This an analysis of star bucks corporation case study 2011.This case study is given in the book of strategic management by Fred and David.

1. STARBUCK CORPORATION-
2011
CASE STUDY ANALYSIS

2. INTRODUCTION
Starbucks is a world largest coffee
house chain operating over 20000
locations worldwide. It was founded in
1971.Starbucks is serving hot and cold
beverages as well as snacks. It has the
potential to become the most famous
corporation in the world.

3. VISION STATMENT
“to establish Starbucks as the premier purveyor of
the finest coffee in the world while maintaining our
uncompromising principles while we grow”.
Starbucks which are premier purveyance, finest
coffee in the world, uncompromising principles and
growth. If we elaborate, being a premier purveyor
means that Starbucks wants to achieve leadership in
providing its products, especially coffee of the best
quality.

4. MISSION STATMENT
"Establish Starbucks as the premier
distributor of the best coffee on the
planet without compromising
principles on quality of growth."

5. PEST ANALYSIS
POLOTICAL:
A wide range of political factor can affect on Starbucks sale
and profitability. Current state of recession had dented the
purchase power of consumers. A government policy
towards the business is another significant factor effecting
companies.
ECONOMICAL:
The high economic growth of developing countries and
declining un-employment rates creates opportunities
.Starbucks to gain more revenues from various markets
around the world. However, the rising labor cost is in
external factor that threaten Starbucks as it Increases
Company’s spending for ingredients

6. SOCIAL:
Starbucks can offer cheaper products but it might have to
compromise the quality. They have to address this social
culture challenge.
TECHNOLOGICAL:
Starbucks do posses or decent technology mechanism. The
use of mobile apps is the introduction of technology in
supply chain has affected positively. They face a challenge
of rising availability of specialty coffee machines for home
use. Starbucks has introduced WIFI capabilities in its
outlets already

7. COMPETITIVE ANALYSIS: PORTER’S FIVE-
FORCES MODEL

8. INTERNAL FACTOR EVALUATION MATRIX

9. EXTERNAL FACTOR EVALUATION MATRIX

10. COMPETITIVE PROFILE
MATRIX

11. THANK YOU…..