Empathy Map
Hani Al-Menaii
Design thinking Course
Monday, August 5, 13
Who?
• I interviewed 5 young Arabic ladies
• From Egypt, Palestine & Syria
• They are all graduates (from 1-3 years)
• They are all looking for jobs (some of
them in temporary jobs
• They studied in different fields : History,
Pharmacy, Business & Architecture
• It was done in Facebook (but I know
three of them personally)
Monday, August 5, 13
Say
• Not very helpful educational system
• Lots of what we studied in university is
not relevant to work environment
• The picture of what work look like is not
right during the studying years
Monday, August 5, 13
Feel
• Confused about their future
• Tariffed from job interviews
• Not happy about what university
education equipped them with
• Not sure about what is needed from
them as a working force
• One of them has an entrepreneurial
Monday, August 5, 13
Think
• Education system in university should
change
• Companies (and government intaties)
should be involved
• Students need lots of training in the none
technical areas (soft skills)
• They need to invest on themselves to be
able to perform in the work force
Monday, August 5, 13
Problem Statement
An Arabic girl who is a fresh
University graduate and looking
for work (Needs) to be part of
intensive training both soft skills
& practical technical during the
last year in University (because)
This will guide them throw the
first years in the working force
Monday, August 5, 13
A screen shots of
some dialogues in
Face book
(they are all in Arabic)
Monday, August 5, 13
Monday, August 5, 13
Monday, August 5, 13
Monday, August 5, 13

Empathy map for Design Thinking Course

  • 1.
    Empathy Map Hani Al-Menaii Designthinking Course Monday, August 5, 13
  • 2.
    Who? • I interviewed5 young Arabic ladies • From Egypt, Palestine & Syria • They are all graduates (from 1-3 years) • They are all looking for jobs (some of them in temporary jobs • They studied in different fields : History, Pharmacy, Business & Architecture • It was done in Facebook (but I know three of them personally) Monday, August 5, 13
  • 3.
    Say • Not veryhelpful educational system • Lots of what we studied in university is not relevant to work environment • The picture of what work look like is not right during the studying years Monday, August 5, 13
  • 4.
    Feel • Confused abouttheir future • Tariffed from job interviews • Not happy about what university education equipped them with • Not sure about what is needed from them as a working force • One of them has an entrepreneurial Monday, August 5, 13
  • 5.
    Think • Education systemin university should change • Companies (and government intaties) should be involved • Students need lots of training in the none technical areas (soft skills) • They need to invest on themselves to be able to perform in the work force Monday, August 5, 13
  • 6.
    Problem Statement An Arabicgirl who is a fresh University graduate and looking for work (Needs) to be part of intensive training both soft skills & practical technical during the last year in University (because) This will guide them throw the first years in the working force Monday, August 5, 13
  • 7.
    A screen shotsof some dialogues in Face book (they are all in Arabic) Monday, August 5, 13
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