Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
My starbucks rewards - Gamification in customer engagement - Manu Melwin Joy manumelwin
My Starbucks Rewards™ is one way in which TSPL endeavours to reward and thank loyal customers for patronizing TSPL products at Starbucks stores in India.
Coffee Wars -- Why Starbucks Will Not WinRoss Simons
This is a project done for my Brand Management class during junior year at Babson College. It outlines why I believe Starbucks will not win the coffee wars.
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
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The Importance of Elasticity of Demand & Supply (MBA MicroEconomics)joyousjoylyn
Importance of Elasticity of Demand & Supply explained through real world examples like Big Bazaar, Indian Aviation Sector, Diesel-Cars, Email Marketing, Practical applications and factors affecting it.
A free version of Starbucks Corporation SWOT analysis 2016. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/starbucks-swot-analysis.html
Students should be able to:
Understand the characteristics of this market structure with particular reference to the interdependence of firms
Explain the behaviour of firms in this market structure
Explain reasons for collusive and non-collusive behaviour
Evaluate the reasons why firms may wish to pursue both overt and tacit collusion
Starbucks owns nearly one-third of America’s coffee bars.
Almost all of Starbucks’ locations in North America are company-owned stores located in high-traffic, high-visibility settings such as retail centres, office buildings, and university campuses.
He also sold products through non-company-operated retail stores such as hotels, airlines, and restaurants.
Starbucks formed joint ventures to distribute a bottled Frappuccino thru Pepsi-Cola and an ice cream thru Dreyer’s Grand Ice Cream
Starbucks is one of the largest chains of coffee shops in the world. There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal” strategy to gain entrance into new markets. However, such enthusiasm cannot be counted on indefinitely; other strategies are always in the works. Over time Starbucks has been able to acquire a solid brand reputation and has a world renowned company logo. There have been some distinguished controllable and uncontrollable elements Starbucks has encountered when entering global markets. The strategies of any company’s goals are vital to its success. This is one area Starbucks has excelled in, just as McDonald’s has in recent years. Starbucks has paralleled its branding with the actions found at any Starbucks across the world. They have an excellent company vision, which they stick to, which in turn assists their brand image. Starbucks’ image has been achieved not only through this and their massive global entrance, but through their ability to provide honest quality service. In recent years there was a time that Starbucks saw the opportunity to go global and jumped on it.
A complete guide to E-Business basics :
1. E-Business: Fundamentals, E-Business framework, E-Business application, Technology
Infrastructure for E-Business.
2. Mobile and Wireless computing fundamentals: Mobile computing, framework, wireless
technology and switching method, mobile information access device, mobile computing
application.
3. E-Business Models: Elements of Business models, B2B, B2C models
4. Payment Systems: Type of E-payment, digital token–based e-payment, smart card, credit
card payment systems, risk on e-payment, designing e-payment
5. Security Environment: Security Threats, Technology Solutions, Client–server security, data
and message security, document security, firewalls. Ethical Social and Political issues in
ecommerce.
6. Inter-organization Business: EDI application in business, EDI: legal, security, standardization
and EDI, EDI software implementation, VANs (value added net work) Internet based EDI
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. • The first Starbucks opened in Seattle, Washington,
on March 30, 1971.
• 3 partners at the University of San Francisco:
English teacher Jerry Baldwin, history teacher Zev
Siegl, and writer Gordon Bowker.
• They were taught a unique style of roasting beans
by fellow coffee lover/store owner, Alfred Peet .
• Current CEO, Howard Schultz joined in 1982 who
pressed for espresso drinks and coffee.
4. • Initially slated to be called Pequod after a whaling
ship that appears in Moby Dick.
• It was scrapped in favor of the ship’s chief mate
Starbuck.
• As per Bowker, they were very close to naming it
Cargo House.
• However Heckler suggested that names beginning
with “st” were powerful.
5. • This led them to base the name off of an old
mining town named Starbo.
• The Starbucks logo is an image of a twin-tailed
mermaid, or as per Greek mythology, a siren.
• The logo is based on a 16th century Norse
woodcut.
• It’s gone through various significant changes, such
as changing the color from brown to green, which
was a nod to the 3 founders’ alma mater.
7. • Starbucks has 30 varieties of whole bean coffee.
• They sell coffee, Italian-style espresso beverages,
cold blended beverages, as well as a selection of
premium teas.
• Novelty items, music CDs etc. are also sold.
• In addition, they also sell coffee-related
accessories and equipment.
• Tazo Tea is the Starbucks brand. There’s many,
many different flavors: iced teas, lemonades,
lattes, hot or cold.
• Some of the most popular teas fall in the Chai
tea category: a spicy black tea with cardamom,
cinnamon, black pepper and star anise.
8. • Espresso: Strong, black coffee brewed by forcing
hot water through coffee grounds. More
concentrated, has more caffeine than regular.
• Starbucks Latte: Espresso with steamed milk and
foam.
• Caramel Macchiato: Vanilla latte with less vanilla,
extra foam and a caramel sauce on top.
• Starbucks Cappuccino: Similar to latte but with
more foam.
• Starbucks Mocha: Espresso, steamed milk and
chocolate with whipped cream on top.
9. • Starbucks Coffee Frappuccino: Starbucks coffee,
milk and blended with ice.
• Starbucks blended creams: Pumpkin spice
frappuccino which includes pumpkin and
traditional fall spices, mixed with milk and
blended with ice, then topped with whipped
cream and pumpkin spices.
• Starbucks conducts various surveys to determine
what its customers prefer.
• In addition, ingredient research is outsourced to
dedicated teams who determine what spice/flavor
goes best with what, in accordance with
Starbucks’ Guide To The Perfect Beverage.
11. • Starbucks has a simple price strategy: High price,
high quality i.e. the perceived upscale image.
• If customers feel they are getting a good deal,
they are willing to pay more.
• A single coffee in India costs anywhere from Rs.
200 – 300, and $2.50 – 5.00
• Unlike the coffee however, tea prices aren’t based
on the size, instead it’s based on the number of
tea bags, since water is pretty cheap in non-bottle
form.
• The price, according to Starbucks, is said to
include the entire Starbucks experience: free WiFi,
the unique ambience, and the food.
12. Source: Wall Street Journal
Prices vary drastically, with India being the cheapest.
14. • Starbucks has branches in Argentina, Australia,
Chile, Singapore, Japan and the UK.
• Has in-store tie-ups with Barnes & Nobles and
Target.
• Approximately 20 Starbucks cafes in Mumbai.
Other cities are Pune, Delhi, Kolkata, Chennai etc.
• It had 165 stores when it went public in 1992. It
surpassed its 10,000 outlets goal and plans for
another 10,000, worldwide.
• They believe that by creating an intimate and
welcoming environment, and providing great
coffee, patrons will not only keep coming back for
more, but will spread the word.
15. • Starbucks has a controversial strategy: saturating
the market.
• Typically, stores place their retail outlets in
locations based on demographics, traffic patterns,
location of competitors as well as the location of
its own stores.
• The Starbucks strategy went against the grain.
Instead of following the trend, Howard Schultz
chose to go against conventional wisdom.
• The strategy was to blanket an area completely.
Instead of worrying about stores eating up each
other’s business, it focused on heavily increasing
the foot traffic in one specific part of town.
16. • Schultz knew that his strategy was a risk, but it
was one he was willing to take. In the end it paid
off.
• Clustering its stores in one area helped Starbucks
quickly achieve market dominance.
• With over 20 million regular customers per week,
no other American retailer can claim a higher
frequency of visiting customers.
Santa Fey Springs, CA hasthehighestdensityof
Starbucksintheworld.
About560Starbucksoutlets…
… in 25 miles of land.
17. • What’s amazing is the fact that the company
spends less than 1% of its annual revenues on
advertising, versus the typical 10% of most other
retailers. Instead, the Starbucks strategy relies on
word of mouth advertising.
• Store design, planning and construction are also
part of the strategy. Locations are designed for
customers to meet, relax or simply enjoy a
peaceful interlude in their day.
• It is also notorious for buying out competitors’
leases and conducting operations at a deliberate
financial loss. This intentional loss is designed to
drive out local competitors.
19. • Starbucks started a community website, My
Starbucks Idea, designed to collect suggestions
and feedback from customers.
• My Starbucks reward program allows members to
earn a free drink after every 15 purchases at
participating Starbucks stores.
• It’s rare to find a Starbucks ad on billboards, ad
spaces, newspapers, posters.
• Starbucks stresses quality above price and other
features it could emphasize.
• In 2001 Starbucks introduced the Starbucks Card,
a stored-value card for customers to use and
reload.
20. • The company has gone to great lengths to create
a “community atmosphere” among premium
coffee lovers.
• It’s a running joke on the Internet, wherein the
“premium coffee lovers”, or hipsters as they are
called, are usually depicted as having iPhones,
MacBooks or any other Apple products.
• It is oft remarked that Starbucks should be
renamed iCoffee for these privileged people who
use only Apple products and wear vintage
clothing to distinguish themselves.
21. A bus-stand troll in Los Angeles
Don’t be an iDiot (clever Apple reference)
22. • Starbucks has its unique home concept of writing
its customers’ names on the cups.
• However there’s more here than meets the eye.
This is one more viral Internet sensation, where
Starbucks baristas are perpetually getting your
names wrong, eg. Abhishake.
• The often hilarious spelling mistakes in the
customers’ names may be intentional or
unintentional – take your pick. This is the part of
the whole Starbucks experience.
• A sense of intrigue and mystery is invoked, and in
some cases extreme annoyance. But it’s all
planned as part of a shrewd promotion strategy.
26. • Starbucks operates primarily through joint
ventures and licensing arrangements with
consumer products business partners.
• International specialty operations comprise retail
store licensing operations in more than 40
countries and foodservice accounts in Canada and
the UK.
• US specialty operations include licensed retail
stores, food service accounts and other projects
related to Starbucks’ main business strategy.
• They have a contact less payment service that is
available on iOS as well as Barclay card. An
Android app is in the works.
27. • Starbucks accepts store license applications
online, with the initial information centering on
the type of operation being run by the applicant.
• Starbucks started a community website, My
Starbucks Idea, designed to collect suggestions
and feedback from customers.
• A dedicated team works specially on these
recommendations. The feasibility of the
suggestions is gauged and efforts are done to
maximize it.
• Thus Starbucks’ process is overall, pretty
customer-centric.
29. • Starbucks provides information on its products,
business partnerships, and career opportunities
on its website .
• The famous Starbucks Logo (which is green and
features a siren) has stayed largely unchanged
since its origin, however it has been altered to
adjust to international sensibilities.
• The latest change was made when Starbucks
opened in Saudi Arabia.
• Starbucks stopped using pre-ground beans in its
stores in so that the grinding of whole bean
coffee will "bring aroma, romance and theater"
to American stores.
30. • Starbucks offers a combination of product and
service and does a good job in giving customers
the best experience, so they want to try it again
and again.
• Customers pay not just for cup of coffee or tea,
but for overall enjoying their time. When you
enter the café you see a clean, friendly
environment, with cozy chairs, sofas, tables, book
shelves, bright show cases with alluring pastries,
menus with tempting coffee pictures.
• The smiling welcoming staff in the green
uniforms, with soft music in the background
complements the atmosphere.
32. • Howard Schultz: Chairman, Chief Executive
Officer for Starbucks.
• Olden Lee: Interim Vice President
• Barbara Bass: Director, Non Executive Board
• Cliff Burrows: President, Starbucks Coffee US
• Author Rubenfeld: Global Development
• Troy Alstead: Chief Financial Officer
• John Culver: President, Global Consumer
Products
33. • “Happy customers start with a happy staff” – This
is at the root of Starbucks’ people ideology.
• People are the core standing point of Starbucks
and they lay extra emphasis on “We are not
employees, we are partners”.
“We are not in the coffee business, serving people.
We are in the people business, serving coffee.”
– Howard Schultz, 2004
34. • Starbucks spends a lot of time and effort to train
and teach its staff.
• Every employee goes through coffee making,
serving, and even tasting as they are expected
to advise customers who are confused with the
wide choice.
• It also encourages diversity, whether
racial/ethnic or country related as it
incorporates a large number of people from the
local stream where it is setting up cafes.
• It believes in fostering a truly world
neighborhood environment and is, in every
sense, a truly international company.
36. • Starbucks also spends a lot of time and energy
differentiating itself from the competition.
• This is evident in the design of its coffee shops,
the music played there and the types of products
it sells, such as coffee-brewing equipment and jazz
CDs.
• Starbucks makes sure to keep current on the latest
technology, often being the first to introduce the
newest advancements to its customers.
• Starbucks was one of the first companies to adopt
location-based promotions and mobile payments.
37. • It employs a broad differentiation strategy. This
strategy is concentrated on a broader segment
of the total market. It serves a market that is
defined by coffee drinkers.
• This has made the organization well-known for
tailoring to broad customers’ needs by
preparing orders to meet customers’ wishes, no
matter how detailed they are.
• Starbucks is also well known for quality
products, with stringent guidelines outlining
how their coffees are to be prepared eg.
espressos must be served within twenty-three
seconds of brewing.
39. • The USP of Starbucks is a relatively simple one:
premium coffee.
• It has never claimed to offer the cheapest
coffee in town, but by offering their own style
of an enriched upscale coffee experience, they
have managed to carve out a large niche of
coffee loving people.
• The premium coffee experience that Starbucks
claims to offer is what makes it stands out from
its peers and this includes not just the high
quality coffee, but also employee-customer
interactions, environment and ambience
offered, complete with various conveniences.