day, consecutive days, over a week/month (we’ll share more in case studies)
Don’t tie yourself to traditional blocks of time (15, 20, 5, 45, 55 min, 1 hour, etc.)
IT’S ALL IN THE TIMING
Start and end on time … even if technology trouble eats into the meeting time, shrug and say well, we’ll get more done next time.
Keep meeting short and focused. Rick Maurer, author of Why Don’t You Want What I Want? says don’t squeeze multiple things into a single meeting. If you must deal with more than two topics, give people time to stretch, take a bathroom break, or replenish their coffee.
Keep each segment of the meeting short too; think in terms of 30 minutes or less per topic.
Don’t try to cram everything into one day. Think about spacing it out over several days—or even several weeks. Arianna Rehak, co-founder and CEO of Matchbox Virtual Media, suggests chunking content into shorter sessions so attendees only hear the same voice for 20 minutes max.
(5) Creating the Wrap-around Experience
Polling & survey
Pre-reading
Pre-tech check
Community discussions - Encourage chapters to use a web conferencing platform to group discussions about industry events, articles, or books. These informal events serve the dual purpose of socializing and learning.
Learning circles
Follow-up check-in
Idea swaps
Encourage pre-event virtual meetups. These networking meetups get attendees excited about the conference and let them see who else is going. They’re also good for word-of-mouth marketing buzz.
Swag up boxes…send a package beforehand (or send something after)
Host a virtual happy hour afterwards to see if anyone put anything into action
Host a virtual town hall with chapter leaders before the event to answer questions/explain what they’re going to experience
Host a pre- or post-event “In Lieu of Lunch” series - The Mississippi chapter (AIA-MS) launched “a weekly noontime series called In Lieu of Lunch. Using a virtual meeting app, member firms talk about what they’re doing and post discussion questions to the group. Guests are asked to each get takeout from a local restaurant, and the component posts the logos on their social channels to let local businesses know architects are supporting them.”
If the chapter is hosting a virtual conference, encourage them to hold pre-event virtual meetups. These networking meetups get attendees excited about the conference and let them see who else is going. They’re also good for word-of-mouth marketing buzz. https://matchboxvirtual.com/engagement-in-virtual-conferences/
(6) Agenda – now you set it!
Based on your learning objectives & experiences & tools, now you go & set agenda, block your times, created an annotated agenda.
How much time are you speaking…break it out, know your flow, some things depend on your tech, etc.
Weave all the pieces together…
Case StudiesLet’s see how other associations have pivoted since COVID and taken their chapter leader learning virtual…
CAI Community Associations Institute
CAI Case Study: 1 day in-person + room with pop-ups > 4 hr virtual + 4 1hr zoom gatherings
Karen & team; Event Date: June 10
Will have screen grabs, pictures + Karen and Team
Remember Bingo? Here’s a great example of one from CAI with their theme carried through…
IIDA Case Study: 1.5-day in-person > 2 tracks: Field Study & Live Chats web series
Karen Kiell Senior Director of Member Services and Communications| 312.379.5171 | kkiell@iida.org; Event date: ongoing
Have art + Karen
IIDA – Commercial Interior Design Association
Here is some of the branding and communications information that we used at IIDA when breaking up our Chapter Leadership Conference (CLC) into smaller, more digestible web series for our busy chapter leaders. As we discussed, we shelved this summer's in-person weekend chapter leader conference and opted to break it into two segments - Live Chats and the Field Guide.
Live Chats:
Targets the Chapter Presidents and Presidents-Elect of our 31 US Chapters
Zoom Meetings limited to 100 attendees, very informal conversational style, with lots of interaction, limited to 45-minutes in length
Content is focused on panels and content-led by Chapter leaders, with lots of audience Q+A, and chat activity (This is NOT IIDA HQ talking at Chapters)
Topics are "Of the moment" and related to chapter leader activities happening now - Chapter Annual Meetings; Planning a Virtual Board Retreat; Holding Design Awards Virtually or with Safe Social Distancing
Field Guide:
Targets all 450+ IIDA Chapter Board Members and additional committee and city center leaders
Zoom Webinar format, up to 1,000 attendees, classroom/expert panel format and moderator, and more formal Q+A
Broader topics that broach leadership issues facing the association and commercial interior design community on a wider level - "How to Work with Sponsors when Events are Canceled" and, "Planning, Content, and Virtual Event Strategies"
RAPS Case Study (in design): 1.5 day in-person > 2 consecutive half days
Wes Carr; event date: June 25-26
AFP Association of Fundraising Professionals
AFP: Derek Mulhern: transitioned 3,400 person conf to virtual for 1k in 3-4 weeks. Learnings:
Brought in well-known person from the cmty to act as facilitator …Alice Ferris. Avoided that this was just webinar after webinar. She tied things together and serve if when tech failed. We only had 1 glitch
Replicate networking? Up to them to connect – we set up opportunities. Main ways
Conference app – big gathering
Twitter was 2nd best – on the conference hash tags; challenge is those loud folks
Slido for Q&A. Can integrate with chat for attendees
Might have added morning coffee chats on Zoom – organically happened with zoom invite
Pieced platforms together … all are each a little meh. We used Freeman because we were tied into contracts … while some where null and void but others we had sunk costs.
Show your chapters how to do a virtual event successfully….
Want to see one in action? Mark your calendars for CEX 2020!
Save the Date for CEX 2020. Registration is open!
Earn 8 CAE credits
www.leveragechapters.com
https://bit.ly/2UJGxHc
Sources to share:
ATD Converting your classroom to virtual
5 Tips for Converting Face-to-Face Training to Virtual Training
Sources to share:
Turn your average remote events into engaging virtual experiences
https://www.starchapter.com/blog/engaging_virtual_experiences
Give your team the direction they need to hold successful virtual events
https://www.starchapter.com/blog/successful_virtual_events