Starbucks is a public company founded in Seattle, Washington that operates coffeehouses around the world. It has over 20,000 locations globally and annual revenue of $13.29 billion. Starbucks offers coffee, tea, pastries and other beverages. It has a mission to inspire and nurture the human spirit through its stores. The company has several brands including Tazo Tea, Seattle's Best Coffee, Evolution Fresh juices, and La Boulange bakery items. Starbucks has identified coffee lovers, young people socializing, and office workers as its key customer segments. It focuses on product quality, creating a third place experience in its stores, convenient to-go options, customer satisfaction, and social responsibility.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
The Starbucks Coffee Company Sustainability Improvement InitiativeNicole Reaves
This presentation composes the creative work that graduate colleagues and I partnered in to develop an actionable profit generating; Strategic Business Improvement Initiative for the Starbucks Coffee Company.
We assess the quality of feedback systems as being instrumental in producing communication that promotes organizational enablement to bring about positive targeted change in a sustainable manner; such that it impacts the business across all essential organizational contexts; Financial Health, Customer centered products, Excellence in Internal Business Processes and Talented people that will instrumental in helping the business realize its vision.
New Business Models are defined that will increase Starbuck's strategic discipline to broaden its brand, position its products and generate new customer markets.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
The Starbucks Coffee Company Sustainability Improvement InitiativeNicole Reaves
This presentation composes the creative work that graduate colleagues and I partnered in to develop an actionable profit generating; Strategic Business Improvement Initiative for the Starbucks Coffee Company.
We assess the quality of feedback systems as being instrumental in producing communication that promotes organizational enablement to bring about positive targeted change in a sustainable manner; such that it impacts the business across all essential organizational contexts; Financial Health, Customer centered products, Excellence in Internal Business Processes and Talented people that will instrumental in helping the business realize its vision.
New Business Models are defined that will increase Starbuck's strategic discipline to broaden its brand, position its products and generate new customer markets.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
Presentation on a case study (Starbucks In 2012: Evolving Into A Dynamic Global Organization)
#presentation #starbucks #powerpoint #casestudy #slide #strategicmanagement #businessstrategy
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
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Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
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Starbucks
1.
2. Type Public Company
Industry Restaurants
Retail coffee and tea
Retail beverages
Entertainment
Founded Pike Place Market in Seattle, Washington
Founder(s) Jerry Baldwin, Gordon Bowker, Zev Seigl
Headquarters Seattle, Washington, U.S
No. Of Locations 20,891 in 62 Countries
Key People Howard Schultz (Chairman, President &
CEO)
INTRODUCTION
3. Products 1. Coffee
2. Tea
3. Pastries
4. Frappuccino Beverages
5. Smoothies
Revenue $13.29 billion
Employees 1,49,000
Subsidaries 1. Starbucks Coffee Company
2. Ethos Water
3. Evolution Fresh
4. Hear Music
5. La Boulange Bakery
6. Seattle’s Best Coffee
7. Tazo
8. Teavana
9. Tata Starbucks
INTRODUCTION
4. Mission Statements
“To inspire and nurture the human spirit – one person,
one cup and one neighborhood at a time.”
Coffee Partners Customers
Stores Naighberhoods Shareholders
5. Brands
Tazo Tea
• Founded in 1994
• Offering finest botanicals
and teas from all over the
world.
Seattle’s Best Coffee
• Founded in 1970
• Offering great cup of coffee
every day, no matter where
they are (lower price
compare to Starbucks)
6. Brands
Evolution Fresh
• Founded in 1992
• Offering retail stores offer
juices and foods that are
alive with fresh‐picked
flavor and bursting with
bright color and vibrant,
pure taste
La Boulange
• Founded in 1999
• Offering skillfully crafted
authentic French pastries
and breads made from
scratch using high-quality,
fresh ingredients
7. Brands
Teavana
• Founded in 1997
• Offering new tea
enthusiasts like it’s “Heaven
of Tea” customers are
introduced to the aromas,
textures, and beneficial
qualities of super-premium.
8. Target Market
Coffee lovers who have
passion on coffee.
Young generation who
want to gather with
friends.
Office staff and
students who need to
catch up with task
schedule.
Adventurous person
who willing to try new
things
11. Key Success
Product Quality
Third Place
To Go
Customer
Satisfaction
Starbucks
Community
Social
Responsibility
Innovation
Advertising
12. STARBUCKS’s Main Competitors
Stores Countries Revenue
Starbucks 20,890 62 13.3billion US $
Dunkin' Donats 10,083 36 0.54billion US $
Costa Coffee 1,700 28 1.4billion US $
The Coffee Bean 900 23 0.45billion US $
• Starbucks celebrate their first ranks in global largest coffee chain brands
with highest countries expansion, number of stores and Revenue.
• Number of countries and number of store might related to the huge sale
volume of Starbucks compare to Dunkin’ Donuts, Costa Coffee and The
Coffee Bean.
1st Starbucks
2nd Dunkin’ Donuts
3rd Costa Coffee
4th The Coffee Bean
13. January 2011, 50:50 joint venture with Tata Coffee
19th, October 2012- Opens first store in India in
Mumbai
Presently, 15 outlets in India – 7 in Delhi, 8 in Mumbai
International Products + Indian style product offerings
such as Tandoori Paneer Roll, Elaichi Mawa Croissant,
Murg Tikka Panini and Chai Tea Latte to suit Indian
customers
Competitors in India Include: Café Coffee Day, Barista
and Costa Coffee
IN INDIA
14. • Leading retailer and roaster for brand specialty
coffee in the world
• Known for providing superior products and
services
• Consistent high quality of service
• Limited number of strong competitors
• High market share and market growth
SWOT Analysis: Strength
15. • High pricing because of the quality ingredients used
• Strong presence in the U.S. - more than three
quarters of its cafes located in the domestic market
• In order to reduce business risk, expansion is
needed
SWOT Analysis: Weakness
16. • High growth of economy and market in Asia,
especially in India & China
• Could diverse their product not only in coffee
• The potential employees are educated people
which make it easier to train them
• Strong financial support
SWOT Analysis: Opertunities
17. • Increasingly dependent on international
markets for growth, especially Canada,
Japan, and U.K.
• Europe, the largest single market in the
world, poses a number of challenges for
Starbucks
SWOT Analysis: Threts