1. Apple
The most prominent Apple Inc. Core Competencies are their design and technology. Apple developers
think different and introduce new products into the market. The products are usually heavy on the pocket
but they have the brand name and quality of service intact.
Apple innovates to such an extent that
Apple comes out with a new product category every single time
You have an I-pod a music player
i-tunes a music format
I-mac alaptop
i-phone a phone
i-pad a palmtops
But none of them ever had a compettion in the category they belonged to but all these categories and
products from different companies existed prior to apple getting its product
every other brand puts the brand at the forefront but apple comes out with a new product category and
revolutnizes the way people look at products and categories….
Apple always follows a strategy of entering a red ocean and innovating and coming out of it with a blue
ocean product illustrated with the above examples and charging a premium for it..
TIME WARNER
Low cost operations and hence low prices
2) Better use of JIT and other technologies
3) Streamlined systems and technologies to maintain communication and relationships with suppliers and
customers
4) The way its employees work efficiently

2. Federal Bank
Ensuring good banking practices in the country
- Customer service
- effective transactions
- competent risk management
Air Asia
For the past 5 years voted by Skytrax as the best low cost airline in the world
Largest low frill low cost airline
First airline in asia to launch the low cost model
Safety first
Low turn around time
High aircraft utilization
Point to point network
Lean distribution System
Streamlined operations
Main focus only on the Asian market than the entire world
Fedex
Core competency is a unique skill or technology that creates distinct customer value.
For instance, core competency of Federal express (Fed Ex) is logistics management.

3. FedEx is long known for its outstanding delivery and goods tracking mechanisms.
FedEx delivery agents carry palmtops to update goods delivery status back to their
main frames
from the field. It enables FedEx customers to track their good from source to destination
and on time delivery.
the company pioneered the first automated customer service centre.
To provide real-time package tracking for each shipment, FedEx uses one of the world's
largest computer and telecommunications networks. The company's couriers operate
SuperTracker®
hand-held computers, to record the transit of shipments through the
FedEx integrated network.
COSMOS (Customer Operations Service Master On-line System) is a computerized
package tracking system that monitors every phase of the delivery cycle at Federal
Express. FedEx employees constantly input information into COSMOS by several
means.
Starbucks
Starbucks core competencies are its unwavering focus on quality, outstanding
customer service, continuous product advancement, care for its employees,
and its drive to be "everywhere." From the very beginning Schultz focused on
providing freshly roasted and poured coffee of such a high quality that once
tasted customers would be unwilling to drink anything of lesser
quality. Schultz was struck when he spoke with his first Barista at the original
Seattle store that the individual behind the counter was very well versed in
coffee making and ground the coffee beans right in front of him. Since then
the company has focused on maintaining this core competence in all of its
stores, nationally and internationally.

4. Starbucks' unwavering support to its employees was clearly displayed when it
was the first company to offer stock options to part-time employees. The
company also strongly believes in educating its workforce and provides at
least 24 hours of training for each new employee covering such areas as the
history of coffee, customer service, retail skills, and "Brewing the Perfect
Cup." Starbucks has one of the lowest employee turnover rates in the
industry with 60% turnover for Starbucks and 140% for the industry average.
Starbucks' unwavering support to its employees was clearly displayed when it
was the first company to offer stock options to part-time employees. The
company also strongly believes in educating its workforce and provides at
least 24 hours of training for each new employee covering such areas as the
history of coffee, customer service, retail skills, and "Brewing the Perfect
Cup." Starbucks has one of the lowest employee turnover rates in the
industry with 60% turnover for Starbucks and 140% for the industry average.
Volkswagen AG
TDI Diesel Technology
The high-performance diesel technology TDI is one of Volkswagen’s core
competencies. BlueTDI is a new concept that makes this technology even cleaner:
exhaust aftertreatment reduces nitrogen oxides produced by up to 90 percent, making
the Passat BlueTDI the most environmentally-friendly diesel in its class
Recycling
Recycling is indispensable component for enhancing the sustainability of our products.
This is not only restricted to the final recycling of vehicles at the end of their lives but
also applies both during the development phase of a new car, with the associated
selection of materials and their production processes, as well as to aspects in the usage
phase such as the treatment and disposal of fluids, lubricants and parts subject to wear.
Volkswagen works intensively on the continuous development and refinement of
recycling methods, processes and technologies, with the aim of protecting the
environment and saving natural resources

5. EcoFuel – Technology of the future
Volkswagen offers cars that run on natural gas under the “EcoFuel” label. Compared
with a conventional petrol engine, the EcoFuel power plant running in natural gas mode
produces around 80 percent less carbon monoxide and around 80 percent less nitrous
oxides. CO2 emissions are reduced by 23 percent and are below 129 g/km. EcoFuel
technology therefore guarantees access to all environmental zones. Natural gas is
currently the cheapest fuel on the market, because the gas price will enjoy tax relief until
2018. There are no limits to the use of bio-natural gas. With EcoFuel technology
Volkswagen is responding to the significant increase in demand for eco-friendly and
economical cars, and it is also available as a DSG version.
Blue motion Technology
With the product label "BlueMotion" Volkswagen has launched a new sustainability
initiative. "BlueMotion" identifies vehicles with an overall focus in economy in their
design. They combine consumption reducing technology with an equally efficient and
dynamic powertrain. "BlueMotion" is thus a response to rising fuel prices and increasing
demands of the environmental properties and consumption of vehicles.
So main core competency is technology and research and development and
Environmental friendly technological development
Dabbawallas of Mumbai
Six sigma performance of of 99.9999 higest ever by any organixation
Iso certified
Best time management in the world
Mininmum operational costs
Mode of travel hand carts and local trains no posh offices
Largest asset timely delievery and honesty
Simple procedure
Plain language of communication

6. s
Blue motion technolgy
With the product label "BlueMotion" Volkswagen has launched a new sustainability
initiative. "BlueMotion" identifies vehicles with an overall focus in economy in their
design. They combine consumption reducing technology with an equally efficient and
dynamic powertrain. "BlueMotion" is thus a response to rising fuel prices and increasing
demands of the environmental properties and consumption of vehicles.