- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels. - Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow. - They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.

5. Good Mission Statement realistic specific market-oriented fit market environment motivating distinctive competencies

9. Why Starbucks? Coffee Partners Experience

11. Do Starbucks Give Advertisement? Its stores are their billboards

12. Examples of Good Experiences question is asked negative by outside negative by themselves

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