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Social Media Committee Presentation and Email Case Study: UW e-Business Consortium

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With references from Jeffrey Hayzlett, CMO at Eastman Kodak, and Razorfish, a presentation describing the social media landscape, followed by a social media/email case study.

TechnologyBusiness
1 of 41
Social Media
 
How Relevant Is Social Media? ,[object Object],[object Object],[object Object],[object Object]
“ Social Media Tips” From… ,[object Object],[object Object],[object Object],[object Object]
 
 
 
10 Social Media Tips from Kodak’s Chief Blogger (Jenny) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence Media Tactics
 
Some Ways To Measure Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fluent: The Razorfish Social Influence Marketing Report
It’s About Influencing…A Purchase
 
Social Influence Marketing (SIM) Score(!)
 
Brands Must: ,[object Object],[object Object],[object Object]
Razorfish Top 10 List For Twitter Usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Razorfish Top 10 List For Twitter Usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get A Social Media Policy ,[object Object],[object Object],[object Object]
Troubleshooting ,[object Object],[object Object],[object Object],[object Object]
Helpful Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Links ,[object Object]
 
Email Marketing Case Study HotSheet.me UW E-Business Consortium November 5, 2009
We Met The Customer, And It Was Us ,[object Object],[object Object],[object Object],[object Object],[object Object]
Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object]
Performance Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Technical Framework ,[object Object],[object Object],[object Object],[object Object]
Extended Technical Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Running the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Live Site ,[object Object]
Expanding the Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bigger Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Suggestions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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