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Starbucks
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- 2. Presented By GROUP# 6 MahmoudReza Karimkhaninejad Hesam Kashani Amin Hanieh Heidari Ahmad Reza Tavasoli Fall 92
- 3. About Starbucks Establishedin 1971 at Seattle, Washington Famous for its quality fresh-roasted coffee Beans and stylish atmosphere. Over 20,000 stores worldwide Product lines include : • − beverages (coffee, Tazo tea, soda, juices) • − pastries • − whole coffee beans • − coffee-related hardware and equipment • − merchandise (mug, CDs)
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- 5. Starbucks Today Number ofStarbucks’ stores world wide Starbucks around the Globe
- 6. Starbucks Sales &Revenue
- 7. “ Establish Starbucksas the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” “ Starbucks is committed to a role of environmental leadership in all facets of our business.”
- 8. Building a Company with Soul. Opposing Franchising becauseof Quality Control and Culture. Only selling coffee beans without artificial flavors. Satisfy customers by all means. Employees’ contribution and involvement in making Starbucks a better acompany. Starbucks Goals STARBUCKS MORE THAN COFFEE
- 9. Pricing Strategy Customer Experience Strategy Societal Marketing Concept Loyalty Programs Promotion Strategy PlaceStrategy Product Strategy Marketing Strategies
- 10. Product Strategies • Introductionof various new products • Product with flexible drink options such as extra cream, caramel • Co-Branding with Tea Tazo , Teavana and La Boulange …
- 11. Pricing Strategies • Starbuckshas offered a wide range of products that vary in price • Starbuck – Higher price • Seattle's’ Best Coffee – Lower price Promotions Strategies • Active participation on Website, televisions advertisements, and email marketing • Daily Deal” sites such as Groupon and LivingSocial
- 12. Location Strategies • Reachits target customers and eliminating its competitors • High visibility, high traffic and convenient location • Stores located on the corners, shopping malls, bar districts and populated business towers • Based on target culture
- 13. Societal Marketing Concept •Ethical sourcing • Using paper cup • Other green campaign • Main Concept of Starbucks • Create Value to the company
- 14. Customer Experience Strategy •The customer satisfaction is the key success of Starbucks • From the starting point of ingredient to serving to customers hand • Service minds and friendly environment
- 15. Loyalty Programs • StarbucksLoyalty Card • The Starbucks Card or the Duetto Visa Card
- 16. Key Success Product Quality ThirdPlace To Go Customer Satisfaction Starbucks Community Social Responsibility Innovation Advertising
- 17. SWOT Analysis Strength • marketleader in the coffee Market. • Customers satisfaction • High brand equity • Operating in 70 countries • Huge number of employees Opportunity • Entry into Asian market like Pakistan, India and Bangladesh. • Market penetration in International • Co-branding with other manufactures. • Whole bean sales in supermarkets like. Weakness • Higher prices • High operating cost • The business profits are highly dependent on coffee product Threats: • competitors increasing • Variation in coffee prices • People become more health conscious· • Labor Unions issues • resistance in international countries over cultural and political issues. • Rapid grow
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- 20. Recommendation More penetration inAsian market Increasing costumer equity by develop Of Rebranding Reducing product’s cost Co-branding with potential related Business
- 21. 1.How Starbucks initially segmentedand targeted the coffee market. 2.What changed first—the Starbucks customer or the Starbucks Experience? 3.How is Starbucks now segmenting and targeting the coffee market?
- 22. Will Starbucks ever returnto the revenue and profit growth that it once enjoyed?! Why or why not ?!
- 23. IT IS NOTJUST COFFEE, IT IS STARBUCKS COFFEE
Editor's Notes
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