This document provides suggestions for zero-budget social media marketing strategies for startups. It lists ways to do zero-budget marketing like setting up profiles on platforms like Google+, Twitter, YouTube and writing blog posts. It also discusses amplifying marketing efforts through videos and QR codes. The document outlines the effectiveness of word-of-mouth referrals and better utilization of email marketing. Examples provided include a Salvation Army campaign. The document answers why companies spend money on advertising and provides suggestions for startups to improve their zero-budget efforts such as better tracking customers and using visual content.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Learn the building blocks for a solid, money-generating web presence. This goes far beyond a simple web site, and includes generating relevant traffic to that site that will readily convert into buyers of your products and services.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Find and learn the basic steps what need be follw before running run paid comapigns in facebook or Social media.
This guidelines is help for bigginers alot to improvr theire career skills.
This technics are suggested by experts.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
Numerous organizations are working more diligently than at any time in recent memory to remain associated with clients. Start with a free custom area for as long as 5 years, at that point construct a free site to get your business online quickly. There are such a significant number of approaches to arrive at your client's on the web.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Strategies to grow small business locally using online marketingAK DigiHub
I think every small business preferred to grow business concentrating on serving locals. In the current digital marketing world, in addition to traditional marketing and advertising practices have helped local businesses get recognized by potential consumers,
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Learn the building blocks for a solid, money-generating web presence. This goes far beyond a simple web site, and includes generating relevant traffic to that site that will readily convert into buyers of your products and services.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Find and learn the basic steps what need be follw before running run paid comapigns in facebook or Social media.
This guidelines is help for bigginers alot to improvr theire career skills.
This technics are suggested by experts.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
Numerous organizations are working more diligently than at any time in recent memory to remain associated with clients. Start with a free custom area for as long as 5 years, at that point construct a free site to get your business online quickly. There are such a significant number of approaches to arrive at your client's on the web.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Strategies to grow small business locally using online marketingAK DigiHub
I think every small business preferred to grow business concentrating on serving locals. In the current digital marketing world, in addition to traditional marketing and advertising practices have helped local businesses get recognized by potential consumers,
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
October 2011 - GROW Nebraska Presentation on Innovative Technologyheidianne32
GROW Nebraska Offered Networking and Training Events For Nebraska Businesses
On October 25, GROW Nebraska and NBDC partnered to host a networking and training event in Omaha for Nebraska business owners who wanted to maximize the potency of their marketing budget.
At 2:00 p.m. in the UNO Alumni Center (6705 Dodge Street), GROW and Nebraska Business Development Center (NBDC) hosted a presentation on “Innovative Technology for Marketing to Greater Nebraska and the World” with networking afterward.
The Nebraska Business Development Center is a department of the UNO College of Business Administration that strives to educate and build Nebraska business.
All registration and information is available on the GROW Nebraska web site at www.grownebraska.org. To find out more about these opportunities, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail info@grownebraska.org.
GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
Are you trying to figure out how to grow your small business? In this talk, Tyler Brooks from Analytive breaks down how to put together a strategy for your business that gets you leads.
How to Generate Income From Your Council's Community FacilitiesScribe
Learn how to use a business strategy tool known as the “Business Model Canvas” to increase the income streams you get within your local council, such as venue and facility hire.
Along with the strategy, John shows the practical steps to promote your venue and facilities using Google, Facebook and email.
How to Generate Income From Your Council's Community Facilities
Zero budget marketing
1. Zero-Budget Social Media
Marketing (for startups)
Prepared by (Group 13):-
FT13124 Erin Jacob www.erinjacob.com erin@erinjacob.com
FT13361 Rajarajan Sritharan www.rajarajansritharan.com rajarajansritharan@rajarajansritharan.com
FT13240 Manvi Yadav www.manviyadav.com manvi@manviyadav.com
FT13442 Preeti www.preeti2887.in preeti@preeti2887.in
FT13277 Shreya Vats www.shreyavats.info shreyavats@shreyavats.info
2. Ways of doing Zero budget marketing
The key to 'zero budget' is usually spending time over cash.
Public Relations and publicity. Eg: Journalists
Find other pages where your customers and prospects hang out
Setup a Google+ business page to boost the organic placement of your
website in Google’s search results
Set up a Twitter account
Public Relations and publicity. Eg: Journalists
Connect all of your social media accounts so that you only need to post
to one place for all accounts to be updated.
Write Blog posts, Guest posts
3. Ways of doing Zero budget marketing
The key to 'zero budget' is usually spending time over cash.
Sign up for a Dlvr.it account. It will
facilitate one to publish on RSS feeds
Create videos and post them to YouTube
Having a plan that incorporates online and offline can make a big difference to the
success or failure of your guerilla marketing campaign
o Amplify your offline graffiti art campaign by videoing the whole thing.
o Amplify your everyday activities
o Put a QR code in the window of your premises and connect it to a mobile page on
your website
o Give your exact target market something fun to do online. @betfairpoker do this
really well.
o Run a QR street campaign
4. Effectiveness of Zero budget marketing
Businesses build their brand and boost their bottom line by word of
mouth or referrals.
Applying a couple of ideas people can grow their business by 10%
Seeking businesses from past customer by word of mouth and
referrals.
If people are out networking, it could easily increase word-of-
mouth referrals by20-25%.
By just adding a sentence of forwarding the email to interested
people can grow the customer database.
Better subject line in the mail.
Build networks by going out and talking to people.
Drive word-of-mouth referrals from your current customer base.
5. Effectiveness of Zero budget marketing
Systematize, track and optimize your current marketing activities.
Go back to existing customers and see if there is anything else you
can sell them.
Organize contra deals with other businesses. For example, offer a
service for promotion in a newsletter.
Organize cross-promotions with other businesses whose client base
includes customers you want to reach.
Make greater use of email.
Organize events to reach your audience—it can be more time
effective to gather ten people in a room that spend 10 hours in the
field visiting them.
Make better use of media and PR by making your product more
remarkable and worth talking about.
Spend wisely on marketing.
6. Examples of successful Zero budget
marketing
SalvationArmyDonate.org :- In Portland, Maine the salvation Army
got local businesses together to donate space to promote the work of
the organisation. The result worked out completely free and tied in
nicely with the marketing message – the Salvation Army spends more
on people inneed and less on unimportant things that could eat into
their budgets
7. Examples of companies that does
successful Zero budget marketing (2)
2nd hand Business cards
9. Why do companies spend money if the
can do it for free?
Customized Advertising
• This is possible only if you pay for it. Examples of targeted ads are
• Fitness ads alone (for fitness freaks), Sports Gears (Sports Enthusiasts)
• Gadget Ads (Technology Enthusiasts)
• Advertisements can be based on the following
• Interests (what you search often, etc.)
• You Acquaintances Preference (what your friends are interested in
Advertisements at the side
• Advertisements alongside the mainstream Facebook page (not possible for
free advertising)
Advertising alongside online Games
• It shows only for companies that pay (on the sides while you play the game)
• You invite someone else to play/it directly shows up for your contacts (they
see the ads as well). They in turn suggest more games and it goes on.
• For example, Farmville and Investigation games
10. Why do companies spend money if the
can do it for free?
More Space and time:
•The space that a paid ad occupies is more that the free ads (without botheration
counts)
•Time for which its shows (without botheration counts)
•The most important thing is ―Impact factor = Space * Time‖ (more for paid ads)
Effectiveness of companies:
•When you have a budget constraint, you tend to make optimal use of resources
•Thus starts-up use efficiently the free space, while others pay for it
Effectiveness of Free Ads:
•There is tendency to undermine the free ads (as we question their credibility)
•Also companies tend to feel the same way.
Restricted to Interests:
•Although ads are customized to interests, they can invoke interest as well (where
as free ads depend of explicitly expressed interests – your own or friends)
11. Suggestions/Recommendation for the
start-up to do it better
Aps usage Go Beyond just zero
• The zero budget marketers can use budget marketing
more free aps available for page • Microsoft Docs could be used by
designs (to make it appealing) companies for their day-to-day
• Free page manager for mobiles, operations
Graph search, Page post targeting
• Facebook office can be give like
coupons
Companies don’t track Give content, then give
• Companies don’t track the tail of add
customers as much they should be • First impress the audience by a
doing (or as much Facebook allows sample of what you have to offer,
them to do). then put an ad at the end
12. Suggestions/Recommendation for the
start-up to do it better
Better designs for
Facebook page
Better usage of Crowd • Design not enough for startup due
to lack of resources – both
sourcing, community monetary and personnel (take free
based targeting landers Kishore – who are
comparatively cheap that
professional companies and do a
far better job).
Listen to customer s (or Use visual effects more
potential customers) (in fact exploit it before
• Interact with customers, reply to others )
queries, Support them online, etc. • 80% engagement level is more for
visual contents like videos and
pictures
• Still there is lots of text found in
certain pages of companies.