Analysis of mini case study "STARBUCKS"

2.  Created by the Chairman of Starbucks, Howard Shultz.
 Dedicated to creating hope, discovery and opportunity in
communities where Starbucks are located.

4. 1996 Howard Schultz joined Starbucks
Starbucks Coffee, Tea and Spice store opened in Seattle’s Pike
Place Market
Howard Schultz joined Starbucks
Howard convinces the founders of Starbucks to test the coffee
house concept
II Gionale axquired Starbucks and changed the name into
Starbucks Corporation
Starbucks decertified the union and made IPO
Starbucks Coffee International opens in Japan-Starbucks
implemented ESOP
1971
1984
1987
1992
1995
1982
1996

7. CORPORATE SOCIAL RESPONSIBILITY
 Commitment to Environment
• Building Greener Stores
• Recycling and Reducing waste
• Cups and materials
• Climate change

8. CORPORATE SOCIAL RESPONSIBILITY
 Commitment to Communities
through Starbucks Foundation
• Community Service
• Youth Leadership
• Farming Communities
• Access to get Clean Water
• Fostering education in China

10.  Commitment to Ethical
Sourcing
• Coffee Sourcing
• Farmer Support
• Tea Sourcing
• Cocoa Sourcing
CORPORATE SOCIAL RESPONSIBILITY

14. • Starbucks has partnered with Conservation International
• It ensure that coffee it purchases is not only of the highest quality but also “responsibly grown and ethically traded.”
• Starbucks is the world’s biggest buyer of fair-trade coffee and pays an average of 23 percent above market price for 40
million pounds a year.
• It works continuously with farmers on responsible methods such as planting trees along rivers and using shade growing
techniques to help preserve forests.

15. In my opinion organizations like Starbucks should not fix any annual budget towards the CSR initiative but should fund the project
as per the need , like Starbucks funding the Katharina relief project etc. Its primary focus is supporting literacy programs for
children and families in the United States and Canada expanded, it has now donated millions of dollars to charities and communities
worldwide. Starbucks’s goal lead to successful completion of 100 percent of its cups recycled or reused by 2015. Being the leading
coffee chain outlet they generate huge amount of profit so employing a part of profit towards employee welfare, customer and
society upliftment, providing support to suppliers/farmers.

16. • Starbucks’ social responsibility strategy is based on three pillars: Community, Ethical Sourcing, and the Environment.
• To have a positive impact on the communities it works with and in, Starbucks develops community stores that partner with
local non-profits. Starbucks decided to invest in its people and the communities they work with. When a company puts
people first, and focuses on making positive changes for the communities they work with and serve, consumers notice.
• Starbucks is the world’s biggest buyer of fair-trade coffee and pays an average of 23 percent above market price for 40
million pounds a year. Starbucks has over 16,700 stores worldwide, approximately 142,000 employees, $9.8 billion in
revenue, and plans to expand worldwide.
• Starbucks publishes a Global Responsibility Report that shares data highlighting the impact they’ve had over the past year.

17. SUMMARY
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