All aspect of strategic management of Stabucks.
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Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Today news channels are not only providing information about the company but also avails different kind of knowledge. In such context, the present research report is being framed which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting organization that facilitates different type of information to the customers about several aspects. The present research report is focusing on the strategic analysis of MSNBC in which the marketing strategies of its competitors are mentioned. The company is also provided with some recommendations for the purpose of building the brand image of the company in different markets. The company has been trying to expand the business in other countries in which they are framing different marketing strategies as that will also help in getting greater market share. Based on such analysis, the report is going to use strategic options for business development.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Today news channels are not only providing information about the company but also avails different kind of knowledge. In such context, the present research report is being framed which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting organization that facilitates different type of information to the customers about several aspects. The present research report is focusing on the strategic analysis of MSNBC in which the marketing strategies of its competitors are mentioned. The company is also provided with some recommendations for the purpose of building the brand image of the company in different markets. The company has been trying to expand the business in other countries in which they are framing different marketing strategies as that will also help in getting greater market share. Based on such analysis, the report is going to use strategic options for business development.
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
Starbucks India or it can be called as Tatabucks. As Starbucks Corporation and Tata Global Beverages announced 50:50 joint venture called Tata Starbucks Ltd. in January 2012 which operate and own outlets branded Starbucks “A Tata Alliance”. An agreement was also signed between Starbucks and Tata coffee that coffee would 100% locally sourced and roasted
Michael The Business of Rural Development Nov 2012Sasin SEC
Dr. D. Michael Shafer trained in Government (PhD Harvard) and spent 25 years teaching political science at Rutgers University and consulting in the areas of international development, community re-creation after conflict, and higher education reform. He is a member of the Council on Foreign Relations and a 21st Century Fellow.
In 2008, he and his wife started Warm Heart, a community development organization serving northern Thailand. He is particularly interested in attracting investment to rural communities in order to establish dynamic, sustainable, income generating, social wealth creating centers of community growth. Dr. Shafer is also the founder and president of Second Harvest Power Co. (Thailand), Ltd., a start-up green power company which will soon build its first agricultural waste fired community power plant.
Principles of Hospitality Management
An detailed overview about Unilever
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• What is it-
o History + PicturE
o Grape Characteristics
• Wine making-
o Special requirements
o Viticulture
• Flavour characteristics-
o Wine characteristics – styles: alcohol, tannins, acidity, body, sweetness
o Food pairings
• Wines made from the grape – where is it grown-
o Maps – where does it grow best
o Best wines - producers
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Tibetan History and Cuisine. Special foods and beverage in Tibet
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Term of Biology.
Presentation about cosmetic.
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Presentation about saving our water, protect water source from pollution and wasting.
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Introduction of Hospitality Management
An overview about ACCOR HOTELS.
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Motivational theories that managers should acknowledge to motivate employees.
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Th true milk presentation - Excellence in Business Communication
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American Literature
The Advanture of Tom Shawyer - Mark Twain
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Final Presentation of International Marketing
STARBUCKS IN VIETNAM
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MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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8. 2. Economical issues
Inflation rate - 10%
Growth in spending power – Average Income
Rate of people in a pensionable age
Boom
9. 3. SOCIAL ISSUES
Age distribution
Education levels
Income level
Consumerism
Population growth
Life expectancies
Social and cultural changes affecting
consumers’ buying habits/trends
Expectation of society from the
business
13. Nothing is more important
than espresso machines
designed our custom.
We have designed
special types of
bottles.
14. 5. Environmental issues
Recycling: Recycling in Stores, Reusable
cups, Greener Cups. Composting of coffee
ground.
Energy: reduce energy consumption by
25% by 2010. Purchase renewable
energy equivalent to 50% of the
electricity used by 2010
Water: continue to include water-saving
technology in our equipment
specifications and going to reduce water
consumption by 25% by 2015
15. Environmental issues (2)
Green Building: create a system to
certify retail stores and store
prototypes. Beginning in December
2010, build all new, company-owned
stores to achieve LEED® certification
Climate Change: implementing a climate
change strategy since 2004, focusing on
renewable energy, energy conservation,
and collaboration and advocacy. ensure
a long-term supply of high-quality
coffee through responsible coffee
purchasing practices and by investing in
farmers and their communities.
Source: Starbucks USA Homepage
16. Employment law: working time, age, minimum wage
rate, etc.
Health and safety regulations
- Ex: Starbucks spend more on health insurance — $300 million
surmount its coffee bill
Consumer protection:
- Ex: Starbucks pay $225.000 to settle Consumer Protection
case for gift card violations. (Santa Rosa, CA , 2009)
- Ex: Stored-valued card: this is a prepaid card offer by
Starbucks.
6. Legal issues
17. NAME AND LOGO OF STARBUCKS GET
INSPIRATION FROM:
CARTOON NOVEL
COMIC NOTHING
20. Porter’s five forces
competitive analysis
•Suppliers: Moderate
Starbucks has various options
when choosing their supplier.
Starbucks decided to change
its suppliers because of the
increasing of price.
Disaster or issues associated
with coffee producers being
treated unfairly by multinational
companies
21. •Buyers power: High
Starbucks has loyal
customers that willing to
come to buy.
Starbucks is not the only
one choice of the
customers.
Starbucks customers
possess large amount of
bargaining power
22. •New entrants: Moderate
The market is highly saturated and require substantial
amount of financial resources.
Little product differentiation.
23. •Rivalry: High
Rivalry among existing
competitors is high.
Many people started to look
for more healthy and
fresh juice instead of coffee.
The competitors don’t have
much different from their
product.
26. PRIMARY ACTIVITIES
• Coffee beans producers mainly
in African
• Organising the supply chain
management
Selling its products through its
stores without any intermediates
• Direct Operations
• License
• Word-of-mouth
• Sampling Of New Products
INBOUND LOGISTICS
1
OPERATIONS
2
OUTBOND LOGISTIC
3
MARKETING & SALES
4
SERVICE
5
Service on stores
27. SUPPOR
T
Procurement
coffee beans and raw
food items, as well as
fixed assets such as
buildings, machinery etc.
Firm
Infrastructuremanagement,
planning,
finance,
accounting, legal
support and
government
relations
HRM
• Most valuable
resource
• A wide range of
training and
development
programs
Technology
cost-saving purposes
30. Strengths Weaknesses
- High quality
- Strong brand name
- Starbucks experience
- Largest coffeehouse chain in the world
- High market share and market growth
-High price
- Business profits are highly dependent on
coffee product
- Too focus on US domestic market.
Opportunities Threats
-Increase product offerings
-To extend supplier network.
- Expansion to emerging economies
- Rising prices of coffee beans and dairy
products
- Frequent changes in the market trends
- Numbers of competitors are increasing
- Huge resistance in international countries
over cultural and political issues
SWOT ANALYSIS
31. THERE ARE ____ MAIN THEME(S)
TO DECORATED IN STORES ?
1 2
3 4