interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.
During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
Attendees were able to:
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
This document summarizes a presentation about building business with social media. The presentation covered:
- Understanding inbound marketing and integrating social media, websites, and other tactics.
- Developing a social media strategy and consistently producing relevant content.
- Tips for success on key social media platforms like LinkedIn, Facebook, Twitter, and YouTube.
- Aligning social media tactics with business goals and measuring results.
- Ensuring websites function as a sales tool rather than just a static brochure.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
The Three Legged Stool: Social Media, SEO, and Your WebsiteinterlinkONE
The document discusses how social media, SEO, and websites work together as the "three-legged stool" of online marketing. It provides examples of companies that have successfully used social media to generate leads and sales. It also offers best practices for using social media, optimizing websites for lead generation, and developing an SEO strategy centered around creating useful content. The presentation emphasizes developing an integrated marketing strategy and executing tactics consistently to drive inquiries and engage customers.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
This document summarizes a presentation about building business with social media. The presentation covered:
- Understanding inbound marketing and integrating social media, websites, and other tactics.
- Developing a social media strategy and consistently producing relevant content.
- Tips for success on key social media platforms like LinkedIn, Facebook, Twitter, and YouTube.
- Aligning social media tactics with business goals and measuring results.
- Ensuring websites function as a sales tool rather than just a static brochure.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
The Three Legged Stool: Social Media, SEO, and Your WebsiteinterlinkONE
The document discusses how social media, SEO, and websites work together as the "three-legged stool" of online marketing. It provides examples of companies that have successfully used social media to generate leads and sales. It also offers best practices for using social media, optimizing websites for lead generation, and developing an SEO strategy centered around creating useful content. The presentation emphasizes developing an integrated marketing strategy and executing tactics consistently to drive inquiries and engage customers.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
This document summarizes a speech about how PR firms can leverage opportunities in social media by fostering closer relationships with advertising agencies. It discusses how the PR firm got their clients engaged in social media over time by educating themselves and their clients. It also outlines common pitfalls to avoid. Survey results show PR professionals are more confident than advertisers about their approach to social media. The document concludes by suggesting ways PR and advertising can collaborate more closely in social media and provides conversation starters on the topic.
The document discusses the importance of social media marketing for small businesses and non-profits. It recommends allocating 25% of the current marketing budget to social media implementation and maintenance. Popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube are outlined. Facebook allows sharing of text, photos, and videos to build community and engage prospects. Twitter is good for real-time messaging and feedback. LinkedIn is best for professional networking. YouTube easily hosts free videos that can go viral. Overall, social media creates powerful word-of-mouth marketing.
This document provides guidance on building a social media framework for a business. It discusses aligning social initiatives with corporate objectives, organizing a social media team, assessing your current social presence, planning communications, engaging audiences, measuring results, and integrating social media with other business processes. The key recommendations are to define clear objectives for all initiatives, establish corporate social media voices, engage part-time contributors, understand current sentiment and competitors' activities, develop a content and scheduling plan, and align metrics to objectives.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
This document discusses transforming a brand into a media company through social media. It recommends establishing a centralized social media team, creating a brand narrative and content strategy, building a real-time command center, assigning roles and responsibilities, establishing approval workflows, and investing in the right technology. The goal is to bridge external customer engagement with internal business processes to create shared value for stakeholders.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
1) Social media adoption has increased significantly and the benefits of social business are being proven with data, moving it beyond just a theory.
2) Studies show that social enterprises see improved sales, partnerships, and reduced costs. Companies investing in social business tend to outperform competitors.
3) However, only 17% of organizations have truly integrated social initiatives throughout the organization rather than just in marketing. This is a problem as social media impacts the entire business.
1) Social media adoption has increased significantly and the benefits of social business are being proven with data, moving it beyond just a theory.
2) Studies show that social enterprises see improved sales, partnerships, and reduced costs. Companies investing in social business tend to outperform competitors.
3) However, only 17% of organizations have truly integrated social initiatives throughout the organization rather than just in marketing. This is a problem as social media impacts the entire business.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
The document summarizes an upcoming two-day business conference called the West Coast Corporate Social Media Summit 2011 focused on helping companies utilize social media effectively. It will provide strategic insights from senior corporate speakers on topics like developing a coherent social media strategy, engaging customers, measuring return on investment, and incorporating latest technologies. Attendees will learn best practices from major companies using social media successfully and have opportunities to ask questions. The conference aims to give professionals tools and strategies to ensure their company's social media efforts are successful.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Social Media & Marketing to a Digital GenerationJames Burnes
James Burnes presents to the National Association of Mutual Insurance Companies Leadership Forum on social media strategy, planning and execution to reach younger consumers.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
How to Strategically Transform and Grow Your BusinessinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the Dscoop at drupa event in May 2012.
During this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the print industry recently.
He provides proven strategies, plans, and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
He provides case studies of companies that have already found ways to adjust their business model, and succeed.
He provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
This document summarizes a speech about how PR firms can leverage opportunities in social media by fostering closer relationships with advertising agencies. It discusses how the PR firm got their clients engaged in social media over time by educating themselves and their clients. It also outlines common pitfalls to avoid. Survey results show PR professionals are more confident than advertisers about their approach to social media. The document concludes by suggesting ways PR and advertising can collaborate more closely in social media and provides conversation starters on the topic.
The document discusses the importance of social media marketing for small businesses and non-profits. It recommends allocating 25% of the current marketing budget to social media implementation and maintenance. Popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube are outlined. Facebook allows sharing of text, photos, and videos to build community and engage prospects. Twitter is good for real-time messaging and feedback. LinkedIn is best for professional networking. YouTube easily hosts free videos that can go viral. Overall, social media creates powerful word-of-mouth marketing.
This document provides guidance on building a social media framework for a business. It discusses aligning social initiatives with corporate objectives, organizing a social media team, assessing your current social presence, planning communications, engaging audiences, measuring results, and integrating social media with other business processes. The key recommendations are to define clear objectives for all initiatives, establish corporate social media voices, engage part-time contributors, understand current sentiment and competitors' activities, develop a content and scheduling plan, and align metrics to objectives.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
This document discusses transforming a brand into a media company through social media. It recommends establishing a centralized social media team, creating a brand narrative and content strategy, building a real-time command center, assigning roles and responsibilities, establishing approval workflows, and investing in the right technology. The goal is to bridge external customer engagement with internal business processes to create shared value for stakeholders.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
1) Social media adoption has increased significantly and the benefits of social business are being proven with data, moving it beyond just a theory.
2) Studies show that social enterprises see improved sales, partnerships, and reduced costs. Companies investing in social business tend to outperform competitors.
3) However, only 17% of organizations have truly integrated social initiatives throughout the organization rather than just in marketing. This is a problem as social media impacts the entire business.
1) Social media adoption has increased significantly and the benefits of social business are being proven with data, moving it beyond just a theory.
2) Studies show that social enterprises see improved sales, partnerships, and reduced costs. Companies investing in social business tend to outperform competitors.
3) However, only 17% of organizations have truly integrated social initiatives throughout the organization rather than just in marketing. This is a problem as social media impacts the entire business.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
The document summarizes an upcoming two-day business conference called the West Coast Corporate Social Media Summit 2011 focused on helping companies utilize social media effectively. It will provide strategic insights from senior corporate speakers on topics like developing a coherent social media strategy, engaging customers, measuring return on investment, and incorporating latest technologies. Attendees will learn best practices from major companies using social media successfully and have opportunities to ask questions. The conference aims to give professionals tools and strategies to ensure their company's social media efforts are successful.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Social Media & Marketing to a Digital GenerationJames Burnes
James Burnes presents to the National Association of Mutual Insurance Companies Leadership Forum on social media strategy, planning and execution to reach younger consumers.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
How to Strategically Transform and Grow Your BusinessinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the Dscoop at drupa event in May 2012.
During this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the print industry recently.
He provides proven strategies, plans, and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
He provides case studies of companies that have already found ways to adjust their business model, and succeed.
He provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
This document summarizes John Foley Jr.'s presentation on the state of social media and mobile marketing. Foley discusses how marketing has changed in today's digital world and the rise of inbound marketing using websites, SEO, and social media. He also reviews key social media and mobile usage statistics and how these channels can be used to build awareness, generate leads, and create happy customers. Foley emphasizes the importance of having a strategy and measuring results from social media efforts.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
Harness the power of internal social mediasikandarbansal
Without a clear sense of the value social media creates, it’s perhaps not surprising that why we don’t feel comfortable when Organization go beyond mere “experiments” with social-media strategy. A social dynamic seems to have entered the very nature of any business. The technologically advanced stage that business operates in, and the social media savvy talent pool that is fast making its way into the workforce, have made social media gain acceptance in organization much faster than the WWW in 1995 or the ERP in the 1980.
Social media is extending the disruptive impact of the digital era across a broad range of functions. From the days when the debate centered on whether or not to allow social networking sites in workplace for the fear of drop in productivity, to a time when today organizations are increasingly incorporating such practices within the formal system, Social media has found its business relevance. Organizations are gradually accepting the power of this medium and are actively making transition from being broadcasters to being mediators of a conversation.
In fact, we can precisely determine the buzz surrounding our product or brand and then calculate how social media drives. And then ensure that social media complements broader strategies— we must obviously coordinate data, tools, technology, and talent across multiple functions. In many cases, senior management should open up their agendas and recognize the importance of supporting and even undertaking initiatives that may traditionally have been left to the marketing or communications department.
NUIG Online Marketing and Social Media - 2012 Training Msc in MastersMarickaBurkeKeogh
This document provides an overview of a presentation on social media and online marketing given by Maricka Burke. The presentation covers Burke's background and experience in online marketing. It then explores various social media platforms like Facebook, Twitter, LinkedIn and YouTube. Burke also discusses how social media can help with search engine optimization and provides some examples of social media marketing campaigns. Resources and tools for online marketing are recommended.
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Wendy Soucie Consulting LLC provides social media assessment, strategy, training, and implementation services for businesses. The company helps clients maximize their use of social media for marketing and business development. Services include assessing a client's social media presence and needs, developing strategic social media plans, training staff, and managing client social media profiles and content. Typical clients include technical businesses, professional services firms, and individuals seeking to build their personal brand online through social media.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Taking Your Business To The Next Level with Social MediaActionplanr
Brenda Horton presented on using social media to grow a business. She discussed how social media has revolutionized business relationships and communication. She outlined key social media platforms and statistics on their usage. Horton explained that the sales funnel starts with online relationships and educating customers to solve their problems, followed by calls to action to generate leads and sales. Finally, she stressed the importance of having an internet marketing plan that envisions goals, plans actions, tracks results, and adapts the strategy based on what is learned.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
This corporate profile describes a social enterprise that aims to simplify social media marketing for businesses. It provides integrated social media solutions through a dedicated team and customizable interface at a lower cost than managing social media in-house. The company's core values that drive its operations are fun, purpose-driven, integrity, and simplification. It offers various social media, content management, search engine optimization, ecommerce, and consulting services. Notable past clients are referenced to establish the company's credentials in social media marketing. Potential customers are encouraged to engage with the company.
Daniel ene prezentare lumea seoppc sept 2013Daniel Ene
This document discusses how to become an SEO and PPC specialist and develop in those areas. It provides an overview of different types of online marketing including SEO, content marketing, social media marketing, and more. It emphasizes the importance of skills like passion, technical abilities, communication, creativity, blogging, analytics, research, and perseverance for online marketers. It also provides some recommendations on tools to use and resources to learn from like books, blogs, videos, webinars and case studies.
Intersection of PR and Advertising - Digital Media StrategiesJason Siegel
This document discusses the intersection of public relations (PR) and advertising in today's digital and social media landscape. Key points include:
- PR and advertising techniques are converging, with ideas spreading across multiple channels like social media, apps, and video. Metrics like engagement and customer happiness are also increasingly important.
- Trust is a critical element that is earned over time through relationships. Brands aim to be trusted sources of information.
- The rise of social media and user-generated content means people want to both create and share content. Digital strategies must consider social interactions and engagement.
- Measurement of campaigns across channels is important to understand what drives key performance indicators like conversions and referred traffic. Listening tools also
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The document discusses the life cycles of manufacturers, distributors/dealers, and markets in the print channel ecosystem and how they are impacted by changes in technology, economics, and customer needs. It presents scenarios showing how each group transitions from conventional legacy models to ones incorporating technological agility, lean manufacturing, and integrated digital solutions. The scenarios illustrate how changes in one group can trigger changes in the others as the entire print channel ecosystem evolves over time.
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]interlinkONE
The document discusses the challenges facing organizations and channel partners in today's competitive environment. It emphasizes the need to align business strategies, identify new revenue streams, and transition to new technologies. The document defines what a successful partnership entails - including trust, shared innovation, agreed upon goals, and mutual ROI. It outlines Kodak's channel vision to serve customers through strategic relationships and their objectives to maximize satisfaction, drive growth, and ensure simple execution. Finally, it discusses the top 10 "must haves" channel partners need for success, including sales capability, strategic alignment, expertise, ability to invest, and market attractiveness.
The Digital Engine Opportunity [Global Channel Partners Summit]interlinkONE
The document discusses the differences between selling digital production equipment to commercial printers versus office customers. It covers topics like buyer motives, solutions, sales approaches, service models, and business models. Specifically, it notes that commercial printer buyers are focused on increasing volume and profits, need reliable mission-critical equipment, and have longer sales cycles. The business model section discusses factors like cost of sales, machine margins around 20-40%, and the variables that impact annuity profit margins, such as environment, color ratio, and toner coverage levels. It includes a sample pro forma P&L projecting revenue, margins, expenses, and operating profit over three years.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Annual Conference in Asheville, North Carolina.
During the presentation, entitled "Saving Time and Money in Warehouse Operations", Karen shared a number of strategies, technologies, tools, and tips to help companies streamline their inventory management and order fulfillment processes.
Karen covers items such as:
- Online Ordering and Web-to-Print portals
- Wireless Barcode Scanners
- Order Picking Options
- Inventory Replenishment Techniques
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Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
What's New in ilinkONE Version 8 (June 2012)interlinkONE
In this presentation, interlinkONE's CMO Jason Pinto demonstrates some of the latest enhancements within the ilinkONE Version 8 software.
The presentation was delivered during a webinar on June 20th, 2012.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
How To Strategically Transform and Grow Your Print Business (PIASC)interlinkONE
During this presentation, John Foley, Jr., CEO of interlinkONE and Grow Socially, shares strategies and steps that printers can take to grow their business.
John delivered this content at a PIASC event on June 8th, 2012.
During the 3-hour session, John covers items such as:
- Print: Today & Tomorrow… And What it Means to Offer Marketing Services to your Clients
- Transforming your Business from PSP to MSP
- Marketing Yourself to be the Best Service Provider Ever
And more!
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
Succeeding With Multi-Channel Marketing: And How to Do It in Today's EconomyinterlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Southwest Conference.
The content was specifically tailored during mailing and fulfillment service providers.
Karen covered items such as:
- Challenges Faced by Service Providers in Today’s World of Marketing and Communications
- Selling Multi-Channel Marketing Solutions
- Best Practices for Managing, Executing, and Measuring Marketing Campaigns
- Emerging Technologies and Getting Ready for What’s Next
Get the Most From Your iPad for Your Governmental Relations PrograminterlinkONE
interlinkONE CEO John Foley, Jr. and Grow Socially Vice President Dena Woerner recently conducted a training session to help organizations better utilize their tablets in daily business activities.
The title of their session was "Get the Most From Your iPad for Your Governmental Relations Program".
They shared a number of apps, tools, and productivity tricks to help people fully benefit from the iPad.
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes".
He covers a variety of topics, including:
- A/B Testing
- Landing Page Optimization
- Online Marketing Audits
- Direct Mail & QR Codes
- Mobile Websites
- Social Media Monitoring
- And more...
iFlyMobi Product Demonstration: Easily Build Mobile WebsitesinterlinkONE
Sign up for a14-day free trial of iFlyMobi today: http://iFlyMobi.com
In this presentation, interlinkONE presented a product demonstration of the iFlyMobi product.
iFlyMobi enables its users to easily do the following:
- Build mobile websites in a matter of minutes
- Generate mobile forms, landing pages, surveys, registration pages, and more
- Measure real-time web traffic on mobile sites
- Incorporate QR Codes onto their printed materials to engage the mobile audience
- Automatically redirect visitors to their corporate website to a mobile website, if the visitor is using a mobile device.
- And more!
Also, the White Label Program for iFlyMobi allows service providers and marketing agencies to completely rebrand the application, enabling them to be the mobile services provider.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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1. Growing Your Business
with Social Media
John Foley, Jr. and Donna Vieira
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
2. Today’s Overview
► Brief Introductions
► The Evolving World of Marketing
► Case Study: Succeeding
with Social Media
► The Action Plan for You
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
3. Who Are We?
We promise, we’ll be brief!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
4. Intro: John Foley, Jr.
Grow Socially – Marketing
Support Services I love Mar(H)keting!
Strategic Marketing Planning
Online Marketing/Social Media
Plan, Manage, Execute and
Measure
interlinkONE – Software
(SaaS)
Enterprise Marketing
Management Software
Plan, build, manage, execute
and measure all marketing
activities
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
5. The Book
Strategies, Plans, Case
Studies Campaign
Ideas, and More.
A guide to help you grow
your business!
NewPathToProfit.com
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
6. The Books
Printers – Business
Transformation
Mailers, Fulfillment
providers– Business
Transformation
All Businesses –
Untethered
Communications
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
7. Intro: Donna Vieira
► Director of Marketing
and Communications
I’m a total
► Curley Direct marketing
► Boutique Marketing and social
Firm – Cape Cod, MA media geek.
► Digital Printing, Direct
Marketing, Social
Media, Specialty
Products, Small Business
Consulting, Coaching and
more.
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
8. Keep Your Phone On!
► Feel free to Tweet, Post, Update, Email, take
notes, photos, and more!
@JohnFoleyJr @DonnaVieira
#OnDemandExpo
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
9. Get Involved!
► Grab your handout card! We want your feedback!
We hope you’ll participate!!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
10. Ready to Get Involved?
► POLL Question #1:
How many of you currently use
social media for your business?
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
11. The Evolving World
of Marketing
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
12. Marketing Used to Be “Easier”!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
14. Communications Today
• “Kitchen Table
Effect”
• Generational
Differences
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
15. Social Media Statistics
900 Million Users on Facebook
400 Million Tweets Sent Per Day
72+ Hours of Video Uploaded
every minute
150 million users
18 million users… and it’s addictive!
40 million users… and sold for $1 billion!
NOTE: As of June 2012
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
16. Stay Involved
► POLL Question #2:
Can you generate leads through
Social Media?
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
17. Online Marketing: Social Media & Inbound
“Inbound marketing is
a marketing strategy
that focuses on
attracting prospective
customers by offering
useful information.”
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
Source: http://en.wikipedia.org/wiki/Inbound_marketing
18. Content: Essential to Inbound Marketing
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
19. Inbound Goal: Drive INQUIRIES!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
21. Why Should YOU Use Inbound Tactics?
It works!
Increase Awareness & Drive Inquiries
Reach More Customers & Prospects
Sell more things!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
22. Results --- See Below
650
275
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
23. Results: Thousands of Inquiries
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
24. Results: Thousands of Inquiries
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
25. Results: Prospects Raising Their Hand!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
26. Case Study
How One Organization Found
Success with Social Media
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
27. Train to End Stroke: Who Are They
► Train to End Stroke is a fundraising
division of the American Stroke
Association/American Heart Association.
► Their mission is to raise awareness and
funds for the third leading killer in the US
– stroke.
► Facebook.com/Train2EndStroke
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
28. Their Goal
Improve recruiting efforts for
their Half Marathon in Hawaii
Hesitations Transitions Solutions
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
29. First Step: Analyzed Current Online Efforts
► What we discovered:
► Previous Tactics: One-size fits all campaigns
► Their social media presence was seriously lacking
► They were not actively updating online content
► Their target audience was active on major social
networks
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
30. Our Solution
► Develop a Social Media Strategy
► Utilize Related Content and Repurpose Their Content
for Online Promotions
► Make Branding More Interactive
► Invest in Social Media Advertising Opportunities to
Target Specific Audience
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
31. Improved Graphics with Calls to Action
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
32. The Facebook Page (Before Timeline, of course)
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
33. The Facebook Page (Post-Timeline)
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
34. Generated Word-of-Mouth and REFERRALS
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
35. Put Data to Use: Targeted Advertisements
Facebook Ads allowed for precise data targeting!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
36. How Facebook Helped: Stats
Metric Before After
(as of 6/1/12)
783 8,009
Likes
(2 pages combined)
Recommendations 0 35
People committed 19 31
to the Hawaii Half
Marathon 63% increase!!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
37. Final Results
► Received exposure to more than 250,000
NEW people on Facebook
► Remarkable daily interactions due to
increased engagement, fans and new page
► Tons of new participants committed to raise
well over $150,000!
► They raised in excess of $20,000 in the first 2
months that they were actively on Facebook!
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
38. Next Steps
► Looking at other social networks that could help
them reach their target audience
► Twitter
► Blog
► Integrating online marketing efforts with traditional
channels to increase their impact.
► Get the word out!
► “The man who stops advertising to save money is like
the man who stops the clock to save time.” - Jefferson
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
39. The Action Plan For YOU!
Steps to Succeed with Social Media Today
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
40. Steps to Social Media Success
► Create a Strategy (PLAN)
Remember…
► EXECUTE Execution
TRUMPS
Strategy!
► Measure
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
41. Plan! Strategy before Tactics!
Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
42. Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness of Post once a day; Custom Tab
services, generate leads for demo registration
Twitter company page Become a thought leader, Post multiple times daily;
provide support, share share marketing-related
relevant content news; active listening
YouTube Profile Humanize brand; create Film weekly video of
demand employee(s); create
screencasts of customer
successes
Pinterest? Drive website traffic! Create boards to highlight
portfolio work
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
43. How to Measure Success?
► Site Traffic
► Downloads
► eNewsletter Sign-Ups
► Comments / Engagement
► Questions
► Shared Links
► Re-Tweets
► Followers
► Recommendations
► Who’s talking about you and how
► Show me the money
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
44. Generating Inquiries and Leads
COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries
Other 100 Webinar
Visitors Sign-Ups
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
45. Tools for Measuring Effectiveness
Link Shorteners
iLink.Me
TinyURL.com
Google Analytics
Website
Insights
LinkedIn, Facebook, Twitter, YouTube
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
46. Action Items
► You Need:
Commitment
Resources
Plan
► Prioritize:
► RELEVANT Content Creation
► Listening
► Engaging
► Measure and Adjust
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
47. THANK YOU!
Questions?
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
48. Q & A / Contact Me!: http://ilink.me/JR
QR Code
iFlyMobi.com
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
49. Donna’s Contact Information
Donna Vieira
Curley Direct
dv@curleydirect.com
@DonnaVieira *or* Twitter.com/DonnaVieira
LinkedIn.com/in/DonnaVieira
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
50. !
How Social Media Marketing Drives Business Results
John Foley, Jr.| Grow Socially 2012
Editor's Notes
Grow Socially, Inc. – Support ServicesOnline Marketing/Social MediaPlan, Manage, Execute and MeasureinterlinkONE – Software (SaaS)Enterprise Marketing Management SoftwarePlan, build, manage, execute and measure all marketing activities
During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
In the past, we worked with them on promoting the event through different print marketing channels and have been slowly transitioning them towards online marketing.To reach their growth potential, they realized the need to embrace “new media” as well.
Good spot to talk about the resources that you need/use to do social media… can’t just be your nephew/Mary.
Hammer home … many social media efforts fail because they don’t have a strategy, a planTalk about how you need to promote content – such as YouTube videos – across other channels.Provide cause updates, other items to connect with people’s passions, interests – stroke, health
Great spot to talk about the importance of why people need a solutions provider… because these social networks change so fast, need a partner to help make changes, guide. They wouldn’t have known what to do in making the change, but we did…
Talk about the cover photo (“doesn’t that make you want to go to HI?!”) – the custom app (Register)
Talking about “the golden referral”, recommendations, engagement….These can tug at the heart strings, provide relevant feedback to the organization (see VMS comment)
Just as you can target with traditional types of direct marketing, you can target with Facebook ads as well. Interests, keywords, etc.Their goal was not to get EXPERIENCED runners, they wanted people who were interested in the cause, health, etc.
Actively being the keyword – social media is not passive. You get out what you put in.
Quote Never stop marketing/advertising, no matter how well off you think you are. Always continue to develop your marketing plan. How can you achieve success for you or your clients? You need an action plan (JOHN…)
Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
Social Media: Strategize, Plan, and Align Tactics with GoalsIncrease commitment to promoting yourself!Devote time to creating content, sharing, and measuring its effectiveness.Get Started TODAY!