1) The document discusses the history and branding strategies of Starbucks, from its founding in 1971 to its current global expansion.
2) It outlines Starbucks' growth strategies including market penetration, new products, and diversification through brand extensions.
3) The success of the Starbucks brand is attributed to creating a premium coffeehouse experience and lifestyle brand through its stores, partnerships, and global expansion.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
This presentation slides are strictly for education purposes.
Please do not download this presentation template and try to make money out of it. Contact me if you want to have your very own business presentation.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
CHARACTERISTICS OF SUPPLY CHAIN DRIVERS AND MANAGEMENT IN STARBUCKSJerishAmul
The slides explains the supply chains drivers and management control systems in starbucks. The informations are taken from the case studies and determined
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
This presentation slides are strictly for education purposes.
Please do not download this presentation template and try to make money out of it. Contact me if you want to have your very own business presentation.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
CHARACTERISTICS OF SUPPLY CHAIN DRIVERS AND MANAGEMENT IN STARBUCKSJerishAmul
The slides explains the supply chains drivers and management control systems in starbucks. The informations are taken from the case studies and determined
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Developed a campaign for Starbucks, with a new strategy in mind. Emphasizing that Starbucks only offers high-quality coffee, and ingredients. "Only the Best".
A short presentation on nescafe bcg matrix, marketing strategy,marketing mix and the most famous ad of nescafe breakdown analysis. The presentation makes you go through the 4P"s used by the Nestle brand Nescafe.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. On the board today... History Brand value, AWARENESS, IMAGE, Equity, Association Marketing Strategies The Global Brand Starbucks Experience References
4. From “B”ean to “C”up in Early Year Was founded by Jerry Baldwin, Gordon Bowker and Zev Siegl in 1971 in Seattle, US. Early name was “Starbucks Coffee Tea and Spice” Sold only whole-bean coffee and coffee brewing machine Starbucks in 1980’s Howard Schultz came into Starbucks in 1982 and re-named from “Starbucks Coffee Tea and Spices” to “Starbucks” Re-image from only selling coffee beans to be a coffeehouse
5. Starbucks in the Cup 90’s till now 13,168 retail outlets worldwide Starbucks has been expanding its business into food, ice cream, tea, RTD business, music, credit cards and film
7. Social Responsibility Launched “Ethos” water .donate some profit to help children get clean water Breakthrough “paper cup” design .10% post-consumer fiber Purchased renewal energy The largest purchased of coffee “Fair Trade Certified”
9. B R A N D Was inspired by Starbuck, Classic American Novel “ Moby Dick” Logo included an mermaid in woodcutting style
10.
11. Value Source: Worlds Top Brands, Rank (2006) Rank (2005) Country of Origin Brand Value (2006) Brand Value (2005) Change 91 99 U.S.A. 3,099 2,576 20%
12. Equity Brand Knowledge Brand Awareness Brand Image Brand Recognition Brand Recall Type of Brand Associations Favorability of Brand Associations Strength of Brand Associations Uniqueness of Brand Associations Attributes Benefits Attitude Non-Product Related Product Related Price User Image Brand Personality Feelings and Experience Functional Experiential Symbolic Source: Strategic Brand Management, Kevin Lane Keller, p. 75
14. Image Premium coffee beans Brewing techniques Store design .Italian Cafés .Artwork and Music.
15. Associations Type of Brand Associations Premium coffee Consistently Good Customer Service A classy, romantic atmosphere with consistent store design that meets the 5 senses STRENGTH . to be an lifestyle brand FAVOURability . coffee enthusiastic UNIQUEness . not entirely uniqueness
16. Why is so successful? 1 st to introduce Italian coffee house with premium coffee to the American market Organic Growth Partnerships
17. Key Drivers to Future Growth Expanding core retail opportunity worldwide Continued to innovate Expanded customer base Increased average unit volumes Leveraged Starbucks brand in other products and channels
19. Growth Strategies Ansoff’s Growth Vector Matrix Market Penetration Market Development Product/Service Development Diversification Market Present New New Present Product Source: D.T. Brownville, MCB University Press
20. Growth Strategies Market . introduction of Automatic Espresso Machine Advantages .convenient for barista .less time consuming .less human error Disadvantage . physical BARRIER between barista and customers .coffee taste is NOT traditional .coffee machine blocks SIGHTLINE .missing the traditional COFFEE VALUE for baristas Recommendation .semi-automation coffee machines .design proper layout to place coffee machines
21. Growth Strategies Ansoff’s Growth Vector Matrix Market Penetration Market Development Product/Service Development Diversification Market Present New New Present Product Source: D.T. Brownville, MCB University Press
22. Brand Strategies Diversification Line Extension Brand Extension Multi-Brands New Brands New Present Brand Present New Product Source: Kotler, Adam, Armstrong, Foundation of Marketing, p. 238
24. Brand Strategies .RTD coffee in can and bottle .Partnership with Pepsi in 1997 . First Starbucks’ product in Supermarket
25. Brand Strategies .3 types of tea; black teas, green teas, herbal teas .Took over Oregon retailer in 1999 .Attracted new customers who look for alternatives to coffee
26. Brand Strategies .Partnership with in 1999 .Original, warm and conversational lifestyle magazine . Inspired by coffeehouse traditional atmosphere
27. Brand Strategies .Positioned as a “durable, convenient, and consistent .Variety of coffee equipments such as grinders, Espresso Machine . Sold online and in retail stores
28. Brand Strategies .Social mission .To help children around the world to have clean water .Contributed US$0.05 for fund raising
36. Brand Strategies Starbucks Entertainment .“Akeelah”, independent film in 2006 .Plan to invest more on film in upcoming years .Custom-made CDs in store . Customers can create their own CDs from the station in store .Threat from ipod
37. Advantages .increased brand awareness .improved brand image .enhanced parent brand Disadvantage .lost brand identity .lost core value .frustrated customers Recommendation .pull out unrelated diversification .focused on being number one in the coffee business Non-coffee related business...
40. Partnership Partnership Strategy: suggest evaluating strategies against the key criteria such as: Suitability, Acceptability and Feasibility. source: Johnson & Scholes (1999)
41. Partnership .6 Starbucks Coffee ice cream beating Haagen Dazs .Most selling in coffee ice cream segment “ We've been proud to have Starbucks coffee served to millions of customers on United flights for the past 13 years," Rich Rodriguez, Starbucks Foodservice vice president, sales .3,600 flights a day, 855 destinations in 155 countries .14% of Starbucks customers had their first Starbucks coffee on the UA flight
42. Partnership .Starbucks coffee beans are distributed by Kraft in North America .Created Ready-To-Drink coffee in cans and bottles .Under “Frappuccino” Trademark . Frappuccino sales reached $125 million in 1997 , 80% penetrated to the RTD segment
43. Partnership .Airport concessions Other Partners .Urban Coffee Opportunities – NBA Player Magic Johnson .Alliance for Environment Innovation - Less wasteful of takeaway cups .Non-profit organization – TransFair USA .Starbucks Foundation - Youth served communities
47. World-Class Global Brand... Salience Performance Imagery Judgments Feelings Resonance What about you & me ? What are you ? Who are you ? What about you ? Source: Strategic Brand Management, Kevin Lane Keller, p. 95
48. Starbucks... Global Brand ? Production and Distribution (saving costs and coffee quality) Marketing costs (packaging and promotion) Power and Scope (credibility, acceptance, social status, high quality, etc) Consistency in brand image Sustainability of core competences Uniformity (controlling and coordination)
49. Obstacles.. International Starbucks stores were not profitable Consumer needs and wants in different cultures eg: Asia – consumption of coffee is not big France – different coffee drinking behaviour “ Starbucks is great when I'm late for work, have my car, and want my coffee American-style.” Parisian customer – source : Consumer response of marketing mix (attitudes and opinions) Different stage of brand lifecycles Legal environment (different labour policies between countries) Administrative procedures
50. Increasing of direct competitors eg: .ski lodge theme .similar theme .the biggest competitor . convenient, offer quality coffee .Aggressive global marketing strategies .Focus on overseas growth and brand development .So far, Starbucks was in 37 countries .North America, Latin America, Europe, Middle East and Asian-Pacific Region) in American Market
51. The biggest Threat .The world largest coffee and baked goods chain .7,000 shops worldwide .5,300 stores in 34 states in America
53. Starbucks Experience Comfortable setting to create positive and uplifting experience Inviting store ambience Unique warmth that sets apart from “work” and “home” Customized beverage order Emotional connection between barista and customers
54. Starbucks Experience...$$$ Most of Starbucks consumers are not price sensitive In 2004, Starbucks raised price more than 3% in every products Starbucks stock price has been increasing since 1992 Benefit of the strong brand .Able to charge more .Less brand switching .Prevented erosion in market share
55. Your drink is ready... What Starbucks is thinking… Has Starbucks lost its focus? Is its brand Values still the same? Is it time to focus again on the coffee experience?