This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Akkad Digital SEO - PPC Agency IntroductionAkkad Digital
SEO, PPC, and Social media marketing introduction. What is SEO? what is search engine optimisation? what is ppc? paid search? how do i advertise on Facebook?
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Akkad Digital SEO - PPC Agency IntroductionAkkad Digital
SEO, PPC, and Social media marketing introduction. What is SEO? what is search engine optimisation? what is ppc? paid search? how do i advertise on Facebook?
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Digital marketing presentation (PPT) widefyKarishmaKale2
widefy is Top web development company and digital marketing Company in Pune, delivers Web Development Custom Software's, Digital Marketing & etc., IT Services
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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Maximizing Website Traffic: Top 10 Effective Strategies.jackharlow3
Maximizing website traffic is essential for any business aiming to enhance its online presence. Implementing effective strategies such as understanding your audience, optimizing for search engines, and leveraging content marketing can make a significant difference. Engaging with your audience through social media, email marketing, and collaborations with influencers also plays a crucial role. Additionally, using analytics to track performance and improve website speed and user experience ensures visitors stay longer. By diversifying content formats and building a loyal community, you can create a comprehensive approach that drives consistent, high-quality traffic to your website.
https://www.apexwebsoft.com/post/maximizing-website-traffic-top-10-effective-strategies
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
DMF Portfolio Piece Smart Goals - Artist Management.docx
Digital Marketing with its Future
1. November 05th , 2014
DAIICT Campus, Gandhinagar
By Ankit Brahmbhatt
2. Topics to be covered
1. Importance of Online Presence
2. Branding your Business through Social Media
3. Social Media Marketing
4. SEO
5. Pay Per Click
6. Remarketing
7. Content Marketing
8. E-mail Marketing
9. Future in Digital Marketing
3. Introduction
What is Digital Marketing?
Digital marketing is the process of building and
maintaining customer relationship through online
activities to facilitate the exchange of ideas, products
and services that satisfy the goals of both parties
In plain English “ Getting found Online”
7. What exactly is online presence?
Online presence is the sum of the identities you’ve
created (personal and business-drive) + interactions
those identities have established, and participated in,
online
Your online presence has a very broad reach
If built successfully, can spread brand awareness and
gain you fans, followers, leads, customers and business
from an online relationship
8. Importance of Online Presence
Don’t just build an online presence because you’re
“supposed to”, build it strategically so that it can help
your overall goals
Strategize: What are your goals?
Understand your both short-term and long-term goals
How your online channels will help you for your goals
Set up a solid platform
First platform is your website
Use keywords to help get you near the top of search
returns
Use the tools such as Google Keyword
9. Importance of Online Presence
Make yours the best site anyone has ever visited
You can do a lot to make a visitor STAY and learn more
about your business
Use easy-to-use navigation, attractive design elements
and intriguing copy to attract them
Continued value by a blog or free giveaway
Give people a reason to visit your site
Blogging can very easily be a part of your goal
Set a free giveaway for people when they sign up for your
email list
10. Importance of Online Presence
Be social: “Being Seen” is the main need
Test and choose several social channels
Social media is a GREAT marketing tool to gain fans and
followers
Start building relationships with them
Track
Track your online presence at regular intervals
Recognize the current trends
Identify why you had a large spike in traffic
11.
12.
13. Build your Brand through Social Media
It has become necessary to create potential of social media
engagement for generating business or personal value
With each click, comment, like or post, people leave vital
pieces of information
Virtual footprints can be aggregated to generate new
insights for brand management and engagement
Without a framework, the brand value of social media stays
hidden in plain sight
Prepare a strategy for your whole plan
14. What to add to your strategy?
Identify Brand Goals
Closely look at your needs and decide how you want to use
social media to contribute to reach them
Set Marketing Objectives
Your objectives must be specific, measurable, achievable,
relevant and time-bound
Identify Ideal Prospects
Know your target audience’s age, occupation, income,
interests, pains, likes, dislikes, motivations & objections
15. What to add to your strategy?
Research
Compile a list of your main competitors. Find out which
social networks they’re using and analyze their content
strategy
Choose Channels and Tactics
Know which primary and secondary social networks you
should focus on
Your tactics for each social channel rely on your goals and
objectives
Create a Content Strategy
Type of content, time of posting and frequency of posting are
3 main elements to consider
18. Facebook
Capitalize on Major Events and Holidays
Crowd source for New Feature or Product Ideas
Engage your audience with Fun post
Post visuals
Post Consistently
Respond To Everyone
Deliver Content That Interests Your Fans
Tell your story through Video
Always respond & reply to your audience
20. Facebook Remarketing
Creation of your Ad means Marketing
Marketing of that Ad means Remarketing
While surfing on Facebook, not users but that Ad will
follow your users
That Advertisement will automatically come on their
page
21. Twitter
Make clear how Twitter fits into your priorities
Supercharge your email notifications from Twitter
Schedule regular visits to your Twitter stream
Create your own Twitter homepage
Find your most valuable followers
Clean up the list of who you follow
Clean up your app connections
Expand your audience by using hash tags
Get familiar with Twitter’s Advanced Search
Keep the tweets short
Find your perfect ratio of sharing
22. LinkedIN
Set up a detailed profile with the projects you have
done
Encourage people to recommend you for your work
Expand your skills and add as much as skills in your
profile
Follow the companies and apply the job via linked in
Create a poll within groups
Content ads (Paid)
Social ads (Paid)
Event sponsorships (Paid)
Post jobs (Paid)
23. Google+
G+ isn’t just a social network–it’s part of a powerful
social platform that integrates with key capabilities
like Google Docs, chat, hangouts, email and more
Effective strategies for G+:
Make Your Google+ Page Findable
Network Strategically With Circles
Include Compelling Content
Be Proactive With Engagement
Join Communities and Hangouts
Foster Relationships Before You Broadcast
Team Up With Influencers
Spread the Word
24. Important Tools
For Facebook
HyperAlerts: For email alert
ShortStack: Creates free campaign & promotes it
Tagboard: Uses hashtag & get public social media in fb &
twitter
LikeAlyzer: Analyzes your Facebook page
For Twitter
Bit.ly: For short link for twit & analyzes click
Buffer: For tweet scheduling
Tweetdeck: For real time tracking, organizing & engagement
Tweetreach: For analyzing your tweet reach to people
25. )
Primary goal of PPC
advertising is to drive as
many targeted visitors as
possible to your company’s
website
26. What is SEO ?
Search Engine Optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine’s “natural” or un-paid (“organic”) search
results.
Including all the major search engines such as google,
bing and yahoo have primary search results.
Finally SEO is a technique which helps search engines
find and rank your site higher than the millions of
other sites in response to a search query.
29. Types of SEO
On page SEO – Refers to factors that have an effect on
your website or webpage listing in natural search
results.
Off page SEO – Refers to factors that have an effect on
your website or webpage listing in natural search
results. Its not controlled by you or coding on your
page.
30. On Page SEO Factors
Title and Meta tag Creation
HTML Optimization
H1, H2, H3 tag and importance
Canonical Issues & 301 redirection
Sitemap.xml & robots.txt
Sizing of site of content
Linking Consideration
Freshness of Pages
31. Off Page SEO Factors
Directory Submission
Social Bookmarking
Article Submission
Web 2.0 Submission
Classified Submission
Search Engine Submission
Press Release
Forum Posting
32. Google Algorithms
Penguin Algorithm
Panda Algorithm
EMD Algorithm
Hamming Bird Algorithm
Page Layout Algorithm
Many other Updates
33. )
Primary goal of PPC
advertising is to drive as
many targeted visitors as
possible to your company’s
website
34. Pay Per Click (PPC)
It can be classified into:
Fundamentals
Ad formats
Budget & Bidding
Campaign management
Search Advanced
Ad & site quality
Optimizing performance
Display Advanced (Banner Ads, Rich Media Ads)
Display Ads on Google Display Network & Youtube
Display Ads on Mobile devices
Video Advertising
35. How Search Ad works?
A Search ad consists of a heading, a short summary
and the company URL
Major search engine displays these paid ads of their
“organic” or “natural” website search rankings
When someone clicks on the advertiser’s paid listing,
they arrive at the advertiser’s website and are charged
an amount up to the amount of their keyword bid
36. Benefit from Search Ad!
Immediate Visibility
It will only take a few days for your campaign to be set up
and launched
Your website becomes immediately visible
Spend some time before your online visibility improves
For businesses without a strong online presence, it
doesn’t take long for PPC marketing to work its magic
Target More Keywords
No need to worry about number of keywords you want
to target with your campaign
With PPC marketing, you can select as many keywords
giving you the chance to attract more customers
37. Benefit from Search Ad!
Higher Organic CTR
Click-Through Rate of your site will increase organically
on combining PPC with SEO
More people will click on your ads and be directed to
your website or landing page
You can convert the visitors into customers using best
lead conversion tactics
39. Banner Ads
Small rectangular advertisements that appear on all types
of web pages
Banner ads are usually simple pieces of HTML code
If you click on them, your Internet browser will take you to
the advertiser's website
It has ability to bring a potential customer directly to the
advertiser's website
By several ways advertisers measure banner ad success:
Clicks/Click-throughs
Page views
Click-through rate (CTR)
Cost Per Sale
40. Rich Media Ad
A form of advertising that utilizes an array of interactive
digital media, including streaming, video and audio
Initial load of a Rich Media ad is 40K or more
While display ads sell with pictures, Rich Media ads offer
more ways to involve an audience with an Ad
The Ad can expand, float, peel down, etc.
Some Benefits:
High interaction rate
More calls to action
Larger Space to Provide Visuals and Messaging
More efficient to increase brand awareness
41.
42. YouTube Ads
YouTube has become highly effective venue for accessing
massive audience through online advertising
A variety of ways in which companies can use YouTube
Advertising:
Promoted Videos: Your Ad video is displayed against
relevant search results and related video content on YouTube
TrueView Video Ads: Similar concept to AdWords in that
you only pay when viewers have chosen to watch your Ad, not
when an impression is served
A Brand Channel: Create a bespoke channel, customising
the look and feel of your brand with banners and branding
box features available
45. Remarketing
It lets you show ads to users who've previously visited
your site when they browse the Web
While using it, you'll tag pages of your site that
correspond to certain categories you want to promote
For example, only 1 to 3% traffic converts to our
objective but to drive those 97% we need remarketing
46. Remarketing
There are different ways to target these audiences:
Based on the product page they visited
Based on visiting a certain page of your checkout process
Even based on not visiting a certain page
Advantages:
Brand exposure
Higher conversion rates
Better ROI
Audience targeting
49. Content Strategy
Create a perfect Planning Document & manage your
content marketing efforts
Set up the objectives: Decide the strategy how you’ll
build your brand and break it into small fractions to
easily meet your specific goal
Target audience: Select & refine the niche you want to
target. Locate your ideal customers.
Strategy: Craft your core message into a benefit
statement. Decide which kind of content you want to
present before your audience.
50. Content Marketing
Technology: Choose the publishing platform for each
type of content you’ll create & decide social media channels
you’ll be active on
Content Management: Set specific objective for each
channel such as
Drive traffic to another channel
Engagement
Community Building
Lead Generation
Inform& educate
Thought leadership building
51. Content Marketing
Type of Content Marketing
Text Content:
Its usual a blog where you share the content in text format,
people read the entire blog and leave you feedback
Ideal content should not more then 350 words
Pictorial content
You share the content with photos, design the creative and add
content in it
Ideal pictorial should clean and eye catchy
Video Content
Audio video content sharing which attract people to watch it and
share it
Ideal video content should not be more then 3 mins
52.
53. Email Marketing
Build an acquisition strategy
Make Sure Your Email Has Obvious Links
Optimizing for mobile is particularly important
Personalize email whenever possible
Automate your post-purchase messages
Make It Easy to Unsubscribe
Keep Your Text Short and Easy to Scan
Properly Use Alt Text, Title and Linking with Images
Always Ask Users to Add You to Their Contact List
54. Benefits of Email Marketing
Maximizes your Marketing ROI
Cost effective: Inexpensive compare to other marketing ways
Increases customer loyalty : Deeper relationships will
automatically drive the loyalty & ultimately, profitability
Drives more sales conversions: Gently leads a prospect through
the sales process, provide important data and drives the prospect
to your Website
It allows you to communicate at Internet speed
Improves Tracking & Feedback: Unlike most types of marketing,
it can be easily measured and everything can be tracked with e-mail
55. E-mail Marketing
Growing the value of your customer relationships
while also converting new prospects can be a tough
challenge
E-mail marketing is the best choice
For E-mail marketing, use tools such as:
MailChimp
VREmail
Zoho
58. Future in Digital Marketing
Market is growing 200% year by year
Around 40% of world population has internet
connection with yearly growth of 8%
In 2006 there were 21 million active internet users
which rose to 243 million users by June 2014 in India
Next big thing is smartphones, which are killing the
static and unresponsive websites
Recently Softbank from Japan has invested $627M in
snap deal
Flipkart has acquired Myntra by INR 2000 Cr
61. Career in Digital Marketing
Social Media Expert:
Where need to manage client’s social media profile, day to
day status post, Run advertising campaign on Social media
Content Writer
Write a blog and article on behalf of customer, Technical writing
will give you additional advantage, editorial skill and research
expertise required
PPC Expert
Run set of campaigns on search platform, display platform,
coordinate with affiliate networks for CPT, CPC, CPA, CPL deals
62. Career in Digital Marketing
Designer
Graphic and web designing expertise which add value
Manager – Client Services
Manage all campaigns of the customer, Design strategy and
Media Planning for the customer
Manager – Creative
Manage all designing project and lead the creative team with
joint coordination of Client Servicing
Sales and Business Development
Having a Technical back ground you may pursue your career in
sales and BD, lucrative incentive and client communication will
shine your future brightly