John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
During this 60-minute educational Webinar presented by Joe Manos, Executive VP MindFireInc and Dave Rosendahl, VP of Client Services and Co-founder of MindFireInc, you will learn how to:
- Leverage the scheduling of email and SMS messages for maximum open and read rates
- Use numerous features that make campaign design even easier, including adding an unlimited # of pages to your landing pages and microsites
- Employ new reporting, including tracking cross-media activity by a variety of sources, and enhanced email reporting
- Take advantage of the “Interactive Cross-media Demonstration” (the newest business development solution available to you), used to walk clients and prospects through the entire cross-media life-cycle
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Creating Amazing Landing Page That Convert [Nick Sal. at Hubspot]Luke Summerfield
What if you could significantly increase the number of leads your website was producing without driving any additional traffic. This is possible with smart conversion rate optimization including landing page optimization.
Join us as Nick Salvatoriello of the Hubspot - Academy Team - joins us to talk about the key elements your landing pages should have in order to maximize conversions and boost your leads. Nick will be reviewing all of these techniques and then showing us real world examples from Hubspot and others that are proven to drive amazing results.
During this 60-minute educational Webinar presented by Joe Manos, Executive VP MindFireInc and Dave Rosendahl, VP of Client Services and Co-founder of MindFireInc, you will learn how to:
- Leverage the scheduling of email and SMS messages for maximum open and read rates
- Use numerous features that make campaign design even easier, including adding an unlimited # of pages to your landing pages and microsites
- Employ new reporting, including tracking cross-media activity by a variety of sources, and enhanced email reporting
- Take advantage of the “Interactive Cross-media Demonstration” (the newest business development solution available to you), used to walk clients and prospects through the entire cross-media life-cycle
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Creating Amazing Landing Page That Convert [Nick Sal. at Hubspot]Luke Summerfield
What if you could significantly increase the number of leads your website was producing without driving any additional traffic. This is possible with smart conversion rate optimization including landing page optimization.
Join us as Nick Salvatoriello of the Hubspot - Academy Team - joins us to talk about the key elements your landing pages should have in order to maximize conversions and boost your leads. Nick will be reviewing all of these techniques and then showing us real world examples from Hubspot and others that are proven to drive amazing results.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
Why Your MDF Program Is Broken (And How To Fix It)Spectrum Group
The world of communications is very different from when MDF programs were first developed. Learn how to be more relevant in an increasingly fragmented buyer’s journey.
A review of MDF fundamentals, packaged around the most relevant industry trends that we see driving the necessary adjustments for success. While the core elements of a successful MDF program haven’t changed much, the ever dynamic context in which they are viewed and the rapidly changing landscape of the buyer’s and seller’s journey make it necessary to continue to vet the details of each step of even the most historically successful program.
Are you allocating a significant portion of your marketing budget towards MDF and CO-OP Funding Programs? If so, you should check out this webinar deck.
Through-Channel (https://through-channel.com) is sharing BEST practices and tips for getting the most from your Market Development Funds (MDF) and CO-OP Ad programs.
Topics covered in this deck include:
BUILD – Establishing goals, objectives, and measures. Best practices for benchmarking and creating strong program guidelines, tips for reducing cycle times and increasing partner engagement in your MDF and CO-OP Ad program.
ENGAGE– Engaging partners with effective onboarding and training activities, learn best practices for empowering partners to more aggressively develop market opportunities.
SUPPORT– Effectively leveraging vendors, your field and partners. Building a vendor relationship, tips for working with the field and partners, and streamlining the overall support of the program.
TRANSFORM– Learn how to develop core program metrics, communicate them internally and to partners, and use them to drive positive change in your funding program.
Live recording of the webinar can be found here: https://wp.me/p7erMM-3BA
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
Why Your MDF Program Is Broken (And How To Fix It)Spectrum Group
The world of communications is very different from when MDF programs were first developed. Learn how to be more relevant in an increasingly fragmented buyer’s journey.
A review of MDF fundamentals, packaged around the most relevant industry trends that we see driving the necessary adjustments for success. While the core elements of a successful MDF program haven’t changed much, the ever dynamic context in which they are viewed and the rapidly changing landscape of the buyer’s and seller’s journey make it necessary to continue to vet the details of each step of even the most historically successful program.
Are you allocating a significant portion of your marketing budget towards MDF and CO-OP Funding Programs? If so, you should check out this webinar deck.
Through-Channel (https://through-channel.com) is sharing BEST practices and tips for getting the most from your Market Development Funds (MDF) and CO-OP Ad programs.
Topics covered in this deck include:
BUILD – Establishing goals, objectives, and measures. Best practices for benchmarking and creating strong program guidelines, tips for reducing cycle times and increasing partner engagement in your MDF and CO-OP Ad program.
ENGAGE– Engaging partners with effective onboarding and training activities, learn best practices for empowering partners to more aggressively develop market opportunities.
SUPPORT– Effectively leveraging vendors, your field and partners. Building a vendor relationship, tips for working with the field and partners, and streamlining the overall support of the program.
TRANSFORM– Learn how to develop core program metrics, communicate them internally and to partners, and use them to drive positive change in your funding program.
Live recording of the webinar can be found here: https://wp.me/p7erMM-3BA
History & Role of Technology in Business Communication.Junaid Inam
This is the presentation we made for our of Business Communication class at Quaid-I-Azam School of Management Sciences Islamabad, Pakistan. This presentation will tell you about the role and history of technology in communication and how it helped businesses to grow over the decades.
Suzanne Carawan, CMO of HighRoad Solution, gave this presentation at the 2014 PCMA Convening Leaders annual meeting held in Boston, MA. Focusing on customer experience, the presentation provides a framework for building your own event marketing plan based on user-centric design principles. The presentation focuses on using digital techniques to better market your event pre-during and post-live event. Hi
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
How To Strategically Transform and Grow Your Print Business (PIASC)interlinkONE
During this presentation, John Foley, Jr., CEO of interlinkONE and Grow Socially, shares strategies and steps that printers can take to grow their business.
John delivered this content at a PIASC event on June 8th, 2012.
During the 3-hour session, John covers items such as:
- Print: Today & Tomorrow… And What it Means to Offer Marketing Services to your Clients
- Transforming your Business from PSP to MSP
- Marketing Yourself to be the Best Service Provider Ever
And more!
Succeeding With Multi-Channel Marketing: And How to Do It in Today's EconomyinterlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Southwest Conference.
The content was specifically tailored during mailing and fulfillment service providers.
Karen covered items such as:
- Challenges Faced by Service Providers in Today’s World of Marketing and Communications
- Selling Multi-Channel Marketing Solutions
- Best Practices for Managing, Executing, and Measuring Marketing Campaigns
- Emerging Technologies and Getting Ready for What’s Next
How You Can Improve Your Marketing EffortsinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2012 MFSA New York Chapter meeting in February.
The theme - "How You Can Improve Your Marketing Efforts" - and content was primarily geared to companies that provide mailing, fulfillment, or printing services.
Throughout the presentation, John covered items such as:
- How to Create an Effective Marketing Plan
- Best Practices for Executing Multi-Channel Marketing Campaigns
- Tips, Tools, and Tricks for Finding Success
- Case Studies for Inspiration
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
Webseminaret giver en introduktion til hvordan man bør tænke for at få mest mulig success med markedsføring via Facebook.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "The Cloud and Mobile Demystified: Good For Your Business?" at the 2012 Graph Expo conference in Chicago.
John provided an overview of the Pros and Cons of cloud computing, specifically for print service providers.
John discussed the advantages of utilizing a technology provider that delivers their solution under the Software-as-a-Service approach.
John also discussed critical trends in the world of mobile. He then highlighted specific ways that service providers can grow their business by offering mobile marketing solutions, including QR Codes, mobile websites, mobile landing pages, SMS/Text, augmented reality, Near Field Communication, and more.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Annual Conference in Asheville, North Carolina.
During the presentation, entitled "Saving Time and Money in Warehouse Operations", Karen shared a number of strategies, technologies, tools, and tips to help companies streamline their inventory management and order fulfillment processes.
Karen covers items such as:
- Online Ordering and Web-to-Print portals
- Wireless Barcode Scanners
- Order Picking Options
- Inventory Replenishment Techniques
- And more!
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
What's New in ilinkONE Version 8 (June 2012)interlinkONE
In this presentation, interlinkONE's CMO Jason Pinto demonstrates some of the latest enhancements within the ilinkONE Version 8 software.
The presentation was delivered during a webinar on June 20th, 2012.
Growing Your Business with Social MediainterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.
During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
Attendees were able to:
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
How to Strategically Transform and Grow Your BusinessinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the Dscoop at drupa event in May 2012.
During this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the print industry recently.
He provides proven strategies, plans, and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
He provides case studies of companies that have already found ways to adjust their business model, and succeed.
He provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
The Three Legged Stool: Social Media, SEO, and Your WebsiteinterlinkONE
At the Dscoop7 conference, interlinkONE and Grow Socially CEO John Foley, Jr. presented "The Three Legged Stool: Social Media, SEO, and Your Website".
During the session, John helped attendees gain actionable guidance on how to grow their business by improving social media, search engine optimization and website efforts.
John shared case studies of other print service providers that are effectively taking actions in those three areas to increase awareness and demand for their services, generate more leads, and grow their revenue.
For more information on how Grow Socially can help your company do the same, please visit http://GrowSocially.com.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
5. Who Am I?
• Grow Socially I love
• Online Marketing/Social Media Mar(H)keting!
• Plan, Manage, Execute and
Measure
• interlinkONE
• Enterprise Marketing
Management Software
• Plan, build, manage, execute
and measure all marketing
activities
6. Accolades
• Jetsetter Status on FourSquare
• Ranked #12 as a Top CMO on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the Year
Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead
Management by SLMA in 2011
• NAPL Soderstrom Society (2011)
7. The Book
Strategies, Plans,
Case Studies
Campaign Ideas, and
More.
A guide to help you
grow your business!
NewPathToProfit.com
8. The Book
Printers – Business
Transformation
Mailers, Fulfillment
providers– Business
Transformation
All Businesses –
Untethered
Communications
10. Solutions Provided to In-Plants
• Lead-Generation Campaigns
• Customer Loyalty Efforts
• Online Ordering / Warehouse
Management
• Variable Data Printing
• Consulting
• Custom Web Portals
• And more!
11. What You Will Learn Today
• How the Marketing World is Changing…
and How You Can use it to your
advantage!
• How to integrate print with mobile, social
media, and other channels.
• How to promote yourself and grow your
In-Plant business!
12. Say these words out loud
Please – “I’m in the
communication
business and always
have been.”
17. Social Media Statistics
900 Million Users on Facebook
250 Million Tweets Sent Per Day
72+ Hours of Video Uploaded
every minute
150 million users
18 million users… and it’s addictive!
40 million users… and sold for $1 billion!
NOTE: As of June 2012
18. By the Numbers: Google
• 34,000 searches per second
• 2 million per minute
• 121 million per hour
• 3 billion per day
• 88 billion per month
Source: http://searchengineland.com
19. By the Numbers: Online Shopping
“Percentage of People that have Shopped Online”
Source: Mashable
32. Why did those print shops close?
• In the 1990s, the print shop had the right of
“first refusal,” meaning that staff and faculty
using state money had to first turn to printing
services for jobs before going to outside
vendors.
• More and more of work is being done
electronically these days. The small-run
printing that most universities need is being
completed with digital equipment, basically
high-end digital copiers.
Source: http://whattheythink.com/articles/article.cfm?id=57226&slug=in-plants-times-they-are-changin
33. How is demand for the following
run lengths changing within your
in-house printing operations?
41. PSP vs. MSP: The Difference
PSP: Focused on Hardware and selling MSP: Focused on Solutions and selling a
transactions solution that meets customers
marketing needs
42. The Strategy
Business Plan
Marketing Plan
and Calendar
Sales Plan
Financial Plan
Organizational
Needs
Measure
43. The Business Plan: Executive
Summary
• Goals
• Philosophies
• Character
• Location
• The Team
• Vision of the future
• Resources required
44. The Business Plan: Marketing
• Multi-Channel Mix
• Sales estimates
• Goals & strategies
• Competitive
research
• Advertising &
promotion
45. The Business Plan: Organizational
Structure
• Management and
personnel
• Administrative
organization
• Contingency planning
46. The Business Plan: Risk Management
• What could
prevent you from
reaching your
goals and what
are you going to
do mitigate
them?
• What processes
do you have in
place to ensure
good cash
management?
47. The Business Plan: Financial Plan
• The investment
budget
• Statistical data
(ratios)
• ROI
• Financial
projections
49. Yep – You’ll Need a Marketing Calendar!
Create Announce Announce on Mail
Send out Post, Link on website & -Monthly
flyers to back to Newsletter
clients website
Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)
Announce Tell
Share event Join in on Expo Event
booth # colleagues
article on event’s 8AM-6PM
with you’re
hashtag
video post attending
Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel
presentation
Post & Post on
Pictures
53. Sales Resources: Needs
• Willingness to embrace change!
• Solution-selling vs. Transactional-based
• Not completely afraid of social media
• But know this… it’s not for everyone
54. IT Resources: Needs
Ability to manage data (Excel, CSV,
Access)
HTML/Web Development Experience
Basic Understanding of Web Security
Not Afraid to Communicate with Sales
& Marketing
56. What to Analyze
POSSIBLE STRENGTHS POSSIBLE WEAKNESSES
ustomer-base o Plan
xperience with Campaigns kills deficits among your
people
orking capital available issing pieces in the
technology infrastructure.
arketing management and
support on your team, o Marketing resources on
your team
usiness development skills
57. It Takes Time To Diversify!
Year 1 Year 2 Year 3
• Basic Mgmt.
Disciplines
•
Additional MSP Fully Developed MSP
Business Plan
• Print, Mailing, Capabilities
Fulfillment
58. Key Step: Understand Marketing
March Seminar Measuring Response Rates
Email SMS / Text Print
Direct Mail
Invitation Email Invitation Text
Invitation
PURL PURL
Reply Text Call Center
/ Response Page / Response Page
Email vs. Text vs. Print
- Week Follow-Up - Measuring Subject Lines
22% You’re Invited!
Reminder Direct
Reminder Email Reminder Text 6% Win a FREE gift!
Mailer
47% Check out our March Seminar
PURL
Reply Text
PURL
Call Center
25% Are you interested in attending?
/ Response Page / Response Page
59. Key Step: Change Our
Perspective
• How Do We View:
• Social Networks
• Smartphones
• Tablets
• Online Advertising
• And other newer
forms of media?
60. Key Step:
Self Promotion/$ell Yourself!
Two Major Benefits:
•Build Credibility by Eating
Your Own Dog Food
•Understand Resource
Requirements and
Capabilities.
•More about this later!
62. Campaign Layout
PRINTEGR8
Customers Prospects Associates
Print Email Web Print Mobile
Invitation Direct Mail
Postcard Flyer Social Media Banner Ad Mobile Ad SMS/Text
Email Invitation
PURL
Inbound
/ Response QR Code Landing Page Landing Page Landing Page Landing Page Reply Text
Calls
Page
65. The Results
• This campaign helped this printer to learn the In’s
and Out’s of what it meant to build, manage,
execute, and measure a multi-channel marketing
campaign.
• Best of all: they directly exposed their full-service
capabilities to their customers and prospects!
• Thus, they were ready to start selling!
66. Wait! One Big Question.
• Do marketers really need your
help with more than just their
printing needs?
67. The Answer: Yes!
December 2011: Most Important Issues for Marketers
Source: 2011 Unica Survey of Marketers
68. Implementation Steps
• Embrace Integrated Multi Channel
Marketing
• Demonstrate that you understand
customer’s problems… and can solve them
• Work with marketing, establish that
relationship
• Do your research on marketing websites
• Practice what you preach
69. Moving Forward to Get Ahead
• Start Now! Your Success Depends on It!
• Embrace opportunities to utilize and
integrate with emerging technologies and
marketing channels.
• Get in front of your customers more than
ever before!
70. Moving Forward (continued)
• Identify Your Most Profitable
Customers/Jobs – Use that to Profile
Future Targets
• Document and Record when you lose a
deal to competition
71. Key Steps to Success
• Plan, Plan, Plan
• Treat it as if you were starting a new business
• Create a Solid Business Plan
• Get Marketing Expertise on your Staff
• Take advantage of existing customer relationships
• Examine trends that are affecting who you serve
• Create Demand for your Solutions
• Set Expectations that the Transformation will happen
• Constantly review and update marketing strategies
• Increase your self-promotional efforts
• Measure
72. NEXT…
• Quick Break!
• What You Need to Know About:
• Mobile Marketing (QR Codes, SMS, etc.)
• Online Marketing (Social Media, SEO, etc.)
74. Mobile is Shaking up Marketing!
• Mobile Devices (Smartphones, Tablets)
• QR Codes
• Near Field Communication (NFC)
• SMS/Texting
• Augmented Reality
• From Web-to-Print to Mobile-to-Print
75. Stats on Mobile Devices Point Up
• In 2012, 657 million
smartphones
predicted to be sold,
up from 459 million
in 2011 (JP Morgan)
79. SMS/Texting: Plenty of Uses!
• Text-to-e-Mail campaigns • OVER 90% OF
TEXTS FROM
SMS
• Subscription text alerts MESSAGING
CAMPAIGNS
• Voting/Polling ARE READ BY
RECIPIENTS,
• Mobile fan clubs GENERATING
AVERAGE
• Premium SMS sweepstakes RESPONSE
RATES OF
• Corporate marketing 15%-30% OR
MORE!
Source: Mobile Marketing Association
81. Why Should You – the In-Plant
Printer – Care About Mobile?
• Let’s look at marketers’ awareness of
current and emerging mobile
technologies…
82. Response Codes Lead in Terms of Mobile Adoption
and Familiarity
How would you describe your familiarity with and use of the following types of mobile marketing?
Familiar, use today Familiar, might use in the future Familiar, but no plans to use Not familiar
100%
11.1% 11.7%
80%
22.2%
56.8%
47.9%
60%
42.9%
40%
29.5%
30.5%
20%
23.8%
11.7%
9.8%
0%
Mobile Response Codes Opt-in Mobile Messaging Augmented Reality
2010 Source: The Cross-Media Direct Marketing Opportunity, InfoTrends
• N = 315 Marketers 2011 Source: Mobile Technology: Making Print Interactive, InfoTrends
83. Big Growth in Mobile Response Code Use
How would you describe your familiarity with and use of mobile response codes?
Familiar, use today Familiar, might use in the future Familiar, but no plans to use Not familiar
100%
11.1%
35.3% 88.9%
80%
22.2% Familiarity
among
marketers in
60%
64.7% 2011
20.7%
Familiarity
among 42.9%
40%
marketers in
2010 194%
35.9%
20% Growth
Marketers using
23.8% mobile response
codes
8.1%
0%
2010 2011
N= 518 315
• N = Marketers 2010 Source: The Cross-Media Direct Marketing Opportunity, InfoTrends
2011 Source: Mobile Technology: Making Print Interactive, InfoTrends
84. Mobile Codes, Messaging Have High Consumer
Awareness
Are you familiar with the following types of mobile marketing?
Yes No Don't know
180M
Mobile Codes 84.6% 12.8% Number of
Americans
Familiar with
Mobile Codes
Mobile Messaging 68.6% 28.7%
Augmented Reality (No
11.9% 83.6%
Examples)
Augmented Reality (w/
49.6% 45.6%
Examples)
0% 20% 40% 60% 80% 100%
N = 1,192 Consumers
Source: Mobile Technology: Making Print Interactive, InfoTrends 2011
85. Mobile Technology is Integrated Across a Variety of
Media Types
On which of the following types of media have you seen these technologies used in the past 12 months?
Augmented Reality Mobile Messaging Mobile Codes
N= 591 818 1,008
56.8%
Magazines 32.3%
22.5%
37.0%
Product packaging 10.8%
6.9%
30.1%
Catalogs 13.3%
8.0%
26.3%
Brochures 12.3%
9.1%
25.1%
Direct mail 17.0%
6.9% Multiple Responses Permitted
0% 20% 40% 60% 80%
N = Consumers who are familiar with the respective technology types
Source: Mobile Technology: Making Print Interactive, InfoTrends, 2011
86. Marketing Strategy Matters: Valuable Offers Drive
Interaction Among Consumers
Top factors that prompt interaction with specific marketing technologies
Mobile Response Codes Opt-in Mobile Messaging Augmented Reality
(N = 751) (N = 506) (N = 130)
1. Coupon, deal, or 1. Coupon, deal, or 1. Fun or
discount discount entertainment
2. Credit for loyalty 2. Enter sweepstakes 2. Coupon, deal, or
program or competition discount
3. Access additional 3. Access additional 3. Access additional
information information information
4. Enter sweepstakes or 4. Make a purchase 4. Just to try it out
competition 5. Vote in a 5. Enter
5. Make a purchase competition sweepstakes or
competition
N = Consumers who have interacted with the specific marketing technologies
Source: Mobile Technology: Making Print Interactive, InfoTrends, 2011
87. Now…
• Let’s chat about how you can
effectively integrate print and mobile
for your organization and other
customers!
88. Print + Mobile
• QR Codes
Learn more at:
– QRConnect.com
– QReateandTrack.com
90. Knowledge is Spreading
• “Almost half of all
smartphones have
downloaded an app
capable of scanning a QR
code”
Source: InternetRetailer.com: http://ilnk.me/9c89
91. Year of Birth = 1994
Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
132. Ask – Why Would You Scan?
• Provide Directions / Map
• Click-to-Call or Click-to-SMS
• To Easily Learn Important Details
• To Opt-In for More Information
136. Opportunity for You!
• USPS 2012 Mobile Commerce
and Personalization Promotion
• 2% discount for including a QR
Code on mail
• The QR Code must point to a
mobile PURL or a mobile
storefront.
139. Final Thoughts on Mobile
• Smartphones and Tablets are
Disruptors… and they are here to stay!
• QR Codes are best way today to
integrate print and mobile.
• Start talking about mobile to your
customers today!
142. Online Marketing:
Social Media & Inbound
“Inbound marketing is
a marketing strategy that
focuses on attracting
prospective customers by
offering useful information.”
Source: http://en.wikipedia.org/wiki/Inbound_marketing
152. Ways that Online Marketing
Can Help You
• Create and share content online to
increase awareness about your services
• Connect with customers where they are:
on the web and social networks!
• Integrate Print & Social to Help Your
Customers
153. Your Online Presence
• Does your print center have a spot on
the website today?
• Is it updated weekly? Monthly? Yearly?
• Do you promote it other channels?
154. What Your Online Presence Needs
• Forms that make it easy for people to
interact with you!
• Fresh, helpful content – Tips, FAQs,
Blog Posts about relevant topics
• Social-integration
155. Connect by Humanizing
• To establish a relationship with your
customers and prospects, humanize
your brand on the website!
• Pictures, videos, interviews, solutions
in action!
157. Why Social Media Needs Print
• Many companies are creating social
networking pages and profiles… but
they are relying on a “build it and they
will come” approach – and it’s failing!
• Print can drive traffic for them!
166. Our Special Guests
Boyd Cranford Chris Panagopoulos
•Memorial University •York University
•Manager, Printing •Manager Publishing
Services & Printing Services
Bob Tippins Peter Klit
•Carlton University •University of Victoria
•Manager, Graphic •Manager
Services
167. Let’s Get Going!
• Time to hear what the panelists have
to say about all of this!
169. What We Will Cover
• Action Steps that you can take to
increase and prove value
• How you can increase your self-
promotional efforts today
170. Beating the Competition
• “Future success will be directly linked
to becoming the low-cost, high-value
provider”
Quote from Barb Pellow:
In-Plants:
“The Times They Are A-Changin’”
171. Key Areas to Focus On (from Barb!)
• Responsiveness to customer needs
• Automating document processes
• Ability to evolve effectively over time
• Assessing new technologies
• Educating constituents on what you
can do and what can be done
172. Responsiveness to Customer Needs
• Ideas for Improving:
• “Contact Us/Support” forms on website
• Offer a “Live Chat” option
• Provide FAQs, How-to-Guides, and more via
blog posts
• Create and produce videos featuring your
staff discussing key processes
173. Automating Document
Processes
• Make an effort to understand your
organization’s internal document
processes
• Branding Rules, Compliance, Approval
• Investigate Digital Asset Management
– he who owns the data wins!
174. Ability to Evolve Effectively Over Time
• Always be learning --- sign up for
newsletters, webinars, read blogs, &
more.
• Provide on-going education and training
to your staff
• Be open to different or additional
resources to meet today’s needs
175. Assessing New Technologies
• Do not shun changes in the world of
marketing & technology – find ways to
integrate and put them to use!
• Take time each day and week to read
industry trends and experiment.
176. Educating Constituents on What
You Can Do & What Can Be Done
• Marketers are struggling to keep up…
you can increase your value by sharing
useful information with them on new
channels and technologies!
• Increase self-promotional efforts:
offline and online!
177. Ways to Increase Value
• Offering Multi-Channel Marketing
Services
• Embrace Mobile and Online… And
Integrate!
• Improve Turnaround Times
• Use Variable Data Printing to Target
• Provide Analytics and Measurement
181. POD & Variable Data: Increasing
Need for Users
Name Interest Status $$ Spent Yearly
John Smith Food Silver 5K
Michelle Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K
183. Ideas for $elling Yourself
Variable Data Print & Mail
•Send personalized mailers to various
department heads…
… include QR Codes and PURLs as
Response Channel options.
184. Ideas for $elling Yourself
Reach the Mobile Audience
•Build a mobile website for your print
shop
•Create flyers and posters that include
QR Codes.
•Point them to the mobile website,
where they can learn more.
185. Ideas for $elling Yourself
Incorporate Email into Your Mix
•Demonstrate that you believe in the
power of multi-channel efforts
•Send an email to students and
departments about your new services ---
online storefront, QR Codes, etc.
186. Ideas for $elling Yourself
Use Social Media to Reach your
Audience
•Post videos and pictures of staff to
humanize your brand
•Post discounts, promotions, events, etc.
on social networks to increase awareness
and demand
187. Key Steps to Success: Page 1
• There is not a silver bullet – Rome was not
built in a day
• Plan, Plan, Plan
• Treat it as if you were starting a new business
• Create a Solid Business Plan
• Get Marketing Expertise on your Staff
188. Key Steps to Success: Page 2
• Take advantage of existing customer relationships
• Examine trends that are affecting the verticals you serve
• Set Expectations that the Transformation will happen
• Constantly review and update marketing strategies
• Increase your self-promotional efforts
• Measure
189. Action Items
• Soul Search
• Business Plan Review
• Marketing/Sales Plan
• Find the Right Resources
• Self Promotion
190. Say these words out loud
Please – “I’m in the
communication
business and always
have been.”
During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
Let’s talk for a second about one of the ways that Marketing and Communications has changed…. Certainly, it’s the web. Whether it’s our corporate website, social media pages, Google… these sites have changed everything we do. The way we search, the way we consume information, the way we communicate, the way we shop.
Let’s talk bit now about hardware is changing the worlds of marketing and communications….. The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
With that better hardware, and the user experience that it provides, people are developing and then using apps that allow them to change the way they communicate and consume information. Flipboard is an iPad App that changes how you can consume articles from magazines, newspapers, tweets, Facebook posts, and more.
In the very near future, we can expect to see smartphones continue to get better, with more features,.. And to dominate the market… These enhancements will further increase our reliance on them.
Yes, QR Codes have been around for a while… But many big mainstream brands are just getting started. We think that 2d barcodes – when used properly to make print interactive and to drive people to mobile-optimized content will continue to find ways to change the way that we communicate. However, we already need to pay attention to new technology… similar concepts, but certainly different. One of these is invisible watermarks --- In the picture on the right, we’re showing an example of Digimarc’s technology.
Jason-….. Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
Here’s another thing that will happen. All of the newer generations will grow up using these devices! Reading books and stories on iPads… navigating around a Smartphone…. Yes, what do you think they’ll want to use when they get older, and eventually become consumers and business folk?
Short Runs and Turnaround Are Everything! Web-enablement is no longer an option… It is now a necessity. In an InfoTrends study that surveyed 210 in-house printing operations, a large number of respondents expected to see an increase in shorter run lengths. InfoTrends has tracked this statistic over time and the results have consistently shown a shift toward shorter runs. Figure 2: How is demand for the following run lengths changing within your in-house printing operations?
So.. If we allow this trend to continue.. What will things look like in 2020? The great Dr. Joe Webb helped put this slide together.
The companies with biz models with high percentage of print revenues and high fixed assets are being hit the hardest I think
Are you simply adding new services to an existing portfolio of offerings, or are you starting up a new business under a different name? • Where will the staffing come from? What percentage of your current staff will transition to the new business, and what condition does that leave the existing business in from a staffing perspective? • Who will comprise your management team? At the risk of sounding like a broken record, a marketing professional should be part of that core team. But you also need finance, human resources, sales, operations, etc. Will you leverage some of those resources that are existing in the old business to serve the new, gaining synergies from sister companies?
Risk reduction Exit strategy
Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are part of the offering. So while the actual, physical end product may be a printed piece or a cross-media campaign, the ancillary services wrapped around its delivery are equally—if not more—important. This includes consulting, data analysis and many other components we have already discussed. • Price: Pricing decisions need to take into account profit margins and probable competitive responses. Pricing needs to incorporate not just the printing, but the value-added and professional services accompanying the offer. In many cases, pricing these new services on a cost-plus basis is missing the boat because the market value is often higher than cost-plus. Value-based pricing is more appropriate. • Promotion: Promotion decisions are those related to communicating and selling to potential consumers. Promotion decisions involve advertising, public relations, events, seminars, direct mail, email, social media, etc. In other words, marketing your services. • Place: Place simply refers to how you will sell your products to your customers. What you are selling will directly influence your distribution model. Do you have a walk-up retail bricks-and-mortar storefront? What channels are you using? What does your direct sales force look like? What vertical markets are you going after? And how does your Web storefront play into the mix?
Any good business plan will contain a SWOT analysis—what are your strengths, weaknesses (internal to the organization). What are the opportunities, threats (external to the organization). Be painfully honest when developing these.
Seminar Printed piece with PURL They respond to website - event registration Email non-responders with link to event registration site Email confirmation Print seminar attendee packets Registration list & packets provided to client Post seminar email evaluation web event form Route leads to sales reps Seminar ROI reporting
Two Major Benefits: If you are going to sell marketing solutions to your clients, it works best when you’re eating your own dog food. Using the tools for ourselves exposes us to resource requirements and capabilities.
Seminar Printed piece with PURL They respond to website - event registration Email non-responders with link to event registration site Email confirmation Print seminar attendee packets Registration list & packets provided to client Post seminar email evaluation web event form Route leads to sales reps Seminar ROI reporting
This transformation should be approached as though you were starting a new business—which, in essence, you are. • A solid business plan boosts your credibility and also provides lenders with the information needed to make the funding decision. • Without marketing expertise on staff, it will be difficult—if not impossible—to transform your business and build John P. Foley, Jr. 113 credibility with your customers. • The downside of transformation is that establishing a new business can be scary, especially in an uncertain economy. But the good news is that you already have an ongoing business and existing customers that can help fund this new venture. • In an off-site team workshop, examine the trends affecting your prospective customer base. This includes trends specific to individual vertical markets you may wish to target, as well as horizontal trends. • As you build your new infrastructure to support your business transformation—in people, processes and technology—your goal should be to establish a clear offering that encompasses capabilities that may be just out of reach for many marketers. • You should also set expectations for your team that this transformation will not happen overnight, and it will not be easy. It will take the full dedication of the entire team to make the transformation successful. And it will take leadership from you to galvanize the organization. • There is no end to the need to review and update marketing strategies; it is an area that is always evolving and changing, and it needs constant reflection and review to ensure that it stays current with changing market needs. • Offering marketing services is very different from buying a press, however. The analytics are not always as clear-cut. Each service must be a line item in the business plan and in the pro forma financials. • By beginning marketing services transformation with your own self-promotion, you will have more experience under your belt and will have an opportunity to refine your processes in a safe environment. • This new business, if done right, will be complementary to your existing print, mail, fulfillment business, and will drive more volume to the legacy business.
Here is a look at the 5 technologies we see shaking up marketing today and that I’m going to briefly discuss with you. And I say shaking up marketing today, because things are moving so fast and trends are continually changing. The first thing I’m going to talk about, and focus the most on because a is mobile devices and applications because that is where we see the most opportunity in the print and online worlds merging Then all talk about location-based marketing applications, video, group buying or what I call the daily online deal, and then social media I’m going to give you explicit examples of who we see technology merging.
When we talk about mobile, the device is the enabler for applications that unite print and online, so here is a quick look at some recent statistics on the proliferation of devices. This year 657 million smartphones will be sold, according to JP Morgan, that’s an increase of 43% over last year. Worldwide tablet sales expected to reach 118.9 million units this year . And, the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, STOP HERE A new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends. Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from 4% in 2011 to 10% in 2012. Pew Internet & American Life Project
Combining print and mobile, offers print a trifecta of benefits. I makes a printed piece interactive, offers the opportunity to extend the media experience beyond print and into the online world to provide additional information, and it makes interactions trackable. Now I’m to talk about applications that blend print and mobile and I’m going to follow that discuss with results from a recent InfoTrends study Mobile Technology: Making Print Interactive
First application of blending print and mobile I’m doing to talk about is QR codes. I’m sure most of you are familiar with these codes, the can be read by a smart phone and then display additional information on the phone. We’re seeing Big brands get involve in a big way Companies such as eBay, Calvin Klein, Gucci, and many more big name retailers are now incorporating these codes into their advertisements, but are doing it in the most creative ways. At large corporate events, t-shirts and business cards with the name of the company bear a QR Code. Major billboards and building posters contain large QR Codes, and even emails and coupons are carrying them too. So what is the big deal? Why are QR Codes becoming such big news? The reason is because of how much each code can hold and how it is able to be embedded uniquely into more and more new advertisements. It is simple and quick for a passer-by to flip out their phone, take a picture of the code, scan it, and then have all the information they need not just on the ad in front of them, but also in the palm of their hand too. Each code can contain an entire website, contest information, pictures, and more.’ And it’s capturing the publishing world. Since 1923 Time Magazine has been on the front lines of every news story that has swept across the world. When they realized the value of QR Codes they took a dive into the artistic angle and began to use them as an advertisement to build their brand. The use of relevant, serious news topics, along with the creative design in a QR Code caught the eye of many people on the streets of major cities such as Chicago. And John Foley will show you more and take a deeper dive on QR codes.
SMS messaging campaigns are the most familiar form of mobile marketing . With SMS messaging campaigns (also called "text message campaigns"), a mobile phone user is directed to send a distinct text-message keyword to a pre-defined 5-digit or 6-digit destination number known as a short code. After a user does this, the mobile marketing text message campaign is initiated. Creative potential of SMS marketing. Savvy cross media providers are implementing and executing SMS messaging campaigns for brands with very little effort needed on the clients part. They constantly strive to create unique SMS text message campaigns with a variety of options and alternatives. Here are just a few options to consider:
Augmented reality is tough to explain, but it does exactly what its name implies augments reality. The example that most people can relate to is its use in televised sports, when your watching a football game the computer generated first-down line . The basic idea of augmented reality is to superimpose graphics , audio and other sensory enhancements over a real-world environment in real time. Television networks been doing that with graphics for decades. Now it is moving to mobile. According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015. A consumer can point their phone an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way. Here are some examples to give you a visual of AR. Bottom image is a augmented reality art show that debuted at New York City’s Museum of Modern Art. The physical show was visible to regular visitors, but those who were using a mobile phone application called Layer on their smart phones could see additional works on each of the floors, What’s excites marketers and advertisers about it its ability to bring life to an inanimate image and it can be applied to a billboard, poster or any other printed material. A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way. STOP HERE The basic idea of augmented reality is to superimpose graphics , audio and other sensory enhancements over a real-world environment in real time. AR has become common in sports telecasting. The yellow " first down " line seen in television broadcasts of American football games shows the line the offensive team must cross to receive a first down using the 1st & Ten system. The real-world elements are the football field and players, and the virtual element is the yellow line, which augments the image in real time. Pattern AR enables mobile devices to recognize shapes (markers) and replaces them with two-dimensional images, 3D models, audio, and video. Augmented Reality: Rogue Art Exhibition" at MoMA. Photo: http://www.mobilebehavior.com. Augmented reality is becoming more accessible and new uses continue to emerge as tools for creating and customizing applications become easier to use. The layering of information over 3D space produces new ways to experience content that is fueling the broader migration of computing from the desktop to the mobile device, bringing with it opportunities for broader user dynamic engagement with social media. Artists and other users are being encouraged to view their smart phones, iPods ,and tablet computers as tools for production and display. Augmented Reality tools can be used to explore concepts in ways that are ‘user led’ and increasingly participatory. Last year, a rogue augmented reality art show made its debut at MoMA (NYC). The physical show was visible to regular visitors, but those who were using a mobile phone application called Layer on their smart phones could see additional works on each of the floors, merging form and content in a non-didactic way. According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015. Individuals are taking out his smartphone and pointing them at a piece of paper. It could be a sign, newspaper ad, magazine or direct mailer. As an example, the paper bears the image of some rough terrain, rather like a satellite photo of Mars, and this image is immediately replicated on the phone's small LCD screen via its built-in camera. As soon as that happens, a tiny yellow robot appears on the screen and animates, apparently roving around the rough terrain. The 3D illusion is easily maintained by the phone's processor: the view of the robot changes smoothly and accurately as the phone is moved relative to the piece of paper, revealing different angles, making it look closer or further away, and triggering different behaviors. This ability to bring life to an inanimate image is what so excites people in marketing and advertising, because exactly the same thing can be applied to a billboard poster or an advert in a newspaper. A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.
Now I’m going to put the usage of these mobile technologies in perspective by sharing results from a InfoTrends’ study Mobile Technology: Making Print Interactive, this study was completed at the end of last year and we surveyed marketers and consumers. What you are seeing here is marketers familiarity and adoption of the three technologies. Of the three it was mobile response codes, such as QR codes and others, that lead in terms of both familiarity and adoption, (the bar on the far let).
We compared marketers awareness and adoption of mobile codes with the results to the same question asked to marketers in study we did in 2010, The Cross-Media Marketing Opportunity, and found 194% growth in marketers using mobile response codes. So there is big growth in mobile response codes
Now on the consumer side of our most recent study, we also saw that mobile codes had the highest awareness of the three mobile codes and we estimate that 180 million American’s are familiar with mobile codes, that’s a big number. On the last two bars the responses on augmented were split because we found that survey respondents weren’t familiar with its name, but when you should them examples half were familiar with it.
And my last chart slide on this topic, shows the printed media types consumers recalled seeing augmented reality, mobile messaging and mobile code applications. Again you can see mobile codes leading, followed by mobile messaging and mobile codes. You can also see magazines dominated where respondents saw the use of mobile marketing technologies, followed by product packaging, catalogs, brochures and direct mail.
Earlier I mentioned how its important not loss site of the marketing component, here is a proof point. When we asked in our mobile technology study what were the top factors that prompted interactions, we found the offer was the top driver.
They are not new, per se… They’ve been around since 1994. Of course, they’ve recently been increasing in popularity in the US. In the automotive industry, shipping slips and receipts are encoded with QR Code containing customer data, shipper data, product number, quantity, and other data. The data is used for ordering and product scanning. They’ve been around for so long, do you want to know what else happened in 1994? The Price of Gas was $1.
Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardening shops such as Home Depot and Lowes. Here you can see how QR Codes are used on the product label while buying Cauliflower plants. Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them Juuuuuust kidding.
Here’s how they’ve used QR Codes… on their cash register… People scan this QR Code, and they are sent to a landing page that lets them subscribe for their newsletter. Also, there are other QR Codes that give people something to do while they’re waiting for their order.
The more information your fitting in the more complex the QR Code gets. A simple code can be the short URL code. Maybe you tell them a secret on Short URL's and using them in QR Codes The complex is hold information about an event – title, date, time, end time so it requires more pixels to hold more data
If you are a pet lover, you may be saying this is not deterioration, but beautification! So this offers benefits, if you’re the designer, the marketer.. You can incorporate images into the design a bit. This is possible due to the Reed-Solomon error correction code written into the QR Code encoder. This allows up to 30% deterioration of a QR Code possible with it still being readable. That correction code is used on DVDs, CDs and more. Same principles apply… Printed pieces may get damaged slightly, somewhat dirty, a bit of wear and tear.
Yes, you can also use that deterioration rate to place your logo inside the QR Code. The way this works normally is you create a QR Code, which is really just an image… Bring it into Photoshop, and then place the logo, and TEST! If you want to know how to do it, check out the URL on the screen.. It provides step by step instructions on how we’ve done it in fairly standard image editing programs.
The possibilities for QR Codes to help increase the impact and effectiveness of printed materials continues to increase. You have the ability to create QR Codes with different colors… I From our testing, darker colors have performed the best… Without a doubt, if you create one with color, test with different readers and phones.
Any Boston Celtics fans? When we win the NBA Championship this year, send me an email, and I’ll try to send you tshirt with this logo/QR Code on it.
We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
If you’re a designer… you generate the QR Code.. It’s outputted as a300 dpi image (depending on who you use). Then, simply scale it to a different size with a program such as Adobe Illustrator, or another image-editing program. 10 to 1 ration….. 20 feet away? Should be a 2 foot by 2 foot QR Code
Just from our own testing, when we take the QR Code less than an inch, we see troubles with the readers… For you, test… As the cameras on the phones get better, they can scan smaller QR Codes. But consider your audience.
How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me. Some QR Code generators do it for you!
Because it’s easy to create a QR Code, the temptation exists to simply point one to your corporate website, or your customer’s corporate website! Do not do that! - It might not work on a phone (Flash). - It might take forever to load - It might not provide answers that someone needs on their phone at that moment.
Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
First, what does it stand for? Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL. Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
Jason-….. Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
Let’s talk for a second about one of the ways that Marketing and Communications has changed…. Certainly, it’s the web. Whether it’s our corporate website, social media pages, Google… these sites have changed everything we do. The way we search, the way we consume information, the way we communicate, the way we shop.
Offline social media such as pamphlets, store signs, and windows. is getting increasingly popular. This helps create buzz. The more your social page is advertised , the more people hear about it, and visit it. Creating buzz around your social media page is a great way to bring awareness to your brand.
We’re seeing online social media being promoted through printed advertisements. That said, offline social media is a waste of time and money if you lead followers to a social page that is at a standstill. At that point, word of mouth is no longer effective.
Social Media: Strategize, Plan, and Align Tactics with Goals Increase commitment to promoting yourself! Devote time to creating content, sharing, and measuring its effectiveness. Get Started TODAY!
Even though we’ve talked a lot today about new technologies, finding ways to continually provide and improve on your long-time fundamentals can still help.
This transformation should be approached as though you were starting a new business—which, in essence, you are. • A solid business plan boosts your credibility and also provides lenders with the information needed to make the funding decision. • Without marketing expertise on staff, it will be difficult—if not impossible—to transform your business and build John P. Foley, Jr. 113 credibility with your customers. • The downside of transformation is that establishing a new business can be scary, especially in an uncertain economy. But the good news is that you already have an ongoing business and existing customers that can help fund this new venture. • In an off-site team workshop, examine the trends affecting your prospective customer base. This includes trends specific to individual vertical markets you may wish to target, as well as horizontal trends. • As you build your new infrastructure to support your business transformation—in people, processes and technology—your goal should be to establish a clear offering that encompasses capabilities that may be just out of reach for many marketers. • You should also set expectations for your team that this transformation will not happen overnight, and it will not be easy. It will take the full dedication of the entire team to make the transformation successful. And it will take leadership from you to galvanize the organization. • There is no end to the need to review and update marketing strategies; it is an area that is always evolving and changing, and it needs constant reflection and review to ensure that it stays current with changing market needs. • Offering marketing services is very different from buying a press, however. The analytics are not always as clear-cut. Each service must be a line item in the business plan and in the pro forma financials. • By beginning marketing services transformation with your own self-promotion, you will have more experience under your belt and will have an opportunity to refine your processes in a safe environment. • This new business, if done right, will be complementary to your existing print, mail, fulfillment business, and will drive more volume to the legacy business.
This transformation should be approached as though you were starting a new business—which, in essence, you are. • A solid business plan boosts your credibility and also provides lenders with the information needed to make the funding decision. • Without marketing expertise on staff, it will be difficult—if not impossible—to transform your business and build John P. Foley, Jr. 113 credibility with your customers. • The downside of transformation is that establishing a new business can be scary, especially in an uncertain economy. But the good news is that you already have an ongoing business and existing customers that can help fund this new venture. • In an off-site team workshop, examine the trends affecting your prospective customer base. This includes trends specific to individual vertical markets you may wish to target, as well as horizontal trends. • As you build your new infrastructure to support your business transformation—in people, processes and technology—your goal should be to establish a clear offering that encompasses capabilities that may be just out of reach for many marketers. • You should also set expectations for your team that this transformation will not happen overnight, and it will not be easy. It will take the full dedication of the entire team to make the transformation successful. And it will take leadership from you to galvanize the organization. • There is no end to the need to review and update marketing strategies; it is an area that is always evolving and changing, and it needs constant reflection and review to ensure that it stays current with changing market needs. • Offering marketing services is very different from buying a press, however. The analytics are not always as clear-cut. Each service must be a line item in the business plan and in the pro forma financials. • By beginning marketing services transformation with your own self-promotion, you will have more experience under your belt and will have an opportunity to refine your processes in a safe environment. • This new business, if done right, will be complementary to your existing print, mail, fulfillment business, and will drive more volume to the legacy business.
Measurement, revising, repeating Develop a Vision and Business Plan Develop the Organization Chart Create a Marketing Strategy and Plan Create Sales Strategy and Plan Operational Plan Finance – pro forma financial statements Educate Internally and Externally Consistently Self-Promote Execute Measure