Starbucks has grown to become one of the largest coffee companies, increasing its market share from 1% to 20% over the last 25 years. While the specialty coffee industry has few barriers to entry, Starbucks has established economies of scale, proprietary technology, and customer loyalty that make it difficult for new entrants to compete. The document discusses Starbucks' strengths like its brand image, relationships with suppliers, and store locations. It also notes weaknesses like expensive prices and potential overcrowding. Opportunities for growth include expanding into new markets and extending its brand, while threats include rising coffee costs and new competitors.