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Starbucks ppt
- 2. HISTORY • Starbucks Corporation- an American global coffee company based in Seattle, Washington, started in march 1987 • Largest coffee-house company in the world with 20,891 stores in 62 countries. • President and CEO - Howard Schultz. • Places high value on ethical behaviour and company-wide diversity. • Offers espresso menu items, refreshments and pastries, merchandise, brewing accessories, gifts and books.
- 3. OBJECTIVES Starbucks primary goalis to provide: • total customer satisfaction by ensuring their coffee is available in all varieties • reasonably affordable prices • meeting and exceeding customer expectations. • Providing perfectly made coffee taste,richness and image of “premium coffee”
- 4. • “Establish starbucksas the premier provider of the finest coffee in the world while maintaining their uncompromising principle while growing at the same time”.
- 9. STARBUCKS USP • Starbuckstried to position themselves as a premium product in the coffee industry by creating a high standard, introducing innovative products and providing excellent service. • Inspiring and nurturing the human spirit- “one person, one cup, and one neighborhood at a time”
- 10. MARKETING STRATEGIES • Givingpersonal touch to customers. • Great word of mouth. • Clusters of coffee shops. • Adding value • Great offers
- 12. MOBISTAR • Starbucks adsnot only expand to full screen of cell phones, but also incorporate feature of swipe, tap and shake for users to engage for brand. • Consumers receive an image featuring images of animals holding frappuccino of their own. • It’s no surprise that Starbucks was named Mobile Marketer of the Year twice in the past three years payment volume has seen a 73% increase year-over-year, according to Business Insider.
- 15. YEAR 2010 20112012 2013 2014 SALES/ REVENUE 10.71B 11.7B 13.3B 14,89B 16.45B
- 16. The flow chartshows the increasing revenue trend of starbucks
- 18. PLAN-STRATEGY SOURCE-DEFINE IT MAKE-THEBEST COFFEE DELIVER-BEST
- 19. DISTRIBUTION CHANNELS • Usesmultiple channels of distribution;utilises more than one distribution design. • Sell products through direct retail system in company owned stores. • Also sells in supermarkets and shopping centers. • Distribution agreement with office coffee supplier,hotels&airlines. • Reach wider market& glorify brand name.
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- 22. 3 STEP EVALUATION: 1.Recognizing supply chain organization; simplifying structure. 2. Focus on reducing costs; improving supply chain execution. 3. Lay foundation for supply chain capability for the future.
- 23. SINGLE GLOBAL LOGISTICS SYSTEM 1.Brings coffee from Latin america,africa,asia,us and Europe in ocean countries. 2. Unroasted beans sent to 6 storage cities. 3. Transported to several distribution centers(DC’s).. 4. 5 DC’s in US,2 company owned,3PL’s(third party logistics) 5. 33 CDCs in US,7 in Asia,5 in canada,3 in Europe.
- 25. WHEN SALES FELLSHORT • On sep.28,2014 starbucks reported its sales revenue at $4.18 billion; fell short of $4.24 billion. • Due to this, share price went down 4% at $74.04. • So, what was it that they followed and applied their backup plan.
- 26. WHAT THEY DID? •The sales force started working with their targets for online delivery of starbucks products. • Moreover, they launched Fizzio soda drinks and tea variants to increase their sales. • To boost sales they started revamping their sandwiches and added a variant like grilled sandwich and the sales team made sure to work according to the new target in 2015.
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