Starbucks is an American coffee company founded in 1971 in Seattle, Washington. It operates over 23,000 locations worldwide. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and customer service. In 2011, Starbucks entered a joint venture with Tata Global Beverages to open locations in India. Starbucks opened its first two Indian stores in Mumbai and Delhi in 2012. It has since expanded to other Indian cities like Hyderabad. Starbucks emphasizes its core values of warmth, courage, respect, accountability, and performance through a human lens. It offers coffee, food, and merchandise both in stores and online globally.

1. PROJECT REPORT
ON
ANALYSIS ON STARBUCKS AS A COMPANY –
AN INTERNATIONAL BUSINESS PERSPECTIVE

2. STARBUCKS
Starbucks Corporation is an
American coffee company and coffeehouse
chain. Starbucks was founded in Seattle,
Washington in 1971. As of November 2016, it
operates 23,768 locations worldwide, The first
Starbucks store was located in Seattle at 2000
Western Avenue from 1971–1976. This cafe was
later moved to 1912 Pike Place; never to be
relocated again. During this time, the company
only sold roasted whole coffee beans and did not
yet brew coffee to sell

3. STARBUCKS HEADQUATER
Seattle, Washington, United States

4. VISION & MISSION
Their mission is to inspire and nurture the human spirit —
one person, one cup, and one neighborhood at a time.
They've always believed in serving the best coffee
possible. It's their goal for all of coffee to be grown under
the highest standards of quality, using ethical trading and
responsible growing practices. Starbucks is named after
the first mate in Herman Melville's Moby Dick Their logo
is also inspired by the sea — featuring a twin-tailed
siren from Greek mythology.

6. Starbucks India
In January 2011. Starbucks Corporation and Tata Coffee,
Asia's largest coffee plantation company, announced plans
for a strategic alliance to bring Starbucks to India and also
to source and roast coffee beans at Tata Coffee's Kodagu
facility. Despite a false start in 2007 in January 2012
Starbucks finally announced a 50:50 joint venture with
Tata Global Beverages, which will own and operate outlets
as Starbucks Coffee "A Tata Alliance".

7. On 19 October 2012. Starbucks opened its first store in India
measuring 4500 sq. feet in Elphinstone Building, Horniman Circle,
Mumbai. Starbucks expanded its presence to Delhi on 24 January
2013 by opening 2 outlets at Terminal 2 of the Indira Gandhi
International Airport.

8. STARBUCKS MUMBAI

9. Starbucks core values are written like a philosophy and
they are
•Creating a culture of warmth and belonging, where
everyone is welcome.
•Acting with courage, challenging the status quo.
•Being present, connecting with transparency, dignity and
respect.
•Delivering our very best in all we do, holding ourselves
accountable for results.
•We are performance driven, through the lens of humanity.
•Pretty good stuff from a company that sells good coffee …
rather,

10. Products and services
Starbucks offers a range of exceptional products that
customers enjoy in our stores, at home, and on the go.
Coffee
Handcrafted Beverages
Merchandise
Fresh Food
Coffee and Tea
Ready-to-Drink (RTD)

11. The above pie chart shows the market share of popular brands in the
coffee industry in the. The brands include café coffee day, Barista,
Starbucks, Costa coffee, Maxwell House Master Blend, and many
others„ As shown in the pie chart Starbucks in green has the highest
market share of when compared to its competitors.
MARKET SHARE INDEX

12. MAJOR COMPETITORS

13. Starbucks marketing from only one store more than 30 years ago in
Seattle to its still growing empire today with The islands of Outlets in
the United States and in foreign Countries, the Starbucks Coffee
Company is no doubt a well-known success story all over the world.
Starbucks currently operates in over 50 countries across the six
continents of Africa, Asia, North America, South America, Oceania
and Europe Its headquarters is still in Seattle at the Starbucks Centre
which is a former Sears, Roebuck and CO. Catalogue distribution
building
Many points can be attributed to the success of this innovative
Company .Starbucks Corporate Social-
Responsibility statement gut one thing is certain. if Starbucks Comes
up with a new viral marketing campaign - others Companies should
start taking notes
FINDINGS

14. STARBUCKS HYDERABAD

15. THANK YOU
Prepared By:- ASHISH
GUPTA
BSc(3rd
year)