The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.

1. Small Business – Social Media 101 Creating Your Digital Footprint… Digital Space Consulting Create. Connect. Engage.

3. What’s this social media thing and why should I care – I’m not 22

4. What tools, platforms, and services should I care about

5. What is my short and long term strategy

6. How do I create the “social media me” and build my brand authority

8. Extensive expertise in core marketing – including:

9. Local search marketing

10. Mobile marketing

11. Text services

12. Pay Per Click (Google AdWords)

13. Search Engine Optimization

14. Social Media Marketing and Management

15. Email Marketing

16. Insights and Web Analytics (Google Analytics)

17. Marketing Strategy

18. Brand Positioning

21. Over 20% of small business owners are integrating social media into their business processes — Facebook and Linkedin

22. Primarily engagement platform

23. Company pages (75%)

24. Status updates on Facebook/LinkedIn (69%)

26. Sharing sites/communities

27. Review sites

28. Popularity sites

29. Promo sites

30. Micro-blogging sites

31. Blogs

34. Keyword strategies

35. On-page/Off-page SEO

36. Content creation

37. Engaging in the conversation

38. Convert traffic into leads

39. E-mail marketing

42. 54% of search users have substituted Internet/search for the phone book

43. Over 40% of all mobile searches have a local intent

44. 26% of local businesses are currently investing in SEM

46. Make sure your listing is 100% - Photos/videos

47. Include product or service keywords in your listing description

48. Encourage your clients to write reviews – Bad review are ok (LBLRobot.com)

49. Make sure you are listed in your local phone book

50. Add a local number to all directories – consistent formatting: 555.555.1212

51. Get listed in the other top local directories (UBL.org)

52. Submit your information to Localeze.com and InfoUSA.com www.getlisted.org – see how your business is listed on Google, Yahoo, and other top local search engines

54. High ceiling and volume

57. SEOMoz.com

58. Google AdWords

59. Firefox search status

60. Websitegrader.com

63. Highly measurable / quantifiable

65. Lower ceiling and volume potential

67. Prime real estate on search engine results pages

68. Measurable ROI

70. Get found fast - and found first

71. How it works:

72. Create news

73. Upload to PRWeb for distribution via:

74. Major search engines

75. 30,000+ journalists

76. Bloggers

77. 250,000+ PRWeb opt-in news subscribers

78. PRWeb.com (1.5 million visitors/mo.)

79. Track your results

80. How many people read your release

81. Where it was picked up

82. How many times it was shared

84. Share useful content such as articles, etc. that your target market would value

85. Become a student of each platform

86. Add your existing friends and contacts to start

88. Improve search engine visibility

89. Connect with the 2nd ring and beyond

90. Connect with your networks – network

91. How it works:

92. Develop content calendar

93. Keyword research - blog about what’s being searched

94. Read. Write. Post. Optimize

95. Upload to blog distribution networks via:

96. Social networks (FB/Twitter)

97. StumbleUpon.com

98. Digg.com

99. Reddit.com

100. GoArticles.com

101. EZArticles.com

103. Build Your Brand

104. Social Media Architecture Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)

106. Develop your personal voice

107. Searchable forever within Google

108. Multiple touch points: RSS, email, on your website

109. Content is king!!!!

110. Top places to contribute

111. LinkedIn Questions & Answers

112. LinkedIn Groups

113. Yahoo Answers

114. Comment on blogs:

115. Directories: alltop.com, Technoarti.com

117. People will complete a video before they will read a blog, or eNewsletter

118. Create a profile on YouTube

120. Promote your blog, let folks know you started a new job or traveling – ask questions

123. Unlimited access to professionals , organizations, prospects, and customers in your target market

124. Provide transparency

125. Being open and honest allows you to connect with others on common ground

126. Helps you “give to get”

127. Ask for help only after offering help to others the majority of time

128. Allow “nobodies” to become somebodies

130. Once you engage – you have to stay engaged

131. Build community and fans will expect you to be available

132. Expect raving fans who will want to get involved

133. You don’t have to do everything – do something

135. eLance.com

137. Google AdWords

138. Google Analytics

139. Google Insights

142. UBL.org

147. SEOMoz.com

149. Rand Fishkin

150. Jason Falls

151. Aaron Strout

152. Brian Clark

154. Mashable.com

155. Copyblogger.com

156. Hubspot.com

158. Digital Space Consulting@eDigitalSpace Thank You