During this presentation, John Foley, Jr., CEO of interlinkONE and Grow Socially, shares strategies and steps that printers can take to grow their business.
John delivered this content at a PIASC event on June 8th, 2012.
During the 3-hour session, John covers items such as:
- Print: Today & Tomorrow… And What it Means to Offer Marketing Services to your Clients
- Transforming your Business from PSP to MSP
- Marketing Yourself to be the Best Service Provider Ever
And more!
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Social Commerce - Real Shopping [R]evolution?Bluerank
A co-presentation of Erica Schmidt, Global Search Director, iProspect & Zbigniew Nowicki, Managing Director, Bluerank from "E-commerce Development" conference held by Informedia Polska & Puls Biznesu.
How You Can Improve Your Marketing EffortsinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2012 MFSA New York Chapter meeting in February.
The theme - "How You Can Improve Your Marketing Efforts" - and content was primarily geared to companies that provide mailing, fulfillment, or printing services.
Throughout the presentation, John covered items such as:
- How to Create an Effective Marketing Plan
- Best Practices for Executing Multi-Channel Marketing Campaigns
- Tips, Tools, and Tricks for Finding Success
- Case Studies for Inspiration
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Social Commerce - Real Shopping [R]evolution?Bluerank
A co-presentation of Erica Schmidt, Global Search Director, iProspect & Zbigniew Nowicki, Managing Director, Bluerank from "E-commerce Development" conference held by Informedia Polska & Puls Biznesu.
How You Can Improve Your Marketing EffortsinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2012 MFSA New York Chapter meeting in February.
The theme - "How You Can Improve Your Marketing Efforts" - and content was primarily geared to companies that provide mailing, fulfillment, or printing services.
Throughout the presentation, John covered items such as:
- How to Create an Effective Marketing Plan
- Best Practices for Executing Multi-Channel Marketing Campaigns
- Tips, Tools, and Tricks for Finding Success
- Case Studies for Inspiration
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
Geddy Van Elburg przedstawia, co zrobić, gdy w firmie nie ma specjalisty ds. analizy internetowej.
Odpowiada m.in. na następujące pytania:
- Jak samodzielnie przygotować stronę, mailing, newsletter, by następnie śledzić jego efektywność?
- Jak prawidłowo odczytywać dane dostarczane przez programy analityczne?
- Na co zwrócić szczególną uwagę przy współpracy z zewnętrznym konsultantem?
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
Abstract:
In
this
whitepaper
we
present
an
efficient
way
to
research
what
consumers
really
want
for
their
money.
We
have
learnt
from
consumers
that
“The
Number"
is
the
most
engaging
way
to
talk
about
financial
services.
“The
Number”
is
the
amount
of
resources
(financial
and
other)
that
people
think
they
need
to
feel
safe
for
the
rest
of
their
life.
Understanding
how
people
see
"their
Number"
brings
a
fresh
and
actionable
way
to
design
and
communicate
financial
services.
We
developed
our
own
proprietary
connector
research
tool,
eConceptLab.com,
making
use
of
simple
Google
and
Facebook
ads.
Connectors
are
small
sentences/visuals
like
the
ones
used
in
Google
or
Facebook
ads
that
generate
interest
and
create
a
mental
frame
of
expectations
about
a
product
or
service.
They
are,
in
this
sense,
a
great
door-‐opener
to
help
sell
in
a
relevant
way.
Keywords:
Concept
Lab,
online
advertising,
Google
and
Facebook,
Internet
consumer
research,
Address
stated
behaviour
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Efficient marketing – 10 ideas that will help you improve your marketing resultsJean Macedo
Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.
Lessons learned from applying semantics to blogsTim Musgrove
Lessons learned from using semantics on a blog network; pertains to targeted advertising, engagement levels, and predicting social media amplification.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
Geddy Van Elburg przedstawia, co zrobić, gdy w firmie nie ma specjalisty ds. analizy internetowej.
Odpowiada m.in. na następujące pytania:
- Jak samodzielnie przygotować stronę, mailing, newsletter, by następnie śledzić jego efektywność?
- Jak prawidłowo odczytywać dane dostarczane przez programy analityczne?
- Na co zwrócić szczególną uwagę przy współpracy z zewnętrznym konsultantem?
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
Abstract:
In
this
whitepaper
we
present
an
efficient
way
to
research
what
consumers
really
want
for
their
money.
We
have
learnt
from
consumers
that
“The
Number"
is
the
most
engaging
way
to
talk
about
financial
services.
“The
Number”
is
the
amount
of
resources
(financial
and
other)
that
people
think
they
need
to
feel
safe
for
the
rest
of
their
life.
Understanding
how
people
see
"their
Number"
brings
a
fresh
and
actionable
way
to
design
and
communicate
financial
services.
We
developed
our
own
proprietary
connector
research
tool,
eConceptLab.com,
making
use
of
simple
Google
and
Facebook
ads.
Connectors
are
small
sentences/visuals
like
the
ones
used
in
Google
or
Facebook
ads
that
generate
interest
and
create
a
mental
frame
of
expectations
about
a
product
or
service.
They
are,
in
this
sense,
a
great
door-‐opener
to
help
sell
in
a
relevant
way.
Keywords:
Concept
Lab,
online
advertising,
Google
and
Facebook,
Internet
consumer
research,
Address
stated
behaviour
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Efficient marketing – 10 ideas that will help you improve your marketing resultsJean Macedo
Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.
Lessons learned from applying semantics to blogsTim Musgrove
Lessons learned from using semantics on a blog network; pertains to targeted advertising, engagement levels, and predicting social media amplification.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "The Cloud and Mobile Demystified: Good For Your Business?" at the 2012 Graph Expo conference in Chicago.
John provided an overview of the Pros and Cons of cloud computing, specifically for print service providers.
John discussed the advantages of utilizing a technology provider that delivers their solution under the Software-as-a-Service approach.
John also discussed critical trends in the world of mobile. He then highlighted specific ways that service providers can grow their business by offering mobile marketing solutions, including QR Codes, mobile websites, mobile landing pages, SMS/Text, augmented reality, Near Field Communication, and more.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Annual Conference in Asheville, North Carolina.
During the presentation, entitled "Saving Time and Money in Warehouse Operations", Karen shared a number of strategies, technologies, tools, and tips to help companies streamline their inventory management and order fulfillment processes.
Karen covers items such as:
- Online Ordering and Web-to-Print portals
- Wireless Barcode Scanners
- Order Picking Options
- Inventory Replenishment Techniques
- And more!
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
What's New in ilinkONE Version 8 (June 2012)interlinkONE
In this presentation, interlinkONE's CMO Jason Pinto demonstrates some of the latest enhancements within the ilinkONE Version 8 software.
The presentation was delivered during a webinar on June 20th, 2012.
Growing Your Business with Social MediainterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.
During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
Attendees were able to:
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
How to Strategically Transform and Grow Your BusinessinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the Dscoop at drupa event in May 2012.
During this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the print industry recently.
He provides proven strategies, plans, and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
He provides case studies of companies that have already found ways to adjust their business model, and succeed.
He provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
Succeeding With Multi-Channel Marketing: And How to Do It in Today's EconomyinterlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Southwest Conference.
The content was specifically tailored during mailing and fulfillment service providers.
Karen covered items such as:
- Challenges Faced by Service Providers in Today’s World of Marketing and Communications
- Selling Multi-Channel Marketing Solutions
- Best Practices for Managing, Executing, and Measuring Marketing Campaigns
- Emerging Technologies and Getting Ready for What’s Next
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Brief Introduction
Print: Today & Tomorrow… And What it Means
to Offer Marketing Services to your Clients
Transforming your Business from PSP to MSP
Marketing Yourself to be the Best Service
Provider Ever
3. Grow Socially – Support I love
Services Mar(H)keting!
Online Marketing/Social
Media
Plan, Manage, Execute and
Measure
interlinkONE – Software
(SaaS)
Enterprise Marketing
Management Software
Plan, build, manage, execute
and measure all marketing
activities
4.
5. Strategies, Plans,
Case Studies and
More…
A guide to help
you grow your
business!
6. ►Feel free to Tweet, Post, Update,
Email, take notes, photos, and
more!
@JohnFoleyJr
7. Break from status quo
Find resources to implement the new
strategic shift
Keep your people committed
Overcome powerful vested interests that
may block the change
8. And What it Means to Offer Marketing Services to your Clients
11. 900 Million Users on Facebook
250 Million Tweets Sent Per Day
72+ Hours of Video Uploaded
every minute
90 million users in 6 months
18 million users… and it’s addictive!
NOTE: As of April 2012
12. 34,000 searches per second
2 million per minute
121 million per hour
3 billion per day
88 billion per month
Source: http://searchengineland.com
via Quora
26. Who Did It How They Did It
Goodway Group What they Talked
BOPi About
K/P Corporation Their Positioning
Universal Wilde Solution Selling
Westamerica Re-branding
Rescigno's
27. 80-years in biz
Formerly “Goodway Graphics”
Has completely diversified:
Industries it Sells To: High-Tech, Financial
Services, Education.
What it Sells: Storefronts, multi-channel
marketing
52. Mailer in the Red Ocean like most
No new strategic business plan
Wrong human resources to
deliver
Lack of Marketing & Sales plan
Brand and message wrong
Tactical approach in social
Non engaging or interactive
website
Bought an HP Indigo (and no
plan for selling 1to1 plus)
And the beat goes on …
53. • No consistent branding
• Cluttered homepage
• No blog
• No consistent flow
• Hard to navigate
• Minimal functionality
55. Rewrite of business plan
Financials – pricing, all resource requirements
Marketing plan
Sales Plan
SWOT
New Brand and Message
Extreme Makeover based on plan
Walk the Talk
Oh ya’ they still service and sell print and mail!
56. Professional
Showcases value added
services
Promotes New Services
Social Friendly
Blog and YouTube
Integration
User Friendly
Easy Navigation
Contact and
Estimate Form Integration
58. “Compared to last year at this same
time, we are up 16% in sales. That
16% increase in YTD activity is now
allowing us to begin to think about
doing more than simply surviving.”
Ron Rescigno
President
Rescigno’s Marketing
59. What It Means to Offer
Marketing Services
To Your Clients
60.
61. External:
Website and
Collateral
Internal:
Mission
Statement
62. Solutions vs.
Commodities
Resources,
Demos, Toolkit
Questions and
Listening
Photo Credit
63. Marketing support!
Database
Management
Website
Development
Mobile Applications
Photo Credit
64. Bring your offerings to market
Speak volumes of VALUE
Eat your own dog food
Walk the Talk
Practice what you preach
65. Value based solution
Multi-Channel Marketing Campaigns
Goal-Driven with Expectations on ROI
Cross-Media Efforts
One-Stop Shop for Reporting
Personalization, One-To-One
66. Measuring Response Rates
March Seminar
Email SMS / Text Print
Direct Mail
Invitation Email Invitation Text
Invitation
Email vs. Text vs. Print
PURL
Reply Text
PURL
Call Center Measuring Subject Lines
/ Response Page / Response Page
22% You’re Invited!
- Week Follow-Up - 6% Win a FREE gift!
Reminder Direct 47% Check out our March Seminar
Reminder Email Reminder Text
Mailer
25% Are you interested in attending?
PURL PURL
Reply Text Call Center
/ Response Page / Response Page
67. Japanese company, no presence in US
No prospecting database
Fully-integrated multi-channel
approach
www.sunchlorellausa.com
68. Direct Mail
Email
Website
Social Networks
Banner Ads
Magazine Ads
69.
70. Boomers (35-55)
Touch points to gather information
and drive to website or shopping
cart
A Seniors (55+)
The 20 something’s 20-34
Touch points to gather information
Touch points to gather information B and drive to website or shopping
and drive to website or shopping cart
cart
C
A
A
B
B
Visitors who purchased.
C
C
Visitors who left.
s
s
ail
ail
m
Em
ia
E-Commerce
ia
ds
s
dE
ed
ail
Ad
ail
ed
nd
rA
lM
M
n
M
lM
er
ou
ou
ne
ct
cia
ct
nn
cia
tb
tb
re
n
re
So
Ba
Ba
Ou
Ou
Di
So
Di
D C B A Web Site A B C D
Drive back to
website or
shopping card
through medias
71.
72.
73.
74.
75.
76.
77. Nearly 800
downloads!!
Measured the
success of 5
different Banner
Advertisements
78. Yes… To offer marketing
services you must be
willing to transform your
business.
How? Let’s discuss.
79. From a Print Services Provider to a Marketing Services Provider
Or whatever you would like to name it…
86. • What could prevent
you from reaching
your goals and
what are you going
to do mitigate
them?
• What processes do
you have in place to
ensure good cash
management?
87. • The investment
budget
• Statistical data
(ratios)
• ROI
• Financial
projections
88.
89. Create Announce Announce on Mail
Send out Post, Link on website & -Monthly
flyers to back to Newsletter
clients website
Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)
Announce Tell
Share event Join in on Expo Event
booth # colleagues
article on event’s 8AM-6PM
with you’re
hashtag
video post attending
Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel
presentation
Post & Post on
93. Willingness to embrace change!
Solution-selling vs. Transactional-based
Not completely afraid of social media
But know this… it’s not for everyone
94. Ability to manage data (Excel, CSV,
Access)
HTML/Web Development Experience
Basic Understanding of Web Security
Not Afraid to Communicate with Sales
& Marketing
95.
96. POSSIBLE STRENGTHS POSSIBLE WEAKNESSES
Customer-base No Plan
Experience with Campaigns Skills deficits among your
Working capital available people
Marketing management Missing pieces in the
and support on your team, technology infrastructure.
Business development skills No Marketing resources on
your team
Explain how you will
leverage the strengths and
mitigate the
97. Be first-to-market (or close to it)
Keep your eyes opened to M&A
opportunities
Be where the prospects are.
Listen to them!
98. Identify Your Most Profitable Customers –
Use that to Profile Target Markets
Document and Record when you lose a deal
to competition
Create a tighter relationship between sales
and marketing
99. Plan, Plan, Plan
Treat it as if you were starting a new business
Create a Solid Business Plan
Get Marketing Expertise on your Staff
Take advantage of existing customer relationships
Examine trends that are affecting the verticals you serve
Create Demand
Set Expectations that the Transformation will happen
Constantly review and update marketing strategies
Increase your self-promotional efforts
Measure
100.
101. ►Follow Your Marketing Plan
►Self Promote
►Multi-Channel
►Multi-Media
►E-Newsletters
►Campaigns
►Nurture
►Personalize 1 to 1
►Etc…
102. It’s strategy before tactics –
Let’s go Social Media?
How can you use this to
grow your business?
103. ►The target audience is there
►More prospects to sell to
►Generate interest in your brand
►Build your brand
►Loyalty
►Position your company
►Customer Service
►Another Channel
►More …
105. Step 1: Describe the Business
Step 2: Business Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
139. Year 1 Year 2 Year 3
- Basic Mgmt. Additional MSP Fully Developed
Disciplines Capabilities MSP
- Business Plan
- Print, Mailing,
Fulfillment
140. Delivering Marketing Communication
Business Plan programs,
- Resource Assessment •Marketing Programs
- Business Management •Email
•Webinars
Fulfillment •Training
Print •Kitting •Social
Print
•Digital
Mail
•Small Box •LinkedIn
•Commercial Mail
•Bulk •Literature •Facebook
•Offset
•Presort •Premiums •Twitter
•X,Y,Z
•X,Y,Z •Product •YouTube
Sales Process Redefined
Business
Assessment Business Transformation
Education
Data Marketing
Fulfillment
Sales Management Communications
Assessment Marketing
Marketing Service Providers
Execution Education
•Seminars
•Classes
•Whitepapers, Articles,
•Webinars
141. Year 1 Year 2 Year 3
Business/Marketing/Sales Process Redefined
Business >>>>>>>>>>>>>>>>>>>>>>>Transformation
Education
Business Capability additions: Fully Developed
Fundamentals Data Management -Brand
-Plans Multi-Channel Offerings -New marketing
-Positioning Executing integrated offerings
Dabble in some campaigns -Customer recognized
offerings: -Emails, PURLS, VDP, QR partner not vendor
-Purls Codes -New technology and/or
-Emails -Workforce training solution aware
-VDP -Technology to support
- Cross Media -FULL Campaign
Management
142.
143.
144. There is not a silver bullet – Rome was
not built in a day
Plan, Plan, Plan
Treat it as if you were starting a new
business
Create a Solid Business Plan
Get Marketing Expertise on your Staff
145. Take advantage of existing customer relationships
Examine trends that are affecting the verticals you
serve
Set Expectations that the Transformation will
happen
Constantly review and update marketing
strategies
Increase your self-promotional efforts
Measure
146. Soul Search
Business Plan Review
Marketing/Sales Plan
Find the Right Resources
Self Promotion
This is how this presentation has been promoted: In this session, John Foley, Jr., presents an in-depth look at the dramatic changes that have affected the printing industry recently. However, he provides proven strategies, plans, and tactics that printing companies can follow to grow their business despite the decrease in printed materials. He will provide case studies of companies that have already found ways to adjust their business model, and have succeeded. John provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes are coming in the near future. In this session, John Foley, Jr., presents an in-depth look at the dramatic changes that have affected the printing industry recently. However, he provides proven strategies, plans, and tactics that printing companies can follow to grow their business despite the decrease in printed materials. He will provide case studies of companies that have already found ways to adjust their business model, and have succeeded. John provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes are coming in the near future.
- The four key hurdles comprise the cognitive, resource, motivational and political hurdles that prevent people involved in strategy execution from understanding the need to break from status quo, finding the resources to implement the new strategic shift, keeping your people committed to implementing the new strategy, and from overcoming the powerful vested interests that may block the change. - Source WikiPedia
During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
Let’s talk for a second about one of the ways that Marketing and Communications has changed…. Certainly, it’s the web. Whether it’s our corporate website, social media pages, Google… these sites have changed everything we do. The way we search, the way we consume information, the way we communicate, the way we shop.
Let’s talk bit now about hardware is changing the worlds of marketing and communications….. The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
With that better hardware, and the user experience that it provides, people are developing and then using apps that allow them to change the way they communicate and consume information. Flipboard is an iPad App that changes how you can consume articles from magazines, newspapers, tweets, Facebook posts, and more.
In the very near future, we can expect to see smartphones continue to get better, with more features,.. And to dominate the market… These enhancements will further increase our reliance on them.
Yes, QR Codes have been around for a while… But many big mainstream brands are just getting started. We think that 2d barcodes – when used properly to make print interactive and to drive people to mobile-optimized content will continue to find ways to change the way that we communicate. However, we already need to pay attention to new technology… similar concepts, but certainly different. One of these is invisible watermarks --- In the picture on the right, we’re showing an example of Digimarc’s technology.
Here’s another thing that will happen. All of the newer generations will grow up using these devices! Reading books and stories on iPads… navigating around a Smartphone…. Yes, what do you think they’ll want to use when they get older, and eventually become consumers and business folk?
So.. If we allow this trend to continue.. What will things look like in 2020? The great Dr. Joe Webb helped put this slide together.
The companies with biz models with high percentage of print revenues and high fixed assets are being hit the hardest I think
One example Doherty cited was a large, enterprise software company that implemented a campaign designed to get the attention of C-Level decision makers. Sales people could log on to the web portal, select an industry, download lists, and create a personalized letter by selecting from 41 different templates, thereby initiating fulfillment of a head cover for a $550 Taylormade golf driver delivered with the personalized letter in a box. The driver would be delivered to the C-level contact if he or she agreed to a half-hour personal meeting. “ These things were literally flying off the shelf,” explained Doherty. “And it was a fairly expensive venture. At $110 each, we were sending out 300 or 400 boxes a day, supporting the company’s more than 300 sales people. Our client wanted to apply a budget to the program, including restricting the number of boxes each sales rep could send out in a given period, even limiting them by industry. For example, a sales rep may only be allowed to send 10 per month to industry A, 15 to industry B, etc. But at the same time, they didn’t want to dampen the enthusiasm for the program. They gave us a list of eight specific requirements.” This customer need sent Goodway on a hunt for a web-to-print platform that could meet all eight of the requirements. They found the solution, implemented it, and this large client is very happy with the results.
Bopi recognized the need to transition their business… Not only did they take steps to do this, but they also promoted that they were evolving on their website, to customers and prospects. They purchased - HP Indigo press - Marketing Software that did web-to-print solutions, personalized URLs, and more - Staff that had experienced with campaign management and databases
Notice how Bopi changed the key messages on their website…. Not focused on printing transactional-based items. Rather, on problems that their customers had… on big solutions that they could provide.
By managing the data for their clients, BOPi has been able to truly take advantage of technology that allows them to create and products highly personalized direct mailers, personalized landing pages, emails, and more. Here is a recent case study/success story.
Here’s another example of how Bopi has been able to succeed. Because they are owning and managing the data, they are truly helping their clients target their audience. In this case, they delivered personalized pieces with text that specifically applied to farmers. There were more than 25 personalized fields on the direct mailer alone, with more on the landing page that you see and the following pages.
They maintain a presence on social media channels.. .providing helpful content to their audience.
Success Story: Customer Retention Issue: A leader in investment management was losing 401k revenue when managed 401k plans were terminated and customers opted for roll over into other companies plans. Objective: Retain revenue (after plans are terminated) by reaching out to ex-participants encouraging them to roll over their 401k directly into this customer's IRAs. The solution must be fast paced and able to process hundreds of plan terminations per year. Solution: Universal provided our customer with a web driven Variable Data Print / Mail solution designed specifically to meet the customer's needs. Our solution allows the customer to upload data, and job specific information to Universal's site to be used in personalizing a series of 3 waves of mailings to ex-participants in terminated 401k plans. This automated solution allows our customer to seamlessly pass information to Universal where Universal quickly processes that information for distribution of a series of mailings to market within minutes. Results: The customer has a verified process for reaching out to terminated 401k participants. The personalized mailings have increased retention of their 401k customers significantly
Doug’s wake-up call came on a tour of Napa, California. He says, “In the summer of 2009, I was on a wine tasting tour with my wife and six other couples. All of the others were quite a bit younger. Of course, the discussion turns to ‘what do you do,’ and I said I was a commercial printer. One of the younger folks said, ‘Oh, Doug, I just knew you would be in commercials. You are so funny!’ That was an ‘aha’ moment for me. I realized I needed to find a new way to describe what we do, especially with younger people.”
Grant researched and found three sources for digital output. Interestingly, one was a business two doors down that had three Xerox iGens. The firm had been focused on the real estate market, but when the economy crashed, so did their business. Grant established a joint marketing agreement, including placing a Westamerica Digital sign on the door. He says, “We interviewed top clients, who we assumed have always wanted to see and touch the equipment, about how they felt about our partnering in this way instead of buying the equipment ourselves. Unanimously, they told us that as long as we could meet their demands and they didn’t have to pay more, they were fine with the arrangement. That helped us get the toner-on-paper part of the solution done.”
Here’s one cool way that Westamerica will be promoting themselves… through this Lunch n Learn. Featuring guest speakers on topics that they want their customers and prospects to hear … on marketing, ROI, integration, data, and more… not just printing
10 times free book
And do me a favor don’t bring your solution provider to market with you. The solutions yes not the Company name. Our servcies offer you a way to reach the right custoemr in the right channel at the right time and drives inquiries to your business. We integrated saving time and money. We help you nurture the sales process with marketing solutions that work. Great response rates in the right response channel etc…
Seminar Printed piece with PURL They respond to website - event registration Email non-responders with link to event registration site Email confirmation Print seminar attendee packets Registration list & packets provided to client Post seminar email evaluation web event form Route leads to sales reps Seminar ROI reporting
Campaign Highlights: - Direct Mail and Email - Consistent Message - Viral Marketing
Campaign Highlights: - Printed Scratch-Off Codes (250,000) - Users redeemed them via the web to find out prize - Fulfilled electronically or hardcopy - Both were variable data
Campaign Highlights: Banner Ads - PR pieces in magazines and newspapers, including Wall Street Journal
The printer is now running other campaigns for this client, including trade shows
Are you simply adding new services to an existing portfolio of offerings, or are you starting up a new business under a different name? • Where will the staffing come from? What percentage of your current staff will transition to the new business, and what condition does that leave the existing business in from a staffing perspective? • Who will comprise your management team? At the risk of sounding like a broken record, a marketing professional should be part of that core team. But you also need finance, human resources, sales, operations, etc. Will you leverage some of those resources that are existing in the old business to serve the new, gaining synergies from sister companies?
Risk reduction Exit strategy
Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are part of the offering. So while the actual, physical end product may be a printed piece or a cross-media campaign, the ancillary services wrapped around its delivery are equally—if not more—important. This includes consulting, data analysis and many other components we have already discussed. • Price: Pricing decisions need to take into account profit margins and probable competitive responses. Pricing needs to incorporate not just the printing, but the value-added and professional services accompanying the offer. In many cases, pricing these new services on a cost-plus basis is missing the boat because the market value is often higher than cost-plus. Value-based pricing is more appropriate. • Promotion: Promotion decisions are those related to communicating and selling to potential consumers. Promotion decisions involve advertising, public relations, events, seminars, direct mail, email, social media, etc. In other words, marketing your services. • Place: Place simply refers to how you will sell your products to your customers. What you are selling will directly influence your distribution model. Do you have a walk-up retail bricks-and-mortar storefront? What channels are you using? What does your direct sales force look like? What vertical markets are you going after? And how does your Web storefront play into the mix?
Any good business plan will contain a SWOT analysis—what are your strengths, weaknesses (internal to the organization). What are the opportunities, threats (external to the organization). Be painfully honest when developing these.
This transformation should be approached as though you were starting a new business—which, in essence, you are. • A solid business plan boosts your credibility and also provides lenders with the information needed to make the funding decision. • Without marketing expertise on staff, it will be difficult—if not impossible—to transform your business and build John P. Foley, Jr. 113 credibility with your customers. • The downside of transformation is that establishing a new business can be scary, especially in an uncertain economy. But the good news is that you already have an ongoing business and existing customers that can help fund this new venture. • In an off-site team workshop, examine the trends affecting your prospective customer base. This includes trends specific to individual vertical markets you may wish to target, as well as horizontal trends. • As you build your new infrastructure to support your business transformation—in people, processes and technology—your goal should be to establish a clear offering that encompasses capabilities that may be just out of reach for many marketers. • You should also set expectations for your team that this transformation will not happen overnight, and it will not be easy. It will take the full dedication of the entire team to make the transformation successful. And it will take leadership from you to galvanize the organization. • There is no end to the need to review and update marketing strategies; it is an area that is always evolving and changing, and it needs constant reflection and review to ensure that it stays current with changing market needs. • Offering marketing services is very different from buying a press, however. The analytics are not always as clear-cut. Each service must be a line item in the business plan and in the pro forma financials. • By beginning marketing services transformation with your own self-promotion, you will have more experience under your belt and will have an opportunity to refine your processes in a safe environment. • This new business, if done right, will be complementary to your existing print, mail, fulfillment business, and will drive more volume to the legacy business.
Free online marketing audit
I spoke to my attorney (mind you for a short time as they are the best at billing). I'm always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that Susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can argument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the competition then…..
I spoke to my attorney (mind you for a short time as they are the best at billing). I'm always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that Susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can argument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the competition then…..
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
Here is how Twitter is used to promote a white paper…..
The search function allows you to find out when people are talking about you, your company, or about a certain topic.
Audience is not huge, but… Google is incorporating it with other Apps (Gmail, Docs, Reader) Get an invite/Create a profile Connect with marketers (lots of them there)
We are seeing a huge interest in QR Codes when it comes to real estate. Here’s a picture of how one is being used on a rider. Also, flyers, mailers, newsletters, other signs…
Inbound and Outbound! Why SMS? Everyone sends & reads them! Helpful for Event Reminders
So, if we understand that people are on the move, that they are consuming data, we must start to take steps to realize that a variety of channels are at our disposal to reach people.. We must reach them in the way that they want to be targeted, with relevant information.
New medias – QR Codes, Mobile txt, Social
This transformation should be approached as though you were starting a new business—which, in essence, you are. • A solid business plan boosts your credibility and also provides lenders with the information needed to make the funding decision. • Without marketing expertise on staff, it will be difficult—if not impossible—to transform your business and build John P. Foley, Jr. 113 credibility with your customers. • The downside of transformation is that establishing a new business can be scary, especially in an uncertain economy. But the good news is that you already have an ongoing business and existing customers that can help fund this new venture. • In an off-site team workshop, examine the trends affecting your prospective customer base. This includes trends specific to individual vertical markets you may wish to target, as well as horizontal trends. • As you build your new infrastructure to support your business transformation—in people, processes and technology—your goal should be to establish a clear offering that encompasses capabilities that may be just out of reach for many marketers. • You should also set expectations for your team that this transformation will not happen overnight, and it will not be easy. It will take the full dedication of the entire team to make the transformation successful. And it will take leadership from you to galvanize the organization. • There is no end to the need to review and update marketing strategies; it is an area that is always evolving and changing, and it needs constant reflection and review to ensure that it stays current with changing market needs. • Offering marketing services is very different from buying a press, however. The analytics are not always as clear-cut. Each service must be a line item in the business plan and in the pro forma financials. • By beginning marketing services transformation with your own self-promotion, you will have more experience under your belt and will have an opportunity to refine your processes in a safe environment. • This new business, if done right, will be complementary to your existing print, mail, fulfillment business, and will drive more volume to the legacy business.
This transformation should be approached as though you were starting a new business—which, in essence, you are. • A solid business plan boosts your credibility and also provides lenders with the information needed to make the funding decision. • Without marketing expertise on staff, it will be difficult—if not impossible—to transform your business and build John P. Foley, Jr. 113 credibility with your customers. • The downside of transformation is that establishing a new business can be scary, especially in an uncertain economy. But the good news is that you already have an ongoing business and existing customers that can help fund this new venture. • In an off-site team workshop, examine the trends affecting your prospective customer base. This includes trends specific to individual vertical markets you may wish to target, as well as horizontal trends. • As you build your new infrastructure to support your business transformation—in people, processes and technology—your goal should be to establish a clear offering that encompasses capabilities that may be just out of reach for many marketers. • You should also set expectations for your team that this transformation will not happen overnight, and it will not be easy. It will take the full dedication of the entire team to make the transformation successful. And it will take leadership from you to galvanize the organization. • There is no end to the need to review and update marketing strategies; it is an area that is always evolving and changing, and it needs constant reflection and review to ensure that it stays current with changing market needs. • Offering marketing services is very different from buying a press, however. The analytics are not always as clear-cut. Each service must be a line item in the business plan and in the pro forma financials. • By beginning marketing services transformation with your own self-promotion, you will have more experience under your belt and will have an opportunity to refine your processes in a safe environment. • This new business, if done right, will be complementary to your existing print, mail, fulfillment business, and will drive more volume to the legacy business.
Measurement, revising, repeating Develop a Vision and Business Plan Develop the Organization Chart Create a Marketing Strategy and Plan Create Sales Strategy and Plan Operational Plan Finance – pro forma financial statements Educate Internally and Externally Consistently Self-Promote Execute Measure