Reused and Recycled materials

1. STARBUCKS
REUSED & RECYCLED MATERIALS
Natthawan Saethea
Individual Case Presentation
BUS 537: Sustainable Business Strategies

2. Agenda
History
Company Overview
Starbucks CEO
Starbucks Coffee International
Starbucks Products
Why is Starbucks So Successful ?
Starbucks’ Sustainable Programs
Starbucks and partnership formed
Conclusion
Bibliography

3. History
The first Starbucks opened in Seattle’s Pike
place market, Washington in 1971 by three
friends who were students at the University of
San Francisco: Jerry Baldwin, Zev Siegl, and
Gordon Bowker.
(Marshall, 2015)

4. Company Overview
Company Starbucks Corporation
Industries Restaurants (Coffeehouse)
Geographic areas Worldwide (more than 21,000 stores in 64 countries)
Headquarters Seattle, Washington, United States
Revenues $ 16.44 billion (2014)
10.6% increase over $14.86 billion (2013)
Profits $ 2,06 billion (2014)
Main competitors Caribou Coffee, Costa Coffee, Dunkin’ Donuts, McDonalds, etc.
(Jurevicius, 2015)

5. Starbucks CEO: Howard Schultz

6. Now: Starbucks Coffee International
• Starbucks is the largest coffeehouse company in the world
• The number of Starbucks stores more than 21,000 stores in 64 countries
(International Stores, n.d.)

7. Starbucks Products
Drinks Food Home coffee
stuffs

8. Why is Starbucks so successful?
oStarbucks is everywhere
oPremium quality products
oDifferentiation strategies

9. Starbucks Marketing Activities
•Starbucks App for iPhone
•Starbucks App for Android
•Mobile Order & Pay
•My Starbucks Rewards
•Starbucks gift card
•Social media
•etc.

10. Starbuckshas been working towards
a number of goals to make their
company as” Green” as possible

11. Starbucks practices in Sustainability
“At the coffee company's 2013 shareholder meeting, CEO Howard Schultz
described the company's efforts to engage with suppliers and local communities
where they operate, accelerate investments in sustainable farming and reach
Starbucks' goal of ethically sourcing 100% of its coffee beans by 2015”.
(Confino, 2014)

12. Starbucks’ Sustainable Programs
1. Recycling & Reusing Materials
2. Energy & Water Conversation
3. Green Building

13. Issues: Waste disposal
Why recycle?
This helps Starbucks save money by using recycled materials. It also
save your money
By recycling paper you also save trees, forest, world, and yourself.
Thus, put your cup in the right bin, get discount and save the world.

14. Recycling and Reducing Waste

15. Goal 1:
Make 100% of all Starbucks cups recyclable or reusable by 2015
(Gallucci, 2015)

16. Recycle Bin (front-of-store recycling)
PAST NOW
(Recycling & Reducing Waste| Starbucks Coffee Company, n.d.).

17. Recycle Bin (front-of-store recycling)
(Aston, 2012)

18. Recycled Cups
(Starbucks Organizational Culture - Culture of Coffee, n.d.)

19. Recycled Material
“Starbucks napkins are made of recycled
cups”

20. Recycled Material
Source :http://dothemathagain.blogspot.com/
Source:http://www.coronetpublications.net/tag/sta
rbucks-sleeve-template

21. Recycled Bag
Source:http://darvishzadeh.com/916/reuse-it-
again-and-again-then-recycle-it-again/

22. Goal 2:
Serve 5 percent of beverages made in their stores, in personal tumbles by
2015.

23. Reusable Cup
(Gallucci, 2015)
You can get $ 0.10 off any beverage (except bottled and
ready-to-drink) when you bring in a personal cup

24. Goal 3
Reduce energy electricity
consumption 25% with renewable
energy by 2015

25. Goal 4:
Reduce water
consumption by 25% in
all Starbucks-owned
stores by 2015

26. Goal 5: Green Building
Build all new, company-owned stores to achieve LEED® certification
In 2014, Starbucks has achieved LEED
certification in over 500 stores in 19
countries (more than any other retailer).
• Lower costs
• Use recycled materials,
• Save more energy and water
(Green Building, n.d)

27. Starbucks’ Green Store by LEED
•help reduce environmental impacts.
•use of recycled coffee grounds in table tops
•low emitting materials for adhesives, sealants, paints,
coatings and flooring
•over 45% lighting power savings through the use of
efficient LED fixtures.
Starbucks designers reused old shipping containers to create
stores in
 Tukwila, Washington
 Chicago, Illinois
 Denver, Colorado
Source: Starbucks Global Responsibility Report 2014

28. Did you know ?
Starbucks is ranked number 8 on the environmental
protection agency’s top 50 green power partnership
organization
Top 5
1. Intel Corporation
2. Microsoft Corporation
3. Kohl's Department Stores
4. Apple Inc.
5. Google Inc.
(National Top 100, 2015)

29. Starbucks and Partnerships Formed
Association of Postconsumer Plastic Recyclers (since 2010)
Business for Social Responsibility (since 1994)
Conservation International (since 2013)

30. Starbucks and Partnerships Formed
Global Green USA Global Social Compliance Programme
(since 2007) (since 2011)

31. Starbucks and Partnerships Formed
National Recycling Coalition Sustainable Packaging Coalition®
(since 2004)

32. Starbucks and Partnerships Formed
United States Green Building Council (USGBC) Washington State Recycling Association
(since 2000) (since 2008)

33. Conclusion
GREEN BUSINESS IS POSITIVE IMPACTS
 Good for everyone on the planet
 Cost reduction
 Minimize Carbon Risk and Improve Energy
Efficiency
 Enhanced Brand and Increase Competitive
Advantage
STARBUCKS WHAT’S NEXT
“we believe we can continue to move our
sourcing model toward greater sustainability,
find new ways to minimize our environmental
footprint, and create new opportunities for
young people as we build our workforce of the
future”

34. Bibliography
Aston, A. (2012, March 21). Starbucks' green scorecard: A few full cups, two half empty. Retrieved
October 3, 2015, from http://www.greenbiz.com/blog/2012/03/21/starbucks-green-scorecard-few-
full-cups-couple-half-empty
Confino, J. (2014, April 30). Best practices in sustainability: Ford, Starbucks and more. Retrieved
October 3, 2015, from http://www.theguardian.com/sustainable-business/blog/best-practices-
sustainability-us-corporations-ceres
Gallucci, M. (2015, January 29). Recycling And Waste-Reduction: US Food And Beverage Companies
Come Up 'Significantly Short' Retrieved October 3, 2015, from http://www.ibtimes.com/recycling-
waste-reduction-us-food-beverage-companies-come-significantly-short-1799566
Green Building. (n.d.). Retrieved October 4, 2015, from
http://www.starbucks.com/responsibility/global-report/environmental-stewardship/green-building
International Stores. (n.d.). Retrieved October 3, 2015, from
http://www.starbucks.com/business/international-stores

35. Bibliography (cont.)
Jurevicius, O. (2015, January 27). Starbucks SWOT analysis 2015. Retrieved October 4, 2015, from
http://www.strategicmanagementinsight.com/products/swot-analyses/starbucks-swot-analysis.html
Marshall, C. (2015, May 14). The first Starbucks coffee shop, Seattle - a history of cities in 50 buildings,
day 36. Retrieved October 3, 2015, from http://www.theguardian.com/cities/2015/may/14/the-first-
starbucks-coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36
National Top 100. (2015, July 27). Retrieved October 2, 2015, from
http://www3.epa.gov/greenpower/toplists/top100.htm
Recycling & Reducing Waste| Starbucks Coffee Company. (n.d.). Retrieved October 3, 2015, from
http://www.starbucks.com/responsibility/environment/recycling
Starbucks Organizational Culture - Culture of Coffee. (n.d.). Retrieved October 3, 2015, from
https://sites.google.com/site/cultureofcoffeeant3150project/description/organizational-culture
WANG, W. (2012, February 20). Top Ten Sustainability Initiatives of Starbucks Corporation -
CleanTechies. Retrieved October 3, 2015, from http://cleantechies.com/2012/02/20/top-ten-
sustainability-initiatives-of-starbucks-corporation/

36. Video
A Greener goal
https://www.youtube.com/watch?v=J04fGpA8TFA
Starbucks makes stores from shipping containers
https://www.youtube.com/watch?v=svVrejwVlkY
One Person Can Save Trees, Together We Can Save Forests
https://www.youtube.com/watch?v=ZK_-ocPBSjw

37. THANK YOU
Natthawan Saethea
10/4/2015