1. Influencers have four sources of conversational power over their mainstream cousins: their authenticity, expertise, relatability, and reach.
2. According to Malcolm Gladwell, the success of any social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
3. Influencers are extraordinarily effective and valuable brand ambassadors for organizations when dealt with appropriately due to their ability to start conversations and movements through their unique social networks.