Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 20,000 stores in 62 countries. The company was founded in 1971 and has grown significantly over the years through expansion. Starbucks aims to provide high quality coffee and customer service while also focusing on ethical sourcing and being environmentally and socially responsible. It emphasizes values like diversity and community involvement through its business practices and culture.

1. Starbucks
Submitted by-
Angelina Naorem
12LLB008
Abhijith Singh
156281180

2. Introduction
• Starbucks Corporation - an American global
coffee company based in Seattle, Washington.
• Largest coffee-house company in the world with
20,891 stores in 62 countries.
• President and CEO - Howard Schultz.
• Places high value on ethical behaviour and
company-wide diversity.
• Offers espresso menu items, refreshments and
pastries, merchandise, brewing accessories, gifts
and books.

3. Company History
• 1971- Starbucks founded by Jerry Baldwin, Zev
Siegal and Gordon Bowker as a single store in
Seattle’s Pike Place Market.
• 1982- Schultz joins the Starbucks team.
• 1983- While travelling in Italy, Schultz
experiences Italian Coffee bars and inspires
him.
• 1985- Schultz leaves Starbucks to open II
Giornale, a company serving espresso drinks
using Starbucks coffee beans.

4. Company History
• 1987- Schultz purchases Starbucks from the
founders and begins to expand throughout
the US.
• 1992- Starbucks Company goes public.
• 1993- Opens first roasting plant in
Washington.
• 2011- Celebrates 40th anniversary.

5. Mission Statement
• “To inspire and nurture the human spirit – one person,
one cup and one neighbourhood at a time.”
• This is done through their commitment to the
following principles:
1) Coffee
2) Partners
3) Customers
4) Stores
5) Neighbourhoods
6) Shareholders
(Starbucks Mission, 2012)

6. Company Profile
• Starbucks’s logo is inspired by the sea featuring a
twin-tailed siren from Greek mythology.
• Our Coffee: Believes in serving the best coffee
possible - goal is to grow our coffee under the
highest standards of quality using ethical sourcing
practices- our coffee buyers personally travel to
coffee farms in Latin America, Africa and Asia to
select the highest quality arabica beans.
• Our Stores: Perfect place for meeting friends and
family or enjoying a quiet moment alone with a
book

7. • Our Partners: Our employees, who we call partners,
are at the heart of the Starbucks Experience- our
store partners are committed to coffee knowledge,
product expertise and customer service.
• Our Products:
1) Coffee: More than 30 blends and single-origin
premium Arabica coffees.

8. 2) Handcrafted beverages: Fresh-brewed coffee, hot and iced
espresso beverages, coffee and non-coffee blended
beverages, Vivanno smoothies and Tazo teas.
3) Merchandise: Coffee and tea brewing
equipment, mugs and accessories, packaged
goods, music, books and gift items.
Tumblers Blends Coffee Makers
Mugs

9. Pastry/ Cakes
CookiesMuffins
Sandwitch
P
R
O
D
U
C
T
S
4)Food

10. Five Facts
Starbucks has added an average 15 stores on a daily basis since 1987.
The average Starbucks customer visits the store 6 times per month
while loyal 20% of customersvisit 16 times.
There are over 87000 drink combinations at Starbucks.
The Starbucks cinnamon chip scone has more calories than a
McDonald’s quarter pounder with 480 calories.
Starbucks uses 93 million gallonsof milk and2.3 billion paper cups per
year.
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11. Corporate Social Responsibility
• Ethical sourcing: Todevelop strong, long-term
relationships with farmers to ensure that we buy
the high-quality coffee our customers expect. By
2015, our coffee will be grown using ethical
trading and responsible growing practices.
• Environmental Stewardship: By 2015, 100% of
our cups will be reusable or recyclable and
reduce our environmental footprint through
energy and water conservation, recycling and
green conservation.

12. • Community Involvement: We believe in being
involved in the communities we are part of-
bringing people together, inspiring change and
making a difference in peoples’ lives.
• By 2015, we plan to contribute one million
volunteers hours each year to our
communities.
• Website: www.starbucks.com

13. Organizational Culture
• We strive to create a culture that values and
respect diversity and inclusion.
• We expect to be a leader in diversity and
inclusion, from our partners in the field to our
senior leadership teams.
• We expect that all leaders within Starbucks
practice a behaviour that demonstrates inclusion.
• The goals of the Diversity and Inclusion team
include building a diverse workforce, increasing
cultural competencies, shaping a culture of
inclusion and developing a diverse network of
suppliers.

14. Work Ethics
• Starbucks believes that conducting business ethically
and striving to do the right thing are vital to the
success of the company.
• Business Ethics and Compliance: Program that
supports Our Starbucks Mission and helps protect our
culture and our reputation by providing resources that
help partners make ethical decisions at work.
• The program develops and distributes awareness
materials, facilitates legal compliance and ethics
training, investigates sensitive issues such as potential
conflicts of interest and provides additional channels
for partners to voice concerns.

15. THANK YOU