Starbucks began in 1971 as a small coffee bean store in Seattle. In the 1980s, Howard Schultz joined Starbucks and envisioned expanding their business model to include coffee shops like those he saw in Italy. In 1987, Schultz bought Starbucks and transformed it into a national coffeehouse chain. Today, Starbucks has over 20,000 locations worldwide and aims to establish itself as the premier purveyor of high-quality coffee while maintaining its commitment to employees. While Starbucks faces competition from local cafes and fast food chains, its strong brand recognition and pioneering of the coffeehouse industry have allowed it to maintain dominance in the specialty coffee market.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
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2. Starbucks: beginnings
• In 1971, Jerry Baldwin, Zev Siegel, and Gordon Bowker
opened the first store in Seattle.
• Inspired and mentored by Alfred Peet.
• First store opened in Pikes Place, a touristy area in Seattle.
• Customers were encouraged to learn how to grind the
beans and make their own freshly brewed coffee at home.
• The store did not offer fresh-brewed coffee sold by the cup
like today, they sold beans and coffee makers.
• The store was an immediate success, with sales exceeding
expectations.
3. Howard Schultz
•
•
•
business man from New York visited Starbucks in 1981.
Pursued a job at Starbucks, and finally after much
deliberations he was offered a job in September of 1982.
Schultz had a vision for Starbucks:
1.
2.
•
•
Wanted to expand the company
Visited Italy and loved the concept of the Italian Bar
Starbucks owner did not have the same vision for
Starbucks
Schultz left Starbucks to open Il Giornale, a coffee bar
based on what he saw in Italy.
4. Starbucks
• In 1987, Schultz bought Starbucks and
turned the company operations around.
• By October 1987, Starbucks expanded
outside the pacific northwest into Chicago.
5. • In 1993, the company went public.
• Schultz wanted Starbucks to be a great
place to work so he did everything in his
power to do that.
– Great pay
– Great benefit plan
– Stock Purchase Plan for employees
7. Executive Officers
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Howard Schultz
Jim Donald
Martin Coles
Jim Alling
Paula Boggs
Michael Casey
Dorothy Kim
David Pace
Troy Alstead
Cliff Burrows
Brian Crynes
Christine Day
Michelle Gass
Tony George
Margie Giuntini
•
•
Julio Gutiérrez
Willard (Dub) Hay
•
•
•
Buck Hendrix
Wanda Herndon
Gregg Johnson
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
chairman
president and chief executive officer
president, Starbucks Coffee International
president, Starbucks Coffee U.S.
evp, general counsel and secretary
evp, chief financial officer, chief
administrative officer
evp, Supply Chain and Coffee Operations
evp, Partner Resources
svp, Finance
svp and managing director, United Kingdom
svp, chief information officer
svp, and president, Asia Pacific
svp, Category Management
svp, Partner Resources, Starbucks Coffee
International
svp, North America Partner Resources
svp, and president, Europe, Middle East,
Africa
svp, Coffee and Global Procurement
svp, and president, Latin America
svp, Global Communications
svp, Emerging Businesses
8. What decisions must be made?
1.
2.
3.
4.
What could Starbucks do to make its stores even more
elegant, that welcomed, rewarded, and surprised
customers?
What new products and new experiences could
Starbucks provide that would uniquely belong to or be
associated with Starbucks?
How could Starbucks reach people who were not coffee
drinkers?
What new or different strategic paths should Starbucks
pursue to achieve its objective of becoming the most
recognized and respected brand in the world?
9. Why is the decision important?
• Decision is extremely important because if
Starbucks doesn’t constantly continue to
innovate, create, and sustain a unique
atmosphere where people enjoy buying
coffee, other companies will enter the
industry and provide an inferior service and
people will go there.
10. What are potential consequences?
• Another company enters the market and
overthrows Starbucks from its number one
place.
• People become even more health-conscious
and decrease the frequency of their
caffeine-ated drinks.
• Regular coffee as oppose to gourmet coffee
will attract more consumers.
12. Corporate Mission and Objectives
• Provide a great work environment and treat each other
with respect and dignity.
• Embrace diversity as an essential component in the way
we do business.
• Apply the highest standards of excellence to the
purchasing, roasting , and fresh delivery of our coffee
• Develop enthusiastically satisfied customers all of the
time.
• Contribute positively to our communities and our
environment.
• Recognize that profitability is essential to our future
success.
13. Resources and Competencies
• The cornerstone value of Starbucks is “to build a
company with soul”
• Never stop pursuing the perfect cup of coffee
buying the best beans and roasting them to
perfection.
• Consistently pleasing customer service, provided
by knowledgeable and enthusiastic employees
who know the companies products, pay attention
to detail when preparing drinks, and communicate
the company’s passion for coffee.
15. Demographic
• Starbucks appeals to an educated, upscale consumer.
• In an average week 22 million patronized Starbucks stores
in North America.
• Loyal customers patronized a Starbucks store 15 to 20 a
month, spending perhaps $50 - $75 monthly.
• Industry experts expect the gourmet coffee market in the
United States to be saturated by 2005. However, the
international coffee market is wide open with the U.S.,
Germany and Japan consuming the most coffee.
16. Corporate Social Responsibility
• Broad-based initiatives to contribute
positively to the communities in which it’s
stores are located and to the environment.
• Also contributing to CARE a world wide
relief effort that sponsored health,
education, and humanitarian aid programs
in all third world countries where they
purchased coffee supplies.
17. Environmental Mission Statement
– Understanding of environmental issues and sharing
information with our partners.
– Developing innovative and flexible solutions to bring
about change.
– Striving to buy, sell, and use environmentally friendly
products.
– Recognizing that fiscal responsibility is essential to our
environmental future.
– Instilling environmental responsibility as a corporate
value.
– Measuring and monitoring our progress for each
project.
18. Economic
• 70 tropical counties and was the second
most traded commodity in the world after
petroleum
• Coffee prices were subject to considerable
volatility
• Used a fixed-price purchase commitment
19. Competition
• 14,000 specialty coffee outlets in the U.S.
• Number of ambitious rivals to increase their
expansion plans
• No other specialty coffee rival had more
than 250 stores, but there were at least 20
small local and regional chains that aspired
to compete against Starbucks
20. Competition
Tully’s Coffee, 98 stores in 4 states
Gloria Jean’s, 280 mall locations in 35 states and a few
foreign countries
New World Coffee, 30 locations
Brew HaHa, 15 locations in Delaware and Pensylvania
Bad Ass Coffee, 30 locations in 10 states and Canada
Caribou Coffee, 241 locations in 9 states
Second Cup Coffee, the largest chain based in Canada
22. Market Analysis: Product Market
Structure
•
•
•
•
•
•
•
•
Starbucks purchases and roasts high-quality, whole bean, specialty
coffees and sells them along with fresh, rich-brewed, Italian style
espresso beverages, a variety of pastries and confections, coffeerelated accessories and equipment.
Starbucks produces and sells bottled Frappuccino coffee drinks,
Starbucks DoubleShot coffee drink
An exclusive line of Starbucks Barista home espresso machines,
coffee brewers and grinders
Offers a line of innovative premium teas produced by Tazo Tea
Company
A line of super premium ice cream, premium chocolate, sandwiches,
salads
Coffee mugs, compact discs and assorted gift items
The Starbucks Card a reloadable stored-value card
The Company’s objective is to establish Starbucks as the most
recognized and respected brand in the world.
23. Who Buys
• The Daily Commuter-someone traveling to or from work,
out shopping, or delivering goods or services.
• The Captive Consumer-someone who is in a restricted
environment that does not allow convenient departure and
return while searching for refreshment, or where
refreshment stands are an integral part of the environment
(Campuses).
24. Why Buyers Buy
•
•
Patrons to Starbucks are looking for the experience of the coffee
house. Coffee lovers come for the wide selection of coffees from
high-quality beans. They want the ability to “design” their coffee,
smell the fresh pastry, listen to the soothing Italian music, visit with
friends, and have the culture and quality of products be consistent
throughout all Starbuck stores.
Howard Schultz says, “You get more than the finest coffee when you
visit a Starbucks-you get great people, first-rate music and a
comfortable and upbeat meeting place. We establish the value of
buying a product at Starbucks by our uncompromising quality and by
building a personal relationship with each of out customers. Starbuck
is rekindling America’s love affair with coffee, bringing romance and
fresh flavor back to the brew.”
25. How Buyers Make Choices
•
•
•
Customers make choices based on their aspects of a brand’s identity.
Starbucks creates brand equity by commanding a price premium in the
market place. For example, consumers may pay $1.89 for a cup of
Starbucks coffee when they could purchase the same volume for 69
cents at another coffee shop. If consumers prefer the Starbucks coffee
and will pay more for it simply because of the label, their choices
appear to be determined by their positive associations with the
Starbucks name.
Brand effect- Consumer will pay extra for a cup of Starbucks coffee
simply because it’s Starbucks, and not because the product is better.
Product effect- If the consumer believes that Starbucks uses a higherquality bean or that the brewing methods produce a better-tasting
coffee.
26. How Buyers Make Choices Cont.
•
Consumer rating a product
– The ways in which consumers retrieve or compute personal brand ratings
play an important role. When people think of Starbucks, that conjures up
certain associations that may not only be about the product, but also about
the environment, the merchandise, the setting and the social ambience.
•
Halo Error
– General brand impressions heavily favor the dominant brand in a
category. People rate Starbucks on a number of attributes and it comes out
the leader on all those attributes even though they’re not superior on all of
them.
27. Bases for Market Segmentation
•
•
•
Starbucks focuses on two different market segments, The commuters
and Captive Consumers. For the commuters, Starbucks has the Drivethru coffee houses. For the captive consumer, Starbucks has the
mobile café.
Commuters are defined as any one in a motorized vehicle traveling
from point “A” to point “B”. Starbucks greatest concentration is on
commuters heading to or from work, or those out on their lunch
breaks.
Captive Consumers would include those who are stuck in a campus
environment or in a restricted entry environment that does not allow
free movement to and from. Examples are: high school, college
campuses, corporate campuses and special events.
28. Potential Target Markets
•
•
•
China is the biggest potential market
Since Starbucks opened its first store in Beijing, capital of China it has
quickly gained attraction amongst the Chinese people.
China has a large urban population, rising economy and increase in
coffee consumption
29. Competitive Analysis: Direct
Competitors
• Top 3 Competitors:
– Diedrich Coffee Inc.
– Caribou Coffee Inc.
– Dunkin’ Brands Inc.
• Other competitors:
– Local Cafes
– Fast food and
convenience stores
DIRECT COMPETITION:
SBUX CBOU
Market Cap:
23.70B 197.89M
Employ-ees:
N/A
N/A
Qtrly Rev Growth (yoy): 14.20% 26.00%
Revenue (ttm):
6.37B 191.32M
Gross Margin (ttm):
25.09% 26.07%
EBITDA (ttm):
1.15B 19.27M
Oper Margins (ttm):
11.05% 1.01%
Net Income (ttm):
494.47M -3.53M
EPS (ttm):
0.606 -0.254
P/E (ttm):
50.89
N/A
PEG (5 yr expected):
2.05
N/A
P/S (ttm):
3.76
1.06
DDRX Pvt1 Industry
27.38M
N/A 203.29M
509 12,001
547
8.60%
N/A 29.90%
53.50M405.90M1 191.32M
14.79%
N/A 36.44%
-3.56M
N/A 19.27M
-11.09%
N/A 5.80%
-3.84M
N/A 13.54M
2.579
N/A
0.61
2
N/A 42.63
N/A
N/A
2.05
0.51
N/A
1.06
30. Likelihood of New Competitors
• The likelihood of New Competitors is high.
Starbucks has helped turn America into java
junkies. During the 1990’s the number of
coffee drinkers rose by almost 40 million.
Since 1996, more than 7,000 new coffee
houses have opened.
31. Stage in Product Life Cycle
•
Mature Stage (Competition appears with similar products in specialty
coffee thus, Starbucks has to defend market share while maximizing
profit)
– Product: Starbucks differentiates their product from that of competitors
through quality of its products and environment.
– Price: should be lower because of new competition but maintains the same
because of strong brand identity.
– Distribution: becomes more intensive and incentives may be offered to
encourage preference over competing products such as the Starbucks Card
which is convent and gives rewards.
– Promotion: emphasizes product differentiation.
32. Pioneer Advantages
• Starbucks was the first specialty coffee retailer in America.
By being there first, Starbucks could set the standard for
customer expectations. Later entrants, would have to
simultaneously chase the market leader and work their way
up. Starbucks being the pioneer could lock in customers
who would then have a difficult time switching to another
provider at a later time.
• Howard Schultz says, “Starbucks brand sends a message of
consistency. If you want a quick coffee break you don’t
want to take a chance on something else. With Starbucks,
you know what you’re going to get. There’s no risk.”
33. Intensity of Competition
• Intensity of competition is high.
• The toughest competition would be local cafes. These
cafes have a customer base that is dedicated and take pride
in their product.
• Fast food and convinces stores that hold the benefits of
convince of drive thru, cheaper pricing and time
efficiency.
• Copy cats, such as other specialty coffee retailers.
34. Competitor’s Advantages and
Disadvantages
• Advantages:
– Starbucks success inspired copy cats: for example
Starbucks has mastered real estate so rivals are picking
similar spots like Starbucks populated with welleducated, well-paid and well-traveled consumers
sophisticated enough to appreciate a pricey cup of
coffee as well as mimicking their specialty drinks.
– Starbucks crams stores close to one another
cannibalizes its owns sales
– Starbucks business can suffer if the chain expands so
rapidly that its service or quality of its products slips
– Standardized high prices
35. Competitor’s advantages and
Disadvantages
•
Disadvantages:
– Building stores across the street from one another to intercept
consumers on their way to work or home or anywhere in between
and to build brand awareness. Starbucks used their storefronts as
billboards giving them more street exposure, allowing them to
pool advertising dollars and drive traffic into their stores. It
successfully worked.
– Because Starbucks is an early mover they own almost half of the
nation’s 13,500 coffee bars and none of its competitors appear to
catch up.
– Starbucks has strong brand identity and word of mouth that its
extremely difficult for rivals to compete.
36. Competitor’s advantages and
Disadvantages Cont.
•
Disadvantages:
– Under lease terms , the strip-mall landlord usually bans the retailer
form opening another store inside a certain radius. Thus,
Starbucks are willing to pay higher rent in malls to avoid having
radius restrictions. Starbucks are so excellent at their real estate
process that it’s difficult to compete with them head to head in that
space.
– Starbucks stays innovative by introducing new beverages, and
technologies that will attract more customers of various ages
during different times of the day.
– Still growing and opening it doors internationally
38. Market Potential
• The Specialty Coffee Association of
America estimates that:
• 16% of the adult population consumes
coffee daily
• 59% of the adult population consumes
coffee occasionally
• Market Size=114 million people in the U.S.
39. Market Potential
DOLLAR SIZE OF MARKET Retail Sales Estimates Year End 2003
Coffee Cafes: (beverage retailers with seating)
11,250 locations averaging $550,000 in annual sales = $ 6.12 billion
Coffee Kiosks: (beverage retailers without seating)
2,700 locations averaging $300,000 in annual sales = $ .81 billion
Coffee Carts: (mobile beverage retailers)
2,100 locations averaging $140,000 in annual sales = $ .29 billion
Coffee Bean Roaster/Retailers: (roasting on premise)
1,350 locations averaging $925,000 in annual sales = $ 1.25 billion
Total Café Segment Sales = $ 8.47 billion
40. Industry Sales Trends
• Increase comes from younger segments
• 20 to 29 and
• 30 to 39
• Specialty growth is being driven both by new
converts as well as increasing levels of
consumption by veteran specialty drinkers.
• Product differentiation continues with
proliferation of consumption features and choices,
including country of origin, flavors, darkness of
roast, and type of packaging.
41. Starbucks Trends in Sales
• In an average week in 2003, 22 million
customers visited Starbucks stores in North
America, up from 5 million in 1998.
• Local customers patronized a Starbucks
store 15 to 20 times a month, spending $50
to $75 monthly.
42. Forecasts
• Top management believes
– Revenues will grow by about 20% annually and
– Net earnings by 20-25% annually for the next
three to five years.
45. Break-Even and Target Profit
Analysis
• Required Level of Sales (dollars in 000s) for 2003
Fixed Cost + Profit ($0)=RLS in $
PVCM
$2,003,277 + 0 = $3,418,561 (Break Even Point)
.586
46. Projections of Sales of Marketing
Expenditures
Projected Sales (20% annual growth)
8,000,000.00
7,000,000.00
6,000,000.00
5,000,000.00
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
0.00
2003
2004
2005
Sales (dollars in 000s)
Retail
Specialty
Total Net Revenues
2006
47. Problems and Opportunities
• Problems
– Barrier to entry is low.
– Specialty coffees are expensive.
– Health conscious may lead to consumers to
stray away from the caffeinated drinks.
– Too many stores everywhere – people get sick
of seeing Starbucks.
48. Problems and Opportunities
• Opportunities
– Expand food selection to salads, soups and
sandwiches.
– Expand to more countries around the globe.
– Tying website to the store by ordering online
and picking it up at the store.
– Opening more Starbucks with drive-thrus.
50. 9 alternatives for the Starbucks’ future
1. Concentrating the development of the company on
the coffee to keep the original image : good coffees
to sample in a friendship place
+
become a reference in the global coffee market even in countries
such as Italy where there is a long tradition of coffee making.
loose opportunities to develop by-products
R the saturation of the coffee market and as a consequence a
stagnant growth
51. 2. Creating a big diversity of food and beverages
so that the Starbucks coffee shop become a
real restaurant-snack place, not just a coffee
shop
+ enlarge the number of customers and improve the profit
- loose the original image of a coffee shop with special
good coffees
R be considerated just as a fast food
52. 3. Create some activities such as little music concert,
shows, art exhibitions to attract a large public
+ became a real entertainment place and attract new customers
(artists, showbusiness people)
- loose the private atmosphere of the Starbuck coffee shops
53. 4. Developing an extra market in the coffee shops selling a
large range of Starbucks branded products ( books
about coffees, kitchen tools and furniture, compact
discs, clothes, mugs...)
+
become a fashion reference, attract collector customers
- loose the original image of good coffees in a friendly place
54. 5. Open the Starbucks places to the organization
of reception ( birthday parties )
+
-
make more profit
close the coffee shops temporarily
R loose regular customers
55. 6. Widening more and more the international
expansion of Starbucks and adapting to the
different cultures’ tastes
+ make profit and become a global successful brand, become
a reference for travelling people
R invest a lot to settle new coffee shops without return on
investment
R not to be accepted in some areas because of a preference
for national and regular places
56. 7. Create particular flavors associated with big
events or periods of the year or different
cultures to attract curious people
+ boost the consumption of beverages and assess the tastes
of consumers
- forget the original product of consumption which created
the success of Starbucks coffee
57. 8. Thinking about partnerships with celebrities
who promote the brand for free
Eg. making listening new music in coffee shops
against a good pictures of this famous person
tasting a Starbucks beverage
+ free advertising for the brand
- transform the simple image of Starbucks into the image of
business deals
58. 9. Developing the brand in supermarket as the
Frappuccino in bottle
+ make more profit and make people discover Starbucks’
beverages at low prices
- create a popularization of the products because of cheap
prices and diminish the number of customers in coffee
shop places
59. Recommendation
To the following issues:
•How to improve Starbucks’ image even better?
•How to be one of the most respected brand in
the world?
•How to expand Starbucks’ customer basis?
60. How to improve Starbucks’ image
even better?
• Capitalize on its core competencies:
– The maximization of customer satisfaction
– The high quality of each product
• How?
– Further training periods for the « barristas ».
– Increase the quality standard of the products
(beans, milk)
– More advertising on these competencies.
61. How to improve Starbucks image
even better?
• A more diversified strategy:
– Propose an even wider range of beans: making
people discover new tastes.
– Change beans along the year. Providing
information on these beans.
– New kinds of products: new pastries,
frappuccinos, expresso…
62. How to be one of the most respected
brand in the world?
• The higher the customer satisfaction, the higher
the customer recognition.
• Never compromize on the products’ quality
• Advertise more in foreign countries.
• More partnerships with fair trade associations.
63. How to expand Starbucks’ customer
basis
• Diversify Starbucks’ offering:
– New product lines for non-coffee drinkers.
– Change the stores’ atmosphere from time to
time.
– A more global presence.
64. The action plan
• Increase advertising funds:
– More in local newspapers than in national
editions
– Insist on the high quality of its products.
– Insist on the fair trade policy of the firm: create
a sort of a mutual agreement between coffee
makers and coffee sellers.
65. Action Plan
• Diversify its offerings:
– Partnerships with local bakeries.
– New kind of coffee beans coming from other
regions of the world.
– Giving more freedom to stores so they can
create a unique atmosphere.
66. Action Plan
• Increase the number of stores in other parts
of the world.
– Use more licensing and franchizing.
– Take into account the local habits.