Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
3. Schultz convinces
the founders to
bring Italian café
culture to USA
1971
Howard
Schultz joins
Starbucks
1982
1984
First Starbucks
Store (Seattle)
1987
Schultz acquires
Starbucks with
backing from
investors
1992
Completes
IPO
1993
272 Starbucks
Locations
1995
676 Starbucks
Locations and
Starbucks Intl. formed
2003
6,604 Starbucks
Locations.
Acquired Seattle's
Best Coffee Co.
Starbucks has 24,464 stores today.
5. MISSION
“To inspire and nurture the human spirit –
one person, one cup and one
neighborhood at a time.”
VISION
“To establish Starbucks as the premier
purveyor of the finest coffee in the world
while maintaining our uncompromising
principles while we grow.”
6. SWOT ANALYSIS
Strength | Weakness | Opportunities | Threats
High Quality
Global
Presence
Brand
Identity
Store
Ambience
Higher Prices
Small
Product Mix
Too many
products
Imitable
products
Expansion in
Asian markets
Diversification
of product mix
Partnerships
Localization
Competitive
Market
Uncertain
Suppliers
Imitation
Saturated
US market
8. ACQUIRING
Most of the acquisitions made
by Starbucks are either to
expand their business, or to
improve the customer
experience.
9. CUSTOMER PARTNERING
Starbucks has always tried to partner with its customers and
adapted with the times to try and provide a better experience. This
includes giving better facilities at the stores and side products.
10. GLOBALIZING
Starbucks is the world leader in the coffee business. Today, it has 24,464 stores in
6 continents and in 72 countries and territories.
11. Baristas, supervisors and managers (as well as
those higher up, such as regional directors) are
referred to as “Starbucks partners” (in other words,
they’re more than “just” employees). Benefits
extended to partners include stock options, health
insurance and educational programs. In addition,
on top of the periodic staff meetings held by the
store manager, a special meeting (brainstorming
and 'pep talk') is held, perhaps once a year, to help
staff at the store level deal with issues such as stress.
A very positive approach to dealing with partners.
12. MARKET SEGMENTATION
Target Audience
DEMOGRAPHIC : 18-45 year olds
GEOGRAPHIC : Not specific
PSYCHOGRAPHIC : People who think
it is “cool”
BEHAVIORAL : Office workers,
Students (sleep-
deprived)
14. 1. COMMUNITY
• Starbucks develops community stores that partner with local nonprofits.
Starbucks in turn donates $0.05 to $0.15 per transaction to the nonprofit
partner.
• Starbucks has pledged to hire at least 10,000 veterans and military by
2018, and focuses on diversity and inclusion in the workplace.
• The company also provides training opportunities for youth in their
communities, and has even developed the Starbucks Foundation, a 501c3
whose goal is to strengthen those communities further.
15. 2. ETHICAL SOURRCING
• The company is committed to ensuring that their coffee, tea, cocoa, and
manufactured goods are responsibly and ethically produced and
purchased.
• Of 396 million pounds of coffee Starbucks purchased in 2013, 95% was
ethically sourced.
• They only purchase those products from farms and manufacturers that
adhere to a certain social, economic and environmental standards.
16. 3. ENVIRONMENT
• Starbucks refers to the planet as their “most important business partner,”
and takes a comprehensive approach to reducing their environmental
impact.
• To do this, they build LEED certified stores, are committed to recycling
and conserving water and energy, and pursue strategies that address
climate change on a global level.
• Generally, Starbucks tries to be as environmentally friendly as possible in
every aspect of their operations.
17. THE STARBUCKS FOUNDATION
• The Starbucks Foundation was created as part of its commitment to strengthen
communities.
• It started in 1997 by funding literacy programs in the United States and Canada.
• Today it is supporting communities around the globe.
• The Starbucks Foundation gave $6.9 million in 2015, making 128 grants to nonprofit
organizations.
It spends on :
• Opportunity for Youth
• Community Service
• Supporting Tea, Coffee and Cocoa communities
• Access to Clean Water
18. STARBUCKS
When you choose to buy (RED),
a portion of the profits goes
directly to the Global Fund and
is invested in HIV/AIDS programs
in Africa.
Starbucks has deep relationships
with many coffee growing
communities in Africa.
One way they support their global
communities is through their eight-year
partnership with (RED).
They have contributed more than $14 million
till now.
All donations generated through
(STARBUCKS)RED campaigns have gone to
the Global Fund to help finance HIV/AIDS
prevention, education and treatment
programs.
RED.ORG #endofAIDS
19. CONCLUSIONS
Starbucks has a well established product line, customer
experience and supply chain.
But the biggest reason for its success has probably been its
activities outside
Starbucks decided to invest in its people and the communities
they work with. When a company puts people first, and focuses
on making positive changes for the communities they work
with and serve, consumers notice.
Because of the positive image of the company, they see less
turnover and customers become advocates of the company.
Thoughtful CSR programs aren’t just PR stunts or a show for
investors, and companies like Starbucks, that are really
succeeding, are proof that these programs can be hugely
impactful if implemented well.
21. DISCLAIMER
This presentation is prepared by
Vishrut Shah
( BITS Pilani, Pilani Campus)
as part of a summer internship under
Prof. Sameer Mathur
(IIM Lucknow)
Vishrut Shah
Prof. Sameer Mathur
