Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.

1. Kyle & Patricia

2. Starbucks Coffee Company

4. Howard Schultz joins Starbucks in 1982 – starts to provide coffee to fine restaurants and espresso bars;

5. 1984 – 1st store coffee bar concept;

6. Today: almost 17,000 stores in 49 countries (11,000 in U.S.);

9. tea manufacturer and distributor

11. known as "Stewart Brothers Coffee“ till 1991.

13. espresso, coffee and baked goods

15. began in 2001.

16. purchased by Starbucks in 2005

18. began as a catalog company in Massachusetts in 1990

19. purchased by Starbucks in 1999Current artists:Anjulie, Paul McCartney, Joni Mitchell, Sia, James Taylor, Hilary McRae, Carly Simon, John Mellencamp and Antigone Rising

22. STARBUCKS EXPERIENCE - 4 P’s

23. Product – What Starbucks can provide for me? Tangible Product Coffee, coffee bean, tea, food, cold drinks (milk, water, juice), tea, bottle , mug , music and seasonal products Core Product: services provided in store Coffee, considerable service, relieved atmosphere, decoration , Wi-Fi connection Augmented Product: intangible service Interaction with customers

24. Tangible Product Tangible Product Coffee, coffee bean, tea, food, cold drinks (milk, water, juice), tea, bottle , mug , music and seasonal products

25. Core product Core Product: services provided in store Coffee, considerable service, relieved atmosphere, decoration , Wi-Fi connection

26. Augmented Product Augmented Product: intangible service Interaction with customers

28. Supermarket, restaurants and bakeries

30. Price = cost + profit

31. 1 + 1 > 2

33. “We always figured that putting people before products just made good common sense.”

35. Advertisement

36. Merchandising

37. Social media

39. Free coffee in determinate period

40. Receipt as coupon

41. Online coupon

42. Cards

44. Social Media

46. Purchased renewable energy